I am not an artist when I am reborn

Chapter 375 Psycho!

Chapter 85Psycho!

"Korean Wave Frontline" moved very quickly. The interview was conducted on September [-]rd and the column interview video was released on September [-]th.

Su Jinxing's closing statement attacking the "artist" and producer Su caused huge waves on the Internet.

Su Jinxing's tragic speech made countless fans who had already had a filter on him break their guard.

The previous words that bombarded niche "artists" also allowed many fans who did not understand this matter to find an outlet. The boomerang boomeranged and sprayed tens of thousands of messages to these "artists".

Just when they thought that black and red were also red and were ready to monetize the traffic, they found that they had received a notice of prohibited activities from the Ministry of Culture and Sports.

Yes, blocked.

Just because Su Jinxing ignored them didn't mean that he couldn't do anything with these little mice.

The Korean Opup Club is now so influential that it can easily ban some non-top artists even without resorting to the power of the Ministry of Culture and Sports.

Most of these little mice are street kids, and the Ministry of Culture and Sports was happy to sell Su Jinxing such a favor and directly used official power to ban them. Now the only place these people can go are some illegal underground stages.

And the underground scene... is illegal.When it comes to this aspect, Channan Security, formerly known as Channan Association, is very good at it.

Su Jinxing didn't want to pay attention to these ants, but if the ants were too desperate, he wouldn't mind crushing these little things to death.

The matter with these little mice was just a trivial matter. After the interview with Su Jinxing was broadcast, the real purpose came.

On September [-], an "informed person" broke the news that the headquarters of the catering giant Haidilao Company rejected Qingtian Capital's request to increase prices and renew the contract, trying to encroach on the Korean market that Su Jinxing had worked so hard to win, and wanted to sell Su Jinxing Kick it out and take over the Korean Haidilao market yourself.

As soon as the news came out, people were excited.

The demise of producer Su made many fans feel reluctant and filled with sadness. As soon as the news came out, fans immediately found an outlet and flocked to Haidilao's official brand website.

Some uninformed fans even went to the wrong place and flushed South Korea's Haidilao, a subsidiary of Qingtian Capital, causing Qingtian Capital to quickly issue a statement that they were friendly forces.

As the first company to bear the brunt of the impact, Haidilao headquarters was already in a state of distress due to being blocked by the Korean Ministry of Commerce and Industry. This public opinion has completely destroyed the brand image.

The angry Chairman of Haidilao called the leader of the negotiation team directly and asked him what was going on.

Leader Liu of the negotiation team was also speechless. Isn't this an instruction from your board of directors? Now it's him who will take the blame.

Faced with the chairman's order to eliminate the impact, Team Leader Liu just dismissed it as fart.

Eliminate the effects of?

The others are almost gone and the impact is still being eliminated.

Since the popularity started, their residences have been torn out, and everyone's information has been leaked. Protesting fans hang around in front of the hotel all day long. When they go out to eat, they will be surrounded by fans and cursed. Some even throw pickles and eggs.

They were like rats crossing the street, making them afraid to leave the hotel.

What's even more outrageous is that the headquarters received a large number of express delivery from South Korea, full of wreaths.

There are also advertising trucks circling around the hotel, all with the portraits of their negotiating team and the chairman of Haidilao.

The most ridiculous thing is that when they were eating in the hotel cafeteria, someone came over and threw coffee in their faces without saying a word. They were dragged away by security guards while cursing.

It was a real eye-opener for them.

I have heard before that fans in the fandom become crazy and behave inappropriately, but they have seen the fandom in China and don’t particularly care.

But I didn’t expect that fans in the Korean fandom would actually reach this level. This is not a fandom. Is this a terrorist organization?

They called the police as soon as possible and indeed arranged for someone to protect them, but anyone with a discerning eye could see the contempt these people had for their group, and they spoke in strange and irritable ways, which made Team Leader Liu very angry.

Although Haidilao's headquarters also issued a statement, emphasizing that this is normal business behavior and there is no forced market occupation.

But the fans don't care about you. They all said that if you dare to squeeze Su Jinxing away, they will block the entrance of Haidilao and prevent people from eating.

The top media outlets in South Korea rushed to report on the matter. The matter became more and more serious, and almost everyone in South Korea knew about it. The aftermath was even spreading abroad, affecting Haidilao's business in other countries.

There are so many hot pot restaurants, and if you have negative news, you will be affected to some extent. What's more, there are still a lot of Korean fans in Southeast Asia. The main base of Haidilao also happens to be in this area, so someone came directly. match of major.

In just three days, Haidilao's sales plummeted across the country. Only South Korea's Haidilao's sales soared, even exceeding the previous level, reaching three times the passenger flow.

This allowed Haidilao headquarters to see what the influence of local forces is.

They are not dragons crossing the river, but they are real local snakes in Qingtian.

This kind of all-round public opinion is not something ordinary companies can sustain. Haidilao's fortune history is inseparable from marketing. They also know better that once this public opinion continues to spread, their losses will only be greater.

The Haidilao board of directors finally could not withstand the pressure and called Su Jinxing directly, but Su Jinxing did not answer.

I called President Cui again, but President Cui accepted the call, but changed the terms of the contract renewal.

Signed for 20 years, the one-year signing fee is [-]% less than the initial signing fee.

It was the initial signing fee. The contract that Su Jinxing signed with Haidilao in person at the beginning was not the high price that President Cui gave when he was ready to renew the contract.

Comparing South Korea's Haidilao's annual revenue, this money can almost be said to be wasted.

To sign or not to sign?
Until now, South Korea's Ministry of Commerce and Industry is still blocking them, not letting them in, and continuing to waste time with them?

According to Sunny Capital’s Korean approach, they will continue to let the Korean Ministry of Commerce and Industry hold them back until the contract expires, and then the Haidilao brand will continue to be used and business will continue.

They don't have to pay anything, even the signing fee for the past 20 years has been saved.

Do you want the signing fee for the next 20 years, or do you continue to work with Sunny Capital?
If you are an ordinary businessman, you may not be able to swallow this breath, but for capital, the decision is easy to make.

South Korea is the home base of Sunny Capital, and the only one who will suffer if it continues to insist is itself.

On September 13th, Haidilao headquarters re-sent a negotiation team and signed a 20-year brand licensing contract with Qingtian Capital.

After the trolls receded, the news on the Internet was gradually replaced by the news that Red Velvet would return, and was gradually forgotten by people.But in the industry, Sunny Capital’s textbook-like public opinion negotiation method has inspired many companies in South Korea. It turns out that international licensing renewal negotiations can still be played like this?
We are in Korea, stealing...ah no, this is mine!
It's very reasonable!

With Qingtian Capital successfully renewing Haidilao’s Korean agency contract, undercurrents are surging in the business circle.

……

October [-]st, [-]pm.

Under the spotlight, Red Velvet's single "Psycho" was released on major platforms on time. As soon as it was released, "Angel's Ladder", which was No. 1 on Melon's real-time hot list, instantly became No. 2, ranking first!

With every refresh, the number of clicks and players increases exponentially.

The price of this song is 3 won, and within 100 minutes of releasing the sound source, sales on various platforms have already exceeded [-] million.

Major music critics also immediately sent their own reviews of this song.

Many musicians have also noticed the MV of this song.

As we all know, Red Velvet is a concept group.The concept of a concept group can usually be fully demonstrated by combining it with the MV, but unlike music, the analysis of MVs is more cumbersome, so there was not much analysis of MVs during Red Velvet's live broadcast.

But regarding the sound source of "psycho", there are already more than [-] music reviews, of which at least [-]% are from professional musicians.

In the Korean forum, which is known for its vicious tongue, this song received more than 9.9 ratings within half an hour after it was released, with a score of [-].

This is a horrific score.

It is also the most consistent with the public’s evaluation of this song.

Among them, the comment with the highest number of likes and the most recognized by the public after the release of the sound source of "psycho" is

“Producer Su’s last gift to Kpop”

A strong feeling of sadness came through the words, making many fans who were obsessed with listening to the songs produced by Su Jinxing unable to stop feeling sad in their hearts.

Yes, this is producer Su’s last gift to Kpop with the help of Red Velvet.

Art?

If you want art, Producer Su will give you art!
Countless professional musicians have analyzed this song from an artistic perspective, and their evaluations are surprisingly consistent.

A great piece of art in the history of Kpop, enough to leave a lasting mark in the history of Kpop music.

The boomerang has once again hit those "artists". Even if they have been banned, it does not prevent fans from running to criticize them.

Red Velvet will return on October [-]st and will be recording songs on October [-]rd. The Red Velvet office also released news that Su Jinxing will participate in every Red Velvet "psycho" recording session as producer Su. Song.

As soon as the news came out, ticket prices for major music and singing shows skyrocketed.

This is the last time Su Jinxing attends this kind of event as producer Su. He won't come to the stage at the end of the year. After watching this song, he will be gone. Fans want to come and see the man who created EXO. , Red Velvet, GFriend, (G)I-DLE, the K-pop king of IZONE.

Single-handedly, he has driven up the price of tickets in the secondary market.

Some of Red Velvet's replies on their return live broadcast were cut into short videos by fans and posted to major platforms.

The MV analysis videos for "psycho" were also released one after another on the night of October [-]st.

This MV, which pays tribute to the classic film "Black Swan", is of extremely high value on an artistic level, especially since the core theme of the MV is not only anti-violence, but also contains the deeper meaning of women's liberation, from conservative character to final sublimation. The core of human rights contained in it is the art that the public really needs.

In a male-dominated society like South Korea, where machismo is rampant, Su Jinxing used his last work to announce to the world his stance on human rights declaration, anti-violence and female liberation.

The release of the analysis video made Su Jinxing's name completely famous among women.

With Su Jinxing's social status, he can express his position and choose to cater to the market and mainstream social concepts.

But he didn't. He chose to speak out, using his "Black Swan" and "psycho" to make his own voice.

At this moment, Su Jinxing's social influence is rising steadily.

At the moment when public opinion reached its peak, Su Jinxing's ins also updated an update.

"In this era, everyone should be valued and have their own personality. No one is born to be a vassal of another person. Independence of personality is a right that everyone is born with. Just be yourself, no matter if you are a boy You are still a girl, don’t care about other people’s words, be yourself and do what you think is right. Come on, you are all unique and the most beautiful treasures in this world.”

Ichiban Chicken Soup has further sublimated the original core, no longer limited to the single gender of female liberation, but sublimated to the independence of personality.

Some marketing accounts that wanted to capitalize on the topic had no choice but to change their copy overnight, and changed the words that criticized Su Jinxing's female boxing into praise.

Following Su Jinxing's speech, not only women but also some male fans came to the stage.

Suddenly, the wave set off by "psycho" became more and more powerful, even surpassing the transition between GFriend and Girls' Generation some time ago.

The topic has swept the entire Korean wave world, and the analysis of "psycho" is also coming one after another.

There are a hundred Hamlets in the hearts of one hundred people, and different people have different feelings after watching the MV of "psycho". These videos are all adding to the popularity of "psycho".

Su Jinxing's name also ranked first in the hot searches after "psycho" was released on October [-]st. Even "psycho" was just behind him, ranking second.

As of 24 hours ago, "psycho" has not changed since it was ranked first, and its popularity has surpassed the No. 2 "Angel's Ladder" by a fraction.

This is GFriend’s top song, which shows how terrifying the popularity of “psycho” is!
The number of "psycho" digital albums sold on major music platforms was also released 24 hours later.

More than 790 and [-] pieces.

This is the number of music platforms all over the world combined. Although it is far from the 2018 million sales of Wo Zhanqie, this digital album sales is ranked No. 2 in the Korean wave in [-]. number.

Nearly 2000 million copies sold in just 24 hours!
The discussion about "psycho" is overwhelming. Maoists have started heated discussions in various places, carefully reading every detail of this song.

With this kind of attention that is almost universally appreciated, the song play on October [-]rd is here.

(End of this chapter)