Technology promotes immortality, electrical appliances lead me to counterattack

Chapter 25 Determining Branding

Dian Yu was still writing hard inside, concentrating on writing, drawing, painting, and changing.

She didn't know that the senior brothers and sisters who cared about her misunderstood her and broke their hearts because of her affairs.

In the previous life, Dianyu also came into contact with many things similar to piracy. Although there are restrictions from relevant departments, there are also some unscrupulous merchants who seek profits while doing business.

Such fake and shoddy products such as Dashen Toilet Water, 666 Piyanping, and Big Milk Rabbit White Sugar in the market are emerging one after another, and Dianyu has more experience.

Dian Yu has experienced so much in his previous life, and he has long understood that this is actually a matter of brand effect.

If a product is to be accepted by people, the quality and function of the product are one of them.

But if you want your products to be well-known and recognized by people, and will choose your products in the future, the representativeness of brand building is extremely important.

Therefore, a good brand building means that the prototype of the brand has been perfected, and it has a preliminary planning effect on the overall brand building and packaging in the later stage.

Dianyu's current plan is to create its own brand. At present, there is no other external equity support and checks and balances from distributors and agents. Dianyu intends to focus on electrical products and establish its own brand.

Regarding whether the brand should be multi-brand or a single brand, Dian Yu feels that it is just getting started and must start with a single brand.

When making brand strategy planning, the focus of planning is to be well-known and recognized by consumers, and Dian Yu began to think about the brand name and the connotation of the brand.

The brand name is not random, and there are many principles contained in it.

First of all, it is necessary to have a brand name that is relatively easy to catch and remember. A good brand name can make it easy for users to remember, deepen the product image, and make marketing more effective.

Furthermore, the name itself has a certain meaning, which can be the characteristics and functions of the company or product; it can also be meaningful, which can strengthen consumers' memory of the brand.

In this way, a relationship can be established between brands, products, and companies, just like the grandfather of KFC, who thought of fried chicken burgers as soon as he talked about it.

In addition, one must also consider the culture and taboos of the cultivation world, and be able to adapt to the changes of the times here.

After screening, Dianyu chose the word "Rebirth" as the brand name, and they will be called "Rebirth Electric Appliance Store" from now on.

The brand name 'Rebirth' means rebirth from Nirvana. She herself was reborn into this world of comprehension. She has certain feelings and hopes that their electrical business can also be reborn.

And it can also reflect that the monks in the cultivation world have broken through various dangerous situations to achieve self-realization and resonate with their inner desires.

People in the comprehension world value such illusory things as chance and cause and effect, and this name just caught their attention.

At that time, with some marketing, it will be easy for people to associate the brand name with the story behind the product.

As for why it doesn't use the commonly used names in the cultivation world, such as Magic Tool and Spirit Tool, Dian Yu has his own thoughts.

In addition to the habit problems of the previous life, the name 'electrical appliance' has not appeared here, and it is relatively novel and attractive.

Dianyu thinks that it needs to build its own brand first, improve its potential, and manage its own brand image well, so that everyone will trust the brand when they hear it.

At that time, whether it is the price or the advantage in the market, they will have the final say.

She was very attracted to the electrical appliance store in her previous life, the kind of chain stores that could be opened all over the country at will.

In the world of cultivating immortals, the only one who can do this is the Chen family, one of the four great families that have been in business for generations and have a profound history.

And as far as she knows, they can do this not only because they know how to do business. You must know that there are so many strong people in the cultivation world, and it is useless if you can make money but can't keep it.

The Chen family will not only make money, but they will select qualified disciples to send to the major sects every year, and they will also regularly give large sums of "thank you gifts" to each sect.

The founder of the Chen family is also smart. He has formulated strict family rules and attaches great importance to reputation. Therefore, the natives of the immortal world still recognize the Chen family and choose to go to the Chen family for business.

Dianyu also knows how much he owns. It is a huge family business, and it is tied to the interests of various forces in the world of cultivating immortals. It is also powerful, which is why it can be so prosperous.

Compared to her now in front of others, she may not even count as a small fight.

However, she also went to do market research, and analyzed that the main business of the Chen family was items from the world of cultivating immortals, especially the auction house should be their main source of income.

The other shops basically sell primary materials such as animal pills, spirit herbs, ores, and some will also sell pills and spirit tools refined by others on their behalf.

Therefore, Dian Yu feels that what he is selling is a very new thing, and there is no competition with the Chen family. Most of the Chen family can do things well, and there is no need to worry about them being a hindrance.

Of course, Dian Yu is not very clear about Chen Side's affairs, but even if he knows, it's okay, after all, he is really just a few clowns.

Dianyu also has a confidence that comes from her positioning of customers.

All the outstanding merchants in the world of cultivating immortals are basically engaged in the business of high-level monks, because they think that most of the wealth is accumulated on that level.

This kind of thinking is indeed correct, but as we all know, the structure of the cultivation world is actually no different from that of human society.

They are all in the shape of a pyramid, only a few people can stand at the top, and the people at the middle and bottom of the pyramid are the most.

When everyone is dedicated to studying how to squeeze into the ranks of top people who earn wealth, the market for middle and lower class monks is vacant.

Obviously, Dianyu intends to start from the bottom monks as a breakthrough, without causing any big disturbances, and silently work hard to open up the market, and one day it will amaze everyone!

The more Dian Yu thought about it, the more excited she became. She seemed to have found a new motivation for life, as if the business blueprint of the cultivation world was right in front of her, waiting for her to develop it.

At the same time, she also understands that they still need to find a bigger background, or like in the previous life, find a celebrity-like public figure as a spokesperson?Use the other party's status in the hearts of the public to promote brand exposure and improve brand image?
Dian Yu paced back and forth in the room, where could she find someone who was famous and influential in the world of cultivating immortals, and who was willing to help her?

Outside the window, the moon and stars were already thin, and I didn't know how long I had been writing, so I rubbed my sore arm, probably because I used my brain too much. Under the quilt, I just sleep with my head depressed.

In the sect, tonight is destined to be a sleepless night for many people.

(End of this chapter)