Reborn as the youngest son of a chaebol, let's get to know his sister-in-law!

Chapter 407 Chen Daojun continues to expand his influence
It seems that Zhao Dahao has also considered the issue of excessive costs, and he wants to hear Dao Jun's opinion.

"I want to do more."

"More?"

Chen Daojun made an arrangement boldly: "Yes, immediately collect all scrapped flooded cars and replace them with new cars one-to-one for corresponding citizens, but you have to remember that only those who have previously purchased Shunyang cars can enjoy this benefit. "

"Hey, where did you come up with this idea?"

Jiang Shengyu smiled and clapped his hands.

"Nothing. The previous Shunyang Automobile was not a best-selling model, especially in Gyeongnam and Gangwon Province. The sales volume was small. It was nominally replaced, but in fact it was just a gimmick."

Shaking his head, Zhao Dahao pressed the intercom.

"Report immediately the sales status of Shunyang automobiles by region."

It didn't take long for the secretary to bring the relevant documents and distribute them to everyone in turn.

The conference room was silent, and everyone couldn't wait to check it out.

After careful inspection, Zhao Dahao breathed a sigh of relief.

"As expected, let's start taking action. Before that, we need to send out some press releases to warm up. If this hits the news, it will definitely cause an uproar. The whole country can see who is the conscience of the automobile industry. hehe."

However, Chen Daojun raised his hand to stop him: "No, we should not reveal the plan to the media first."

"What. Do you still want to do such a great thing secretly?"

"Yes, it must be done secretly, covertly."

"Why? This plan is a free replacement, and the funds used may be more than 1000 billion. At least there should be publicity that matches it. The cost of losses can only be made up by improving the group's image."

Chen Daojun did not deny it: "Of course, good deeds should be known to everyone."

"Then why did you say you didn't send a press release to report it?"

Chen Daojun, who was well aware of all the show-off tricks in his previous life, just wanted to say one thing.

You mortals, your rank is still too low.

Sending a press release directly is called a show, and it looks very unprofessional.

“Good deeds are not meant to be known, but to be discovered.”

"what?"

Zhao Dahao blinked, as if he still didn't understand the meaning.

Chen Daojun noticed that there were other people in the venue who looked confused, and he couldn't help but sigh:

"There are no secrets in this world, especially in the Internet age. All kinds of news media information are very powerful? Even the president of the new government publicly stated that because of the Internet, he was able to defeat his opponents and win the election, and did such a good thing. You might as well think about it, even if we don’t tell it, the beneficiaries of the free vehicle replacement will be excited to promote it.”

"what………"

"We only need to do good deeds, and then our good deeds will not be ignored. The media will definitely report it. If you are asked to send a press release and publicize it, can you do it without leaking the news? Are the newspapers and the media just taking advantage of our family? People’s money? If you don’t want others to know about it, you have to do nothing about it yourself.”

Zhao Dahao smiled, but his smile was a little forced, but judging from the fact that he did not dare to look at Chen Daojun, he was still impressed by Chen Daojun's thoughts.

"This... As I grow older, I am too old to keep up with the pace of new ideas."

Chen Daojun comforted him: "Maybe it's because you focus on the automobile industry. During construction, we need to inform the citizens of our intentions in order to obtain good results in the bidding. We must tell the citizens in advance what schools and commercial complexes we plan to build." People will be interested in our apartments and shops only if we have a body, but cars are different, sincerity is the best medicine, and the Internet will spread it even more exaggeratedly."

Zhao Dahao seemed to suddenly remember, stood up and said:

"Great. If you don't have any other opinions, we will take President Chen's words as the guideline and let's do it."

After the meeting, Zhao Dahao and Chen Daojun chatted in the reception room.

"Oh, why is he like that? What's wrong?"

"It's the way it is."

Chen Daojun told him the results of his communication with Jiang Shengyu.

Zhao Dahao couldn't hide his shock when he heard the news that Jiang Shengyu decided to retire.

"Why! Don't you stop working at the age of 50? I have never thought about retirement, even though I am over 60 years old...Is this guy crazy? Is his head broken?"

Psychologically, Chen Daojun didn't want to let go, but emotionally, he had no reason to stop him.

Chen Daojun sighed:

"If it were you, what would you do? This is what he has always dreamed of, so even if I insist, nothing will change. He has helped me too much."

Zhao Dahao's expression became more confused than before.

"This is a big problem. If he leaves, Song Xianchang will retire at the end of this year. I originally thought you would let Jiang Shengyu be the next president of our group."

"President, are you the only one who thinks so? And all the subsidiary presidents?

"Everyone thinks so. On the contrary, we think President Song and Representative Jiang are right."

"so what should I do?"

"What? Who are you talking about as President Song's successor?"

"Well, if you have any ideas."

Before he finished speaking, Zhao Dahao waved his hand quickly.

"I can not."

Chen Daojun sat a little closer: "You are too modest."

"No, do you believe President Chen's vision?"

Zhao Dahao showed a reminiscence look on his face, and Dao Jun knew that the other person was talking about his grandfather.

"of course."

But why did he suddenly mention Chen Yangzhe?

What Zhao Dahao said next surprised him:
"Your grandfather, he is very accurate in judging people. I am a person who can stand alone, but I cannot be a generalist, so he left me in the car company and did not interfere too much. My abilities are limited, so you should find someone else. "

Chen Daojun rolled his eyes and almost rolled his eyes out. Looking for someone else?
The problem is there's no one else.

The two of them had a tacit understanding and did not speak again, but stared at the typhoon disaster reported on TV.

When we ran to Shunyang Insurance, everyone was in a meeting with sad faces.

The thought of paying huge compensation makes their temples pound.

In particular, the president of Shunyang Insurance had the most serious expression.

This is because the insurance it is responsible for requires high compensation for losses caused by typhoons, heavy rains, floods, strong winds and earthquakes.

Seeing that Chen Daojun was late in coming to the meeting, they became even more nervous, but they did not put forward any special opinions.

However, Chen Daojun did not say how to save a penny from the insurance money.

Instead, he told everyone to try not to be stingy in order to reduce the stress on the victim, and Do-joon left the room first.

Vice President Zhang Daoheng caught Dao Jun's attention and followed him quietly.

In the room, Chen Daojun said seriously to Zhang Daoheng:

"What I said in the conference room was not a cliche, so I warned them not to think otherwise, and they should not make excuses to avoid paying the insurance."

"Yeah, I'll keep my eye on it."

"Well, we also need to arrange a charity fund and make donations in the name of Shunyang Consortium."

"Even if you don't say it, I am still thinking about preparations. Reporters from the three broadcast companies and newspapers have already swarmed here after hearing the news."

Chen Daojun understands that this is a race against time.

After the disaster, the sooner companies express support and take concrete actions to do charity or public welfare, as long as there are no bad deeds, they will most likely be regarded as the light of domestic products and the conscience of the industry.

The effects of this kind of favorability among the people are subtle.

"By the way, manager, should we act alone? Do individuals in the company also need to donate in the name of Shunyang Group?"

"It's okay, just do it in the name of Shunyang Group. We are a subsidiary ourselves, and there is nothing wrong with using the name of the parent company."

"Vice President Chen Rongji must be very angry..."

"I'll take care of it, don't worry, just go ahead and do it."

"Okay, so what about the media?"

"Ignore the media and leave it to the Disaster Relief Headquarters. Isn't 100 billion enough?"

Zhang Daoheng was stunned for a moment, looking a little surprised, but he nodded gently.

The entire Dae Young Group invested 50 billion won, which is a huge amount of money considering the size of the company.

But Chen Dojun invested 100 billion won in a subsidiary here!
It simply turned the other party into scum in seconds!
"That's enough, that's enough. The money is almost overflowing. Okay. Any other instructions?"

"Are there any reporters you can trust, the kind who don't make random leads and have good writing skills?"

Zhang Daoheng knew that his boss would definitely make a big move: "I will let the public relations team contact you, but why would you do that?"

"I want to donate as an individual, but anonymously." Zhang Daoheng's face was filled with a smile, as if he already understood Chen Daojun's next move.

"I'm thinking of telling a good story. President Chen Daojun of Shunyang Group cared about the people after the disaster, but didn't want to be in the limelight, so he chose to pay anonymously. However, he was photographed by a reporter. A few days later, the reporter chose to expose it, but Ushering in the general goodwill of the people, am I right?”

"Of course, haha."

Zhang Daoheng also smiled happily, because he had anticipated how surprised the people would be with this contrast.

"By the way, young master, you want to be a knight who saves the world, but you can't save money... How much are you willing to pay?"

"Didn't we agree on 500 billion?"

"5500 billion?"

Zhang Daoheng looked at Chen Daojun with wide eyes as if he had been slapped in the face, and he asked again.

"Isn't it enough? Should we increase it to 1000 billion?"

"No, just 100 billion. I feel it's a bit too much."

Chen Daojun smiled slightly: "Because of my status as a child of Shunyang Group, if I spend too much money, it will become a hype, so I have to find another way."

"Isn't it just as effective? If this article goes out, it will overshadow all typhoon-related articles."

"This is exactly what I want. I must do this so that people in their 20s will no longer think of my family background when they talk about me, but respect me as a person. I must label myself more Labeled.”

Intangible public support will be what Dojun values ​​the most in the future, whether it is fighting within the group or fighting with external chaebols.

This is also called public opinion!
Although government agencies and banks are also among the largest shareholders of Shunyang Group.

But if one day they need to choose a side, who would dare to ignore public opinion easily?

"Is this donation also for the Disaster Relief Headquarters and not for the media?"

"Of course, if you push one news outlet, will you dictate the article to another outlet? They might even come back to bite you and say you're making a lie."

"Ok."

Zhang Daoheng seemed to be entrusted with an important task and could not conceal his interest.

Zhao Dahao is quick in his work and does it very well.

In just two days, articles praising the service quality of BAT Auto appeared on the Internet and spread quickly.

This rate of diffusion is completely uncontrolled.

Behind the scenes, the operation of public relations companies is indispensable.

When consumers who received their first free car replacement posted long texts and photos containing praise and gratitude on community websites, BAT's word-of-mouth spread was quickly driven out of the circle by tap water.

The reason why it spread so quickly is that most of the buyers of Shunyang cars are people in their 30s who are familiar with the online world.

As a result, the harsh criticism and ridicule of Shunyang Automobile that appeared on the Internet gradually disappeared.

Those "powers" who gritted their teeth and kept saying that only appearance is sporty and performance is the key to compact cars, began to retreat under the attack of Shunyang Automobile and BAT Automobile supporters.

Although it did not dominate the main news headlines at 9:00 pm, the BAT car also received high attention.

"Hey, what is this... The publicity effect is even better than the World Cup advertisement. Now the mainstream media has unanimously praised it, and our stock price is rising vertically."

Zhao Dahao was so excited that he couldn't shut up.

"How are the sales of the car?"

"Inquiries surged, and actual sales increased slightly, but other cars benefited a lot. Shunyang cars are not universal for some reason, and there are no new models released, so everyone turned to BAT cars and the new mini."

"That's a matter of luck."

"The problem is that owners of other types of cars are calling and asking to replace cars that have been driven for several years, saying we can't just replace Shunyang cars, haha."

"This must be an opportunity."

Opportunities must be everywhere, but people will be excited and trembling only when they seize it.

Chen Daojun took a deep breath:

"I don't want to miss this good opportunity, so I am stepping up the research and development of new cars. We plan to speed up the research progress as much as possible and strive to release the new car next year."

"Okay, do you have any other questions?"

Zhao Dahao said with a smile.

"So, let's talk about acquiring foreign automakers."

"You can start at any time, I will be responsible for the money."

Zhao Dahao's smile became brighter and brighter.

"They haven't come up with the core technology for car assembly. This is the company selected by the development team. We are already in preliminary contact. Take a look."

Zhao Dahao took out some pieces of paper.

This is a document that contains the name and summary of a car company.

"Lancia, Alfa Romeo, Pagani...it's an Italian manufacturer."

“Okay, I want to own a Lamborghini or a Ferrari or a Porsche, but they can’t give it to me, they say it requires an interview.”

"I had an Alfa Romeo, a two-seater, and that little thing was dirty and expensive."

"What, you also have a 2-seater car, I thought you weren't interested in cars?"

"I have been collecting since I got my driver's license. As a car designer, I have always maintained a good habit, that is, we must drive various types of cars and finally draw opinions from personal experience, so that we can To better understand the development of automobiles.”

"Did you just say this or that? How many types of cars do you collect?"

Zhao Dahao showed strong curiosity.

"Thirteen? Fourteen? I don't remember very clearly. Ferrari, Bugatti, Lamborghini, Porsche, Aston Martin, Bentley, Maserati... Anyway, from supercars to sedans, I have them all."

While talking about the car model, Zhao Dahao opened his mouth wide.

"Most of them are directly imported. You have lost a lot of money. How come I have never seen it? Do you open them all?"

"No, I only drive a chauffeur-driven BMW, and I actually hate driving."

Chen Daojun glanced at his mouth. On the streets of Han Country, dump trucks may appear at any time. Those racing cars are not sturdy at all. His car is a specially customized bulletproof and explosion-proof car.

"Hey! So you just leave it parked in the garage? Never drive it?"

"No, I usually buy it and drive it for a day or two. Anyway, it's like a pearl necklace hanging around my neck. When I'm too lazy to wear it, I put it in the drawer."

Zhao Dahao just sighed, as if he was regretting something.

"Oh, by the way, would you like to put them all into play?"

"what are you going to do?"

"Wouldn't it be helpful to our design if you sent these cars to the laboratory for a look? You've already driven them anyway?"

"Of course. They are all parked in the parking lot anyway, so it's no problem for you to take them all away. Most of them have less than 500 kilometers of mileage. They are no different from new cars."

Zhao Dahao's expression changed, as if he had found a treasure on the road.

"The guys in our lab, they will be completely fascinated. These are like toys worth billions of cars, and they have never had the opportunity to touch them."

"It's not free, so I tell you, there's no need to be overjoyed."

"Huh? Do you want us to buy those cars?"

Zhao Dahao grimaced, feeling that Chen Daojun was going to do something bad again.

But this time, Chen Daojun smiled and patted him on the shoulder:

"On the contrary, you can dismantle it, but I want a detailed report, model parameters, and data comparison. If you don't give me a good report, the price of the car will be deducted from everyone's salary."

Zhao Dahao didn't listen to Dao Jun at all and called directly.

He talked on the phone for a long time, and his tone was very exciting, as if he was going to have a grand party. When he put down the phone, the excitement calmed down.

"Having a third-generation chaebol around is useful in many ways, haha."

"So hurry up and take over the car company so I don't run out of money."

Zhao Dahao's smile faded: "Oh, by the way, let's finish the topic we just talked about."

"Please say."

"Even if it's not an outright acquisition, we will work with companies that are committed to transferring the technology we want, and there are many ways to do that, whether it's equity investment, royalties or technology transfer fees."

"Everything is fine, but my requirement is that new technologies must be protected."

"Okay, I will arrange the personnel and continue separately."

Chen Daojun looked at his retreating back and sighed secretly.

If possible, he would like to acquire 100% of other car companies.

This is because of the need to expand scale and prepare for future mergers and acquisitions of automobile companies.

(End of this chapter)