Lost eight hundred million at the beginning

The concept of cosmeceuticals was also mentioned in the original book.The heroine in the book, Li Yiqi, starts her own business and develops medical equipment. There is a small-scale pharmaceutical factory next door. They accept the prescriptions of old domestic brands and plan to make a name for themselves.That is the earlier attempt of domestic cosmeceuticals.

Pushing forward to 1998, O Laiya, a big foreign cosmetics brand, positioned its brand "Vichy" as a cosmetic "only sold in pharmacies", which is cosmeceuticals.They not only brought this concept into China, but also successfully opened up the domestic market.

At that time, the popular TV series "Oshin" in the island country became popular with the domestic queen's brand Pien Tze Huang pearl ointment. It became famous only because of the use of the heroine Nobuko in the film, so that tourists from the island country must go to the pharmacy to buy this product when they travel domestically. thing.

The market prospect is promising, and there are more and more domestic pharmaceutical companies developing this kind of drug.

Lin Ruoyan took the lead, saw the eyes of several female researchers shine, and said a few more words: "We develop our own research, why not develop an old brand, and match it with medical equipment."

Several male researchers didn't quite understand: "What kind of equipment do you need to wash your face, don't you just have hands? Girls are at most towels and sponges."

"That's the routine for you to wash your face at home." Lin Ruoyan hasn't mentioned the high-end hand-held small facial cleansers in the real world. Now, the concept of a beauty salon can give everyone a reasonable benchmark. She said road,
"With the development of the domestic economy, many wealthy women will pay more attention to their appearance. Have you ever been to a beauty salon? No, you have to go to see it when you are reimbursed at public expense, and experience the service items inside, especially facials. Skin item."

Lin Ruoyan doesn't do it herself, but many people in Wencheng's wife group do it, and there are many people who go to beauty salons two or three times a week.Their usual daily schedule is to finish their busy work in the morning, send off their husbands, and send their children to school. After that, everyone gathers to have tea and chat until the afternoon, and then they either play cards or go for beauty treatment.When it is done well, it will be time for the children to leave school. After picking up the children and waiting for her husband at home, the day will pass quickly.

Taking a nap on the beauty bed, the waiter gave them a gentle massage and various treatments. When they woke up, the skin was firm and refreshed, and the whole body was relaxed.At this time, there are actually some equipment, but most of them are imported equipment, which are very expensive and often have problems.Self-tanning is popular abroad, and ultraviolet lamps simulate sunbathing, while whitening is more popular in China. There are differences in this concept, so there are many devices that cannot be used.

There is a huge demand gap for self-developed and domestically produced medical aesthetic equipment that suits the aesthetics of oriental women, but most of the people who do related research are basically men, and they want to make some serious medical equipment to improve the work efficiency in hospitals.There is no technical content in making medical and aesthetic equipment, and there is no profit if it is counterfeited after two years of selling.

Today's scientific research leaders are like this, but people will always change. Seeing that others make related products and make money, he will do it too.Anyway, the company is researching and developing equipment that can really help the myopic people. They are now generating income for the company and feeding back serious research. Adhering to this concept, it can still support the research and development work.

Lin Ruoyan saw that everyone no longer rejects research and development related to medical beauty, so she continued to encourage: "You are all professionals in this field. As a layman, I only think about whether the product will sell well in the future. I said that cosmeceuticals and equipment are sold together. , I consider that the future buyers will be major beauty salons. Therefore, I will arrange the marketing department to set up the distribution channels there first, and you can concentrate on the serious research and development work. Apply for patents as much as possible, including appearance design patent, if other companies imitate it in the future, we also have a trump card to protect ourselves."

Lin Ruoyan returned to the office and called Jiang Fang to assign a new task.

Jiang Fang was in the sales of cosmetics back then, when it comes to cosmeceuticals and beauty parlors, she knows better than Lin Ruoyan.Generally, well-known beauty parlors not only make money from customers, but also sell a lot of cosmetics on their behalf, and they get a commission.The more fashionable and advanced the equipment, the more it can enhance the high-end image of the beauty salon.

If you think about it, in an ordinary low-end store, just a few young girls massage and wash your face, all artificial, ancestral techniques are extravagant, how many people can believe it?One-time consumption in the store is about the same as a haircut.

As for a serious high-end beauty salon, the decoration alone is very luxurious, making it look like ordinary people would not even dare to enter.Each room is a private room, the bed is said to be a customized imported model, and there are millions of equipment placed in the room. When it comes to high-tech rankings such as photon skin rejuvenation, it must be superior to traditional methods.

There is no way, this era in the book is still a lot of worshiping the ocean.The products and equipment they will develop in the future will have foreign trademarks, global registered trademarks and intellectual property rights, so that they will not only open up sales in China, but also have markets for these products overseas where women demand them.

In addition, it must be matched with domestic cosmeceuticals, mysterious Chinese medicine formulas... and even a set of sales logic can be designed for the West.Western women's skin is rough and ages quickly, and they are very envious of oriental women who are young and youthful. They look younger and more beautiful than their 40s in their 20s.Because of what?Because we have ancient beauty recipes!
It is not enough to just buy cosmeceutical and skin care products, and we need to match our equipment to achieve the best results.This equipment is not cheap, don't ask how much it costs, what if one machine doesn't sell for hundreds of thousands?Especially if it has been exported to foreign countries, it cannot be cheap, otherwise people will look down on it.It must be dead expensive, more than twice as expensive as the domestic ones, and earn foreigners' money.

Lin Ruoyan thought that she also opened a film and television company, looking for celebrity endorsements, and the beauty salon they usually go to is also a channel for distribution. She told Jiang Fang about it, and Jiang Fang became more and more excited the more she heard it.

The value of the recent project, that is, a villa of one million yuan is enough to see, and other prices are a bit low. If she can sell cosmeceuticals and equipment together, she will pack a set of products for 50 million yuan. , selling to related high-end beauty salons, wouldn't that be more profitable than selling a house?The production cycle of that kind of equipment is much shorter than that of building a house. First, we have to lay out channels and get orders, and then start production, so that the cost of our own factory can also be kept down.

Through communicating with Jiang Fang, Lin Ruoyan finally understood why Jiang Fang's sales performance in the original book was so outstanding.Jiang Fang herself has sold many types of products, and she is not limited to a certain category, and her mind is very flexible and easy to accept new things.

Besides, Jiang Fang is a woman. If she told Lu Gan about this matter, Lu Gan, who went to a beauty salon or something, would probably still be frightened.As soon as she talked to Jiang Fang, she immediately resonated with her, and she seemed to have opened up the two lines of "Ren" and "Du". She no longer needed the guidance of Lin Ruoyan, a layman, and she quickly formed a plan to promote products.

Lin Ruoyan heard Jiang Fang's clear thinking, and hurriedly pulled back: "Don't worry, wait until the product is developed and prototyped before promoting it. I'm afraid you will sell hundreds of sets of your product in the future. developed it."

At present, the people in the marketing department have practiced the method of selling goods with empty teeth, especially software that cannot be seen or touched, and the benefits cannot be felt after a period of time. They have also sold many sets without hindrance by rhetoric. It's so amazing.

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