Rebirth 99 to become a car giant.

Chapter 436: The big brother of the industry comes to visit in droves

With the emergence of Nanshan Hongqi, all car companies have felt the crisis.

However, on the Internet, netizens are full of expectations.

"Back then, Hongqi was also a representative of China's luxury cars. It had good configurations in all aspects and was regarded as a domestic conscience car. But now it is a bit in decline. I look forward to the cooperation with Nanshan to bring surprises to everyone."

"The price is too high and there is little sales. I hope this can change after the joint venture."

"Nanshan Group is here, and there is hope for Hongqi."

"It should have been a joint venture a long time ago. The two most unique companies in the country are now working together to produce domestically produced cars. The future is bright."

"Spring City Motors is very courageous. It actually gave 40% of its shares directly to Nanshan Group. Aren't you afraid of the loss of state-owned assets?"

"The products produced by Nanshan must be high-quality products. Nanshan Red Flag is worth looking forward to!"

"It's so awesome that Nanshan Group can actually jointly form a joint venture with Hongqi Car like this."

"I feel that Nanshan Group has always lacked a general car brand. Now that it is cooperating with Hongqi Cars, it seems that this gap has been filled?"

"The financial world is not calm this year, and now it seems that the automotive world is not calm either."

"Nanshan Group is really good at contributing news to everyone."

"Nanshan Hongqi Automobile Co., Ltd., I didn't expect Nanshan to be in front!"

"When will the new car come out? I have all the money ready!"

"Is Mr. Cao responsible for designing Nanshan Hongqi's new models?"

……

All kinds of comments are all over the Internet.

The hot searches on Weibo are naturally related to this topic.

It can be said that Hongqi sedan has never been able to attract so many people's attention like it is today.

This alone made Zhu Zhengfeng breathe a sigh of relief.

"Mr. Zhu, it seems that most netizens are optimistic about our joint venture."

Tao Wen has been personally monitoring the public opinion movements on the Internet for the past two days, and reports to Zhu Zhengfeng every morning and evening.

"That's a good thing."

"It shows that the Hongqi brand still has a unique position in the eyes of many people."

"As long as the new models we launch in the future have good-looking appearances, excellent power, rich configurations, and appropriate prices, there is no reason why they will not sell well."

"Especially in these years, the reputation of Nanshan engines and Nanshan gearboxes has been completely established."

"Whether it is the power systems they sell to various independent brands or the power systems used by Xingchen Motors themselves, the market performance is very good."

"The performance is better than products of the same level, and I haven't encountered any problems with after-sales."

"The reputation of domestic independent brands has increased significantly in recent years, and Nanshan Group is indispensable."

Zhu Zhengfeng has a relatively clear view of the situation in China's automobile market.

He also knew who the true savior was.

The Hongqi brand has been around for decades. At the beginning, everyone had the impression that it was an official car and had nothing to do with ordinary people.

Slowly, the image of the official car was replaced by the Audi A6L, but Hongqi did not have a product that could be used by ordinary consumers.

Decline is inevitable.

Even if they copied some products from Audi, they did not make any noise in the end.

Otherwise, Zhu Zhengfeng would not be willing to take out the Hongqi sedan as a joint venture with Nanshan Group.

That is to say, Nanshan Group is famous enough and powerful enough.

Otherwise, even if Zhu Zhengfeng strongly recommends it, there will probably be many people who are opposed to cooperation.

Some may even think that this is a loss of state-owned assets.

After all, Nanshan Group obtained 40% of the shares of Nanshan Hongqi Automobile Co., Ltd. without paying a penny.

From now on, Hongqi Car will no longer be a wholly state-owned enterprise.

For some people of the older generation, this is something that is difficult to accept.

"Mr. Zhu wisely chose Nanshan Group among so many partners."

"I believe that under the leadership of Mr. Zhu and Mr. Cao, the future of Nanshan Hongqi is very worth looking forward to."

"At that time, you will be the chairman of the company and Mr. Cao will be the vice chairman. Together, we will make Nanshan Hongqi the largest car company in terms of sales in China."

When it's time to flatter someone, it's natural to flatter them hard.

However, Zhu Zhengfeng was quite sober and said: "Whether Nanshan Red Flag can succeed mainly depends on the support given by Nanshan Group."

"If Mr. Cao is willing to personally intervene in the development and marketing of Nanshan Hongqi's new models, it will not be difficult not to mention becoming China's largest car company with annual sales of more than 50 vehicles."

Zhu Zhengfeng knew very well the level of his Hongqi sedan team.

To put it bluntly, these people can’t be counted on.

Otherwise, he would not beg Nanshan Group to form a joint venture with him.

"For Nanshan Group, they have technologies such as engines and gearboxes for mid- to low-end products, but they do not have their own models."

"In this case, the emergence of Nanshan Red Flag just fills this gap."

"Cooperating with Great Wall, Chery, Geely, BYD, and Changan is also cooperation, and cooperating with Hongqi Car is also cooperation."

"I believe they will definitely have more reasons to run Nanshan Hongqi well."

"After all, in addition to the normal money earned from parts such as engines and gearboxes, they can also take another 40% from the profits of the entire vehicle."

"This should still be somewhat tempting."

Tao Wen's analysis obviously represents the opinions of many people.

There is some truth in what he said.

Fortunately, Zhu Zhengfeng values ​​sales more than profit margins.

Otherwise, I would probably be depressed.

"Please follow up on some details of the joint venture between the two parties and get the joint venture up and running as soon as possible."

"As long as the Nanshan Group's demands are not excessive, we can compromise on them."

"As long as their automotive research institute is willing to help Nanshan Hongqi develop new models, then it is okay to pay an additional model development fee or technology commission fee."

As the general manager of Spring City Automobile Group, it already has joint ventures such as Spring City Volkswagen and Spring City Toyota.

For these joint ventures, all models are imported from abroad.

The joint venture company needs to pay a technology commission fee of 3% to 5% directly based on the selling price of the model to partners such as Volkswagen or Toyota Motor.

In other words, for the domestic joint ventures of Volkswagen, Toyota, General Motors and other automobile giants, even if the share ratio is 50:50, the actual profits they obtain are far more than 50%.

Not to mention that besides technology royalties, there are other ways for everyone to make money.

For example, Spring City Toyota can completely control the profits of the joint venture through Aisin and Denso.

For models with high profits, I will ask Aisin to sell the gearbox more expensively.

For models with low profits, I will ask Denso to lower the price slightly.

There is a lot of room for people to operate.

If you are interested, if you check the operating profits of these parts companies, you will find that the profit margins of these companies are not lower than those of OEMs.

Obviously, the way Nanshan Group cooperates with Hongqi Car this time, the role of Nanshan Group is very similar to that of Volkswagen, Toyota and other automobile giants.

Zhu Zhengfeng also saw this very clearly and was willing to accept this situation.

"Well, I believe Nanshan Group will be interested in this plan."

"If we do well by then, Nanshan Group's turnover will be able to reach a big level, and its domestic influence will be further enhanced."

"It's a win-win thing."

Tao Wen is very confident in the cooperation between Hongqi Car and Nanshan Group.

So far, Hongqi Sedan has released enough sincerity.

Nanshan Group is also very active in docking.

However, Tao Wen and the others have great confidence in Nanshan Hongqi Automobile Co., Ltd. and are in a good mood.

Liu Tianwu's situation is different.

"Ronaldiner, do you think it is possible for Nanshan Hongqi Motors to set up a factory in Yangcheng in the future?"

The automobile industry is the pillar industry of Yangcheng. Liu Tianwu is in charge of the economy and naturally hopes that the more automobile factories the better.

"Leader, Hongqi Car currently has a factory in Chuncheng. After the reorganization of the joint venture, the initial factory should continue to use the Chuncheng plant."

"However, I believe that with the addition of Nanshan Group, Nanshan Hongqi's sales will soon exceed the production capacity of the Spring City factory, and production will need to be expanded by then."

"When we expand production for the first time, we may still continue to build factories in Spring City."

"But when it comes to the second expansion of production, I think the possibility of inviting them to come to Yangcheng to build a factory is very high."

"The layout of various OEMs is beginning to tend to set up separate factories across the country, which is also more beneficial for model marketing."

"Otherwise, car companies such as Yangcheng Honda and Yangcheng Nissan mainly sell well in the south."

"As for models like Spring City Volkswagen, they sell better mainly in the north."

"Once factories are deployed in the north and south, they are likely to be able to sell well all over the country."

"Once car companies realize this, they will definitely consider this factor when building new factories in the future."

Luo Yi can always play the same role as secretary and staff next to Liu Tianwu, and his personal abilities are absolutely outstanding.

Liu Tianwu just asked a question casually, and he could answer it from several angles.

"Yangcheng Automobile, Changan Automobile, BYD Auto and other companies have all become car companies with annual sales of more than 20 or even more than 30 vehicles in just a few years after cooperating with Nanshan Group."

"Nanshan Hongqi should not be slower than these manufacturers."

"If we calculate based on this rhythm, basically in 2010, the sales volume of Nanshan Hongqi will reach about 20."

"It is possible to reach 2011 by 30."

"If the number continues to increase, it will be time to consider building a new factory."

"At that time, it will be almost 2012."

Liu Tianwu also made a quick calculation.However, he still feels a little regretful when he thinks that it will take four years before he has the opportunity to introduce a new factory to Yangcheng.

How many four years can life have?

Especially for a person like him, every year is very precious.

It would be best if we could confirm the construction of a factory in Yangcheng within two years.

"Leader, I will check with the Nanshan Group at any time later on about the dynamics of Nanshan Red Flag. Maybe there are other possibilities that wouldn't be surprising."

Luo Yi naturally understood what Liu Tianwu was worried about, but he didn't have many options.

Also a little worried are car companies such as Geely and Chery.

For example, Li Su from Geely Automobile came directly to Yangcheng and visited Cao Yang.

The talk was all about future cooperation, and even whether we could set up a joint venture like Hongqi Car.

"Mr. Cao, China's automobile market will soon become the largest automobile market in the world."

"It is not impossible to produce and sell 1000 million or even 2000 million vehicles a year in the future."

"This means that there is still an additional market of 1000 million vehicles waiting for everyone to share."

"It is very difficult for a single brand to gain a particularly large share of this market."

"But if several brands take action together, the situation will be much better."

"For Nanshan Group, the main car sales are now contributed by Xingchen Motors, and Jaguar and Land Rover will also contribute some in the future."

"Now that Nanshan Hongqi is in place, Nanshan Group's overall car sales should be able to reach a higher level in the future."

"But I think Nanshan Hongqi can at most reach the number of Spring City Volkswagen or Spring City Toyota. It will be very difficult to surpass these joint venture car companies."

"Under this situation, Nanshan Group can actually consider establishing joint venture car companies with several more companies."

"When several car companies work together, the final market share they gain will definitely be much larger than that of Nanshan Hongqi Motors alone."

Obviously, Li Su hopes that Geely Automobile can establish a joint venture with Nanshan Group.

When the time comes when we form a new car brand, it may be able to give the car market an extra surprise.

However, Cao Yang has no interest in this kind of joint venture at all.

In the era of fuel vehicles, Nanshan Group's layout in automobile companies has been completed.

Xingchen Automobile, Jaguar Automobile and Land Rover Automobile focus on high-end models.

Nanshan Hongqi focuses on low-end and mid-range models.

As for low-end models such as Changan Benben or Wuling Hongguang, Nanshan Group has no plans to get involved.

Not only is the vehicle business not involved, but the engine business also has no plans to enter this field.

That is to say, low-end gearboxes such as 4MT and 4AT have some intersection with these markets to a certain extent.

"Mr. Li, what you said does make sense."

"However, Nanshan Group's current stalls are a bit big, and the various businesses are relatively messy."

"So in the short term, we have not considered continuing the joint venture car company."

"If there are plans in this regard in the future, we will also give priority to cooperation with Geely Automobile."

Naturally, Cao Yang would not refuse cooperation directly, but would tactfully find an excuse to leave you speechless.

Fortunately, this result was what Li Su expected.

So although he was a little disappointed, it was acceptable.

"Mr. Cao, if there are no plans for further cooperation in the vehicle business, can we have in-depth cooperation on auto parts?"

"For example, let's set up a joint venture parts company to develop and produce related parts?"

Although Geely Automobile is developing rapidly, it is actually relatively weak in its own auto parts technology.

Not only compared with Chery and Great Wall, but also compared with the rising star BYD, there are still some gaps.

So he was also thinking about whether it was possible to strengthen this area of ​​business through cooperation with Nanshan Group.

However, Cao Yang is not the kind of person who just casually sets up a bunch of joint venture parts companies just to get orders.

Especially in the parts business, when QCD has advantages, there is no need to obtain parts orders through joint ventures.

"If Geely Automobile has any questions about parts, you can communicate with us at any time."

"Whether it is made by Bosch or made by China, as long as other manufacturers can produce it, we at Nanshan Group are confident that we can do it, and the cost will be advantageous."

Cao Yang pretended that he didn't understand what Li Su said and deliberately changed the topic.

Fortunately, Li Su is also a smart person. From Cao Yang's words, he can already understand what the other party meant.

So I immediately went down the steps smoothly.

"Mr. Cao, please don't tell me. There are indeed some parts that have caused confusion for us."

"For example, engine bearings, although they are very inconspicuous, there are only a few manufacturers that make them, so there is basically not much room for negotiation."

"There are also parts such as airbags, which are almost monopolized."

"I think Nanshan Auto Parts can develop its business specifically in passive safety parts?"

"With the announcement of the latest crash standards by Huabaoyan, more and more models will be equipped with airbags in the future, and the number of airbags will also increase."

"This market is absolutely huge."

Li Su directly threw out some parts that he was more worried about.

If a joint venture is not possible, it is okay to let Nanshan Auto Parts compete with Autoliv and other international auto parts giants.

At least it can help Geely Automobile improve its voice in negotiations.

"Passive safety parts are indeed a rising market, and the space will become larger and larger in the future."

"Looking back, I asked Nanshan Auto Parts to set up a special passive safety parts development department to pay attention to the work of airbags and seat belts."

"We will strive to achieve some breakthroughs within a year, so that all domestically produced models will be equipped with our own airbags and seat belts."

Previously, Cao Yang put passive safety components at a lower priority.

Mainly this type of parts is relatively special.

If you are not careful, it will involve safety issues and require a recall, or you may need to pay a large amount of compensation after a safety accident.

Later, many car companies such as Honda Motor were deceived by Takata's airbags.

He didn't want Nanshan Auto Parts to fall into the pit.

But what Li Su said makes sense.

This type of parts is very promising, and even if car sales remain unchanged, their demand is increasing.

Not to mention that car sales will continue to rise, and the market will be even bigger.

Most cars now have one airbag for the driver and one for the passenger.

In the future, a car may have 10 airbags.

Now the ship of Nanshan Group is no longer a small sailboat, but an aircraft carrier.

It can withstand strong winds and waves, and can produce parts with higher threshold.

"That's really good."

"When the time comes, Geely Automobile is willing to become the first batch of manufacturers to use the passive safety parts produced by Nanshan Group."

"It also lets parts giants such as Autoliv and Toyoda Gosei know that they are not the only ones who can do well in this field."

Li Su saw that Cao Yang finally accepted his opinion, and his mood improved a lot.

With this visit, at least my minimum goal was achieved.

After Li Su leaves, Wang Ying from Great Wall Motors will come to Nanshan Group to visit the parts production line the next day and discuss similar topics to Geely Automobile.

In the end, Cao Yang's answer was naturally similar.

After that, everyone seemed to have made an appointment, and Chery Automobile, Changan Automobile, and Zotye Automobile all came over one after another.

At this time, as a local enterprise in Yangcheng, Yangcheng Motors will naturally not be silent at all.

"Mr. Zhang, during this period, many CEOs of independent brand companies have visited Nanshan Group frequently. Everyone is thinking about whether they can further cooperate with Nanshan Group like Hongqi Car."

"But judging from what we know now, Mr. Cao probably didn't agree to any company."

"Except Nanshan Hongqi and Yangcheng Nanshan Commercial Vehicle, other joint venture automobile companies should not appear in the short term."

Zeng Guangda has been inquiring about the news of Nanshan Group every day during this period.

He naturally heard about the fact that the CEOs of Geely, Chery and other companies visited Cao Yang.

Even he and Zhang Jiaqi found an excuse to meet Cao Yang.

"Originally, I regretted not mentioning the joint venture passenger car company to Mr. Cao earlier, but now it seems I don't need to regret it."

"Nanshan Hongqi was established because Hongqi sedan has its own unique brand heritage."

"And this time Spring City Automobile Group is also quite generous, directly taking out the entire Hongqi sedan as a joint venture."

"On our part, there is definitely no way to directly take out Yangcheng Motor's independent brand and form a joint venture with Nanshan Group."

Establishing a joint venture is not a difficult task for most automobile companies.

But if this joint venture involves putting yourself on the table to cooperate with others, then few companies will be willing.

Just like Geely Automobile and Chery Automobile, if Cao Yang wanted to directly enter into a joint venture with the other party's entire company in a similar merger and acquisition method, no one would be willing to do so.

Can Li Su still accept Geely Auto becoming Nanshan Geely Auto?

Just think about it and you know what the outcome will be.

However, at least this series of changes has made everyone aware of Nanshan Group's status as the big brother in China's automobile industry.

"That's true. We don't have to regret anything."

"When there are other cooperation opportunities in the future, we will just cooperate well with Nanshan Group."

Zeng Guangda is obviously very aware of the current situation.

The joint venture company of Nanshan Group is not so easy to attract attention.

If you treat something like a treasure, others may look down upon it.

(End of this chapter)