Rebirth 99 to become a car giant.

Chapter 230 If you want to fight, I will fight!
2003 was a very important year for China's auto industry.

Most of the international mainstream auto companies have completed their layout in China.

Whether it is Imperial Mercedes Benz or Brilliance BMW, or Spring City Toyota and Zephyr Honda, or Imperial Hyundai and Zephyr Nissan, they have all established or released new models.

而作为2003年10月份，汽车圈最热门的一个消息就是国产宝马325i轿车上市，它配备宝马直列6缸2.5升发动机，售价47.385万元。

Although the user group of this car is definitely not ordinary people.

But among luxury cars like Mercedes-Benz and BMW, it is considered the first mass-produced model, and naturally it has received a lot of attention.

On Autohome, there are also many reports and comments related to BMW 325i, which can be said to have attracted a wave of traffic.

However, Zhang Fugui, who is a car home, is frowning today.

"Ayang, just now our website received a news article provided by a reader, and I think something in it is a bit weird."

"The mail has been forwarded to you, wait for you to check."

Although Zhang Fugui felt that the contents of this email seemed to be deliberately slandering, he still forwarded the email to Cao Yang, and then called to discuss it.

"what's wrong?"

"Did something happen?"

As Cao Yang said, he walked to his desk and turned on the computer.

"Someone broke the news that Nanshan has encountered an anti-dumping investigation in the United States. The sales volume was so good before because of illegal dumping. I checked, and it seems that there is no such report on the Internet. Have you heard the news?"

When Zhang Fugui said this, Cao Yang's heart thumped immediately.

Anti-dumping?

I almost forgot the favorite trick used by capitalist countries to deal with Chinese companies.

No need for Zhang Fugui to say anything, Cao Yang already had the answer in his heart.

This matter, nine times out of ten, is not groundless.

Soon, he opened the email and looked at it quickly.

The literary style of this article is very good, it is not like an ordinary reader's contribution at all.

It deliberately emphasized that in order to open up the American market, Nanshan Bearing used preferential measures such as export tax rebates to engage in dumping in the United States.

Now it has been targeted by the judiciary of the United States.

"I probably read the manuscript."

"Although it's the first time I've heard of this news, it's very likely to be true."

Avoidance will not solve the problem.

Cao Yang will not do things that lie to others.

"Then... how about that?"

"Is this anti-dumping investigation serious?"

"Why does the article say that in the future, the bearings exported by Nanshan will be subject to high anti-dumping duties?"

Although Zhang Fugui's work focus has gradually shifted to Autohome, he is still very concerned about the development of Nanshan.

He doesn't know much about the anti-dumping investigation.

However, if a parts company is targeted by the American judiciary, he knows what will happen.

Looking at what happened to Yazaki and other Japanese parts companies after they violated the "anti-monopoly law", you can see how powerful the American judiciary is.

And in his opinion, some of the things said in the article are not without reason.

The bearing price of Nanshan is indeed much lower than that of SKF, NTN, JTEKT and other manufacturers.

Even others can't make that price even if they don't make money.

Under such circumstances, Zhang Fugui felt very guilty when Nanshan encountered an anti-dumping investigation in the United States.

"If this anti-dumping investigation finally makes an affirmative final ruling on anti-dumping, then our bearings sold to the United States will be subject to high anti-dumping duties, and the cost advantage will completely disappear."

"It will even be much higher than other bearing manufacturers."

"If this is the case, then Ford Motor and General Motors will definitely re-select the bearing manufacturers they cooperate with, and even other parts such as gearboxes may be accused of dumping in the future."

When Cao Yang said this, Zhang Fugui became even more anxious, "Then... what should I do? I'll ask someone to suppress this article, and then contact the author?"

"No, you can't hold back!"

"Ordinary people certainly don't need to write such an article against us, and those who specifically write this article must not only contribute to Autohome."

"Since this news will be exposed sooner or later, it is better for Autohome to release it now, so that we can grasp the development trend of public opinion in time, so as to prevent the situation from completely getting out of control."

Zhang Fugui was a little surprised that Cao Yang's management took you.

But thinking about it, it seems reasonable.

This kind of news, whichever website is exposed first, can get the most traffic attention.

Since this matter is unstoppable, it is necessary to consider how to maximize the benefits.

Many people in the circle know that they have worked in Nanshan, and suspect that Autohome and Nanshan are the same shareholder.

In order to dispel everyone's doubts about the fairness of Autohome's reports, publishing the "unfavorable news" that Nanshan has been involved in an anti-dumping investigation should alleviate everyone's prejudice against Autohome to a certain extent.

"Then...then I'll let someone post it now?"

Zhang Fugui confirmed again.

"Send it!"

"Not only to post, but also to arrange for people to repost and comment, so as to hype up public opinion earlier and keep the traffic in Autohome."

Cao Yang already felt that there was a black hand behind the scenes to promote this matter.

That being the case, then I should be more straightforward and expose this news as early as possible.

This is also considered waste utilization.

……

"Mr. Cao, the US office just sent a fax. We have been launched an anti-dumping investigation by the US Department of Commerce. The case is expected to be heard in a court in Detroit next month."

Just when Autohome published the news that Nanshan was suspected of being involved in an anti-dumping investigation, Zeng Tingting officially received the news.

This further convinced Cao Yang that there must be a competitor behind the anti-dumping investigation.

According to the principle that whoever makes the most profit is the biggest suspect, bearing giants such as SKF, Timken and NTN are definitely suspected.

Combining the previous disputes between Nanshan and other bearing manufacturers, as well as the incident at Autohome, Cao Yang can basically deduce that this incident was initiated by SKF.

After all, Dongying auto parts companies have also suffered from anti-dumping investigations before, so they will not easily use this tactic.

Because I accidentally put myself in it.

But SKF is different. As a European company, it is a very common method for them to use so-called reasonable rules and laws to suppress competitors.

"This action is very fast. I only got some news from Autohome yesterday, and today I have already received an official fax."

"These people have a lot of opinions on our attack on the American market."

Cao Yang had just returned from the United States for a few days, and he was naturally upset when he encountered this incident.

It is said that blowing out other people's lamps will not make yourself brighter.

Blocking the way of others will not allow you to go further.

However, this famous saying is completely inapplicable to the anti-dumping case of auto parts.

If SKF can extinguish the light of Nanshan Bearing, it will make itself brighter.

If they can block Nanshan's advance in the United States, then they can go further by themselves.

"Mr. Cao, I just had a quick look at the cases of anti-dumping investigations in the American market. Basically, there are very few successful cases."

"Especially in the previous series of anti-dumping investigations against Japanese companies by the United States, all export manufacturers suffered heavy losses in the end."

"This time, our legal department suggests that we arrange personnel to go to the United States as soon as possible to see if we can seek an out-of-court settlement with the other party!"

Minister of Justice Xiang Wei came to find Cao Yang together with Zeng Tingting.

When this kind of thing happened, the legal department naturally attached great importance to it and became nervous.

Speaking of which, this is not the first time that Nanshan has been involved in a lawsuit, but before that, it was basically a lawsuit in China, and Xiang Wei still knew it well.

But this time it is the anti-dumping investigation of the United States. Manufacturers in any country will feel overwhelmed when they encounter such a thing.

Not to mention time-consuming and labor-intensive, it is likely to lose the lawsuit in the end and be levied additional anti-dumping duties.

Basically, as long as something like this happens, this product will have no future in the United States.

It has been more than a year since Xiang Wei joined Nanshan. Naturally, she is very aware of the importance of the American market to Nanshan, and there is absolutely no room for loss.

"Court settlement?"

"what does that mean?"

Cao Yang had heard a lot of anti-dumping reports in his previous life, but he really didn't have a good understanding of this aspect.

So this time, he really didn't have any special cheats to use.

"Generally speaking, an out-of-court settlement means that before the judgment, the parties to the lawsuit reach an out-of-court settlement, and there is no need to continue the litigation procedure, and the lawsuit will generally be withdrawn after the settlement."

It was rare for Xiang Wei to have the opportunity to report to Cao Yang alone, so she naturally wanted to seize the opportunity to show her worth.

"Isn't that what it means to be private?"

"Uh... Mr. Cao, your summary is very incisive, that's what you mean!" Xiang Wei was taken aback for a moment, and then showed an awkward yet polite smile.

"It's all about spending money to buy peace. Let's not say whether the other party is willing to be private this time. The key is this matter. Today we can conduct anti-dumping investigations against Nanshan Bearings, and tomorrow we can conduct anti-dumping investigations against Nanshan Gearboxes. Come back the day after tomorrow." An anti-dumping investigation of Nanshan gear or Nanshan press is endless and endless!"

Cao Yang obviously didn't like any out-of-court settlements.

Everyone came to the door.

How could Nanshan be weak?

If you really choose to settle out of court, it seems that the problem will be solved in the short term, but in fact it will leave huge troubles behind.

Cao Yang would rather hand over the money to a law firm in the United States than to hand over the money to the tax authorities in the United States.

Even more unwilling to see competitors laughing there.

"Mr. Cao, the other party dared to launch an anti-dumping investigation against our bearings, because they must have some evidence."

"And the matter of anti-dumping itself is a hole left for developed countries such as the United States under the WTO system."

"They can use this rule at any time to launch an anti-dumping investigation, and then provide protection to domestic companies."

"To put it bluntly, the anti-dumping investigation is to a certain extent used to protect some industries in the country. This matter itself is contrary to the spirit of the WTO."

"It is precisely because of this that once an anti-dumping investigation is launched, it is very difficult to defeat the officials."

Xiang Wei felt that it was necessary for Cao Yang to realize the difficulty of the anti-dumping investigation case.

Otherwise, when the legal department failed to win the lawsuit, he still felt that his work ability was not good enough.

"Are there many professionals in this field in China? Has any company ever filed an anti-dumping lawsuit?"

It's not that Cao Yang doesn't trust Xiang Wei, but he won't choose to compromise just because things are difficult.

Anything can be compromised, wouldn't that embarrass the traverser?
"It's been less than two years since we joined the WTO. Most domestic companies don't know much about dumping and anti-dumping, and there are quite a few companies who don't know anything about it. It's even more impossible to sue or respond to lawsuits."

"Under such circumstances, the vast majority of enterprises generally lack the awareness of using the trade remedy measures allowed by the WTO to protect their legitimate rights and interests."

"From the past cases in other countries, many companies know that their products have been damaged by dumping, but they think that their scale is small and their products' market share is not high, and they have not attracted enough attention."

"A small number of companies have given up suing because they are unwilling to bear high litigation costs."

"Some companies even have the idea of ​​free riding, waiting for other companies to sue, and reaping the benefits after success."

"This has greatly dampened the enthusiasm of enterprises to apply for filing a case."

"Furthermore, the anti-dumping work requires enterprises to invest considerable manpower, financial and material resources, a team proficient in anti-dumping laws and practices, and close cooperation with lawyers and anti-dumping investigation officials."

"This kind of thing is definitely not something that ordinary companies can bear."

"Enterprises in the United States have also made full use of this to launch anti-dumping investigations frequently."

What Xiang Wei said, on the contrary, made Cao Yang more determined to resist the anti-dumping investigation case.

"Others can't do it doesn't mean we can't do it either. This anti-dumping case is so difficult, and we will definitely encounter it frequently in the future, so we need to accumulate experience early, build a capable team of lawyers, and fight them to the end!"

"Otherwise everyone will think of bullying us when they see Nanshan's weakness."

"Competitors rushed to grab orders from us, and OEMs came out to ask us to cut prices."

"The loss at that time will be immeasurable!"

"I guess this is what competitors want to see the most."

"Then I just won't let them get what they want!"

Cao Yang's words strengthened Nanshan's determination to deal with the anti-dumping investigation!
If you want to fight, I will fight!
Isn't it just burning money?

I can burn it!

(End of this chapter)