China Entertainment: Gao Yanei wants to be the best actor

Chapter 396 Get Cheap and Be Good

Although since last year, the money-burning battle between major video sites has become more and more intense.

But the online drama market is actually in its infancy, and there are no regular players entering the market at all.
In the past few years, there have been some videos shot by netizens that have become popular on the Internet, but unfortunately most of them are bits and pieces.

The work that really tells stories in the film and television drama mode is actually "Mao Lie".

Therefore, from this perspective, it is not an exaggeration to say that "Mao Lie" is the originator of online dramas.

However, the originator belongs to the originator, and the shortcomings of "Mao Lie" are also very obvious.

The speechless picture quality and the immature acting skills of the actors have once dissuaded many netizens.

So after reading it, a netizen left a message saying:
"This is the TV series with the worst post-production and the most amateurish performances I've ever seen, and the whole drama is only supported by the plot!"

I have to say that this evaluation is very pertinent.

Of course, this is no wonder the crew.

You must know that when filming "Mao Lie", almost all the members of the crew came from SJZ Media University - a little-known school.

And when the filming started, all the main creators of the crew were still students, and there was a serious shortage of funds and experience.

They were so poor that they had no money to buy professional equipment, no money to buy lighting equipment, and even no money to invite extra performers... So "Mao Lie" was actually very good when it was finally filmed.

It is precisely because of the above reasons that for Zhouyi and advertisers, the example of "Mao Lie" does not have much reference value.

Therefore, Jiang Hong was very passive when contacting advertisers at the beginning.

On the one hand, she didn't want to sell it cheaply, and on the other hand, advertisers didn't dare to pay high prices.

As a result, the exchanges between the two sides once reached a deadlock.

In the end, Jiang Hong borrowed the TV station's standard to link the click-through rate with the ratings, and pioneered the idea of ​​using the click-through rate to bet against advertisers.

No, it can't be said that some kind of gambling agreement was signed.

It should be said that Jiang Hong used her years of financial experience to propose a more flexible advertising sponsorship plan.

That is to determine the advertising cost based on the click-through rate.

In her words, if the click-through rate of "Soul Ferry" is not good after it goes online, then the advertising cost will be calculated directly at the lowest level.

In this way, it can be regarded as reducing the risk for advertisers.

Of course, if there is a punishment, there will be a reward.

It's just that Jiang Hong's highest price is not an exaggeration, and the upper limit is about the same as a popular four-star simulcast TV series.

Advertisers can accept this, after all, they want to see as many people as possible.

You must know that some TV stations have tight advertising spots, even if they are willing to pay, they have to wait in line.

……

I have to say that Jiang Hong really made a good start for the web drama this time.

This is not to say how much sponsorship money she has given Zhou Yi, but that Jiang Hong has left more room for development and more profit possibilities for online dramas.

But then again, even if Zhou Yi has only received the lowest advertising fee, the total amount is more than 500 million.

Advertisers, on the other hand, are mostly focused on food, sports gear and electronics.

After all, who made the main scene of this drama be in a convenience store!
Such a scene is really convenient for placement of advertisements.

And it's not afraid of being abrupt, it just doesn't fit too well! .

This is why Han Li told Guli Nazha with such certainty that the show will continue to be filmed.

Because it is basically impossible for the show "Soul Ferry" to lose money.

The question now is just how much the company can make on the project.

Generally speaking, as long as there is a 50% profit, Zhou Yi naturally doesn't mind continuing to shoot.

In other words, as long as the Internet copyright price of "Soul Ferry" exceeds 1000 million, then the second season can be arranged immediately.

And this price may seem exaggerated, but it is actually the shooting cost of "Soul Ferry".

So Han Li is not worried about whether it can be sold.

And the subsequent development of things is also as expected.

Several major video sites are very interested in this online drama in Zhou Yi's hands.

Although they are all new actors and not well-known, the thriller and suspense themes have always been popular among young people.

Especially the fact that "Soul Ferry" can only be watched on the Internet and cannot be broadcast on TV stations, they like it the most!
So after watching a few episodes of the trial broadcast, several video sites offered prices without hesitation.

But in the end Jiang Hong and Han Li still felt that Penguin Video was the most suitable.

This is not because he is one of Zhou Yi's shareholders, but compared to other video sites, Penguin Video is willing to give "Soul Ferry" more promotional resources.

Including but not limited to website splash screen, penguin pop-up and other omni-channel promotion methods.

Of course, Penguin Video is willing to make this condition, but it is not because of any ally friendship.

But compared to several other video sites, Penguin Video started relatively late.

So in order to be able to overtake in a corner, they must be more courageous than other video sites.

……

"500 million? Still promoting through all channels?"

After listening to Han Li's report, Gao Fei nodded immediately without thinking too much about it.

"Then Penguin Video, after all, we are allies, we have to give some face!"

Hearing this, Han Li immediately shook her head with a smile on the corner of her mouth.

But just when Han Li was about to leave, Gao Fei seemed to remember something, so he immediately asked curiously:
"By the way, why did you move to work outside?"

"I remember you don't have an independent office?"

But I didn't want Han Li's face froze as soon as these words came out, and then she pretended to be calm and said:
"Ahem~ It's nothing, I just think it's more convenient to work and communicate with everyone outside."

Hearing this, Gao Fei didn't think much about it, so he didn't say anything else.

Han Li, who just turned around, couldn't help but gritted her teeth secretly thinking that she must recommend a certain book to Liu Yifei, Yang Mi and others later.

Anyway, it's going to be unlucky, everyone will be unlucky together!

Besides, if she couldn't take revenge on Gao Fei, couldn't she take revenge on his woman?

Even if it is not now, then it will definitely be in the future, and it should be taxed in advance!
It's just that Goofy doesn't know anything about it.

Because he was thinking about how to deal with Zhou Xun later!
how to say……

If Zhou Xun came here to catch up with him, then Gao Fei would definitely be welcomed by 1 people.

But this time she came with a mission.

Take, a mission to convince Goofy!

This made Gao Fei a little bit tangled, because he never had much concentration when facing the temptation of beauty.

He knows this better than anyone.

……

Ming people have word cloud:
The spring is coming to an end, the love is tired, the beauties don't show off their beauty.

It's self-indulgent, self-indulgent, and self-indulgent, which has a deep taste.

Looking down at Wu Yang, let the ups and downs, just like the waves move the sails.

Seeing the desire to melt, the soul is broken and it is difficult to discuss it again.

--------

Gao Fei didn't quite understand the term "watching the sea tide".

But when he saw the beautiful scenery of "Looking down at Wuyang, the waves are rolling and sailing", Gao Fei finally understood why he had to "negotiate again"!

After all, if you give someone a handle, how dare you stop discussing it?

I have to say that Zhou Xun's timing is really perfect!
(End of this chapter)