Rebirth 98, the rise started from ripping off Microsoft

When Howard Stringer saw that Lu Yiming agreed to him, he immediately seemed very happy, as if he had some kind of upper hand in the negotiation between the two.He kept boasting: "Dear Lu, you are a real gentleman."

In fact, Lu Yiming himself is a smart phone, and he doesn't like all the feature phones, let alone Sony, which is not the leader in feature phones.

"Haha, we have an old saying that birds of a feather flock together and people are divided into groups. Since I am a gentleman, you are also a gentleman. We are ready to sign the contract after the board of directors votes."

Although he doesn't know what "like attracts like to divide people into groups", "gentleman" Howard Stringer can still understand it.He was very happy with this evaluation, saying: "Yes. I am looking forward to the success of this transaction immediately."

When parting, Howard Stringer was somewhat reluctant to part with Lu Yiming: "My friend, I wish us a happy cooperation."

Lu Yiming also showed a smile: "Yes, under your leadership, SONY will definitely be great again."

Throwing away the "burden" of scientific research and those businesses that have been losing money, if SONY, which is light-packed, can focus on the entertainment industry, it will not be difficult to take off with the help of the big IP of Marvel superheroes.

Even from a commercial point of view, this can be called a success.

But this is essentially a financial game, burning the future of SONY in exchange for the short-lived glory of the present.

But Lu Yiming didn't care about it, because the joys and sorrows of human beings are not the same.

It is undeniable that SONY has had glory and innovation in a certain period of time.

For example, the DSC-F2000V digital camera launched in 505 is a camera that heralds the arrival of the megapixel era. The 5x optical zoom and 200-megapixel resolution also brought new imagination to the photography circle at that time.

For example, the QUALIA2003SXRD high-definition projector launched in 004 made a portable high-definition projection with keystone correction in this era when color TVs were not yet fully popular.

For example, the PSP-2004 series PlayStation portable game console just released in 1000...

In fact, SONY's crisis began in 2003.

Compared with before the crisis, SONY's market value has almost halved.

Lu Yiming started now, and the price can be said to be quite affordable.

Sony's rich accumulation in video was negotiated by him at a price of 30 billion US dollars.

The news spread back to China, and the whole country was shocked.

Lu's richest man actually wants to buy SONY?

Although it is only with a certain department under SONY, this is also very remarkable.

You know, in 2000, SONY stood at the pinnacle of life with a market value of 1380 billion US dollars. At that time, Apple’s market value was only 100 billion US dollars, and Samsung’s market value was only 36 billion US dollars. This shows the strength of SONY .

In SONY headquarters, Ryoji Nakabachi stood in front of the floor-to-ceiling windows of the president's office, staring down expressionlessly.

The older people are, the more they like to immerse themselves in memories, especially for the 59-year-old Ryoji Nakabachi.

"Time flies so fast. In a blink of an eye, I am about to retire. Thinking about the scene when I first joined SONY, it seems like it was still yesterday."

"Why, are you going to turn on the revolving lantern of life?"

Ken Kutaragi, president of SONY Computer Entertainment, laughed and teased Nakabachi Ryoji a few words.

In anime, recalling the past often means that the scene is about to be completed.

When he said this, Kutaragi Ken's tone was a bit self-deprecating.

SONY Computer Entertainment is the most profitable company under the SONY Group, Kutaragi Ken can be said to be the biggest contributor. It was he who resisted all opinions and invested huge sums of money at any cost to develop the popular PlayStation home game console. It is also known as the "Father of PlayStation".

Since entering the 21st century, under the auspices of Ken Kutaragi, PS2 has further subverted the achievements of the first generation. It sold 100 million units on the first day of listing, and once occupied more than 80% of the game market share. The cumulative global sales of 1.59 million units has become the best-selling in history. game console.

PS2 not only dragged the entire SONY Group out of a huge debt of 28 billion US dollars, but also achieved SONY's dominance in the game industry.

That was the heyday of SONY game consoles, and it was not uncommon for people to fight for a PS game console in department stores.

But Ken Kutaragi, who has made such a great contribution, is about to "get out".

Kutaragi Ken looked at Ryoji Nakabachi with a sad face, and joked: "Be happy, otherwise people will think that you are the one who will retire after the expiration of the term."

Ryoji Nakabachi sighed and said: "They are getting more and more excessive, if this group of people are left to toss, is SONY still SONY?"

Ken Kutaragi shook his head: "I will be retired next year, so what can I do even if I am dissatisfied? In this country, we are clearly the masters, but we can't even be our own masters. Liangji, listen to my advice, don't talk to them If you keep fighting, you can't beat them."

Both of them are SONY's "conservative" forces, and they want to protect the last "pure land" of SONY. However, facing the father of the suzerain country, the beautiful country, their resistance is undoubtedly ridiculous.

Ken Kutaragi's original position will soon be taken over by Kazuo Hirai, president and chief operating officer of SONY Computer Entertainment. Like Howard Stringer, this person has been promoted all the way from SONY's American branch. His body has long been beautiful. Zi dad's shape.

Ryoji Nakabachi looked at Ken Kutaragi and said his request: "I hope you can support me on the board of directors and oppose this acquisition. SONY's wealth should not be sold."

Ken Kutaragi still shook his head: "Although I still have my position and my seat on the board of directors, I no longer have decision-making power. Even if you win my vote, it's meaningless."

Ryoji Nakabachi was very unwilling: "Should Howard Stringer and others be allowed to hand over our hard-earned family business to others? Then Lu Yiming is the richest man in Asia, and he has never done business at a loss. Being willing to spend so much money to buy our SONY technology and talents is enough to prove that those things are valuable!"

Kutaragi Ken sighed: "You can convince me, but can you convince the group of people on the board?"

Ryoji Nakabachi scolded: "These insects only stare at the stock price every day to see the ups and downs. Sooner or later, they will destroy SONY."

"It doesn't matter, whatever."

Kutaragi Ken was a little bit dispirited, he was a casual employee who was about to be retired, he was really not interested, let alone saving the career he had fought for.

SONY's experience is just the epitome of an island country.

When he left the company, Kutaragi Ken began to have memories of the past in his mind, reminiscing about the beautiful past that he once regarded as nothing, but now he can no longer find it.

In the hotel, Lu Yiming, who had already negotiated the acquisition, was carefully studying the contract.

After all, the target is SONY, and he has heard about how stupid the SONY legal department is. Although 30 billion US dollars is not much, if they cheated, it would be embarrassing.

However, it was precisely because he knew SONY's reputation outside that Lu Yiming also brought people here, not only Yu Jiayi, but also Li Qiu's entire team.

They have already read the contract, and they all feel that there is no problem. After SONY votes through it, the two parties can formally sign the contract.

Although Lu Yiming doesn't like the SONY brand very much, the current situation is stronger than others, and the domestic production is relatively backward in all aspects. It will take time to catch up, so we can only make do with it.

Lu Yiming firmly believed that Xia Guo, as the only country in the world with a full range of industries, would not let him down when the domestic industrial level improved.

What's more, he is now leading the direction of Xia Guo's scientific and technological progress - it is no exaggeration to say that, after all, what Lu Yiming has experienced has been proven feasible by the market.

"SONY has committed a heinous crime..."

Lu Yiming muttered the lines in the TV series.

At this moment, Yu Jiayi walked in and said to Lu Yiming, "Boss, I just received a call that President Zhongbo wants to meet with you."

Looking at the brightly lit night scene outside the window, Lu Yiming smiled slightly and said, "He's here? Well, let's see."

Lu Yiming was quite moved by the life of Ryoji Nakabachi.

In the late 80s, the island nation was so glorious.

Mitsubishi bought Rockefeller Center for US$14 billion, Panasonic bought Universal Pictures for US$60 billion, and SONY bought Columbia Pictures for US$34 billion—one of the six major studios in Hollywood, including comics. Wei Wei failed to recover the copyright of Spider-Man after 20 years.

But in the following ten years, SONY's market value has turned from prosperity to decline, and it has plummeted.

Around 2001, Mingyuan Technology's Tianyin series mp3 quickly crushed SONY and only supported its own closed format ATRAC3.

In 2002, the sales volume of Tianyin surpassed that of Walkman, and won the hegemony in the field of Walkman from SONY, but this is only the first domino of SONY's consumer electronics field.

Just as the digital music revolution brought about by the Internet has swept through the old era and eliminated Walkmans, LCD TVs from Sharp, Panasonic, Samsung, and LG have also begun to shake SONY's old picture tube technology.

Confined by past glory, SONY's slowness in facing the tide of the times caused this huge business empire to begin to fall apart.

In March 2003, SONY announced its financial report for the fourth quarter of 3. Since the sales profit was far lower than the estimated valuation, investors began to sell SONY shares in a panic, and even triggered an avalanche of the Nikkei index.

In 2005, Microsoft and Nintendo successively launched a new generation of consoles, Xbox360 and Wii, but SONY is still stuck in the great success of PS2, and has not seen any action for a long time.Therefore, the new generation of Xbox360 quickly seized a large number of game market shares. By the time PS3 was officially launched, the sales volume of Xbox360 had reached 1000 million units.

With the advent of the mobile Internet era, SONY has become more faltering.

Lenovo, Hewlett-Packard, and Dell are three-pointers in the notebook market, and VAIO is on the verge of being eliminated.

The increasingly high-definition cameras of smartphones are beginning to squeeze the camera market.

The digital age has begun to make the Vcd that SONY is proud of become tasteless...

The smartphone that SONY is desperately catching up with can only be unknown in the "Others" list of mobile phone sales.

In 2012, SONY's market value was only US$822 billion, which was 10% of Samsung and 3% of Apple.

Yu Jiayi asked, "Should I let him come over?"

Lu Yiming rubbed his stomach and said with a smile: "Look at this beautiful night scene. To be honest, there are not many night scenes in China that can compare with this place. It just so happens that I'm hungry now, or call everyone. Find a barbecue stand—no, they call it an izakaya here, right? Wouldn’t it be nice to find an izakaya where everyone chats while eating and drinking?”

Yu Jiayi thought that Zhongbo Liangzhi didn't come to find Lu Yiming, and it should be related to the purchase of SONY patents, so she reminded: "Boss, it's better to find a private place for a meeting of this nature, after all, it involves commercial secrets."

Lu Yiming smiled and said, "Why don't we just drive away the other customers in the store?"

"..."

Yu Jiayi was speechless for a moment.

Well, it does seem like something rich people can do.

"Okay, I'll make arrangements right away, and the meeting will start in about half an hour."

"Ah."

Yu Jiayi is not only a talented legal student, but also more and more qualified for the role of Lu Yiming's secretary, especially in the aspect of time management, which has reached an amazing level.

Half an hour later, Lu Yiming and the others showed up at the door of a very high-end izakaya on time.

There are two white paper lanterns hanging on the lintel of the izakaya. The orange fire light jumps with the breeze, which is very atmospheric.

If there is another founding character written on it, it will be invincible.

Lu Yiming knew it before, and said that they are born rebellious, and everything has to be reversed.

For example, in the izakaya in front of you, if you want to hang lanterns in normal Xiaguo stores, you must hang red lanterns, but here they are all hung white.

For example, flower baskets are sent at the opening of Xiaguo store, but wreaths are sent here.

For example, a festive life event such as marriage, China pays attention to prosperity, here is dressed in white, with the music, and with the lanterns...

I really saw a ghost.

As for those who prefer cold food or raw food, it can be said that each one is better than another hell.

Walking through the narrow door and facing the dim light, Lu Yiming felt like he was playing tomb exploration.

After walking for a while, it suddenly became clear that there was a square hall with an oval table in the middle. The chef was busy in the middle of the table, and the diners sat around the table, and the prepared food was brought up bit by bit. It made Lu Yiming immediately think of the flowing water mat.

Wonderful.

"Mr. Zhongba, we meet again."

When Lu Yiming saw Ryoji Nakabachi, he greeted him with a smile.

Ryoji Nakabachi glared at Lu Yiming and said, "Why are you targeting SONY? Do you know that you are acting like a robber."

Lu Yiming said: "I spent 30 billion US dollars. This is a reasonable and legal business practice. How can it be called robbery?"

Lu Yiming's words made Nakabachi Ryoji not know how to answer for a while, but he was very unhappy with Lu Yiming's behavior in his heart.

That feeling is like a struggle between asking the horse to run and asking the horse not to eat grass.He wants to stir up wind and rain in the trial production of capital and kill all directions, but also wants to get some kind of protection when he suffers losses.