Reborn as the youngest son of a chaebol, let's get to know his sister-in-law!

Chapter 395: There is also such a good thing delivered to your door!

BAT mini was released exactly 3 days ahead of schedule.

Newspapers, TV, magazines, the Internet, and media that can advertise are all full of news about cars.

"Are you going to see a lot of damage?"

Kang Seung-woo laughed and teased Chen Do-joon while watching the TV commercial.

"What do you think? Is it worth a try?"

"It's nerve-wracking, but our positioning has been different from the beginning. Our goal is to create new markets, and Daewoo Motors is to seize the market."

Jiang Shengyu laughed.

“No matter what kind of car company it is, it needs to find its positioning, target and open up new markets. You know that very well, right?

"Nothing is normal, but I'm not a VC boss desperate to get investment, so there's no need to talk about mouth-watering things."

"Okay? Let's see how things develop next, haha."

"As a representative of the investment company that is BAT's largest shareholder besides me, are you going to just watch?"

"You are the largest shareholder. You are the real owner. I am just your worker. Don't put a high hat on me."

The two joked with each other again, and Chen Daojun turned his attention to the TV again.

"Let's see how our first ad came out and how effective it was."

"In order to improve the effect, I spent a lot of money, haha."

At 9:00 that day, the first news on the main news was dealing with exotic events.

"Today, BAT mini and coach Hiddink and Park Ji-sung, the protagonists of the World Cup quarterfinals, once again reproduced the cry of the Red Devils."

Following the anchor's opening tone, a bird's-eye view of the huge factory yard appeared on the TV screen.

Thousands of red "Isquillos" lined up, and about 1000 people wearing red devil T-shirts were captured on the screen.

"During the World Cup, the winning supporters stood in front of their cars. In particular, it was said that BAT mini prepaid the 22% of taxes and public fees borne by the winner and fully registered, and the winner only had to take Just get the car keys and leave, just like in the movie where the billionaire drops money from a helicopter."

The camera captured the long queue, scanning over 1000 people standing in a row, as well as coaches Hiddink and Park Ji-sung.

"Ah, I think we are leaving now. Red devils from H City, Busan, Daegu, Incheon, Daejeon and other parts of the country are driving red cars."

Jiang Shengyu, who was listening to the anchor's comments, chuckled.

"Hey, how much do you feed them so they say more than advertised? That's a bit much."

Chen Daojun said matter-of-factly: "This is a marketing expense. I distributed envelopes with money to the media. I have to do this. Didn't Dae-ying bribe some media? This is the established rule."

"This one-minute commercial has a viewership rating of 1%, which feels like it's worth the money."

Chen Daojun raised his cup and touched it with Jiang Shengyu like a toast: "How does the tea taste?"

"It's good, that's the highest rating I can give, but it's not my taste."

After the small talk, Chen Daojun said seriously:

"Let's make an announcement tomorrow. When Zhuri employees purchase, the company will provide a 35% interest-free loan and the maintenance period will be extended for one year. How about that?"

"Is this enough to sell? There are also many assistants here whose wages are not high."

“Then let them buy a car with zero down payment!”

"These are people who prefer to buy property, so don't expect too much."

“You mean, use your car as collateral to get an installment loan from our credit card company?”

"Yes, actually, it's nothing special. Isn't it just payment in installments? Although the amounts are different. It's the credit card company that sets the limit, but just imagine, what's the difference between this and using a credit card to buy a 300 million won luxury bag? the difference?"

Zhu Guangzhi listened to Dao Jun's words with interest and raised his own questions:
"If I remember correctly, your second uncle owns Shunyang Credit Card Company. Why did you go far away to find me?"

Chen Daojun crossed his shoulders: "If you still remember why you asked me to cooperate with you at your father's funeral, you will understand that this moment is just like that moment!"

Zhu Guangzhi laughed, but Chen Daojun didn't hide it at all, which was something he didn't expect.

However, as a businessman, he must put interests first and cannot be moved by Daojun's few words.

"Having said that, credit card installment is not a mortgage with a debit card. Our installment payments are all 36 months."

"Since it can be 36 months, isn't it okay to extend it to 48 months or 60 months?"

Zhu Guangzhi touched his chin: "Well...it's not impossible."

"Your credit card company is trying to decide whether to lend money based on how much money it makes. Try our car. If there is no problem, you can use it to promote it."

"Is that all?"

Chen Daojun nodded: "We'll talk about the rest later, let's start with the things in front of us."

"It's rare to see you in such a hurry. I've also heard about your family's situation. I want to ask, can your car be sold?"

"Of course it will be sold, but the more you sell, the more you will lose."

Zhu Guangzhi burst out laughing. This was the first time he had heard of a project where he was losing money by selling cars.

"This is about the loss of selling compact cars. If you sell a few more flagships, it will be fine. Your car BAT mini has a wide range of products. Build the brand first and then use the popularity to make money, right, haha. "

"So, isn't it fun to lose money to build up your image? Only by giving up can you gain?"

Zhu Guangzhi couldn't answer for a while and burst into laughter.

"I can help you. I want to see your second uncle's shocked and twisted face."

"Once the credit card company's installment product comes out, the sales volume should be good, at least according to our company's analysis. The number of domestic intended users has reached 1.2."

After the laughter subsided, Zhu Guangzhi put forward new conditions.

"If the down payment is less than 30%, the maximum credit installment is 3 years. If the sales volume really reaches 1.2, which is the number you mentioned, I will continue to launch other products."

"It's not a problem, don't think about it."

"Abandon Shunyang Capital's financial management plan and start selling cars instead? Is it really such a good thing to use profits to help others?"

Zhu Guangzhi still has the last trace of doubt.

"As I said, this era is progressing and changing. If you fall behind, you may never catch up. Representative Jiang Shengyu is like a teacher, teaching me various financial knowledge, and BAT mini... this is me Grandpa’s legacy.”

Chen Daojun glanced at him, and Zhu Guangzhi trembled all over.

"There's a big problem."

"what?"

Dojun didn't understand what this meant, so when he opened his eyes wide, Zhu Guangzhi said with a smile.

"I feel scared when I think that my nephew, who took over the financial business so easily, is still my competitor." "No, no, no, you are wrong. Our current competitors are within the family, so our cooperation will appear It’s more reasonable.”

Zhu Guangzhi sighed: "Yes, let's get closer within the family, but before that, I have to simulate a credit card installment process. If there is no profit and only risk, then this cooperation will lose its foundation."

"There's no way this is losing money."

"Well, yes, but if the profits were huge, my nephew would simulate it too."

Card fees and installment interest.

This is a profitable business, and it is profitable over time.

Unless there is a risk of card crisis.

Before interest hesitated, Chen Daojun nailed the wedge.

"Yes, of course you should think it over, but please remember one thing."

"what?"

"How interested is Daewoo in the installment business? If you do it well, you can take them all to the credit card companies."

Car installment plan run by Joo Tae-sik.

Being able to take away the profits earned there is also a great temptation for Zhu Guangzhi, who is in a competitive relationship.

Zhu Guangzhi showed a strange smile: "This is another big problem."

"anymore question?"

Chen Daojun sighed in his heart. He thought that the other party was still difficult to convince, so he had no choice but to go to the bank to negotiate.

Big deal, give in a little more profit.

"Well, I like you more than Taezhi's son."

"You said, if I cooperate with my nephew, then Daewoo Motors will sell well because I can pay for it in installments. Will I be considered as a financier or a financier?"

The two laughed loudly, with relief and a hint of unexplained expectation in their smiles.

“That’s what it is, when you throw something away that you don’t need, it’s bound to come in handy, haha.”

After listening to the secretary's report, Chen Dongji seemed to be about to see an interesting scene and burst into laughter.

"I know, right. Chen Daojun must have regretted it. If he had known it was like this, Shunyang Credit Card Company would have kept it. He never thought of bundling the car installment payment with the credit card."

Chen Dongji scratched his head with a fake sad expression.

“Is it Chen Daojun’s idea to bind a credit card to sell cars?”

"No, this is Jiang Shengyu's idea. It seems that the biggest reason for Shunyang's sluggish car sales is the financial burden on consumers."

Chen Dongji always requires everyone in the company to call BAT Shunyang.

This also fully demonstrates his undisguised ambition for BAT Company.

"What about Shunyang Capital? Aren't you already running an installment payment program?"

"Because 36 months is the maximum, I even thought about raising the interest rate a little and extending it, but the opposition from the top management of capital was very strong. Compared with other companies, the only impression given by British Credit Card Company is that the interest rate is high."

"That's for sure. Consumers don't check things carefully. They don't agree that the interest rate increases with the increase in installments. Instead, after looking at the highest interest rate, they directly say that it is too expensive and they can't afford it."

Looking at the inexplicably excited vice president, the secretary thought for a while and reminded:
"British Credit Card stated that they would carefully evaluate the risks of the plan. In particular, Shunyang Automobile's capital also expressed its intention to stop installment payments for this new car."

Chen Dongji smiled even more happily:

"How can that be done? I heard that Dojun has been selling cars at a loss. At this time, we should help each other. Isn't Dojun my nephew? Aren't he and I a family? Since we can earn interest, who can we cooperate with? Is it the same?"

His voice deepened as he realized that this could benefit him.

“Do you think it’s okay to increase the installment interest for card purchases?”

Unknowingly, Chen Dongji even thought of techniques to increase profits.

The secretary did a little mental calculation and bowed down to answer: "Even if you just rely on the current interest rate, it will be higher. It can be seen that if the installment time is extended, the interest paid by the car buyer will also increase. Consumers will only see the result. As long as the car As long as the success is in their own hands, they won’t care how many years the car will be repaid in installments, and the interest will need to be paid a lot more. In fact, few people can figure out how much interest they have to pay.”

"Well...let me see."

Seeing the vice president start to do complicated calculations, the secretary knew that my work was done.

Now it's time to wait for Chen Dongji to calculate the specific numbers and make the final decision.

Soon, Chen Daojun received a call from Chen Dongji on the same day. On the other end of the phone, Chen Dongji first complained that Daojun did not regard him as a family member. When something happened, the first thing he thought of was Daying Group.

Of course Chen Daojun had other explanations, but Chen Dongji seized this point and vigorously promoted his credit card business.

Chen Daojun pretended to be helpless and agreed, but he had already had dozens of fun in his heart.

Now, in order to facilitate more customers to buy cars, it is Mini Auto's turn to negotiate with staff from other credit card companies.

Chen Daojun sent more eloquent talents from Shunyang Securities to BAT mini.

As expected, no company would refuse such a good thing delivered to your doorstep.

Xiancheng Daily, conference room.

"I don't care what other news there is recently. Anyway, BAT company has spent 40 billion on car promotion. I need you to use your brains and improve your efficiency. Every day, you should strive to produce the first draft at seven o'clock in the evening and start printing tomorrow's edition at nine o'clock. Newspapers, do you understand?”

After getting everyone's confirmation, Mao Xianmin nodded.

Even though experts from Country M were called, the operation was successful.

But her mother's body had always been very weak. It was not until Chen Daojun helped him go to Hong Kong Island to find a master surnamed An whose ancestors had been imperial doctors for seven generations. He gave her mother Yi acupuncture every day, and then she slowly recovered.

Mao Zhicheng devoted himself to taking care of his wife, and since Mao Xianmin had already taken over, he simply became a hands-off shopkeeper.

Today Chen Daojun came directly to Xiancheng Daily.

Mao Xianmin finished handing over his work and came out of the conference room.

After chatting with Chen Daojun about car advertising for a while, Chen Daojun said, "Hey, I think you've had enough, haven't you seen anyone for a few days?"

As he said that, Chen Daojun still pretended to be pitiful: "Have you not noticed that I have lost weight in the past few days? Well, I don't think about food and tea, and I am so haggard because of the beauty."

When he said this, his voice was very low, as if he wanted to arouse Mao Xianmin's sympathy.

Since that day, Quan Zhixian went home with Mao Xianmin and never went to the villa.

For several days in a row, Mao Xianmin was okay and always came to the company to work, but Quan Zhixian didn't see Daojun's face, even when he went to her home.

He couldn't even see him face to face, leaving him with nothing to show for his talents!

(End of this chapter)