I am not an artist when I am reborn

Chapter 14 Production Process
Chapter 14 production process
Song Yuqi? ! !
Su Jinxing's pupils dilated slightly, and then a dusty memory gradually emerged in his mind.

His mother in the previous life also called him, but he was still a trainee at the time, busy practicing, so he refused, and then forgot.

But now that his practice contract has been converted to a producer contract, he has free time, so naturally there is a follow-up.

Song Yuqi!
(G) The only Chinese member of IDLE is also a vibrant host.

Unexpectedly, my mother and Song Yuqi's father were still acquaintances, and I had never heard of it from my mother in the previous life.

Is it because neither of them are hot enough?
Not right either.

Even if Su Jin is abolished, the popularity of (G)IDLE remains high, and it has a certain reputation even in China.

Then why didn't my mother talk to him all this time? It couldn't be because she was afraid of irritating him, so she didn't have the nerve to say it?
Su Jinxing couldn't figure it out, but the emergence of this relationship undoubtedly gave Su Jinxing a new way of thinking.

A collection of dragon ball ideas.

Su Jinxing is a bit regretful, why he didn't pay more attention to the joining time of these popular girl group members in his previous life, and now he has to rely on luck to cut off his husband.

"I see. Just ask Uncle Song Ya to contact me when he comes."

"Well, let's hang up first."

"Ah."

Putting down the phone, Su Jinxing looked at the scenery passing by the car window, the plan in his heart was overturned, and he re-planned.

……

on Monday.

Su Jinxing asked the class teacher for a leave of absence, and went to the company from school after washing up early.

Su Jinxing took the time to read the files of EXO's regular first album production team, and it is still in the second stage of album production.

Su Jinxing has never been a producer before, but as a singer, he also participated in the entire production of his own album.

The overall process of album production can be divided into six stages.

The first stage is pre-planning and positioning.

This stage is mainly based on the style of the artist or group, and the producers communicate together in the early stage to determine the music direction of the album, that is, the music style, lyrics content, clothing style, etc.Then determine the subsequent image packaging, album appearance design, etc. through the music style.

This is the first step. Many companies ignore this step and choose songs directly. This is completely irresponsible. This kind of situation rarely happens even in small companies that have established a system of Korean entertainment.

Well, [-]% of domestic entertainment companies don't have this step.

The second stage is the stage where EXO's official first album is now, and the track is determined.

According to the planning and positioning determined in the first stage, song collection, song selection, and audition are carried out.According to the style and singing level of the twelve members of EXO, the songs included in the album are finally determined.

The next third stage is the music production stage. After the song selection is confirmed, it is natural to record the song.The confirmed songs are recorded one by one, and then the corrected sound is corrected, and the supplementary recording is supplemented.After recording the song, post-mixing...

Once this is done, it's time to do the mastering.

Of course, only physical albums will be mastered, not digital albums.

In the fourth stage, post-planning.

This stage is similar to the first stage, but actually quite different.

The first is the copywriting of the album. According to the completed songs, the copywriting of the album is written, including but not limited to: artist profile, album slogan (which can be understood as album concept display), album production concept, album creation motivation, etc., messy , although the vast majority of fans are too lazy to watch this stuff, but you have to have it.

Then there is the determination of the artist's style. The popular point is the design of the costumes. You can't arrange the costumes indiscriminately. It must conform to the concept of the album.

Take Red Velvet's "psycho" as an example. Don't you feel awkward when you play a song that subdues the entire "feel my rhythm"?

Then there is the MV shooting of the title song, most of them are MVs for the title song only, don’t ask, it’s a waste of money.

A considerable part of the cost of producing an album is spent on the mv. Not every singer and artist can match a song with an mv like Milk Tea Lun.

An album can have one to three songs with MVs, but a regular album has at least six or more songs, and the first one has an MV, so how can the album producer be changed?
After making the mv, it is the cover shooting, and finally, the cover design.

Redesign the cover of the shooting, p it, Europe.

The next, fifth stage is the release.

For the physical album, the music master tape and all the things produced by the above steps are packaged, and then sent to the relevant government departments for application for publication.

South Korea, a major entertainment country, still has very loose restrictions on the publication number of albums. Among other things, the Ministry of Culture really doesn't poke.

Digital albums are not so troublesome, just package them directly to the platform, and then negotiate cooperation with the platform.

The final stage is publicity.

Whether an album is popular or not depends seven points on quality and three points on publicity.

Preheating, the first day of launch, and follow-up publicity, the three-step publicity is the currently recognized publicity method of Korean Entertainment, and it is also the most cost-effective step for large companies and small companies.

SM company issued an announcement "My EXO is about to release a new album".

OK, major marketing accounts and media will automatically promote it for you, and you don’t need to pay any promotional fees.

Small companies like this?

No one knows where your company's official website is!
It's a bit exaggerated, and it's impossible for SM to announce it like this, but it roughly means this.

In terms of publicity, a big company with enough background can spend less money, and the budget can be devoted to other stages or... swallowed by the album producer.

Producers are usually only able to participate in the first and second stages. Now that EXO is in the second stage, Su Jinxing only needs to participate in the second stage.

The following song recording, post-production planning, shooting, and promotion have nothing to do with him. There are dedicated people to do it, and professional people do professional things.

When Su Jinxing arrived at the meeting room of the production team of EXO's regular first album prepared by the company, except for a few interns who were cleaning, the rest of the production team hadn't come yet.

As soon as Su Jinxing entered the meeting room, several interns who were cleaning quickly put down their work and stood up straight.

"Su producer nim is good!"

Looking at the three people who bowed to him, and their average age was four years older than his own, Su Jinxing spoke with a friendly smile on his face.

"Good morning, go ahead and leave me alone."

"Inside!" x3.

Very good and very energetic!
Su Jinxing found the place where his name tablet was placed and sat down.

Straighten the "Su" sign and take out a folder from the bag.

This is the information he printed out for the first stage of planning and positioning, and it will be used in the meeting later.

The cleaning actions of the three interns accelerated a lot with the arrival of Su Jinxing, and the battle ended after a while, and they left after greeting in a panic.

(End of this chapter)