China Entertainment: Gao Yanei wants to be the best actor

[The previous chapter has been unblocked]

"Brother Fei, aren't your recent steps a little too fast?"

Facing the breeze by the river, after Yang Mi led the horse and Gao Fei side by side for a while, he couldn't help hesitating and said:
"Isn't the company developing very well now? Why do I always feel as if something is chasing you behind?"

It is different from Liu Yifei and others who are devoted to the career of actors.

As the most ambitious artist among Zhouyi's artists, Yang Mi has actually been paying close attention to Zhouyi's development.

Liu Yifei and others actually knew a lot of internal information, but they didn't care.

Only Yang Mi faintly noticed that Gao Fei's mentality seemed a little impatient.

That's why Fang took advantage of the opportunity of "The Year in a Hurry" to recast the cast, and hurried back.

Since the two of them already knew each other well, Yang Mi didn't beat around the bush with Gao Fei either.

After speaking, he straight to the point expressed his concern about Zhou Yi's frequent moves.

One side is Biz, and the other side is Digital Domain.

No matter which company is a big money burner, and the industry competition is also very fierce.

If you are not careful, maybe Zhouyi Film and Television, which is in good momentum, will be dragged down by these two companies.

In Yang Mi's view, they don't need to be so adventurous and aggressive today.

After all, judging from the current trend, as long as Zhouyi Film and Television does not commit suicide, neither Huayi Brothers nor Optical Fiber Media will be their opponents.

In other words, as long as Gao Fei stays steady, don't wave.

Then as time goes by, his influence in the entertainment industry will only grow stronger.

These are all completely foreseeable results.

In this way, what is the relationship between enjoying a few days earlier and enjoying it a few days later?

To put it bluntly, Yang Mi thought that Gao Fei was floating, that's why he was so eager for success.

In fact, this is also the thinking of Ning Hao, Wu Ershan and others.

It was just that it was inconvenient for them to tell Gao Fei, so they pushed Yang Mi over.

After all, the power of pillow wind has been proven for a long time.

At the same time, after listening to Yang Mi's words, Gao Fei couldn't help but look at her in surprise.

Gao Fei did not expect that Yang Mi would be keenly aware of the change in his mentality just because he moved a little more aggressively.

Sure enough, once people get along for a long time, it is difficult to hide some things from the people around them.

So after a moment of silence, Gao Fei didn't hide from Yang Mi anymore.

He stopped, stroked Heifeng's flowing mane, looked at the river not far away and sighed softly:
"No way, no rush!"

"Don't look at our current glory, but in fact, there is not much time left for me and Zhou Yi to grow up."

As soon as this remark came out, Yang Mi suddenly looked bewildered.

Because she really couldn't understand what Gao Fei was saying.

"Why is there not much time? Don't we all have the number one market capitalization of film and television stocks?"

"Didn't you always say that Huayi's strategy has serious problems? Could it be that they still have a chance to come back?"

He didn't want Gao Fei to hear the words but shook his head helplessly.

"There is a saying that is actually quite true:
Sometimes it is not peers who beat industry giants, but crossovers. "

"This is the case with the physical industry, and so is the film and television industry."

Seeing what Gao Fei said, Yang Mi nodded his head half-understanding.

Just seeing her like this, Gao Fei knew that she still didn't understand.

But then again, in fact, she is not the only one in the entertainment industry who can't see through this relationship!

……

It is said that the film and television industry has always been a mystery.

For example, in North America, the only place that can silence Wall Street is Hollywood.

Because Wall Street will never figure out what the so-called Hollywood bookkeeping is like.

And it's the same at home!

At the beginning, I don’t know how many coal bosses with a net worth of hundreds of millions stepped into the film and television industry confidently, wanting to support art, and by the way, a wave of industrial transformation.

But it's a pity that without exception, they were all abused and left the venue in the end.

It is precisely because of this reason that the film and television industry has always been happy to see the hot money pouring in from the industry.

Therefore, when the Internet industry began to set foot in the film and television industry and talked about big entertainment strategies, the group of old foxes in the industry just smiled and said nothing.

Because in their view, this is nothing more than another "coal bosses".

What they just don't know is that times have changed.

Hollywood, which caused Wall Street a dull loss, has now become a big toy in the hands of media giants.

Of the six Hollywood giants that once dominated the international film industry, only the Disney family is still independent.

As for the other companies, they have already become subsidiaries of the media group.

The same is true in the country.

When Hollywood has undergone earth-shaking changes, domestic Internet giants are also expanding unscrupulously.

In the field of group buying, in the field of e-commerce, in the field of payment, and in the field of video websites.

They continue to cross borders and absorb resources from other industries to strengthen themselves.

As for the original industry giants, almost without exception, they have become the nutrients for the growth of Internet giants.

Therefore, people will say that today is an era of the Internet.

Because the Internet is the general trend of the times!

But what is frustrating is that many people in the circle confuse those Internet companies with former coal bosses.

So when the major Internet companies set foot in the film and television industry and engage in a big entertainment strategy.

Every film and television company happily took the initiative to send their own film and television content up.

Then after slaughtering the other party, he cursed "stupid hat" with a proud face.

It's just that these people didn't realize that they had handed over the initiative when they slaughtered the layman's "gauze hat".

Short-sighted, mercenary.

This is a common problem of most practitioners in the film and television industry, and it is also their biggest problem.

Even Huayi Brothers, the leader of private film and television in the early years, is the same.

The times have given Huayi countless precious opportunities, but unfortunately the Wang brothers only saw money!

It's just that Hua Yi can do this, but Gao Fei can't.

……

In the beginning, when he was an actor, Gao Fei was delighted by the emergence of video sites.

Because in this way, film and television dramas will naturally have another monetization channel.

With less risk and more income for the producers, there will naturally be more people willing to invest in film and television dramas.

Relatedly, these actors can also benefit from it to some extent.

On the surface, there is an extra source of income, which is indeed something to be happy about.

But when Gao Fei acquired Zhou Yi and pushed it to the market.

The same thing has a different meaning in Gao Fei's eyesight!
how to say?

It's still the same old saying: the ass decides the head!
Yes, for actors, the emergence of video sites is undoubtedly something to be happy about.

After all, since all major Internet companies have entered the video website track, the remuneration of domestic actors has skyrocketed like blowing up balloons.

Who made the major Internet companies burn money to operate at every turn!

It's just that this is a good thing for the actors, but it is bad news for the original production company.

Because of the soaring cost, it will undoubtedly greatly increase the risks borne by film and television companies.

And that's just the slightest downside.

Judging from the examples of Internet companies in other industries, their behavior is obviously far more domineering than coal bosses.

After all, coal bosses know to respect professionals and never intervene in content creation indiscriminately.

But the group of people who engage in the Internet are all crazy.

Obviously, he has never done film and television content, but he still thinks that "one way can do everything".

I think that all the problems in the world can be solved with Internet thinking.

That confident posture is no different from some superstitious old people.

Of course, there is no difference between them to some extent.

We must know that questioning is one of the basic spirits of science.

It is very unscientific to blindly believe in science.

By the way, Gao Fei still feels this from the penguin.

You must know that as one of Zhouyi's investors, Gao Fei has dealt with Penguin people a lot in the past two years.

It was also for this reason that Gao Fei found out how outrageous the thinking of this group of people engaged in the Internet was.

How should I put it... In the eyes of this group of Internet people, it is not difficult to make a film and television drama.

They even confidently summed up something similar to a formula.

After filling in the film and television elements one by one, they thought they could make a successful work.

The so-called film and television creation is no different from doing math problems in their eyes.

This shocked Gao Fei who had just heard about this theory at the time.

To use the current popular words, it is the mutual incomprehension between liberal arts thinking and science thinking.

But no matter how gaudy they talked, Gao Fei couldn't believe their horrifying theories.

After all, if inspiration is mass-produced, Gao Fei might as well believe that the army of robots has already begun to attack humans!

It was precisely for this reason that Gao Fei once had an unpleasant quarrel with the investment director of Penguin.

If Zhou Yi hadn't developed so well later, Penguin might have planned to make some small moves.

……

"You mean... the entertainment industry will be dominated by them in the future?"

Under the willow tree by the river, Yang Mi was so shocked by Gao Fei's deduction that he almost lost his ability to think.

After a while, Yang Mi, who came back to his senses, shook his head with a look of disbelief.

"Impossible, this is absolutely impossible!"

"Movies have been born for more than 100 years, how long has the Internet been around?"

"Can they be more knowledgeable than those of us who specialize in film and television?"

Logically speaking, Yang Mi's words are indeed correct.

After all, no matter how good the theory is, in the end it depends on the quality of the content.

It's just that Gao Fei sighed with emotion when he heard the words:
"Why don't you say that group of Internet users are the craziest!"

"Because they really have crazy capital!"

Indeed, in terms of content production alone, Internet-based film and television companies are indeed no match for traditional film and television companies.

But the problem is that those who play the Internet are more advanced than traditional film and television companies.

When companies such as Huayi, Fiber Optic, and Tang Ren were still in the 1.0 version, they had already developed the 2.0 model.

From upstream to downstream, from content production to platform playback.

These people engaged in the Internet are like viruses, trying to control every link of this film and television industry chain.

In this way, there will inevitably be a phenomenon.

That is: he is the player, he is the referee, and he is even the organizer.

In this way, even if traditional film and television companies have good content, they may not be able to be seen by the audience.

Good content cannot get higher profits, and traditional film and television companies will naturally become weaker and weaker.

And those Internet-based film and television companies, even if they shoot film and television dramas like shit, they can still feed them to the audience by relying on the advantages of the industrial chain.

At that time, no matter how disgusted the audience is, they can only accept it passively.

At most, I can only choose one of the different flavors of shit that I like the most!
……

"Hey~ Your metaphor is too disgusting, can't you change it?"

Yang Mi was fascinated at first, but he was suddenly awakened by Gao Fei's adjective.

Just seeing her look of disgust, Gao Fei laughed and said:

"Is this disgusting? Then there will be times when you will be disgusted."

If Zhou Yi is like Huayi, Optical Fiber and other film and television companies, he only knows how to defend passively.

Then the situation in the film and television industry in the future will most likely be like what Gao Fei just said.

But then again, when the content director of Penguin Video was talking about big data movies in front of him, Gao Fei's mood was more disgusting than Yang Mi's now.

Yes, Gao Fei knows that big data is amazing.

But big data is not a panacea, nor should it be.

Otherwise, human evolution would be a failure!

In fact, Jobs has a point of view that can break the superstition of big data.

He said this:

"Consumers don't know the current level of technological development, they don't know what technology can do, and they can't predict where the next breakthrough will change the entire industry.

They don't know what they want until you put it in front of them.

Because of this, I never rely on market research. "

At that time, this view of Jobs once caused quite a stir in the industry.

Because this point of view runs counter to the mainstream point of view.

After all, according to his theory, a bunch of companies that rely on market research and business research can basically declare bankruptcy.

It's just that the longer Gao Fei worked as Zhou Yi's president, the more he understood this sentence.

Because it seems that the user is "God", and "God" decides what to buy.

But in fact, this user is simply a false proposition.

Because most of the time, even the user himself does not know his true thoughts.

It's like when everyone is shopping on an e-commerce platform, in most cases, they buy according to the highest sales volume.

To put it simply, users want "good products", but they don't know what the "good products" in their minds should look like.

Therefore, at this time, producers need to use their imagination to enrich the product.

By the same token, in addition to professional execution, content production itself also requires rich imagination.

And once the word "imagination" is involved, it cannot be solved technically and methodologically.

If big data can even solve the problem of "imagination", then artificial intelligence can simply be renamed "Main God Space".

Anyway, an artificial intelligence that has mastered "imagination" is no different from a god!

……

Perhaps the news sent by Yang Mi was too horrifying.

The next day, when Gao Fei just came back from his horse walk, Ning Hao, Wu Ershan and others all rushed to the Xiongan Racecourse.

No way, who made Gao Fei's speculation too pessimistic.

For this reason, even Liu Yifei, who was looking for a project, temporarily put down what she was doing and came here.

Seeing this situation, Gao Fei immediately laughed.

"What? Are you planning to hold a board meeting at the racecourse?"

Hearing this, Ning Hao immediately glanced at Gao Fei speechlessly.

"President Gao, when is this time, are you still in the mood to joke?"

One must know that after listening to Yang Mi's report yesterday, Ning Hao was so worried that he almost stayed up all night.

After all, if Gao Fei's "big data theory" and "flow-only theory" really become the mainstream of the domestic film and television industry, then what's the use of being great directors like them?

It's not all grasshoppers after autumn - it won't be long before they jump!

Because if an industry declines, every practitioner will be a funeral object.

Seeing Ning Hao's appearance, Gao Fei suddenly smiled slightly.

Haha, now I know how anxious he was back then!
It's time to let you have a taste of this!
But before Gao Fei gloated for a while, he had to end up in embarrassment under the siege of Liu Yifei, Yang Mi, and Yu Feihong.

"Actually, it's not as serious as you think."

"Even if the Internet department becomes bigger in the film and television industry, it will still be a Huaxia company after all."

"The reason why I say that is mainly because I still don't agree with some of their views."

"After all...the way is different, so don't conspire with each other!"

But before Gao Fei's voice landed, Ning Hao continued without hesitation:
"I don't agree either!"

"Besides, with their fallacies and fallacies, if they really want to dominate the film and television industry, what's the deal?"

"Ridiculous! It's so ridiculous!"

Originally, Ning Hao didn't have any opinion on the major video websites.

But after being reminded by Gao Fei, he secretly asked his friends for some news.

It's just that you don't know if you don't inquire, and you are startled when you ask.

It turns out that several video sites have quietly established a web drama production department.

Although there are no works that can be sold so far, there is obviously a trend like Gao Fei said.

By the way, Ning Hao also heard a very outrageous news from a friend.

It turns out that those who engage in the Internet not only rely on big data to screen themes, but they even use big data to determine the approximate scope when they are looking for actors.

Simply put, it is to first determine the target audience.

Then use big data to analyze the preferences of these target audiences, so as to roughly guess which actors are more in line with their aesthetics.

For example, if the target audience is those rotten girls, then the male actor must be aggressive.

If the audience is nerds, then the actress's figure must be strong enough!

Having said that, even after one night, Ning Hao was still speechless.

"Did you say there was such a casting?"

"I don't look at the script, I don't look at the characters, I don't look at the acting skills of the actors. Everything is completely catered to the audience's preferences. Can the quality of the shooting be guaranteed?"

Seeing that Ning Hao was so angry, Gao Fei laughed instead.

"Mouse, this is normal."

"After all, what they say all day long [everything can be digitized] is of course different from our logic!"

"You have to get used to it, maybe at some point, you have to follow their logic to make movies."

As soon as this remark came out, Ning Hao was so angry that he couldn't help but glared at Gao Fei immediately, he didn't put down people like that!
……

Of course, a joke is a joke.

After some teasing, Gao Fei communicated with everyone openly and honestly.

In fact, his idea is very simple, nothing more than the word "change home".

Could it be that they are only allowed to engage in a big Internet entertainment strategy, and Zhouyi Film and Television is not allowed to carry out Internet layout?

Anyway, Gao Fei doesn't believe in this evil!
In the end, facing everyone's dignified eyes, Gao Fei immediately said loudly:
"The best defense is an offense!"

"I can tell you clearly that now is far from the time to rest."

"IPO is just the beginning, and the company's pace will not slow down because of IPO."

"Even in the next three years, our challenges will be greater than in the past."

"Because this time we have to create two listed companies within three years!"

About the importance of Biz and Digital Domain, Gao Fei also told everyone just now.

Once the "Digital Domain", which holds film and television special effects and game sectors, is launched, it will be a powerful support for both Zhouyi Film and Television and Dream Valley Films.

As for the beep station, let alone.

For Zhou Yi, it was like a TV station.

Only by building a beep station can Zhouyi have its own platform:

An Internet community that faces the audience.

It can be said that once these three companies are successfully listed, the ecosystem that Gao Fei envisioned will be initially formed.

At that time, Zhouyi Film and Television will be the upstream of content production, and will be responsible for producing high-quality film and television content.

As a video network community, Bizhan can incubate, operate and disseminate high-quality film and television IP.

As for Digital Domain, it is possible to gamify these film and television IPs.

As a result, even the domestic film and television peripheral industry still cannot solve the chronic problem of piracy.

But Zhouyi Film and Television can still maximize the value of a film and television work!
From this perspective, the business model designed by Gao Fei is not only an ecosystem, but also a "moat"!
Because once Gao Fei's model is successfully operated, Zhou Yi's ability to resist risks will become stronger and stronger.

In this way, even if the Internet department becomes bigger in the film and television industry in the future.

Then at worst, Zhouyi Film and Television can be like Disney in Hollywood, while protecting itself, and then slowly seek development!
Seeing what Gao Fei said, the spirits of everyone on the lawn were immediately lifted.

The passion of promoting Zhouyi to go public at the beginning suddenly came to my heart again.

Even Yang Mi is now thinking about whether to quit Gao Fei first, and then work hard for three years, and wait for the foundation of the Zhouyi system to be completely solid before finding him.

I have to say that in terms of professionalism, Yang Mi will never disappoint...