Siheyuan starts from a better life

Chapter 880 Sales

"Yes, the interior space of this car is not small. Five or six people can sit down if they squeeze together." The first van off the production line drove in front of everyone. After a tour outside, the top leader accepted Jiang Yan's invitation to go inside the van for a tour.

"Our van can not only carry people, but can also be transformed into a small truck. It can easily carry thousands of kilograms of cargo." Jiang Yan said after getting off the car.

At Jiang Yan's signal, the worker skillfully removed the back seats with a wrench.

"The rear door can also be opened, making it easier to get goods in and out." Jiang Yan said.

"Good, good, this dual-purpose vehicle is really good. It can transport people and serve as a truck at the same time. It's a very good idea." said the chief engineer.

The eyes of the other people who were watching also lit up when they saw Jiang Yan's operation. Many of them were from smaller factories. It was difficult for them to buy large trucks, and they were not eligible to buy small cars. The vans from Jiang Yan's factory just met their needs. They could be used as trucks at ordinary times and as buses in emergencies. It was really convenient.

Due to time constraints, the leader did not stay to taste the employee meal of Jiang Yan's company. He left after writing a couplet "Industrial Model" for Jiang Yan.

Jiang Yan sent the group of people away and carefully put away the inscription. He would find a good mounting master to frame it and hang it in the office. It would be a great pleasure.

The Six-Star Light van is now on the right track. Under assembly line production, while ensuring sufficient parts and quality, one assembly line can produce about 8 vehicles in an 200-hour shift.

Now the factory implements three shifts and two production lines, and can produce more than 1000 cars a day. After a batch of cars roll off the assembly line, they pass the test and inspection, and the state also officially issues the listing license. It can be said that this speed is too fast.

After obtaining the marketing license, Jiang Yan began to arrange sales teams to travel around the country, recruit national agents and build car sales stores. Due to Jiang Yan's outstanding contributions and his role model of reform and opening up, the country also deliberately opened up for him, allowing qualified individuals and groups in the country to distribute BMW cars. Jiang Yan's pricing is not expensive, with a 1.0L car selling for 12800 yuan and a 1.2L car selling for 16800 yuan. Compared with other cars, they are already very cheap.

However, Jiang Yan was still the most cunning one. Basically, for every car sales store opened in a certain place, Jiang Yan bought the land and houses and then sublet them to the BMW car factory. Therefore, Jiang Yan unknowingly accumulated a lot of land and shops.

Jiang Yan specifically took out part of the funds to place advertisements on television, radio, and newspapers. This was a precedent set by Jiang Yan, as he was the first company and product in the country to advertise on television. As a result, BMW cars began to gain popularity among the people and flow into thousands of households.

However, Jiang Yan's next action taught the sales staff of their company a good lesson.

Jiang Yan, who came from later generations, understood the herd mentality of Chinese people too well, especially government officials, who were the weather vane, so Jiang Yan set his sights on them and wanted them to advertise for him.

First, Jiang Yan contacted the Public Security Bureau of Sijiu City. When the police heard that Jiang Yan was going to donate 11 vans as police cars, they were overjoyed. You have to know that it was not easy for law enforcement departments during this period. Some with better conditions were equipped with three-wheeled motorcycles, while those with worse conditions had to ride bicycles or rely on No. buses, so grassroots police officers were the hardest-working group of people.

As for the jeeps and cars you mentioned, these days, only people of a certain level can be equipped with these things. In the entire Public Security Bureau of Sijiu City, there are only twenty cars, and many of them are things that have been eliminated by the army.

Actually! Jiang Yan has his own little thoughts. If we talk about the frequency of using cars, who has more than the police? In addition, there is no 110 in this era, and it is the period of reform and opening up, so it is even busier. With the cars provided by Jiang Yan and his team, patrolling on the road with sirens on, isn’t this a living advertisement? Now the credibility of the country is not just talk.

Moreover, this good environment is also better for Jiang Yan's factory, isn't it? This can be said to kill two birds with one stone. What's more, these police officers drive this small van when they usually do their work. It is so comfortable to drive, there is warm air, and it is not cold in winter. It can carry a lot of people, and the speed is fast. It is rear-wheel drive, and it is great for climbing mountains, turning corners, etc. After they use it, they have received continuous praise.

It is sturdy, has low fuel consumption, high speed, can run on all kinds of dirt roads, and most importantly, is affordable, so this van has been well received after being used in the public security system. This also gave other units a direct impression that there are not many such cheap things these days. As a result, in addition to the 100 vehicles donated by Jiang Yan, the entire public security and justice system purchased a total of 2000 vehicles, and each law enforcement department was equipped with them.

Now, the Six-Star vans with sirens blaring are running all over Beijing, which has given Six-Star Auto a successful marketing advertisement. When the provincial offices in Beijing saw it, they thought, this car is great, and urgently contacted their families, came to inspect it, and placed orders. In particular, the two major customers, Mo City and Guang Province, directly placed orders for 3000 and 3500 vehicles respectively. It was a clean and neat move.

Although other places don't have as many orders as them, the total amount is not small. These orders alone are enough for them to work for several months. This makes the salesmen feel a little frustrated. They don't have any magic power! The boss did all of them himself.

Jiang Yan had no idea about this situation. He was currently bringing his people to the Sijiu City Taxi Company to discuss business.

In the 1940s and 1950s, not everyone could take a taxi. At that time, taxis were specially used to receive foreign heads of state, government heads and senior officials, foreign businessmen attending trade fairs, overseas Chinese, Hong Kong and Macao compatriots, etc. They were known as the "state guest fleet" of Guangzhou, and foreign exchange coupons were required to ride.

In the 1960s and 1970s, taxi drivers were operating in a fixed-point waiting mode. Passengers arrived at the station to find a taxi, and the driver took orders to pick up passengers. After completing a reception task, the driver had to return to the service point with an empty taxi to wait for the next dispatch instruction, and was not allowed to pick up passengers midway.

In the mid-to-late 70s, as people's living standards gradually improved, the demand for taxis also grew. In the spring of 78, Guangzhou, adjacent to Hong Kong and Macao, gradually opened its window to the outside world, and some new business concepts and service methods began to impact the land of South Guangdong. Yangcheng Automobile Company was inspired by the "taxi" of Hong Kong citizens and resolutely decided to end the strange phenomenon of "empty taxis on the road without passengers" for many years.

At that time, various foreign affairs activities increased in Beijing, Shanghai, Guangzhou and other large cities, and taxis appeared on the streets again. However, "high-end" taxis were still out of reach for ordinary people. In the memory of old Beijingers, taxi drivers in the 1980s and 1990s were enviable high-income groups, and driving a taxi even became a symbol of status.

At that time, most taxi models were high-end imported cars such as Toyota and Crown, most of which were used to pick up and drop off foreigners, foreign company personnel, etc. For ordinary people, they could not afford a taxi, nor could they get one.

However, foreign cars have not entered the domestic market on a large scale yet, and taxi companies do not have many cars. Almost all of them are Jinggangshan brand cars, which are relatively expensive and have a certain purchase quota every year. After Jiang Yan went to the door to explain the situation, the taxi company readily signed the contract and directly imported 500 cars. These yellow-faced taxis appeared in the city many years in advance, and since the price of the cars was not high, the cost was reduced in disguise. Coupled with the implementation of the new wage system, many ordinary people can also afford to take taxis.

(End of this chapter)