China Entertainment: Gao Yanei wants to be the best actor

Chapter 434 Intensive cultivation [22]

In fact, the content production ability of a film and television company depends on whether there are capable directors in charge, and the rest basically lies behind the scenes.

Because no matter how capable a director is, he needs the assistance of the team to complete a movie.

In this regard, Zhouyi Film and Television can be said to be gradually becoming perfect.

In terms of directors, Zhou Yi has great directors like Ning Hao and Wu Ershan in charge;
In terms of screenwriting, the strength of Zhou Yi's screenwriting team is firmly in the first echelon in China;

There is no need to talk about props, lighting, art and other behind-the-scenes.

With the experience of a series of high-quality movies and TV series, even a novice can be cultivated into a backbone of the industry, not to mention that the behind-the-scenes of Zhou Yi is an old man in the industry.

If not, the scenes from the 90s would not have been restored in just half a month.

To be honest, after learning about the progress, Yu Feihong was stunned.

In the eyes of laymen, this may be nothing, but as a director, she is aware of the difficulty.

After all, in order to restore the scenes of the 90s, Yu Feihong's requirements are quite strict and cumbersome this time.

For example, college textbooks, reference books, radios, CDs, desks, old clothes, bags, etc. used in movies, all props must conform to the characteristics of that era.

In this way, the project will naturally be large.

However, Zhou Yi's art group and props group just finished it in half a month.

Some are collected, and others are produced. Anyway, the final product makes Yu Feihong, who is picky, speechless.

It is precisely for this reason that Yu Feihong once couldn't help but sighed to Gao Fei during the filming interval:

"I understand why you have been successful."

"I used to think that you were lucky, but now it seems that success is no fluke!"

Hearing this, Gao Fei just smiled with the corners of his mouth slightly turned up, and didn't say much.

Because Yu Feihong also said that she missed one, and that was Zhou Yi's publicity team.

……

It is said that the term "film marketing" was still a very unfamiliar vocabulary to the domestic film industry a few years ago.

Weak marketing awareness, shortage of marketing talents, and single marketing model are the problems faced by all filmmakers.

It's ridiculous to say it, but in the end it was Zhang Weiping, a layman who sold box lunches, who taught domestic filmmakers what marketing is.

Especially for the "Hero" in 02, all kinds of overwhelming publicity completely blinded the eyes of a group of veterans in the film industry, making them truly feel the charm of "marketing".

Although Zhang Weiping's original methods were a bit rough and barbaric, he had to admit that he had grasped the core of marketing.

That is to let everyone know your movie first, and then it will be a matter of whether to watch it or not.

Therefore, whenever Lao Mouzi's movie is about to be released, in order to gain public attention, Zhang Weiping will do everything possible.

His barbaric marketing methods were still useful in the early days, but they are a bit outdated now.

Although it's a bit embarrassing, I have to admit that compared with the marketing of Hollywood movies, the gap between domestic movie marketing is still very obvious.

Because Hollywood's industrialized films pay attention to rigor.

Therefore, the marketing planning of each of their films follows the established process.

Apparently, the Big Six believe in rigorous market research and information analysis rather than feeling and experience.

Because people will be deceived by false appearances, but data will not.

Of course, a complete marketing plan like theirs would naturally cost a lot.

Therefore, when the early domestic filmmakers first came into contact with it, they were quite disdainful.

Think they are too dogmatic and don't know how to be flexible.

Gao Fei also does not deny this, after all, domestic film marketing is not useless, although it is more random, it can often see miraculous results.

But after managing a few movies, Gao Fei chose to learn Hollywood's marketing model.

the reason is simple.

Although domestic film marketing may surprise people, it relies too much on the talent of the host and cannot be replicated.

It doesn't matter if Goofy is still the same movie studio.

At best, it's just a movie, and Han Li can keep busy no matter what.

But as Zhouyi Film and Television's annual film production gradually reaches 3-5, the original set is naturally not applicable.

Because even for a workaholic like Han Li, it is impossible to take care of five movies at the same time in the early marketing framework.

For this reason, under Han Li's leadership, Zhou Yi's marketing and announcement model gradually became similar to that of Hollywood.

Of course, the learning process is inevitably painful.

For this reason, Zhou Yi also paid a lot of tuition fees, but in the process of groping and learning over and over again, Zhou Yi finally reversed the pattern.

Just like this time, before Gao Fei decided to shoot "To Our Dying Youth", Zhou Yi's publicity department did a business survey.

Finally, the target group of this movie is placed in the first- and second-tier cities, young people between the ages of 20 and 30.

If it is more precise, it is the audience in this age range with a bachelor's degree or above.

Because this group of people happens to be the age and education level of the protagonists in the film.

And just based on this point, it is already a little different from its peers.

Because some filmmakers in the industry today just want to expand the audience, and even want to include audiences of all ages.

Seeking greatness, being greedy for perfection, so ambitious!

It is true that doing so will greatly increase the upper limit of the movie's box office, but no matter how beautiful the assumption is, it will be empty talk after all if it cannot be realized.

Just like some Hong Kong films today, I can't wait to stuff all the popular elements into it, but in the end it stews out a pot of mishmash.

Want to take into account all the preferences, but in the end no one cares!
Tsk tsk~ It's both ridiculous and sad to think about it!

But then again, although a series of business investigations cost money, Zhou Yi's money was not in vain.

Because only when the target group is determined, the announcement can be more targeted.

So when "To Youth" was still in full swing, the film's marketing work had already begun.

Under Han Li's arrangement, Zhou Yi's publicity team began intensive cultivation around the established target group.

After all, this group of target audiences are either white-collar workers working hard in the workplace, or energetic college students on university campuses.

They are all young people with considerable purchasing power and a certain habit of watching movies.

If tapped properly, the potential may not be worse than the box office of all age groups.

Based on this logic, Zhouyi's publicity team carried out a series of marketing on the Internet with the topic of "what does it mean to graduate from college".

(End of this chapter)