China Entertainment: Gao Yanei wants to be the best actor

Chapter 384 Money!money!money! 【Repair】【5K】

Gao Fei still remembers that before the filming of "BJ Meets Seattle", he once molested Gao Yuanyuan and said that he would have a baby with her.

Now it seems that sometimes words really can't be said indiscriminately, otherwise it might become a prophecy at some point.

Thinking of this, Gao Fei, whose faith is already quite traditional, inevitably became suspicious for a while.

Fortunately, Han Li brought enough documents.

So after Gao Fei got busy, he couldn't care less about the matter between men and women.

……

"Boss, here is the company's financial statement for last year."

In the office, when Jiang Hong opened the door and walked in without dragging his feet, he immediately put a document in front of Gao Fei with a chuckle.

Hearing this, Gao Fei, who was still looking down at the document, immediately raised his head with bright eyes.He didn't bother to talk to Jiang Hong, so he just opened the file and looked at it.

In fact, the financial statements of Zhouyi Film and Television last year were very simple.

Because Gao Fei only acquired Zhouyi at the end of 2009.

Therefore, strictly speaking, in 2010, Zhouyi Film and Television only produced two film and television projects, "Xiu Chun Dao" and "Zhu Xian".

As for "Strange Hero Yizhimei", although it is also under the banner of Zhou Yi's production, but because the filming of this drama was finished before Gao Fei bought Zhou Yi.

Therefore, it was not included in the 2010 financial report of Zhouyi Film and Television.

But even so, after Gao Fei read the report, the corners of his mouth still couldn't stop raising, and Dang even laughed happily.

There is no way, although Zhou Yi's output last year was low, but the quality was high!

……

First of all, there is no need to talk about the film business, although Zhou Yi only produced one "Embroidered Spring Knife" last year.

But that 5.8 million box office revenue is enough to make Zhou Yi proud of most of the film and television companies in the industry.

Because after the box office share of "Xiu Chun Knife" plus the copyright transactions of other channels and the authorization fees of the Internet, TV stations and other channels, the gross profit has reached 3.5 million.

After deducting all costs and investment share, Zhouyi Film and Television's net profit on the "Xiu Chun Knife" project was 2 billion.

Tsk tsk~ This number... Before Huayi was listed, the total profit of the film business was probably no more than that.

However, the reason for this situation is not because Huayi is so trashy, nor is it because Zhouyi Film and Television is so awesome.

There are actually many reasons for this.

But generally speaking, it can only be said that Gao Fei was lucky and caught up with the good time!

After all, if he was in the film market a few years ago, no matter how great his skills are, it would be in vain.

Compared with the big profits in the movie business, Zhou Yi's TV drama business is not much less.

After the first round of "Zhu Xian" was sold for a sky-high price of 2.04 million, because of the high ratings after the broadcast, the rights to broadcast the second, third and fourth rounds of the subsequent rounds were quickly favored by TV stations around the world.

However, according to industry practice, TV drama distribution income mainly comes from the first round, and subsequent rounds of distribution income account for a lower proportion of total revenue.

Therefore, even if the broadcasting rights of the second round, the third round, and the fourth round are added together, it is not more than half of the first round of sales.

In the end, it only sold 600 million.

Gao Fei was not too surprised by this, because everyone was like this.

However, if the 6000 million online copyright fees of Youku.com are included, then Zhouyi Film and Television's total income from the "Zhu Xian" project is almost 3.6 million.

Even after deducting the cost of 2.6 million, Zhou Yi's net profit from the TV drama business is [-] million.

However, this data is generally in line with the situation in the industry.

Because the TV drama business of major domestic film and television companies basically earns more than the movie business.

Everyone in the circle knows that as long as you have a good network in the TV station, then doing TV series is definitely the most suitable business.

Even if you don't have top-notch production skills, you can make a lot of money.

After all, compared to movies, the risks of TV dramas are much lower.

Generally speaking, as long as TV stations are willing to purchase the TV series produced, the profit will basically remain above 50%.

If you are lucky and accidentally bet on the right subject to produce a high-quality drama, then the profit can reach almost 100%.

And a type like "Zhu Xian" is basically a hit drama.

Even if ordinary film and television companies have that luck, they may not have that strength.

This is also the reason why blockbuster dramas are difficult to come out.

But then again, with TV dramas making so much money, there are actually two reasons why major companies still want to develop their own movie business.

One of the more important reasons is that the major TV stations usually do not pay the purchase price in one lump sum, but pay in installments depending on the broadcast situation, and pay off the balance after the last episode is broadcast.

This payment model is very unfavorable for film and television companies.

Because they not only have to bear the risk of a backlog of funds, sometimes they even have to pay for the ratings with their own money under the hint of the TV station.

In this way, it is inevitable that there will be an additional expenditure.

This situation was often encountered in the old Zhouyi era.

Even if Gao Fei took over Zhouyi now, he had to play according to the established rules.

Although Zhou Yi doesn't need to buy ratings now, the final payment has been suppressed a lot.

However, for such a situation, Gao Fei couldn't blame the partner.

Because this is the practice in the industry, if the TV station pays the full amount at one time, it will break the rules of the industry and offend some unnecessary people.

Therefore, even if the major TV stations want to make friends with Zhouyi Film and Television this time, they can only do it according to the rules.

As for TV drama production companies, it is indeed a very sincere move for the TV station to pay on time.

So don't look at the previous Zhou Yi, Tang Ren, and Jin Yingma who seemed to be in charge of the wind and rain in the field of TV dramas, but in fact their ability to resist risks is completely inferior to Huayi Brothers.

Because although they earn a lot of money, many of them are suppressed by the TV station!
Another reason why major domestic film and television companies always want to develop their own film business is that although the profits of TV dramas seem to be stable and large, their upper limit is far lower than that of the film business.

Not to mention anything else, let's take last year's domestic box office champion "Avatar" as an example.

The domestic box office of this movie alone is 14.28 billion!
This shows that the upper limit of domestic movie box office is much higher than everyone thinks.

And if a film produced by any film and television company can get this box office, how many TV series will it be worth?
So in the final analysis, the market determines the direction of production!

……

"Total revenue: 7.1 million"

"Net profit: 4.63 million."

Looking at the final statistics of the financial report, Gao Fei immediately nodded with a smile on his face.

"Well, yes, it's better than I expected!"

"Contact the people from Wanda Cinemas and Penguin Venture Capital, it will be a waste of time to delay!"

As soon as this remark came out, Jiang Hong's eyes lit up immediately, and he nodded slightly immediately.

Then go down with high spirits and arrange the follow-up financing matters.

After all, as Zhouyi's CFO, this was her job.

……

Not to mention how wonderful Jiang Hong's inner drama is.

Just talking about the news of the financing of Zhouyi Film and Television this time, in fact, it had already spread at the beginning of the year.

Because as early as at the celebration banquet of "Embroidered Spring Knife", Ye Ning tried Gao Fei once on behalf of Wanda.

Since that day, Gao Fei has actually received several similar calls.

But to be honest, there are not many reliable ones, and even fewer valuable ones.

After all, Gao Fei didn't just want to get money this time, he also wanted to use the opportunity of financing to strive for greater development space for Zhouyi Film and Television.

Therefore, after several private exchanges, Gao Fei only took a fancy to two investors.

One is Wanda, which has top cinema resources, and the other is Penguin, which has top publicity resources.

Only after the initial contact, the two sides had obvious differences regarding the valuation of Zhouyi Film and Television.

Gao Fei felt that the valuation they gave was too low, while Wanda and Penguin felt that Gao Fei was talking to the lion.

So after some communication, Gao Fei dragged the matter until now.

But then again, how to value a company in China is actually a "metaphysics", and some companies use this "metaphysics" to make a fortune.

Because the essence of company valuation is to determine the price of the enterprise by determining the price of equity financing.

This is very subjective.

After all, even if it is a leather bag company, as long as investors think it is worth 10 billion and are willing to exchange [-] million for [-]% of the shares.

So literally, the valuation of this leather bag company is one billion!

Therefore, the chaos in the valuation of film and television companies is very common in the industry, because the more subjective things are, the easier it is to breed bubbles.

Of course, it wouldn't be so rude in practice.

Because under the invention of economic experts, the price-earnings ratio can flexibly hide all subjectivity under the cold data.

It is precisely for this reason that companies in many industries in our country, whether they are listed or not, whether Wulun is an Internet company or a film and television company, most of them have very exaggerated price-earnings ratios.

The price-earnings ratio ranges from 8 times to 200 times! ! !

The root cause is that their "subjective expected value" is much higher than their "actual value"!
Of course, there are irregular ways to play informally, and formal ways to play formally.

From the current point of view, the film and television industry can be said to be the foundation of Gao Fei's life.

Therefore, Gao Fei will naturally not kill the chicken to take the eggs, and play tricks that overdraw his vitality.

While Wanda and Penguin are planning to invest in Zhouyi, they are not thinking about making quick money or improving the boss's life.

Although Gao Fei doesn't know much about the internal development plans of these two companies.

But through communication with the people in charge of both parties, he can probably confirm that what Wanda and Penguin are making this time is a strategic investment, not a financial investment.

So in general, the difference between the two sides is not very big.

……

The next day, at four o'clock in the afternoon.

When the door of the conference room, which had been closed for a long time, finally opened, the Zhouyi staff who were working outside couldn't help feeling tense.

Although Gao Fei did not publicize it, he did not prohibit the news from spreading.

Therefore, everyone in Zhouyi Film and Television now knows that Zhouyi is about to usher in the first round of financing.

So even a person with a big heart is not in the mood to work at the moment.

After all, what is being discussed in the meeting room right now is related to the money of all of them!
Fortunately, Gao Fei did not disappoint them after all.

When the door of the conference room opened, Ye Ning, the person in charge of Wanda Cinemas, stood at the door, holding Gao Fei's hand, and said with emotion:
"Boss Gao really surprised me today!"

"Sure enough, a hero is born as a boy. Admire, admire!"

Hearing this, Gao Fei immediately smiled unabashedly, and then he patted Ye Ning on the shoulder enthusiastically and said:
"Boss Ye is over the top, Zhou Yi will have to rely on you to take care of him in the future!"

"I wish us a happy cooperation!"

After a few polite words, Gao Fei watched the Wanda team leave with a smile on his face.

Seeing this situation, the staff on the side didn't understand that it must be a deal, so they couldn't help but cheered in a low voice.

It's just that they, who were curious about the specific details, became more and more scratching their heads.

So when Han Li came back from seeing off the guests, the group of assistants from the Ministry of Economic Affairs rushed up and surrounded her.

She is acting like a baby and being cute, and she does everything she can, which makes Han Li dumbfounded for a while.

But seeing them was really curious, Han Li thought about it for a while, and she didn't want to keep it. After all, even if she didn't say it now, she would make an announcement later.

So she immediately said helplessly with a smile on the corner of her mouth:
"Okay, don't shake it, it will fall apart if you shake it!"

After suppressing several small assistants, Han Li finally revealed the final result of this financing with difficulty concealing her joy.

That is: Wanda Cinemas and Penguin Ventures will each acquire 50% of the shares of Zhouyi Film and Television at a valuation of 10 billion.

In other words, Zhouyi Film and Television has raised a total of 10 billion funds in this round of financing.

As soon as Han Li's words came out, whether it was the old employees of Zhouyi or the new employees who came in later, they couldn't help but feel a little overwhelmed despite being happy.

Even if they know that the movies and TV series produced by the company made a lot of money last year, this cannot change the fact that Zhouyi was on the verge of bankruptcy a year ago.

But now it's only been a short year, and the company that was acquired by Gao Fei for 3.2 million was worth 50 billion?

This change is estimated to be slow for anyone, you must know that even if it is stealing money, it is not so fast!
It's just that these employees don't know that Zhou Yi's valuation of 50 billion may seem exaggerated, but it is actually a very conservative valuation.

Because Zhouyi’s net profit last year was a full 4.63 million, so on this basis, the PE of Zhouyi’s financing this time is only 10 times.

That is to say, Zhou Yi, Wanda, and Penguin didn't want to play any game of drumming and passing flowers. Otherwise, if they were replaced by another person, such as Wu Kebo of Orange Sky, he would definitely increase this number by billions.

Of course, Gao Fei also likes money, so he also tried to increase the valuation during the negotiations, but although Wanda and Penguin are willing to pay for the high valuation, the premise is to get more shares.

In this way, Gao Fei was given a choice.

If he wants to cash out immediately and enjoy life, it may be possible for the valuation to reach 100 billion.

It's just that the premise of doing so is that he must hand over Zhouyi's controlling stake and become a minority shareholder with peace of mind.

Naturally, Gao Fei would not allow this to happen.

So in the conference room just now, the two sides were almost fighting over the valuation.

In the end, of course, an agreement acceptable to both parties was reached.

……

At the same time, in the president's office.

When Han Li came back, she saw Jiang Hong still talking with regret.

So after she closed the door casually, she couldn't help but shook her head with a light smile and said:
"I think the result is pretty good."

"You must know that Huayi was only listed at a valuation of 40 billion the year before last!"

"There is also Fiber Optic Media. I heard that the valuation given to them by major brokerages this year is only 70 billion."

Having said that, Han Li, who was sitting on the sofa, couldn't help stretching with satisfaction and said with a smile:
"Compared with them, our valuation is already pretty good!"

I didn't want Jiang Hong to hear the words but directly retorted:

"You also said that it was the year before last. What is the current market? Can it be compared with the year before?"

In Jiang Hong's view, as the domestic film and television market becomes more and more prosperous, the valuations of subsequent rising film and television companies will inevitably become higher and higher.

Because they can easily complete the seemingly exaggerated profit targets of film and television companies in previous years.

So Jiang Hong felt that there was no need for Zhou Yi because he was limited by his cognition, and he should try boldly.

As for Jiang Hong's point of view, Gao Fei actually agrees quite a bit.

For example, if Huayi Brothers was listed this year, their listing valuation would only be even more terrifying.

However, early has the advantage of early, and late has the advantage of late.

Many things actually have to be viewed from two angles.

Just like this time, although Gao Fei seemed conservative in valuation, he got what he wanted.

Because in addition to the much-needed billion in cash, Wanda and Penguin also agreed to provide equivalent theater support and promotional resources.

And this is the reason why Gao Fei finally let go, because some things cannot be bought with money...

(End of this chapter)