Reborn as the youngest son of a chaebol, let's get to know his sister-in-law!
Chapter 310 Set eyes on Huaxia!
Chapter 310 Set eyes on Huaxia!
Chen Daojun went to Zhengxin Zhai quietly.
This is for a quiet emergency conversation at Chen Yangzhe's house.
After looking around the living room for a while, Chen Daojun did not find Li Biyu who was knitting in the living room every day, so he asked Chen Yangzhe curiously: "Has grandma not come back yet?"
"Yeah, I went to Europe, and I still consider myself a nobleman who likes to collect. I heard that after buying a few paintings, he moved to a villa in Geneva. Maybe he will come back after a while."
Chen Yangzhe didn't know what to do, because he refused to help Chen Ronghua, so Li Biyu angrily took Chen Ruijun to Europe for vacation.
He murmured in his heart that he had been married for almost 60 years, and for some reason, he felt that the relationship was getting more and more distant.
However, he knew that Li Biyu took Chen Ruijun away from Hanguo, the main reason was to separate Chen Ruijun from that poor boy surnamed Ju.
With the matter of Chen Ronghua, the family members of the Shunyang Group have a natural resistance to the girls of the family getting along with the poor boys, and it seems that they will eventually usher in a bad ending!
Seeing that Chen Yangzhe's expression was not very good, even though Chen Daojun wanted to chat with Li Biyu, he didn't ask any more.
From the current point of view, Li Biyu could not have smelled something and left before the incident happened.
It's just that Chen Daojun came here today for another matter. He kept looking at the door and frowned.
"President Zhao hasn't come yet."
"Today, he reported something to me at home, and I told him to take his time."
It may be because many things in the company have been let go, Chen Yangzhe even seemed very leisurely.
"But why did you suddenly bring up the car? Isn't it the end of the structural adjustment of Yajin and Shunyang? The financial circles all praised Zhao Dahao for his good work?"
Chen Daojun let out a sigh of relief. He didn't have time to care about this recently, but the news he heard made him have to speed up his progress: "I want a little change."
"Change?" Chen Yangzhe's expression changed, he thought Chen Daojun was going to make personnel adjustments.
"Yes, it is very difficult to surpass Daewoo Motors no matter what. This is an undeniable fact, right? In this case, I might as well jump out of the cold country, look for opportunities outside the cold country, and face the world."
"You guy, Daewoo is second-rate outside, you are not even as good as Daewoo, what are you talking about facing the world?"
Chen Yangzhe couldn't understand and shook his head.
"Production and sales are not the whole story of a car company, so don't underestimate my company."
"Hehe, that guy of yours is really good, you are so talkative... Well, what do you want to say?"
"I want BAT Motor Company to become a car company that the public likes."
"What? Like?"
Chen Yangzhe laughed speechlessly.
"You guy, a guy who hasn't even got married yet, what are you talking about?"
"Is being married the same as being in love?"
After Chen Yangzhe laughed, he looked at Daojun seriously: "Since I mentioned it, let me ask a question."
"Yes."
Sitting next to Daojun, Chen Yangzhe had a very gentle expression.
"It's the kid you dated. Do you often meet?"
"Xianmin? No, we meet four or five times a month, eating, chatting, etc. Although I am also very busy, so is she, because she is also busy with the newspaper..."
It's nothing else. Mao Xianmin still needs to learn management knowledge even if she has no one to help her. Under Mao Zhicheng's expectations, she can only quickly absorb knowledge under pressure.
"You guy, you meet four or five times a month, and have dinner two or three times. Are you dating? Even if you are just friends, you will meet more often than you."
Chen Daojun smiled bitterly: "Are you in such a hurry? If this continues, marriage will be a matter of course."
etc!very strange...
"Grandpa, why did you ask such a question..."
"Hehe, his father is an old fox. Last time he knew he wanted to sell it. After meeting me yesterday, when he talked about the car accident intentionally or unintentionally, I didn't know what he was thinking about when their newspaper reported other things!"
Chen Yangzhe didn't seem to be disgusted either, and in a happy mood, he even raised his volume.
He looked at Daojun and said with a smile: "I only see her four or five times a month. It seems that you don't like her that much. Why don't you introduce one to me. Yesterday, Mr. Han took me to chat for a long time and recommended him. Granddaughter is coming"
Chen Daojun was a little helpless, just about to say something, but fortunately the rescuers came.
"I'm late, President."
Zhao Dahao entered the living room with a package in one hand.
"It's okay. Your son should be very busy when he just got married. I'm sorry to call you here now."
"It doesn't matter. The marriage of the grown-up children is of course a burden. Your calling, this can instead be an excuse to let me leave under the boring flattery of my relatives, haha."
President Zhao quietly put down the bag in his hand, and at the same time, Chen Daojun nodded.
"I wish you an early upgrade, President Zhao."
"Ah, Daojun, are you here too?"
Zhao Dahao patted Daojun on the back lightly.
"Please sit down."
"By the way, what's the matter with you?"
Zhao Dahao asked while sitting, it seems that his impatient temper will never change.
"Here, the guy who called you here, you actually pat him on the back like an elder, haha."
Chen Yangzhe found it very interesting, and he was looking forward to the expression of this old guy.
"Ah, is that right? I really don't know about this, do you mean shareholders, haha."
When President Zhao said the word "shareholder", Chen Daojun was taken aback. Does this person already know that he is the actual person in charge of the day?
After Zhao Dahao saw Daojun's surprised expression, his expression was slightly embarrassed.
"Well, should I hide what I know?"
At this time, Chen Yangzhe patted Daojun on the back and said.
"It doesn't matter, he is a very strict-mouthed person, otherwise I wouldn't let him deal with it and give up the Shunyang car so easily. He is a guy who is qualified to know the ins and outs."
"Yes, although I'm surprised, it's not something I want to hide on purpose. I'm sorry, President Zhao."
Everyone was honest with each other, but Zhao Dahao didn't dare to put on airs any more, and quickly stood up and bowed to pay respects: "No, because there are a lot of people staring at them, so we should do that, otherwise, if the people know, Yajin Group was taken away by a 20-year-old college student." Let's go, as soon as this matter spreads, the outside world will definitely turn upside down. Who would believe that the college student is still the third generation of Shunyang Group. Originally, the president asked T to supervise the chaebol's special offers and gifts in disguise. You keep a low profile It's a wise choice."
This Zhao Dahao, no wonder Chen Yangzhe trusted him so much, he really could speak well.
However, Chen Daojun's original intention was to avoid the sight of his uncles.
"Come, come, come into the study and talk quietly, this guy seems to have a lot to say to you."
Chen Yangzhe greeted the two into the inner room of the study.
After hearing Daojun's thoughts, Zhao Dahao's first sentence was: "Do you want to change the company's development direction?"
"Yes."
"So I wanted to do something."
Zhao Dahao didn't show any surprise or curiosity, which means he already guessed what Daojun was going to do.
"After the merger, we re-adjusted the production line, and now we finally see hope. If we start a new one here, it may be time-consuming and laborious, and the effect will not be achieved."
The number of business performance keeps turning in President Zhao's mind. When extending from this number to other aspects, as long as it affects the operation, he will immediately deny it.
"The first thing to worry about is money."
Chen Daojun smiled, this is human nature.
"First of all, I think you should be able to hear what the direction of development is..."
Chen Yangzhe smiled and helped Daojun pass the word.
"I want to make BAT Motors a business that people love."
"Do you like it?"
President Zhao's reaction was the same as Chen Yangzhe's, his expression seemed absurd.
Sure enough, for older people, are slogans and the like numb?
Chen Daojun put forward his own idea: "Although the sales volume is not much, I hope that the car that everyone wants to own has inherent characteristics, and it is also a model that we can produce."
"The desired car. Do you have directions?"
Zhao Dahao thought for a moment, then asked with a frown.
"In 96, Yajin Motors acquired the British production line and designed a 2-seater convertible sports car. Because it was designed according to manual small-batch production, it could not be mass-produced."
Probably because he remembered the car Chen Daojun mentioned, Zhao Dahao frowned.
The reason why the convertible does not have the final push.
It is because, if the annual production of 1 vehicles is taken as the standard, the production cost of only one car will reach 3 million.
Even if it is sold at cost price, if additional tax, special consumption tax, etc. are added, the purchase price of the car will become 4 million.
In Han Country, you can buy a full set of medium-sized cars for only 1500 million, and even flagship cars for about 4 million.
That kind of convertible is completely uncompetitive in the market.
Therefore, in order to open up the market, Chairman Song of Yajin Automobile finally set the sales price at 2 million including taxes.
Zhao Dahao replied affirmatively: "I know that car, because I stopped production with my own hands."
"Is it because of the profit, it can't be sustained?"
"So? What do you mean, do you want to continue producing that kind of sports car, or do you just want to make two toys?" Zhao Dahao stared at Daojun and asked about his intentions.
If it wasn't for Chen Yangzhe being by his side, he would even argue with the other party and persuade the other party to give up.
If the owner of the BAT Motor Company wants a sports car and produces it in his own company just for fun, that's fine.
Zhao Dahao seemed to guess Daojun's intention like that.
Chen Daojun refuted the opponent's point of view:
"Why make a loss-making car? I don't have a driver's license yet, and I'm not interested in sports cars. My favorite car is a BMW because it saved my grandpa's life."
"So what do you mean by distinctive cars?"
"Of course, it's a light car that working women can buy in installments over 3 years, and a coupe that men can pay in installments for 3 years, or a small truck that middle-aged men want to buy. I mean these."
President Zhao still frowned:
"There are already a lot of light cars and coupes in China, and small trucks can't be sold in cold countries."
"You are wrong, I don't want you to produce that kind of high-end goods."
"What?" Zhao Dahao felt more and more confused.
Chen Daojun stood up and looked at the rows of parked cars downstairs through the glass window: "This kind of retro-looking, unstyled light car, coupe, and one that looks like it is used to open a grocery store Small truck, who wants to buy this kind of car?"
Only then did Chen Yangzhe and President Zhao understand what Daojun meant, but Zhao Dahao just felt that Daojun was not familiar with the industry.
Chen Daojun continued to elaborate on his philosophy: "No matter how desirable that kind of car is, we can't sell a few. In short, the cars we sell are family cars, and other cars must not exceed the break-even point. You understand now, right? It is a device that needs to be mass-produced.”
Zhao Dahao seemed to understand a little bit, and he asked with his own understanding: "You mean, we focus on producing family cars and those kind of beautiful and popular cars? Is that so?"
"Yes."
"So you don't want to make money."
Zhao Dahao felt powerless to complain, what would a car company that can't make money do to maintain its business?
"It doesn't matter if you lose money for the next 10 years. From 10 years on, the whole market will be different."
It is the same now, and it will be the same in the future.
Country M is known as the country of cars because of the large number of cars per capita.
But times are changing and economies are growing.
Nowadays, whoever drives a car may feel more honored, and it also has face when going out, and it is a symbol of status.
However, with the continuous improvement of residents' living conditions, in the future, every household will have a car and be able to buy a car!
If BAT company continues to develop according to the practice of the previous life, following Daewoo Motors, in a few years, the sales volume in the world will definitely not surpass Toyota and Volkswagen.
Moreover, if these two companies have always only produced family cars, they will definitely not be on the throne of sales.
It is precisely because they continue to develop a variety of unique and challenging cars and do not shy away from the needs of a few enthusiasts that they push their main models Corolla and Golf to the top.
The new development plan of Daewoo Motors shows the plan to reach the top five in global sales after entering the 21st century, and it will definitely be realized in the future. ,
But Daewoo still deters many potential customers because of its cost performance.
For a car to sell well, it must first be liked!
Let people imagine how comfortable and loving they are when they drive that car for a moment.
"Ha ha ha ha."
Chen Yangzhe, who had been listening beside him, suddenly burst into laughter.
Zhao Dahao, who saw this scene, also patted his forehead and laughed.
When Chen Daojun looked at the two with a smile, Chen Yangzhe stopped laughing and said:
"What I said when I started building Shunyang Automobile is exactly the same as what you say now, ha ha."
"That is to say, that's what you said, President. It doesn't matter if you don't make money for ten years. If necessary, even if you sell the underwear you've worn, you can raise enough money to survive."
"Ah, really?"
Chen Daojun knew that a car was Chen Yangzhe's dream, but he didn't expect his determination to be so big!
Zhao Dahao said cheerfully: "Yes, but exactly one year later, when the loss settlement came out, the president told me that the company will be in danger if it continues like this, and we must stop it quickly to avoid deficits, haha."
gosh!
It turns out that dreams are so worthless in front of benefits!
Chen Daojun couldn't complain.
"It's okay, I believe, Daojun, you are different from the president, hehe."
"You man! That's just a joke. If I really want to give up, will I let you continue to hold that position?"
Listening to them recalling the difficulties of initial creation in the past, Chen Daojun's ears were calloused.
Unable to continue listening to the memories of the two old men, he sneaked in.
"President Zhao, do you know what I mean?"
"The chairman has always boasted that you are very, very rich. Can you afford it? The first condition of a car that is loved by people is to spend a lot of money to design it well. For men, cars are just like women, beautiful beauties It's basic."
Chen Daojun was waiting for this sentence, and he was full of pride for a while: "Money is not a problem, we will hire the best designers, whether Chris Bangle or Peter Schreier, as long as you can think of Designer, don't talk about spending money to dig it, I will also authorize you to tie it!"
When Daojun mentioned the names of the designers of BMW and Audi, President Zhao looked at Chen Yangzhe and smiled again.
"Chairman, no matter how you look at it, it seems that you have made up your mind? Thanks to this, I don't have to worry about performance for 10 years, and I have a fixed salary every month."
"Don't worry, don't be fooled, you don't want to see whose grandson? Hehe."
After Chen Yangzhe smiled lightly, he asked seriously:
"Dao Jun, you have thought it over clearly. If the direction is set, it will not be so easy to turn around. The car company loses money from the beginning, and it will be very difficult financially. The money you have invested and saved may be completely spent."
Chen Daojun replied loudly: "I have about 10 years of investment money, including China."
"What? Huaxia?"
The two were frightened by Daojun again, but their reactions were somewhat different.
Especially President Zhao asked curiously.
"President, did Dao Jun implant spies in the Daying Group?"
"what?"
Chen Yangzhe didn't react immediately.
"I heard that Daying is slowly turning its attention to China. Although it is said that the goal is to start investing seven years later, that is, after the year, and plans to start production locally around 2005, but it is just heard. Whether it is true at present is still a matter of opinion."
"It doesn't feel too late, we should hurry up, even if it's just a day."
Chen Daojun knows very well that in the future, China, the giant dragon, will make rapid progress after joining the WTO!
Volkswagen has entered China since 1984.
Cooperated with Modu Automobile to establish Modu Volkswagen. With Modu as the center, it concentrated its efforts to seize the market in southern China.
In 1991, it seized the northern region again. By next year, in 1999, Volkswagen will have a market share of nearly 60% in China, accounting for most of the world.
"The Huaxia market should be at the level of 150 million vehicles, except for the luxury cars of the wealthy Huaxia."
President Zhao still thinks there is no need to be too anxious. He thinks that the market in China is not big, and not many people in a city there can afford to drive a car.
Moreover, since Huaxia only allows joint venture companies to enter, technology must be transferred to enter Huaxia, and this is what worries Zhao Dahao the most.
"You guys, don't you know that once the people in Huaxia become rich, car sales will start to grow explosively?"
Chen Yangzhe's sudden opinion surprised Zhao Dahao.
Because after the merger of Shunyang Automobile and Yajin, he never interfered with the operation.
"Why do you say that, that's not what you told me last time?"
President Zhao suddenly raised a question, but Chen Yangzhe laughed and joked:
"Hey, let me tell you, are your wings stiff now, do you dare to listen to me now?"
"Because the chairman here is just an advisor, and Daojun is the major shareholder. I have no reason to listen to you. Of course, as long as it is a good suggestion, I will refer to it."
"Oh, Daojun, did you see it? This guy is like this, and now Daojun is giving you orders."
Chen Yangzhe was humming, but there was always a smile on his face.
Chen Daojun took out a report from his bag: "President Zhao, please take a look at it. This is the news from more than ten newspapers in country M. Huaxia has cheap human resources, a large population, and a complete industrial chain. In the future, all the money in the world will be Inflowing into China, the world's factory, have you heard of this sentence? Do you make money?"
Zhao Dahao blinked. Cost is the core concern of the enterprise. He did not refute: "You mean to say that we have accumulated wealth and we need to use it where it is needed."
Chen Daojun nodded, he didn't say anything in his heart, you are ignoring Huaxia now, and Huaxia will make you unable to climb up in the future!
"For Huaxia, their development speed will be very fast, and the economy will also grow rapidly, right? As a man, what can show wealth better than a car? As long as those people become rich, their eyes will turn to the car. It's a man's nature."
It’s the same now. Having a car and a house are the basic needs. If it’s a little higher, yacht treasure. Ahem.
Zhao Dahao nodded, and turned his gaze to Daojun.
"You think it through, I'm fine, but it will cost a lot of money and time, quality, money, time, these three are always on the opposite side. Reducing time and improving quality requires a lot of initial capital, is that okay? "
Chen Daojun really wanted to throw a one trillion check in his face and knock him unconscious, but he still asked patiently, "Can you predict the amount? Now?"
赵大浩从书桌上拿起纸和笔开始写写画画:“华夏合资是5:5投资体系如果复刻国内的1/2规模,至少要2亿5千美元以上?如果达到这种程度,三年后,初期生产规模将达到10万辆左右。”
"10 vehicles is not as much as I imagined, so let's advance the project construction based on the initial investment of 5 million US dollars, including the cost of accelerating investment."
Chen Daojun shouted out the double number directly, and Zhao Dahao opened his mouth wide open.
God is sorry, he was thinking just now: haggle the price, haggle the price with me.
"Look, you guy, you have really poor mental endurance. Didn't I say you're rich?"
Chen Yangzhe was very satisfied with the startled state of the other party, and clapped his hands and laughed.
Chen Daojun paused: "However, you can lead the delegation to talk to the other party first. I think it will take two months at the soonest. I will give you the money in one go!"
Chen Ronghua, who had just been demoted to vice president, came to the office of the mayor of H city.
The two sat opposite each other, feeling extremely sad.
Emperor Cui Chang didn't know how to start the conversation: "I'm divorced, I'm still my wife now, no matter what, I'm in a delicate mood when I want to meet with my wife who will be divorced in a few years."
"You look fine."
When Chen Ronghua said a word, the corners of Cui Changdi's mouth twitched.
"You are still very good at management. Who would think you are a 50-year-old aunt?"
Chen Ronghua chuckled: "You often compliment others like this, what's wrong? Because I'm not your woman, do I look different?"
"It's still just as mean, forget it, what's the matter?"
Cui Changdi was very happy with Chen Ronghua's contact and also had expectations.
He wants to cancel the scheduled divorce.
"Ronghua, let's hold hands again."
Chen Ronghua raised his head in surprise: "Are you serious?"
Emperor Cui Chang waved his hands again and again: "Don't get me wrong, I don't want to share the same bed with you anymore. In the future, we will not be husband and wife, but real partners. How about it?"
"What? Didn't you receive the price for letting me go? If my father knew that you were holding hands with me, those assets would be taken back?"
"It won't be robbed, no, it can't be robbed."
Emperor Cui Chang smiled lightly, as if everything was under control.
"Did your father pass the company on to you without setting so many restrictions?"
"It doesn't matter whether it's security restrictions or what, no matter how powerful he is, how can he snatch something that I don't have?"
"what do you mean?"
Cui Changdi was lost.
"Like I said, I've got nothing now, you just know about it."
Seeing Chen Ronghua hesitating and saying nothing, Cui Changdi guessed it.
Chen Ronghua is a woman with strong self-esteem. She said that all the things she got from Chen Yangzhe disappeared, and all that was left was the signboard of the daughter of the Shunyang Group.
Although he didn't know what happened, Chen Ronghua waved his hand:
"It's fine if you don't want to say it, but what do you want to do hand in hand with me again? Is it still the same?"
Emperor Cui Chang smiled: "I heard that you don't have anything in your hand? How do you go to Pingcang Cave?"
"You just have to follow whoever you are before you get to the door, but the road from the door to the study is so difficult. It should be easy for you to tidy up when the time comes."
Emperor Cui Chang asked again: "Who is paving the way for you?"
"The person you know very well, the kid who prepared election funds for you."
"Dao Jun? Is it really Dao Jun?" Cui Changdi was very surprised.
Chen Ronghua raised his finger to his lips, calming down the shocked Cui Changdi.
"Whether it's Daojun or someone else, if you want to continue to work hard in the next session, you must have strength. The position of mayor of City H is far from enough, so you have to prepare well. I still have some personal property, even if I am poor. Will support you upward."
As Chen Ronghua said, he took out a passbook.
"I don't want to hand over my ex-wife's private money"
Mayor Cui, who has always been needlessly talkative, smiled slightly and stretched out his hand to stop him.
"Forget it, I'm the one who knows you best, so why pretend?"
Chen Ronghua gave him a blank look, and Cui Changdi quickly got up and poured water into the empty glass in front of her.
Seeing Chen Ronghua's expression, he quietly asked.
"Do you really believe that Daojun will help you?"
Chen Ronghua sighed at such a husband.
"Listen well, Jiang Shengyu is the puppet president hired by Dao Jun, that is to say, the actual owner of Daily Investment is Dao Jun, so the Yajin Group, Shunyang Automobile, Daya Construction, etc. acquired by Daily are all owned by Dao Jun. Did you know that Shunyang Auto owns 17.7% of Shunyang Group.”
For Cui Changdi, these are completely unbelievable words, Daojun has some money, he knows it, when, everything changed?
"Do you know what is even more frustrating? All of this was realized without the help of my father, so if my father can't walk as soon as he sees Daojun, so he gave shares when he transferred the car, I can understand that too."
"How did that kid grow up... since he was born, he inherited his father-in-law's abilities intact?"
When he was unreasonable because of the unacceptable voice, suddenly, a bright light flashed through his mind.
"You didn't get it from your father-in-law, all of it was robbed by Daojun, right?"
Know without necessarily hearing the correct answer.
Chen Ronghua's expression showed that this was the truth.
"God, how the hell did he do it, in such a short time"
Chen Ronghua sighed repeatedly, and spoke slowly.
Bearing the debts of Shunyang Group, he started a series of splits, embezzled daily money, and finally made wrong stock investments.
After hearing the story of the past, Emperor Cui Chang was very angry.
Chairman Chen who occupied the gap in the department store group for his young grandson, Chen Daojun who seized the opportunity to use the stock, and Chen Ronghua who was confused by this trap
"Enough, it's irreparable, now you know exactly my situation, right? Maybe I can't help you, I'm a little ashamed but..."
"okay."
Cui Changdi quietly held Chen Ronghua's hand.
"Having lost all that was left to me, it has become a marvelous blade."
"I'm in charge of dealing with the brothers' knives."
Chen Ronghua did not pull away.
"Well, as long as I get something that can cut off the butcher's blood vessels, Shunyang will fall into your hands, no, in our hands, maybe, this is a better thing."
"You are still very optimistic, but today is a bit different. It sounds good to have a man for you."
Chen Ronghua also held Cui Changdi's hand.
"Okay, I will stay by your side until that guy steps on my brothers to climb up, I will show you the ability to entrust the department store and hotel to me first, and you will also strive to gain power after being re-elected mayor , now I can't rely on my father's strength, I really have to perform well."
"Well, I will definitely be re-elected mayor, don't worry."
Chen Ronghua instructed: "By the way, I just said it just in case. You must never disclose Dao Jun's real identity to your brothers. Although I'm already a little suspicious, I don't think so, because these are too absurd."
"Of course, as long as the brothers are wary of him, this matter will be messed up, and maybe you will also slip up in secret, so be careful."
Chen Ronghua confirmed the affectionate look in his eyes that he had never seen before knowing Cui Changdi.
People say that husband and wife are birds of the same forest, and they will fly separately when disaster strikes.
In times of difficulty, the ones who hug each other are the couple who love each other more than gold?
It's such a simple truth that I didn't understand it until I was almost 50 years old.
"Let's go back to the hotel once in a while and have dinner together. That guy Daojun took good care of me and let me live in the suite. Do you know where it is?"
Brother's book, you can read it if you are interested!
(End of this chapter)
Chen Daojun went to Zhengxin Zhai quietly.
This is for a quiet emergency conversation at Chen Yangzhe's house.
After looking around the living room for a while, Chen Daojun did not find Li Biyu who was knitting in the living room every day, so he asked Chen Yangzhe curiously: "Has grandma not come back yet?"
"Yeah, I went to Europe, and I still consider myself a nobleman who likes to collect. I heard that after buying a few paintings, he moved to a villa in Geneva. Maybe he will come back after a while."
Chen Yangzhe didn't know what to do, because he refused to help Chen Ronghua, so Li Biyu angrily took Chen Ruijun to Europe for vacation.
He murmured in his heart that he had been married for almost 60 years, and for some reason, he felt that the relationship was getting more and more distant.
However, he knew that Li Biyu took Chen Ruijun away from Hanguo, the main reason was to separate Chen Ruijun from that poor boy surnamed Ju.
With the matter of Chen Ronghua, the family members of the Shunyang Group have a natural resistance to the girls of the family getting along with the poor boys, and it seems that they will eventually usher in a bad ending!
Seeing that Chen Yangzhe's expression was not very good, even though Chen Daojun wanted to chat with Li Biyu, he didn't ask any more.
From the current point of view, Li Biyu could not have smelled something and left before the incident happened.
It's just that Chen Daojun came here today for another matter. He kept looking at the door and frowned.
"President Zhao hasn't come yet."
"Today, he reported something to me at home, and I told him to take his time."
It may be because many things in the company have been let go, Chen Yangzhe even seemed very leisurely.
"But why did you suddenly bring up the car? Isn't it the end of the structural adjustment of Yajin and Shunyang? The financial circles all praised Zhao Dahao for his good work?"
Chen Daojun let out a sigh of relief. He didn't have time to care about this recently, but the news he heard made him have to speed up his progress: "I want a little change."
"Change?" Chen Yangzhe's expression changed, he thought Chen Daojun was going to make personnel adjustments.
"Yes, it is very difficult to surpass Daewoo Motors no matter what. This is an undeniable fact, right? In this case, I might as well jump out of the cold country, look for opportunities outside the cold country, and face the world."
"You guy, Daewoo is second-rate outside, you are not even as good as Daewoo, what are you talking about facing the world?"
Chen Yangzhe couldn't understand and shook his head.
"Production and sales are not the whole story of a car company, so don't underestimate my company."
"Hehe, that guy of yours is really good, you are so talkative... Well, what do you want to say?"
"I want BAT Motor Company to become a car company that the public likes."
"What? Like?"
Chen Yangzhe laughed speechlessly.
"You guy, a guy who hasn't even got married yet, what are you talking about?"
"Is being married the same as being in love?"
After Chen Yangzhe laughed, he looked at Daojun seriously: "Since I mentioned it, let me ask a question."
"Yes."
Sitting next to Daojun, Chen Yangzhe had a very gentle expression.
"It's the kid you dated. Do you often meet?"
"Xianmin? No, we meet four or five times a month, eating, chatting, etc. Although I am also very busy, so is she, because she is also busy with the newspaper..."
It's nothing else. Mao Xianmin still needs to learn management knowledge even if she has no one to help her. Under Mao Zhicheng's expectations, she can only quickly absorb knowledge under pressure.
"You guy, you meet four or five times a month, and have dinner two or three times. Are you dating? Even if you are just friends, you will meet more often than you."
Chen Daojun smiled bitterly: "Are you in such a hurry? If this continues, marriage will be a matter of course."
etc!very strange...
"Grandpa, why did you ask such a question..."
"Hehe, his father is an old fox. Last time he knew he wanted to sell it. After meeting me yesterday, when he talked about the car accident intentionally or unintentionally, I didn't know what he was thinking about when their newspaper reported other things!"
Chen Yangzhe didn't seem to be disgusted either, and in a happy mood, he even raised his volume.
He looked at Daojun and said with a smile: "I only see her four or five times a month. It seems that you don't like her that much. Why don't you introduce one to me. Yesterday, Mr. Han took me to chat for a long time and recommended him. Granddaughter is coming"
Chen Daojun was a little helpless, just about to say something, but fortunately the rescuers came.
"I'm late, President."
Zhao Dahao entered the living room with a package in one hand.
"It's okay. Your son should be very busy when he just got married. I'm sorry to call you here now."
"It doesn't matter. The marriage of the grown-up children is of course a burden. Your calling, this can instead be an excuse to let me leave under the boring flattery of my relatives, haha."
President Zhao quietly put down the bag in his hand, and at the same time, Chen Daojun nodded.
"I wish you an early upgrade, President Zhao."
"Ah, Daojun, are you here too?"
Zhao Dahao patted Daojun on the back lightly.
"Please sit down."
"By the way, what's the matter with you?"
Zhao Dahao asked while sitting, it seems that his impatient temper will never change.
"Here, the guy who called you here, you actually pat him on the back like an elder, haha."
Chen Yangzhe found it very interesting, and he was looking forward to the expression of this old guy.
"Ah, is that right? I really don't know about this, do you mean shareholders, haha."
When President Zhao said the word "shareholder", Chen Daojun was taken aback. Does this person already know that he is the actual person in charge of the day?
After Zhao Dahao saw Daojun's surprised expression, his expression was slightly embarrassed.
"Well, should I hide what I know?"
At this time, Chen Yangzhe patted Daojun on the back and said.
"It doesn't matter, he is a very strict-mouthed person, otherwise I wouldn't let him deal with it and give up the Shunyang car so easily. He is a guy who is qualified to know the ins and outs."
"Yes, although I'm surprised, it's not something I want to hide on purpose. I'm sorry, President Zhao."
Everyone was honest with each other, but Zhao Dahao didn't dare to put on airs any more, and quickly stood up and bowed to pay respects: "No, because there are a lot of people staring at them, so we should do that, otherwise, if the people know, Yajin Group was taken away by a 20-year-old college student." Let's go, as soon as this matter spreads, the outside world will definitely turn upside down. Who would believe that the college student is still the third generation of Shunyang Group. Originally, the president asked T to supervise the chaebol's special offers and gifts in disguise. You keep a low profile It's a wise choice."
This Zhao Dahao, no wonder Chen Yangzhe trusted him so much, he really could speak well.
However, Chen Daojun's original intention was to avoid the sight of his uncles.
"Come, come, come into the study and talk quietly, this guy seems to have a lot to say to you."
Chen Yangzhe greeted the two into the inner room of the study.
After hearing Daojun's thoughts, Zhao Dahao's first sentence was: "Do you want to change the company's development direction?"
"Yes."
"So I wanted to do something."
Zhao Dahao didn't show any surprise or curiosity, which means he already guessed what Daojun was going to do.
"After the merger, we re-adjusted the production line, and now we finally see hope. If we start a new one here, it may be time-consuming and laborious, and the effect will not be achieved."
The number of business performance keeps turning in President Zhao's mind. When extending from this number to other aspects, as long as it affects the operation, he will immediately deny it.
"The first thing to worry about is money."
Chen Daojun smiled, this is human nature.
"First of all, I think you should be able to hear what the direction of development is..."
Chen Yangzhe smiled and helped Daojun pass the word.
"I want to make BAT Motors a business that people love."
"Do you like it?"
President Zhao's reaction was the same as Chen Yangzhe's, his expression seemed absurd.
Sure enough, for older people, are slogans and the like numb?
Chen Daojun put forward his own idea: "Although the sales volume is not much, I hope that the car that everyone wants to own has inherent characteristics, and it is also a model that we can produce."
"The desired car. Do you have directions?"
Zhao Dahao thought for a moment, then asked with a frown.
"In 96, Yajin Motors acquired the British production line and designed a 2-seater convertible sports car. Because it was designed according to manual small-batch production, it could not be mass-produced."
Probably because he remembered the car Chen Daojun mentioned, Zhao Dahao frowned.
The reason why the convertible does not have the final push.
It is because, if the annual production of 1 vehicles is taken as the standard, the production cost of only one car will reach 3 million.
Even if it is sold at cost price, if additional tax, special consumption tax, etc. are added, the purchase price of the car will become 4 million.
In Han Country, you can buy a full set of medium-sized cars for only 1500 million, and even flagship cars for about 4 million.
That kind of convertible is completely uncompetitive in the market.
Therefore, in order to open up the market, Chairman Song of Yajin Automobile finally set the sales price at 2 million including taxes.
Zhao Dahao replied affirmatively: "I know that car, because I stopped production with my own hands."
"Is it because of the profit, it can't be sustained?"
"So? What do you mean, do you want to continue producing that kind of sports car, or do you just want to make two toys?" Zhao Dahao stared at Daojun and asked about his intentions.
If it wasn't for Chen Yangzhe being by his side, he would even argue with the other party and persuade the other party to give up.
If the owner of the BAT Motor Company wants a sports car and produces it in his own company just for fun, that's fine.
Zhao Dahao seemed to guess Daojun's intention like that.
Chen Daojun refuted the opponent's point of view:
"Why make a loss-making car? I don't have a driver's license yet, and I'm not interested in sports cars. My favorite car is a BMW because it saved my grandpa's life."
"So what do you mean by distinctive cars?"
"Of course, it's a light car that working women can buy in installments over 3 years, and a coupe that men can pay in installments for 3 years, or a small truck that middle-aged men want to buy. I mean these."
President Zhao still frowned:
"There are already a lot of light cars and coupes in China, and small trucks can't be sold in cold countries."
"You are wrong, I don't want you to produce that kind of high-end goods."
"What?" Zhao Dahao felt more and more confused.
Chen Daojun stood up and looked at the rows of parked cars downstairs through the glass window: "This kind of retro-looking, unstyled light car, coupe, and one that looks like it is used to open a grocery store Small truck, who wants to buy this kind of car?"
Only then did Chen Yangzhe and President Zhao understand what Daojun meant, but Zhao Dahao just felt that Daojun was not familiar with the industry.
Chen Daojun continued to elaborate on his philosophy: "No matter how desirable that kind of car is, we can't sell a few. In short, the cars we sell are family cars, and other cars must not exceed the break-even point. You understand now, right? It is a device that needs to be mass-produced.”
Zhao Dahao seemed to understand a little bit, and he asked with his own understanding: "You mean, we focus on producing family cars and those kind of beautiful and popular cars? Is that so?"
"Yes."
"So you don't want to make money."
Zhao Dahao felt powerless to complain, what would a car company that can't make money do to maintain its business?
"It doesn't matter if you lose money for the next 10 years. From 10 years on, the whole market will be different."
It is the same now, and it will be the same in the future.
Country M is known as the country of cars because of the large number of cars per capita.
But times are changing and economies are growing.
Nowadays, whoever drives a car may feel more honored, and it also has face when going out, and it is a symbol of status.
However, with the continuous improvement of residents' living conditions, in the future, every household will have a car and be able to buy a car!
If BAT company continues to develop according to the practice of the previous life, following Daewoo Motors, in a few years, the sales volume in the world will definitely not surpass Toyota and Volkswagen.
Moreover, if these two companies have always only produced family cars, they will definitely not be on the throne of sales.
It is precisely because they continue to develop a variety of unique and challenging cars and do not shy away from the needs of a few enthusiasts that they push their main models Corolla and Golf to the top.
The new development plan of Daewoo Motors shows the plan to reach the top five in global sales after entering the 21st century, and it will definitely be realized in the future. ,
But Daewoo still deters many potential customers because of its cost performance.
For a car to sell well, it must first be liked!
Let people imagine how comfortable and loving they are when they drive that car for a moment.
"Ha ha ha ha."
Chen Yangzhe, who had been listening beside him, suddenly burst into laughter.
Zhao Dahao, who saw this scene, also patted his forehead and laughed.
When Chen Daojun looked at the two with a smile, Chen Yangzhe stopped laughing and said:
"What I said when I started building Shunyang Automobile is exactly the same as what you say now, ha ha."
"That is to say, that's what you said, President. It doesn't matter if you don't make money for ten years. If necessary, even if you sell the underwear you've worn, you can raise enough money to survive."
"Ah, really?"
Chen Daojun knew that a car was Chen Yangzhe's dream, but he didn't expect his determination to be so big!
Zhao Dahao said cheerfully: "Yes, but exactly one year later, when the loss settlement came out, the president told me that the company will be in danger if it continues like this, and we must stop it quickly to avoid deficits, haha."
gosh!
It turns out that dreams are so worthless in front of benefits!
Chen Daojun couldn't complain.
"It's okay, I believe, Daojun, you are different from the president, hehe."
"You man! That's just a joke. If I really want to give up, will I let you continue to hold that position?"
Listening to them recalling the difficulties of initial creation in the past, Chen Daojun's ears were calloused.
Unable to continue listening to the memories of the two old men, he sneaked in.
"President Zhao, do you know what I mean?"
"The chairman has always boasted that you are very, very rich. Can you afford it? The first condition of a car that is loved by people is to spend a lot of money to design it well. For men, cars are just like women, beautiful beauties It's basic."
Chen Daojun was waiting for this sentence, and he was full of pride for a while: "Money is not a problem, we will hire the best designers, whether Chris Bangle or Peter Schreier, as long as you can think of Designer, don't talk about spending money to dig it, I will also authorize you to tie it!"
When Daojun mentioned the names of the designers of BMW and Audi, President Zhao looked at Chen Yangzhe and smiled again.
"Chairman, no matter how you look at it, it seems that you have made up your mind? Thanks to this, I don't have to worry about performance for 10 years, and I have a fixed salary every month."
"Don't worry, don't be fooled, you don't want to see whose grandson? Hehe."
After Chen Yangzhe smiled lightly, he asked seriously:
"Dao Jun, you have thought it over clearly. If the direction is set, it will not be so easy to turn around. The car company loses money from the beginning, and it will be very difficult financially. The money you have invested and saved may be completely spent."
Chen Daojun replied loudly: "I have about 10 years of investment money, including China."
"What? Huaxia?"
The two were frightened by Daojun again, but their reactions were somewhat different.
Especially President Zhao asked curiously.
"President, did Dao Jun implant spies in the Daying Group?"
"what?"
Chen Yangzhe didn't react immediately.
"I heard that Daying is slowly turning its attention to China. Although it is said that the goal is to start investing seven years later, that is, after the year, and plans to start production locally around 2005, but it is just heard. Whether it is true at present is still a matter of opinion."
"It doesn't feel too late, we should hurry up, even if it's just a day."
Chen Daojun knows very well that in the future, China, the giant dragon, will make rapid progress after joining the WTO!
Volkswagen has entered China since 1984.
Cooperated with Modu Automobile to establish Modu Volkswagen. With Modu as the center, it concentrated its efforts to seize the market in southern China.
In 1991, it seized the northern region again. By next year, in 1999, Volkswagen will have a market share of nearly 60% in China, accounting for most of the world.
"The Huaxia market should be at the level of 150 million vehicles, except for the luxury cars of the wealthy Huaxia."
President Zhao still thinks there is no need to be too anxious. He thinks that the market in China is not big, and not many people in a city there can afford to drive a car.
Moreover, since Huaxia only allows joint venture companies to enter, technology must be transferred to enter Huaxia, and this is what worries Zhao Dahao the most.
"You guys, don't you know that once the people in Huaxia become rich, car sales will start to grow explosively?"
Chen Yangzhe's sudden opinion surprised Zhao Dahao.
Because after the merger of Shunyang Automobile and Yajin, he never interfered with the operation.
"Why do you say that, that's not what you told me last time?"
President Zhao suddenly raised a question, but Chen Yangzhe laughed and joked:
"Hey, let me tell you, are your wings stiff now, do you dare to listen to me now?"
"Because the chairman here is just an advisor, and Daojun is the major shareholder. I have no reason to listen to you. Of course, as long as it is a good suggestion, I will refer to it."
"Oh, Daojun, did you see it? This guy is like this, and now Daojun is giving you orders."
Chen Yangzhe was humming, but there was always a smile on his face.
Chen Daojun took out a report from his bag: "President Zhao, please take a look at it. This is the news from more than ten newspapers in country M. Huaxia has cheap human resources, a large population, and a complete industrial chain. In the future, all the money in the world will be Inflowing into China, the world's factory, have you heard of this sentence? Do you make money?"
Zhao Dahao blinked. Cost is the core concern of the enterprise. He did not refute: "You mean to say that we have accumulated wealth and we need to use it where it is needed."
Chen Daojun nodded, he didn't say anything in his heart, you are ignoring Huaxia now, and Huaxia will make you unable to climb up in the future!
"For Huaxia, their development speed will be very fast, and the economy will also grow rapidly, right? As a man, what can show wealth better than a car? As long as those people become rich, their eyes will turn to the car. It's a man's nature."
It’s the same now. Having a car and a house are the basic needs. If it’s a little higher, yacht treasure. Ahem.
Zhao Dahao nodded, and turned his gaze to Daojun.
"You think it through, I'm fine, but it will cost a lot of money and time, quality, money, time, these three are always on the opposite side. Reducing time and improving quality requires a lot of initial capital, is that okay? "
Chen Daojun really wanted to throw a one trillion check in his face and knock him unconscious, but he still asked patiently, "Can you predict the amount? Now?"
赵大浩从书桌上拿起纸和笔开始写写画画:“华夏合资是5:5投资体系如果复刻国内的1/2规模,至少要2亿5千美元以上?如果达到这种程度,三年后,初期生产规模将达到10万辆左右。”
"10 vehicles is not as much as I imagined, so let's advance the project construction based on the initial investment of 5 million US dollars, including the cost of accelerating investment."
Chen Daojun shouted out the double number directly, and Zhao Dahao opened his mouth wide open.
God is sorry, he was thinking just now: haggle the price, haggle the price with me.
"Look, you guy, you have really poor mental endurance. Didn't I say you're rich?"
Chen Yangzhe was very satisfied with the startled state of the other party, and clapped his hands and laughed.
Chen Daojun paused: "However, you can lead the delegation to talk to the other party first. I think it will take two months at the soonest. I will give you the money in one go!"
Chen Ronghua, who had just been demoted to vice president, came to the office of the mayor of H city.
The two sat opposite each other, feeling extremely sad.
Emperor Cui Chang didn't know how to start the conversation: "I'm divorced, I'm still my wife now, no matter what, I'm in a delicate mood when I want to meet with my wife who will be divorced in a few years."
"You look fine."
When Chen Ronghua said a word, the corners of Cui Changdi's mouth twitched.
"You are still very good at management. Who would think you are a 50-year-old aunt?"
Chen Ronghua chuckled: "You often compliment others like this, what's wrong? Because I'm not your woman, do I look different?"
"It's still just as mean, forget it, what's the matter?"
Cui Changdi was very happy with Chen Ronghua's contact and also had expectations.
He wants to cancel the scheduled divorce.
"Ronghua, let's hold hands again."
Chen Ronghua raised his head in surprise: "Are you serious?"
Emperor Cui Chang waved his hands again and again: "Don't get me wrong, I don't want to share the same bed with you anymore. In the future, we will not be husband and wife, but real partners. How about it?"
"What? Didn't you receive the price for letting me go? If my father knew that you were holding hands with me, those assets would be taken back?"
"It won't be robbed, no, it can't be robbed."
Emperor Cui Chang smiled lightly, as if everything was under control.
"Did your father pass the company on to you without setting so many restrictions?"
"It doesn't matter whether it's security restrictions or what, no matter how powerful he is, how can he snatch something that I don't have?"
"what do you mean?"
Cui Changdi was lost.
"Like I said, I've got nothing now, you just know about it."
Seeing Chen Ronghua hesitating and saying nothing, Cui Changdi guessed it.
Chen Ronghua is a woman with strong self-esteem. She said that all the things she got from Chen Yangzhe disappeared, and all that was left was the signboard of the daughter of the Shunyang Group.
Although he didn't know what happened, Chen Ronghua waved his hand:
"It's fine if you don't want to say it, but what do you want to do hand in hand with me again? Is it still the same?"
Emperor Cui Chang smiled: "I heard that you don't have anything in your hand? How do you go to Pingcang Cave?"
"You just have to follow whoever you are before you get to the door, but the road from the door to the study is so difficult. It should be easy for you to tidy up when the time comes."
Emperor Cui Chang asked again: "Who is paving the way for you?"
"The person you know very well, the kid who prepared election funds for you."
"Dao Jun? Is it really Dao Jun?" Cui Changdi was very surprised.
Chen Ronghua raised his finger to his lips, calming down the shocked Cui Changdi.
"Whether it's Daojun or someone else, if you want to continue to work hard in the next session, you must have strength. The position of mayor of City H is far from enough, so you have to prepare well. I still have some personal property, even if I am poor. Will support you upward."
As Chen Ronghua said, he took out a passbook.
"I don't want to hand over my ex-wife's private money"
Mayor Cui, who has always been needlessly talkative, smiled slightly and stretched out his hand to stop him.
"Forget it, I'm the one who knows you best, so why pretend?"
Chen Ronghua gave him a blank look, and Cui Changdi quickly got up and poured water into the empty glass in front of her.
Seeing Chen Ronghua's expression, he quietly asked.
"Do you really believe that Daojun will help you?"
Chen Ronghua sighed at such a husband.
"Listen well, Jiang Shengyu is the puppet president hired by Dao Jun, that is to say, the actual owner of Daily Investment is Dao Jun, so the Yajin Group, Shunyang Automobile, Daya Construction, etc. acquired by Daily are all owned by Dao Jun. Did you know that Shunyang Auto owns 17.7% of Shunyang Group.”
For Cui Changdi, these are completely unbelievable words, Daojun has some money, he knows it, when, everything changed?
"Do you know what is even more frustrating? All of this was realized without the help of my father, so if my father can't walk as soon as he sees Daojun, so he gave shares when he transferred the car, I can understand that too."
"How did that kid grow up... since he was born, he inherited his father-in-law's abilities intact?"
When he was unreasonable because of the unacceptable voice, suddenly, a bright light flashed through his mind.
"You didn't get it from your father-in-law, all of it was robbed by Daojun, right?"
Know without necessarily hearing the correct answer.
Chen Ronghua's expression showed that this was the truth.
"God, how the hell did he do it, in such a short time"
Chen Ronghua sighed repeatedly, and spoke slowly.
Bearing the debts of Shunyang Group, he started a series of splits, embezzled daily money, and finally made wrong stock investments.
After hearing the story of the past, Emperor Cui Chang was very angry.
Chairman Chen who occupied the gap in the department store group for his young grandson, Chen Daojun who seized the opportunity to use the stock, and Chen Ronghua who was confused by this trap
"Enough, it's irreparable, now you know exactly my situation, right? Maybe I can't help you, I'm a little ashamed but..."
"okay."
Cui Changdi quietly held Chen Ronghua's hand.
"Having lost all that was left to me, it has become a marvelous blade."
"I'm in charge of dealing with the brothers' knives."
Chen Ronghua did not pull away.
"Well, as long as I get something that can cut off the butcher's blood vessels, Shunyang will fall into your hands, no, in our hands, maybe, this is a better thing."
"You are still very optimistic, but today is a bit different. It sounds good to have a man for you."
Chen Ronghua also held Cui Changdi's hand.
"Okay, I will stay by your side until that guy steps on my brothers to climb up, I will show you the ability to entrust the department store and hotel to me first, and you will also strive to gain power after being re-elected mayor , now I can't rely on my father's strength, I really have to perform well."
"Well, I will definitely be re-elected mayor, don't worry."
Chen Ronghua instructed: "By the way, I just said it just in case. You must never disclose Dao Jun's real identity to your brothers. Although I'm already a little suspicious, I don't think so, because these are too absurd."
"Of course, as long as the brothers are wary of him, this matter will be messed up, and maybe you will also slip up in secret, so be careful."
Chen Ronghua confirmed the affectionate look in his eyes that he had never seen before knowing Cui Changdi.
People say that husband and wife are birds of the same forest, and they will fly separately when disaster strikes.
In times of difficulty, the ones who hug each other are the couple who love each other more than gold?
It's such a simple truth that I didn't understand it until I was almost 50 years old.
"Let's go back to the hotel once in a while and have dinner together. That guy Daojun took good care of me and let me live in the suite. Do you know where it is?"
Brother's book, you can read it if you are interested!
(End of this chapter)
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