Rebirth 99 to become a car giant.

Chapter 255 Adding insult to injury, Nanshan's counterattack
Because of Autohome, Nanshan Group has formed grievances with the auto channels of the four major portal websites.

Not to mention the Netease Auto Channel.

Under such circumstances, it was hard to find any negative news related to Nanshan Group. Naturally, these websites tried their best to report it, and even published a series of analysis articles one after another.

In this way, although this matter is not yet out of the circle, its influence in the automobile industry is still quite large.

"Ren Cai, your plan is really good, and the effect is very good."

"Now the OEMs and suppliers throughout China know that Nanshan has been cut off from Infineon's chip supply, and they will definitely be more cautious when using Nanshan's parts for new models in the future."

Liu Zhenbo was in a good mood.

In the past few days, the pressure brought by Nanshan to Bosch has suddenly dropped.

He was finally in the mood to hold his coffee and watch Nanshan's jokes there.

"Tang Zimu from United Electronics also helped out with a lot of ideas, otherwise this matter wouldn't have spread so quickly."

"Of course, the car channels of the four major portals have some issues with Nanshan. I only found out about this two days ago. No wonder they are so active in helping to make this topic more popular."

Ren Cai couldn't help but blush when she thought that she had contributed to Autohome.

But judging from the results, the effect is very good.

So no one bothers about this small flaw.

After all, there are also articles on this topic on Autohome.

From a certain point of view, there was no problem with Ren Cai finding Autohome to contribute.

"Nanshan just carried out reforms some time ago, and many of its business departments have been independent."

"Obviously, their ambitions are very big. We regard it as the main opponent in China, and the thinking is completely correct."

"I have also reported this matter to the VP in charge of sales at the headquarters, and the other party also very much recognized our judgment and approach."

"For some potential enemies, it is best to kill them when they are still in the bud, so that you can save a lot of energy in the future."

Liu Zhenbo obviously didn't intend to let go just like that.

If we don't suppress Nanshan's development momentum, it will not be so easy for Bosch to make money in China in the future.

"The current publicity campaign has been launched. Next, I think it is necessary for the sales managers in charge of various customers to visit the OEM and remind them to pay attention to this matter in Nanshan, so as to avoid supply issues in time."

When Ren Cai said this, Liu Zhenbo's eyes lit up.

This proposal is very good!

"Proactively" stand on the customer's point of view and remind customers to pay attention to supply issues. No matter how you mention it, you can win some good impressions on the other side.

No matter how bad it is, it won't lose points, right?

"Your idea is very good. I will call Mr. Li of United Electronics later and ask them to take action."

"Domestic customers must make them fully aware that using Nanshan Group's products will be full of uncertainties."

"Today it is Infineon that does not supply them with chips, tomorrow it may be that Rohm does not supply them with resistors, and the day after tomorrow it may be Micron that does not supply them with memory."

"Suppliers like this will make OEMs face many uncertainties when facing a fiercely competitive market environment."

Following Ren Cai's suggestion, Liu Zhenbo broadened her thinking.

If you want to sue, you must also sue in a more beautiful way.

What you say must be well-founded, so that people will feel convinced after listening to it.

"Mr. Liu, I will immediately follow this line of thought and investigate again to see which suppliers Nanshan uses."

"At that time, maybe we can not only cheat them on the control parts, but also set up obstacles for them on other parts."

"For example, some special raw materials or equipment may also be a breakthrough point."

Although Ren Cai is a native of China, after joining Bosch, she thinks about issues entirely in the interests of Bosch.

Her biggest goal is to hope that one day she can be transferred to Deutsche Bosch and stay there for the rest of her life.

Now she felt that the opportunity was flying towards her.

As long as you work hard, you can bring down Nanshan, a competitor.

Then when the time comes, whether it is Liu Zhenbo or the sales department at the headquarters, they will definitely look up to themselves.

At that time, my internal development in Bosch will definitely be improved to a higher level!
……

In 2003, the Changan Ford Fiesta came out.

Originally, all Fiesta models were powered by a 1.6-liter four-cylinder engine, available with either a five-speed manual or a four-speed automatic transmission.

However, because of the emergence of Nanshan, when it was first launched, all series were equipped with Nanshan's 6AT automatic transmission as standard.

Mondeo, which was launched immediately after, also uses Nanshan's 6AT automatic transmission.

In addition, parts such as hub bearings and nut plates are also supplied by Nanshan.

Even the stamping production line of Chang'an Ford's stamping workshop was an order obtained by Jier Machine Tool Works and Nanshan together.

As the Purchasing Director of Changan Ford, Toms naturally has a good understanding of Nanshan's situation.

However, all along, he was not that cold about Nanshan.

If it weren't for the fact that Cao Yang of Nanshan seems to have a good relationship with the director of the Ford Motor Purchasing Center, Toms probably would have been looking for a chance to take care of Nanshan.

But this time, Nanshan encountered a chip crisis, and Thomas naturally saw it.

He also went to find out the reason behind this incident, and saw the shadow of Bosch from it.

So this time people from Bosch came to visit him, and it was easy to make an appointment.

"Mr. Liu, I understand everything you said."

"However, many parts of Changan Ford are actually ordered by the Ford Global Purchasing Center."

"Like gearboxes and hub bearings, our joint venture company does not actually have the right to choose parts suppliers."

Thomas listened to Liu Zhenbo and Ren Cai's reports very seriously, but he was not stupid, and he would not easily jump out and charge for Bosch.

"Thomas, you have a very good point, and I fully understand that."

"However, I think that as a joint venture company, Changan Ford is obliged to pass on some supply issues that Huaxia has learned to the headquarters, so as not to cause supply problems when there is a real supply problem, and everyone is in a hurry."

"As far as I know, Ford Motor purchases more than 20 gearboxes from Nanshan every year. Even the gearboxes produced by Ford Motor itself contain many bearings and other components, which are also purchased from Nanshan."

"Once Nanshan cannot supply parts such as TCU due to chip problems, there is no way to guarantee the supply of gearboxes."

"Changan Ford will be the first to be affected at that time."

"After all, there are still a lot of test items that need to be done to replace the gearbox. It will be you, Thomas, who will be in a hurry."

As the sales director of Bosch, Liu Zhenbo can communicate with Toms in fluent English.

After studying in Germany for five years, he has his own experience on how to deal with foreigners.

"Although Infineon is planning to stop supplying chips to Nanshan, he has many agents. The chips used by Nanshan are not specially customized by Infineon. It may be difficult to prevent Nanshan from buying this chip, right?"

This idea of ​​Thomas also represents the thoughts of many people in the industry.

This was even mentioned in Nanshan's internal discussions before.

"You are right. Infineon's chip is indeed not a particularly sophisticated thing."

"However, our Bosch next-generation ESP system and ABS system will fully use Infineon's chips, and some old-type chips will gradually stop production."

"When the time comes, the output will be declining, but the market demand will be rising. Even if Nanshan can buy it, the price will be very astonishing."

"Of course, at the beginning, Nanshan will definitely promise to all customers that they will not ask you to raise prices."

"Let's not talk about whether they can stick to this promise, even if they do, it will definitely affect their annual price reduction."

It has to be said that Liu Zhenbo's point of view is still very lethal to the procurement of OEMs.

The annual price reduction is one of the core tasks of the purchasing department.

If this KPI cannot be completed, the purchasing department will definitely be scolded by the general manager within the company.

However, Nanshan is now a top-ranked supplier of Changan Ford. As long as Nanshan's price reduction task is not achieved, other manufacturers will just want to make up for this part of the gap, and it will not be so easy.

After all, the smaller the supplier, the smaller their turnover and price cuts will be.

Even the price cuts of dozens of suppliers may not be enough to fill the gap in Nanshan.

"Is this matter really as serious as it says on the Internet?"

"I don't think it's possible to get it resolved at any moment?"

Thomas thought for a while, and felt that he should ask more clearly.

"Huaxia itself does not have any chip production capacity, especially car-grade chips."

"So after Infineon cut off the supply, Nanshan either bought high-priced chips in the market, or replaced them with other chips."

"The first option, in addition to bringing about a very large cost problem, may also buy some substandard products, which will bring huge safety hazards to the OEM at that time."

"The second option, although it seems feasible, has a series of tests to do."

"I think Changan Ford's quality engineers need to be more vigilant, lest Nanshan change the manufacturer and model of the chip in private."

"This kind of change is not visible at all when the parts are delivered."

Obviously, this is the main purpose of Liu Zhenbo and Ren Cai coming to find Thomas today.

The solutions that Nanshan can think of, the people of Bosch can naturally think of.

At this time, people from Bosch will definitely make targeted moves.

It is normal to even lead some competitors to fall into trouble.

"Your reminder is very timely. I will tell the quality colleagues and ask them to visit the production site in Nanshan during this time to avoid any accidents."

Thomas accepted Liu Zhenbo's reminder without any hesitation.

The same scene also happened in Shanghai Volkswagen, Shanghai General Motors, Great Wall Motors and other car companies.

It can be said that it has really brought some influence to Nanshan's reputation.

……

"Mr. Cao, the purchasers of Great Wall Motors and Geely Automobile called me just now, saying that Bosch is helping us wear shoes."

"Aren't they too much?"

"Deliberately suppressing us, let's not talk about it, and go to the OEM to engage in various small tricks."

Zeng Tingting came to Cao Yang's office with an aura on her face.

"Boshi will do this, which just shows that Nanshan is now developing and growing."

"Otherwise, people won't even look at you, let alone arrange a lot of manpower and material resources to deal with you."

"So from this point of view, you can also explain to the procurement of OEMs, analyze the QCD situation of Bosch and Nanshan's products carefully, and let the people of OEMs believe that Nanshan's technology and quality are completely fine, that's why Bosch So nervous."

Cao Yang put down the pen in his hand, rubbed his slightly sore eyes, and gave an ingenious reply.

This made Zeng Tingting's attention shifted immediately.

"Mr. Cao, do you mean to take this opportunity and let everyone know that Bosch is cooperating with Siemens and Infineon to suppress us?"

Zeng Tingting, who has an IQ of 155, immediately had a new idea in her mind.

"That's right, Bosch blindly wants to step on us, thinking that we are soft persimmons."

"Of course we can't have nothing to fight back."

"Don't they claim to be the world's number one parts company?"

"Then let's just publicize this well, and then put Nanshan and Bosch on the opposite side, creating a feeling that Nanshan and Bosch are on the same level, so Bosch is very worried that Nanshan will grab their order, so they make such a despicable thing." Suppressed things come out."

"Whether it's on Autohome or on various forums, this type of article should still be liked by many readers."

Cao Yang's prepared countermeasures must be more than these.

But as the solution that is the easiest to implement and can disgust Bosch, it's time to throw it out.

"I'll get in touch with Yu Yu right away, and I'll create a section related to auto parts on Autohome, and give you a good introduction to the situation in this regard."

"At that time, I will see whether Bosch will continue to suppress us like this, or use other new tricks!"

After she had an idea in her mind, Zeng Tingting's pressure was relieved a lot.

During this period of time, the atmosphere of the entire Nanshan Group was a little more depressed than usual.

The sound of everyone walking became quieter, for fear of getting into trouble at this time.

Zeng Tingting naturally felt this situation.

Now a new round of counterattack is about to start, and she hopes that this situation can be changed as soon as possible.

(End of this chapter)