I was born again and I just want to concentrate on making money

After one night, Lin Qing came to work in Xinghuo shop early as usual.

After making the coffee, she took the newspaper from the shelf and put it on the desk.

However, before he could sit down, the phone rang, and it was Awei.

"Hey, Sister Qing, I guess Haizhi suffered from insomnia last night and couldn't get up. She will come to you later today! Sorry."

The tone was quite helpless, and the word "estimate" was used. It should be because when Ni Haizhi was picked up for work, she found that she hadn't woken up yet.

It seems that except for Ni Haizhi herself, everyone around her knows that she can't handle Du Xiao's matter.

And it was very troublesome, even to the point of insomnia.

"It's okay, don't worry, let Haizhi have a good rest." Lin Qing hung up the phone with a smile, and then walked to the desk and sat down.

The floor-to-ceiling windows of the office were facing the small courtyard, and in front of the window was the big umbrella-like sweet-scented osmanthus tree.

Because of this tree, Lin Qing asked someone to change the original ordinary windows into floor-to-ceiling windows.

Although she doesn't care about material things, she pays great attention to the quality of life.

For example, in the comfortable space created by the office and this small courtyard, she can stay for a long time every day.

Work, drink tea, read books, entertain guests, hold meetings.

This is not a grid that locks her time, but a harbor that makes her physically and mentally happy.

The rain last night was lingering, but not enough to destroy the sweet-scented osmanthus. At this time, the French windows were half opened, and the water vapor and fragrance rushed in.

When these small molecules touched Lin Qing's skin, it was as if a group of small cells with icy hands and feet had stepped on them.

Lin Qing felt very comfortable and took a deep breath. She felt very energetic.

Slowly drinking coffee, she was reminiscing about the three pages of the book she read last night.

She didn't take back her thoughts until she drank a cup and started thinking about work.

In general, she felt that the Huanya incident needed a suitable breakthrough.

First of all, although the scale of Huanya Electric is not as large as Xinghuo, behind it is the entire Du family.

In terms of human and financial resources, the current Spark is not enough to go head-to-head.

Secondly, the most critical point, head-to-head is the most stupid way, which will seriously hurt Xinghuo's vitality, but will not get any real benefits.

She is a businessman, and in everything, she must consider the profit.

Just thinking of this, Zhang Ting, who was also anxious about this matter, knocked on the door and came in.

She sat down opposite Lin Qing, and tilted the chair slightly so that the cool wind outside the door could just blow on her body.

"Sister Qing, I think Haizhi hasn't come yet, so she probably didn't think of a suitable solution." The tone was a bit regretful.

Lin Qing nodded, and asked about yesterday's turnover.

"It continues to decline. Uniasia has been advertising in newspapers for half a month and has not been withdrawn. Now it can be said that the momentum is getting bigger and bigger."

Zhang Ting tossed and turned last night. As the store manager, she couldn't feel at ease and put all the pressure on others.

Although she felt that her idea might not work, it would be great if she could provide Lin Qing with some ideas.

"Sister Qing, I thought about it, I want to talk to Du Xiao face to face."

Lin Qing was a little surprised by this decisive tone, Zhang Ting's courage has improved.

"How are you going to talk?" Courage alone is not enough.

Zhang Ting revealed all the content she had prepared early in the morning: "Just ask him not to do things that disrupt the market. If this happens again, we will invite reporters to report on these things he did."

As soon as she heard it, Lin Qing knew that this method would not work, but she was still very happy, at least she had a strong sense of responsibility, and she could teach her abilities slowly.

So, she tried to persuade: "Negotiations without bargaining chips are invalid, and it can even be said to be counterproductive. This reveals that your hole card is helpless, and what you say to him is just a kind of pleading."

Zhang Ting completely agrees, but she really can't think of anything better.

Lin Qing said to himself: "Actually, I have been thinking this morning. To solve Du Xiao, it is not necessarily to defeat Huanya. He makes troubles and let him make troubles. Our real need is actually to solve our own cash flow."

As soon as these words came out, Zhang Ting was enlightened: "Yes, indeed, our real need is to solve our own cash flow!"

Zhang Ting repeated it, and became more excited: "That's right, Du Xiao loves to make troubles, as long as we come up with a better way to expand sales, he will make trouble."

Lin Qing walked to the floor-to-ceiling windows, and she thought about this statement again, whether it was a momentary inspiration or a reliable logic.

The current situation is:

Du Xiao has no bottom line to fight a price war. If he responds with a lower price, it will undoubtedly be a bad move.

Only by going through the price war can we get out of the bad strategy and find the best strategy.

From a marketing point of view, consumers will shop around and choose the cheapest one from a rational point of view.

But from an emotional point of view, they will pay for their liking.

This is the value of the brand.

And once the value of the brand increases, Xinghuo's business will be more stable. Even if Du Xiao's situation reappears in the future, consumers will not be lost so quickly with the emotional bond of the brand.

In her previous life experience, Lin Qing had done this kind of work many times, and all of them were quite effective without exception.

I originally thought that the time to build the Xinghuo brand would be a little later, but now it seems to be earlier.

A slight cool breeze blew on her face, she said decisively to Zhang Ting:
"Tingting, from now on, Xinghuo's strategy will officially shift from promotional promotions to brand building."

Zhang Ting's old line of work is finance, and she is also studying while working in marketing. She only understands Lin Qing's words.

"Sister, this is too professional. What is brand building?"

Lin Qing said succinctly: "It is the emotional connection between Xinghuo and consumers. With this connection, no matter how many competing products appear, they will still remain loyal to Xinghuo, and will still buy Xinghuo's products even in the face of lower prices. "

Zhang Ting was shocked after hearing this: "Sister, is there really such a powerful thing?"

"It's anti-human, it sounds, I don't think it's that reliable."

Lin Qing knows this level of knowledge, and it is very difficult to understand and believe it immediately after hearing it, so she is not in a hurry to change Zhang Ting's concept immediately.

She raised her hands and hugged her chest. Although the lines of her side face were clear, they were not sharp, soft and elegant.

Another gust of wind blew past Lin Qing's clothes, making the newspapers on the desk rattle.

Lin Qing turned her head slightly.

And in that newspaper, there happened to be a sweet and moving face.

Zhang Ting followed Lin Qing's gaze and also saw the newspaper. She saw a lot of things, so she asked a little ignorantly:
"Sister, have you already thought about what to do?"