Entertainment: In the beginning, use Boss Yang's small treasury to invest

Chapter 483 Predecessor 3
"Sister Mi, please finish filming "Know or Not" first. According to Lorenzo's news, "The Meg" won't be released until at least July or later. Try to make up for the gap in between. superior."

When Xu Jia said this, he changed the subject, "But if you want to rest, you can take this opportunity to rest for a while. Don't be tired."

He finally saw what it means to be cruel to him. Yang Mi's schedule made him feel overwhelmed even after looking at it.

A true spin.

It's hard to say how a person who has become famous can still be so motivated. It seems that it's just that Sister Mi really likes these jobs.

"I understand this. Don't worry. When it's time to rest, I will rest naturally and I won't be in trouble with my body."

Yang Mi nodded and raised the corners of her mouth. It was obvious that the other party's concern made her feel a little happier.

"Well, after filming "Know or Not", I won't take on any projects in the middle. I'll just do a variety show or something. After "The Meg" is released, I'll make arrangements based on the results," Xu Jia said.

After all, for a project as big as "The Meg", it is difficult for another project to compare with it. If Yang Mi takes on other projects, she will only lose her popularity.

Besides, those project parties are just trying to pick up the slack.

If "The Meg" succeeds, even if it just passes the passing mark, Yang Mi's salary will never be comparable to what it is now. Even if it fails, Yang Mi's popularity will be enough for them to cut leeks.

"I know that Sister Jia has already arranged my work for the first half of the year." Yang Mi said.

No matter how much she has been in the entertainment industry for more than ten years, she still knows these precautions.

Xu Jia was relieved now. With Zeng Jia watching, everything was in order.

Then he looked at Miao Yuqing on the side and asked, "What about you, what happened when you came to the company?"

With Miao Yuqing's current status, if there was nothing going on at the company, she would not have time to come home today.

"Regarding the interview clip with Wang Zhengyi, the number of likes on Douying has exceeded 1000 million, and it is also the first short video to be viewed more than [-] million times. Director Zhang would like to invite you to the company to celebrate."

"Our New Year's Eve party was also very successful. The peak number of people watching the live broadcast online was 200 million. Currently, the number of + video users has reached 2000 million, including 820 million members. According to Zhang Jun's estimate, it will definitely exceed [-] million by the end of the year. "

"By the way, "The Exes 3" that we invested in was released on New Year's Eve yesterday, with a box office of 200 million on the first day. Director Yang asked if you would like to invest more in promotional resources." Miao Yuqinghui reported.

Every piece of data reported moved everyone present.

Although they are not behind the scenes, they can still hear the power of these data.

Xu Jia sneered: "There are still 28 days until the New Year, and I have given him so much support. If this + video cannot exceed [-] million, he will have to come to see me, but I just tell him to go step by step. Now all video websites are burning money and we can’t afford to keep up. We focus on making them high-quality and slowly gather die-hard members.”

"Dou Ying, please push it for me. There's no need to celebrate a small achievement with a big fanfare. Let them have some fun internally. Besides, as a consultant, it's not appropriate for me to go there."

Xu Jia Shang was not surprised by Wang Zhengyi's popularity.

It's just that he lacked the accumulation of four years in his previous life, and if he tapped his potential in advance, he would inevitably have insufficient stamina.

It's up to the former to decide which one to choose at that time.

Xu Jia just borrowed someone else's power once, and CCTV can't dig corners for the time being.

Moreover, recalling the fact that in his previous life, Wang Zhengyi was under observation like a magnifying glass when he exploded, it is not necessarily a bad thing to ignite it in advance now.

At least the situation is still within the control of the situation, so that the former can digest it, and will not be overwhelmed by the general trend like in the previous life, and he is not able to control it at all.

+ On the video side, there are two annual hit projects, "In the Name of the People" and "Produce 101", as blessings. Even if massive resources and funds are invested in promotion, it can only be the best for a while.

After waiting for this trend, +Video's competitiveness is still far behind its peers with capital backgrounds.

From the beginning, for Xu Jia, +video was just a supplement to Jiaxing’s shortcomings.

After all, with the current level of inflation in the entertainment industry, spending money on video websites is no different than throwing money into the water, and you can still watch a splash.If you invest in a video website, the price will be cut in half in two years.

Therefore, during this period, instead of making great progress, it is better to hide one's strength and bide one's time.

The journey of the video website is filled with four words.

The rest is king!
On the contrary, the news of the release of "Ex 3" was a surprise to him.

After he won this project, it was thrown into the corner of his mind. Unexpectedly, it was now time to release it without saying a word.

Of course this is just Xu Jia's illusion.

In fact, the "Predecessor 3" project started to be warmed up two months ago, but no one took it seriously.

Yang Tianzhen easily took over the job of announcing the news.

With Jiaxing's various resources, even if the investment in promotion is not large, it is enough to spread out the early stage of "Predecessor 3".

What's more, the New Year's Eve schedule is a warm-up for the Lunar New Year schedule, and the competition is not that great, which just leaves enough room for this movie to show off.

As for opponents, "Dream Showbiz", which was released on December [-], is still there, but there is basically no trace of it.

"The Great Wall" by Lao Mouzi is also there.

Just relying on Lao Mouzi's prestige to release the work on December [-]th proves a lot.

At least I don't have enough confidence in the quality of the film, otherwise I can't avoid the spotlight and rush to release it.

You must know that it was released in advance at 15:19 on the 24th. As of 800:44, in five hours, the box office reached [-] million, accounting for [-]% of the scheduled films.

It looks like it's coming in a big way, and I can't wait to sweep the schedule.

But after the first weekend, after taking in a cumulative box office of 4.69 million, it was cut in half from 1.28 million in a single day to 5262 million.

The reputation has collapsed to the point where I can no longer watch it, and I have even lost my pants.

Yesterday, because it was Saturday, the single-day box office rose to 5026 million.

But anyone can see that this movie has no success, and the investment cost is said to be US$1.5 million.

Even if it has the domestic market and overseas copyrights, in Xu Jia's opinion, this film will have to lose at least half.

But think about it, Lao Mouzi failed to recover in his previous life, but since the beginning of this film, he has never dared to do anything similar again, which is really a shame.

Starring Matt Damon also lost money and vomited blood. He promoted "Manchester by the Sea" and accepted "The Great Wall".

It can only be said that everyone has their own fate.

Let’s talk about the two later works released, “The Ferryman” produced by Wang Sunjing and Brother Cheng Long’s “Railway Tigers”. One has a bad reputation, and the other has fallen into a cliché.

"Predecessor 3" follows behind, but it is possible to overtake in corners.

Xu Jia gave the order decisively: "The marketing resources of "Predecessor 3" are fully loaded, focusing on online, cooperating with Douying to launch publicity, targeting urban youth groups, what we have to do is to spread the blood to all third-tier cities and beyond. .”

Judging from the current development of domestic cinema chains, the consumer market of urban youth is already a vast blue ocean. Whoever can grasp them will be able to dig out gold mines.

The strategy of encircling the cities from the countryside is still a winning formula today.

(End of this chapter)