China Entertainment: Gao Yanei wants to be the best actor

It is said that the propaganda method of film roadshow has been used by filmmakers since it was invented by the crew of the French silent film "Queen Elizabeth" in 1912.

Of course, it is Hollywood that really promotes movie roadshows.

In the 50s and 60s, in the "blockbuster era" of Hollywood, in order to compete with TVs for audiences, there was a trend of shooting epic blockbusters in Hollywood.

Films such as "Ben-Hur", "The Ten Commandments", "The Tyrant Burning the City", "Cleopatra" and other films are representative works of this period, and without exception, these films have carried out huge road shows.

With the implementation of the globalization strategy of the Hollywood film industry later, film roadshows as a method of publicity and distribution soon became known to filmmakers from all over the world.

This is why there are various film roadshows that are similar in different countries.

For example, Bangzi insisted that they invented the movie road show.

By the way, at Bangzi they call movie roadshows "Stage Greetings".

O(∩_∩)O haha~ All things are made of sticks, which can be regarded as a local characteristic tradition!

But then again, the reason why movie roadshows are adopted by filmmakers from all over the world is not because it has the best publicity effect.

Rather, compared to other publicity methods, the effect of road shows is the most stable, and the cost performance is moderate, which has become the publicity method adopted by most film crews.

Therefore, in addition to film roadshows, there are other better publicity methods.

……

February 7, 11pm.

When the group of "Predecessor Raiders" finally arrived at the hotel where they were staying, everyone suddenly lost the strength to speak, and in a blink of an eye they dispersed silently like a group of zombies.

Even Yang Mi, who was in the best condition at the road show before, is already in a state of half-asleep and half-awake at the moment, and it is only because of the manager's procrastination that he will not fall asleep while walking.

Just when Gao Fei was about to take a good bath and go to bed, Han Li suddenly broke in.

However, seeing him lying half dead in the bathtub, Han Li was not surprised.

As for avoiding something, it is even more impossible.

After all, from underwear to bedding, Gao Fei's things are almost all bought by Han Li, and I haven't seen anything!

It can even be said that she knows his body better than Gao Fei.

So Han Li didn't even raise her eyelids, and handed over the two folders casually.

"……Um?"

"script!"

"Oh...don't go!!!"

Hearing this, Gao Fei feebly refused without even looking at it.

Seeing this, Han Li laughed immediately.

"Boss, are you sure?"

"Sure!"

"Alright then, I'll go back to Lao Mouzi and Poet Chen."

Saying that, Han Li made a gesture to turn around and leave.

Gao Fei, who was soaking in the bathtub, didn't realize it at first.

Seeing what she said, Gao Fei was taken aback for a moment.

Then he realized who these two notebooks belonged to, and Dang Li subconsciously stretched out his hand and said:
"Hey, wait a minute, wait a minute..."

After Han Li turned around with a smile, he just shook his head in confusion and said:

"You mean these two notebooks, one is Lao Mouzi's and the other is Chen Poet's?"

Although the new generation of directors is getting more and more powerful, the box office has almost surpassed that of the older generation.

But in terms of individual awards, the status of Lao Mouzi and Chen Poet is still very stable.

Although Gao Fei's current status is not what it used to be, he was still a little surprised to be invited by Lao Mouzi and Poet Chen at the same time.

After all, he is an actor after all, and then the owner of a film and television company.

So after hesitating for a moment, Gang finally beckoned to Han Li.

Seeing this, Han Li smiled triumphantly, and put the document in front of Gao Fei again.

Although Gao Fei was quite tired, he still opened it and browsed quickly.

but……

As the saying goes: everything is afraid of a but!
Although Gao Fei really wanted to cooperate with these two great directors, he still couldn't help saying this word.

Let's talk about Poet Chen's book called "The Taoist Going Down the Mountain" first!
Gao Fei thought that since the name of this book was chosen, it should be about the theme of "Buddha born in a prosperous age, and the way down the mountain in troubled times".

Therefore, before reading the script, he still felt in his heart that it was Poet Chen who had a lot of face, and he deserved to be the owner of the fruit of face, even the group of great monks could handle it.

But after Gao Fei read the script, he was very (⊙o⊙)... emm.

how to say……

It can only be said that Poet Chen deserves to be Poet Chen, who can always write the big picture so petty.

Although the story of a little Taoist priest who is ignorant of the world, because of the food shortage, left the Taoist temple and went down the mountain, and then tempered his innocence in the world of mortals, the story is indeed compelling and artistic.

But the saying "A hero is not a hero by unscrupulous means, but a true hero does not change his original intention" is really meaningless.

There's absolutely no need to spend a two-hour movie explaining.

Even though Poet Chen wrote a lot of passionate scenes between the vulgar old Taoist priest and the pretty widow in the script.

But there is still a pretentious, hypocritical hypocrisy!
It's not that Gao Fei underestimated Poet Chen. In his opinion, there is a high probability that this "Taoist Descending the Mountain" will not be able to recover the cost of [-] million yuan.

If there is no accident, there is a high probability that Poet Chen will hit the street again this time!

Thinking of this, Gao Fei immediately threw this notebook aside with a look of disgust, and turned to look at Lao Mouzi's new notebook.

It's just that Gao Fei didn't expect Lao Mouzi to be more ridiculous than Poet Chen this time.

They actually came up with a story of "Going to the Great Wall to fight monsters" + "Warcraft attacking the city in the doomsday world".

Nima~ It's just outrageous. His mother opened the door for Outrageous - Outrageous is home!

These two are really good brothers, they are together even if they don't know the tune!

But maybe Lao Mouzi himself felt that it was outrageous, so he made a bunch of hints.

The background of the story was painstakingly set in the Song Dynasty, probably in order to use the monster gluttonous as a metaphor for the Hulumeng and Yuan forces in the north.

In this way, the European mercenaries and Song Dynasty soldiers joined forces to fight against the monster gluttony, which naturally reflected the reality that the Mongols punched Europe and kicked the Central Plains at that time.

How should I put it, I can explain it, but it is far-fetched!
Of course, it can be seen from this story that Lao Mouzi probably wants to make a commercial popcorn movie this time.

So, let's force it...

After all, can it be more far-fetched than the core of Transformers?
It's just that Gao Fei doesn't understand why there are fools willing to invest 1.5 million US dollars in such a crappy story?You must know that in this way, the production cost alone will cost one billion soft sister coins.

If you want to recover the cost, you can basically declare failure if the box office does not have 30 billion yuan.

Thinking of this, Gao Fei couldn't help complaining:
"Has Lao Mouzi lost his mind and gone crazy? He dares to take this kind of project?"

"Does he think that now is still the time when he was filming "Hero"?"

"Three billion at the box office? He dared to think about it! Isn't this a scapegoat?"

Seeing what Gao Fei said, Han Li understood the reason, so she immediately explained:
"Boss, I'm afraid Director Zhang is really to blame for this matter!"

Out of professional habits, Han Li usually checks all the notebooks handed to Gao Fei in advance to ensure that there will be no follow-up.

So she immediately shared some of the gossip she had collected.

……

It turns out that the original concept of the project "The Great Wall" came from Thomas Tull, CEO of Legendary Pictures.

When this foreigner came to China for the first time, because he saw the Great Wall from the plane, he thought it was a particularly remarkable building, so he decided to make a movie with the "Great Wall" as the background.

Of course, people in the industry can just listen to this kind of words, and whoever believes it is a fool.

It's just that no matter what the original motivation is, the concept of the first version of "The Great Wall" did come from Legendary Pictures.

As early as 2012, Legendary Pictures president Thomas Tull and screenwriter Max Brooks first wrote a story outline.

However, it was not until the beginning of this year that the project was officially launched.

So another producer, Joe Jashini, and Lao Mouzi Cai made the first draft of the script based on the story outline of Legendary Pictures, which is the one that is now handed to Gao Fei.

Therefore, although the producers of "The Great Wall" include China Film, LeTV Pictures, Legendary Pictures, and Universal Pictures.

But in fact, the main controlling party has always been Legendary Pictures, and Universal Pictures is only responsible for distribution.

China Film is the partner chosen by Legendary Pictures for the Chinese film market.

As for LeTV Pictures, they were not eligible to join this project, but who let LeTV sign Lao Mouzi.

Although the domestic media has been criticizing Lao Mouzi for decades,

But it is undeniable that Lao Mouzi is indeed Huaxia's most famous name card in the international film world.

Even Hollywood recognizes his strength and respects his strength.

Therefore, Legendary Pictures unanimously agreed that Lao Mouzi is the best candidate for the director of "The Great Wall".

Therefore, although Lao Mouzi did not want to make this movie this time.

But on the boat of LeTV, he had to shoot!
Who let him take both the shares of LeTV Pictures and the money from LeTV!

So this time Lao Mouzi made "The Great Wall", not because he wanted to hit Hollywood again as some media speculated, but because he was simply kidnapped by capital.

After listening to Han Li's explanation, although Gao Fei was a little bit embarrassed, he was not surprised.

After all, Lao Mouzi is good at everything, but his personality is too soft.

It was manipulated by Zhang Weiping back then, and now it is manipulated by capital. Cameron, Spielberg and others have no will to dare to tear each other with investors and capital.

This made his later film career more and more crooked and unsmooth.

This is the so-called "character determines destiny".

Because many times fate can indeed be speculated.

It's just that before Gao Fei could say a few words of emotion, a flash of inspiration suddenly flashed in his mind, and he couldn't help being stunned immediately.

Before Han Li asked curiously, Gao Fei suddenly said:

"I said, it's because of this!"

Combining the information provided by Han Li, Gao Fei finally understood why these investors dared to spend 10 billion soft sister coins on the "Great Wall" project.

He just said, how could capital be a fool.

Since ancient times, there have been people doing the business of beheading, but no one doing the business of losing money.

Since those people dared to invest money, they naturally had a reason.

Seeing that Han Li's eyes were still a little confused, Gao Fei immediately explained with a chuckle:
"Remember the "Transformers 4" at the beginning of the year?"

"At first, I thought that within 2-3 years of the domestic film market, it should be impossible to produce a film with a box office of more than 2.5 million U.S. dollars."

"But the appearance of "Transformers 4" broke my speculation!"

Saying that, Gao Fei couldn't help shaking his head with emotion.

"Tsk tsk~ 19.68 billion yuan, a full 3.17 million U.S. dollars!"

"This achievement far exceeds its box office of 2.45 million US dollars in the North American market."

"It's no wonder that Legendary Pictures is so courageous this time, it turns out that they saw potential (money) power.

For the super high box office of "Transformers 4", ordinary viewers may just watch it for fun.

But for people in the industry, this is a great stimulus.

You must know that this is the first time in the Chinese film market that the box office record of A+ movies in the true sense of Hollywood has surpassed the North American market.

Although the previous "Pacific Rim", "Godzilla" and so on are all known as Hollywood blockbusters.

But when it comes to investment costs, it cannot be considered an A+ level.

After all, the production cost of "Transformers 4" was a full US$2.1 million.

And this is why although the domestic film market is getting hotter and hotter, most Chinese filmmakers are still very pessimistic when it comes to Hollywood movies.

No way, money is resources.

Others can use more than a billion yuan to make movies, and they are sure to make a profit. How do you fight this?
It's a miracle to grow up with Xiaobo once, but it's hell to appear every time!
Therefore, at the end of the competition, we still have to rely on hard power to speak!
When the domestic film market can support a film with a cost of over one billion, then the two sides will be on the same starting line on an economic basis.

However, judging from the 4 billion box office of "Change 19.68", even if it is calculated with the simplest and rude one-third ratio, the Chinese film market can theoretically bear a movie with a cost of 6 million.

This made Gao Fei feel slightly relieved.

Fortunately, the box office of domestic movies is developing faster than he imagined.

You must know that the reason why Gao Fei dared to invest in "The Wandering Earth" was not out of any feelings, but after careful consideration and rigorous deduction.

However, Gao Fei's judgment was relatively conservative at the time.

He believes that the domestic film market will take at least three years to develop to the present level.

At that time, the post-production of "The Wandering Earth" should have been almost completed.

That's why Gao Fei dared to spend [-] million to make a sci-fi movie when the box office of many movies was less than [-] million.

Of course, his so-called conservatism is far ahead of many of his peers.

They don't dare to bet that the country will develop better and better... At least they dare not bet [-] million based on this self-confidence.

What surprised Gao Fei was that the foreigners from Legendary Pictures had more confidence in Huaxia than most domestic filmmakers.

If it weren't for this, he wouldn't have invested heavily in "The Great Wall".

My own people "short", but foreigners keep "long" Huaxia?
Nima~(⊙o⊙)...It's outrageous!
Of course, the old saying goes:

Some people do the business of beheading, but no one does the business of losing money!
The cost of "The Great Wall" of 1.5 million US dollars is high.

But it's nothing compared to the $4 million cost of "Change 2.1".

However, "Change 4" took in a box office of 3.17 million US dollars in the Chinese market alone, which obviously gave Legendary Pictures great confidence.

Therefore, from the perspective of Legendary Pictures, even if "The Great Wall" can't reach the terrifying record of "Variant 4" with a global box office of 11.04 billion US dollars, it will not be a problem to recover the cost through the two major markets of China and the United States, right?

You must know that the pressure of paying back 30 billion is only 4.5 million US dollars at the box office.

Judging from the current situation, the two major markets of China and the United States each bear 2.25 million US dollars of box office pressure, which is not something that can be difficult for a strongman.

After all, several Chinese-language movies with a box office of 2 million US dollars have already appeared in China.

Therefore, Legend seems to have engaged in a project that is bound to lose money, but in fact the risk is not that great!
It has to be said that Legendary Pictures' calculations this time around are quite slick.

Once they really rely on the film markets of China and the United States to recover their costs this time, then they will make pure profits in the film markets of other countries.

And you can also make a lot of money through copyright operations and sales of film and television peripherals.

You know, this is a good show for Hollywood film and television companies.

In many cases, most Hollywood blockbuster projects are actually aimed at preserving capital at the beginning of their projects.

Because compared to the box office share, the follow-up copyright income of the movie is the bulk.

For example, last year's "Iron Man 3", which was a global hit, although it won a total of 12.15 billion US dollars in the global box office, it used Disney's global distribution channels.

So in the end, the box office share that Marvel Pictures got was only 3.5 million US dollars, barely covering the shooting cost.

However, the film's follow-up video copyright revenue in North America reached 1.35 million U.S. dollars, and it reached 1.55 million U.S. dollars internationally.

As for North American TV revenue channel licensing, it reached 7 million US dollars, while international TV revenue reached 700 million US dollars.

Not counting the sales share of film and television peripherals, in terms of copyright operation alone, Marvel Pictures' revenue is nearly 5 million U.S. dollars!
If the income from film and television peripherals and the disc market is included, the follow-up income of "Iron Man 3" can almost triple his box office share.

Therefore, as long as it can recover its cost through the box office share, it will be a victory for Legendary Pictures.

……

And when Gao Fei clarified the business logic behind "The Great Wall", he couldn't help being taken aback.

Eh?Why does the more I talk about it, the more I feel like it's a trick?
So after a moment of contemplation, Gao Fei suddenly said:

"No, I have to go back to the capital!"

"Whether you act or not, a blockbuster movie with an investment of one billion yuan is definitely qualified for me to meet."

"Besides, if the plan is indeed feasible, even if I don't act, Zhou Yi can still invest!"

Gao Fei got up and wiped it.

Seeing this situation, Han Li immediately turned her head in embarrassment.

After all, if you know it, you know it, and looking at it blatantly is still a bit awkward after all.

But looking at Gao Fei's appearance of leaving as soon as he said it, Han Li always felt a little weird.

"Then... what about the road show?"

"You are the director, so you can't miss the movie road show, right?"

Hearing this, Gao Fei immediately laughed and said:

"It's not that simple, it's like the soldiers are divided into two groups."

"In the past, when the roadshow was divided into group AB, didn't the actors and the director act separately!"

"And there are producers, leading actresses, and a group of actors, and it's okay if I'm missing."

"Besides, I'm not absent either!"

"A road show is publicity, but hype isn't publicity?"

Speaking of Gao Fei, the smiling Han Li made a gesture to contact Han Li at any time, and opened the door impatiently and left.

Seeing this situation, Han Li immediately sighed helplessly.

Although what Gao Fei said was reasonable, she still felt that it was because her boss had relapsed into his laziness.

He must have found such excuses on purpose to be lazy.

It's just that Gao Fei could always come up with some surprises in the process of being lazy, Han Li decided to help Gao Fei keep his stalwart and glorious image after thinking about it.