My aunt's name is Ma Xiaoling

Chapter 110 Ma Xiaoling's Fish Selling Theory
About 50 years old, with a big belly, a little thinning hair, and a greasy face, Li Guangliang, the general manager of the third branch, is a few years older than his brother, who understands Li Guangming. In terms of appearance and temperament, there is a big difference.

Although Li Guangming has no temperament to speak of.

As for ability, he just stood in front of Gu Yan and didn't even dare to lift his head, and his guilty conscience was sweating non-stop, compared to his elder brother who was holding half of Gu's salesman tightly, he couldn't match it.

"According to the incident process stated by your security captain, what happened just now is temporarily classified as an accident. Let's put it aside for the time being. Let's talk about sales first!" Gu Yan sat in the position of the general manager in the conference room.

Sitting next to him, Xiaoling used her laptop to enter the meeting content in the form Chen Xiaozao had set up.

"Judging from the sales data, sales have been in decline since Xiangyang left. I would like to ask the colleague who took over why this decline has not stopped even during the short vacation? Is there no way? Can't think of a way? Or don't want to Find a way!" Gu Yan knocked on the table.

With this knock, even Xiao Ling, who was extremely hated by him before, was taken aback.

The ups and downs of the sales data are not abnormal in the retail industry. The boss made such a big fuss, and of course the management of several department stores present were also frightened.

The ones who know the most are of course the general manager Li Guangliang, and the head of the sales department sitting next to him, Yang Feifei, who is dressed as a professional elite.

Li Guangliang propped his forehead with his left hand, winking at Yang Feifei from the corner of his eyes.

Yang Feifei glanced at the people around her, stood up and replied, "Mr. Gu, don't be too angry..."

When sitting down for a meeting, Xiaoling checked Yang Feifei's personnel file.

25 years old, graduated from Shunan University with a bachelor's degree in marketing management. A cosmetics company sent a counter salesperson to work for one year, transferred to the third branch cosmetics sales area supervisor for two months, and worked as a department store sales supervisor for two months.

Compared with Li Guangliang's cowardly appearance, Yang Feifei is more confident and generous, "I believe that when you came, you saw a flagship store of a foreign chain department store opposite our building. It's intentionally targeting us at Gu's Department Store..."

When Ma Xiaoling was looking at the personnel file of the sales executive, Gu Yan also took a sneak peek, and blamed the business failure on the competitors. The sales executive's ability, like her work history, was simple and short-lived.

At this time, seeing Xiaoling next to her holding her forehead as if she was secretly laughing, Gu Yan suddenly relaxed, "Assistant Ma, do you have any thoughts about Director Yang's explanation, or any questions that you can't understand?"

These words interrupted Yang Feifei, who was speaking, and Ma Xiaoling, who wanted to sit there and just take minutes of the meeting.

"Me?" Xiaoling asked Gu Yan in a low voice, in exchange for the other party's eyes that she was sure to let her speak.

Surprised, indifferent, sneering, contemptuous, disdainful, several pairs of eyes with different meanings were looking at her, and Xiaoling couldn't help feeling guilty.

"Hehe, I..." After being pushed by Gu Yan, she had to stand up, "I actually only have one question..."

She glanced at Yang Feifei sheepishly, and asked weakly, "I just want to ask, the shopping mall opposite has only been open for half a month, so half a month ago, why the sales figures were already declining?"

For the first time, Gu Yan felt that she particularly liked her timid expression.

Everyone present knew that the Assistant Ma next to Mr. Gu only got a high school diploma, and became Mr. Gu's personal assistant only because of Mr. Gu's favor.

Part of the gaze that was cast on Ma Xiaoling just now stopped on the conference table, and part of it was transferred to Yang Feifei.

Everyone wanted to know how Yang Feifei would answer the question that already existed in their hearts.

"Before the opening of the shopping mall across the street, I was just promoted to be a sales supervisor for a month. Of course, I don't have enough experience, so I will continue to use the sales strategy of the former deputy general manager Xiangyang for the time being..."

"The sales strategy to the manager is just to buy [-] get [-] free shopping coupons? The sign on the opposite side is buy [-] get [-] free. It's all on my chest. Don't you want to show them some color?"

puff...

Some people couldn't help but lowered their heads and laughed just like Xiao Ling did before she got up to ask the question.

"I... Did I ask the wrong question?" Seeing this, Xiao Ling hurriedly lowered her head and asked softly in Gu Yan's ear.

Gu Yan also covered her mouth and smiled, and then whispered in her ear, "No, you asked a good question, go on, go on..."

"Assistant Ma, you haven't worked in the retail business, have you? Buy one get one free price wars, it's not something you can do just by saying..."

"Sister, I haven't sold anything, but I have bought it. It's like a fish stall in a vegetable market. When I buy fish, the boss sends me a chive; when I buy crayfish, he cuts the shrimp head for me. Shrimp thread, it happened that when there were few people, he taught me how to cook it, and when I bought a lot, he gave me thirteen incense... I will buy it next time, and I can’t help but go to his stall.”

Gu Yan's encouragement just now made Xiaoling speak more and more naturally, and those gazes just now added some approval.

"But you said that you bought fish and then gave me a piece of fish. Personally, let's not say that the fish will not taste good if it is not fresh after I can't finish it. This is obviously a loss-making business. Do I have to suspect that the gift Is that fish from the sale leftover and not fresh?"

"Assistant Ma is right!" Tang Yanni, a 40-year-old woman in a suit who attended the meeting with a melon mentality, was the floor service supervisor. Hearing this girl who had the same life experience as her speak in an orderly manner, Couldn't help giving a thumbs up.

"Consumers' consumption mentality is not as in the past, focusing on provinces, but they require timely, appropriate and appropriate consumption as the main consumption willingness. As far as our floor services are concerned, we plan to adjust the position of mainstream products in the current season and provide one-stop pre-sales and after-sales services. Service is the top priority for the next phase. But..."

"But what, Director Tang?" Gu Yan called out her title immediately.

This makes Tang Yanni, who has long been smoothed by the workplace and just wants to lie flat until retirement, seems to see new opportunities, "But our Gu's purchase channels and quantity are too biased towards sales data."

"Isn't relying on sales data the fastest way to better reflect the sales value of products?" Gu Yan wondered.

"Tsk, it's hard to say, like the fish mentioned earlier, the green onions next to it are given away. No matter how many things are at a loss, the profit and income can only be negative! But with green onions, the fish will be easier to sell."

The argument she said seemed far-fetched, but after thinking about it, it made sense?

Gu Yan looked up at Xiao Ling, feeling that she seemed to be shining at this time.

(End of this chapter)