Rebirth 99 to become a car giant.

Chapter 440 Unbelievable!Did Nanshan and BYD make a wedding dress for Toyota?

The introduction of an industry policy involves all aspects.

Experts from all walks of life also have some OEMs that they are familiar with.

They will also consult with various OEMs for opinions.

As a result, the relevant news naturally spread quickly.

"Mr. Yin, judging from the current situation, Xingchen Motors and BYD are quite vigorous in promoting PHEV and FHEV models."

"Now we are actually working on introducing some preferential policies."

As the dean of Chery Automobile Research Institute, Zhang Wuchao is also very concerned about the laws, regulations and preferential policies of the automobile industry.

After all, these things need to be considered when developing models.

"This action is indeed a bit surprising. Before, I just thought that Xingchen Motors was planning to extend the hybrid system on the Star Sports Car to other models."

"Now it seems that the other party's purpose is not just that simple."

"When we look at Xingchen Automobile alone, this matter may not have a great impact on us."

"But if Nanshan Hongqi also launches FHEV models, coupled with the various actions of companies such as Toyota and Honda that already have FHEV models overseas, it's hard to say what hybrids will look like in the future."

Yin Chuan is now a little worried about whether he should follow up.

Go ahead, the investment is a bit big.

Don't follow. If hybrids really become popular by then, then Chery Automobile has no technological accumulation in this area, so it will be passive.

"Mr. Yin, I think it may be necessary to maintain appropriate attention, but how to respond specifically may need to wait until the policy is implemented and see the market's reaction."

"And even if we want to follow, we still have to take another look at whether to follow PHEV technology or FHEV technology."

"After all, our resources are limited, and it is unlikely that we will exert efforts on two tracks at the same time."

Zhang Wuchao put forward his own point of view.

He naturally hopes that the company will invest more and more in R&D, but that is certainly not unlimited.

With the investment in R&D of more models, Chery Automobile's R&D expenditures have increased a lot.

Zhang Wuchao is worried that when things go to extremes, too much investment in R&D will hinder the company's rapid development.

"What you said makes sense. Let's see the market reaction first."

"Although the energy-saving effect of hybrid vehicles is significant, the cost increases quite a lot."

"Looking at the price of BYD's F3DM, it's 8 yuan higher. It's not competitive at all."

"Even if the policy provides certain subsidies by then, the price difference with ordinary fuel vehicles will definitely still be quite large."

"Consumers are not very aware and will not spend more money for so-called environmental protection."

"As long as you calculate the relationship between the fuel savings and the extra car price, everyone will have a choice."

Although Yin Chuan is a little worried, he is not so optimistic about the future of hybrids.

After all, there is still plenty of time left for everyone.

However, Geely Automobile's concept in this regard is not exactly the same as Chery's.

"Lao Gao, please arrange for someone to conduct a survey to see what difficulties we will encounter if we engage in FHEV hybridization."

Li Su was originally not optimistic about Xingchen Automobile's future strategy. He felt that there should be no market for FHEV models in China.

But now that he sees how much effort Xingchen Motors has put into developing FHEV models, his views have begun to change.

In the past few years, it seems that Nanshan Group has never made a mistake in any choice it makes.

Xingchen Automobile started from scratch and became the largest automobile company in China by revenue in just a few years.

So Li Su made a decision to completely follow the pace of Xingchen Automobile in terms of development direction in the next few years.

Others focus on SUVs, so I focus on SUVs.

If others want to develop FHEV, then Geely Automobile must also have FHEV.

"Mr. Li, the principle of FHEV is actually not that complicated. It is nothing more than adding a hybrid system to the original fuel vehicle."

"But this system has a lot of Toyota patents. If we want to develop it ourselves, we must first find ways to bypass those patents."

"In addition, since the core parts are rarely used in the industry, they are mainly produced by a few Japanese parts suppliers."

"This is also very detrimental to our future FHEV system development, which means we have to build a supplier system ourselves."

"Then there is the issue of cost. Without volume, the cost of the FHEV system will definitely be very expensive."

"You can tell from the price of BYD F3DM."

As the dean of Geely Automobile Research Institute, Gao Songlin is naturally paying attention to FHEV and PHEV matters.

He has even arranged for personnel to do some theoretical research and analysis in advance to prepare for some future actions.

“Although the problem of patents can be easily solved by paying patent fees, this is definitely not what we want to see.”

"Do you think it is possible to arrange for personnel to communicate with Toyota Motor and ask them to open up their patents in this area for free?"

Li Su immediately put forward a very bold proposal.

Nanshan Group has the ability to develop its own hybrid system on its own, avoiding various existing patents.

But Geely Auto doesn't want to do this because the cost is too high.

Directly using Toyota's existing mature technology and only doing some improvement development, the investment is minimal.

"Mr. Li, this may be a bit difficult unless the other party can feel the full benefits."

Gao Songlin frowned and couldn't think of how to get Toyota to give up its patent in this area.

“Aren’t BYD and Xingchen Motors working hard to promote some industrial support policies for FHEV and PHEV models?”

"We can use China's automobile market prospects to negotiate with Toyota Motor and ask them to relax relevant patent restrictions."

"If they don't let go, it will be difficult for China's policies to support the development of FHEV models on a large scale."

"As far as I know, Toyota also plans to introduce FHEV models in China, and they definitely hope that this model can receive some industrial support in China."

Li Su put forward a very novel point of view.

This was completely beyond Gao Songlin's expectations.

But think about it, this plan doesn't seem to be impossible at all.

Let’s work together to make the cake bigger, and in the end everyone will be the beneficiary.

And if your family holds on to it, the market will only be small in the end, and they may make even less money.

"Mr. Li, I will arrange for someone to contact Toyota Motor first to see what the other party's reaction is."

"No matter what happens, let them open up the technology of FHEV models to us for free. Then we can also help them with relevant policies."

Gao Songlin bit the bullet and agreed to this arrangement.

However, Toyota's response was a bit beyond his expectation.

"Xiao Linsang, what do you think of this news from China?"

As the president of Toyota Motor, Katsaki Watanabe looks at problems from a different perspective than ordinary people.

Toyota Motor is determined to be the world's largest car company, so in many cases their style of doing things is different from Honda and Nissan.

For example, this time there was news from China that they hoped Toyota would give up its patent on the FHEV system. If it were left to Honda and Nissan, they would definitely reject it without even thinking about it.

But when it came to Toyota, Watanabe Yoshiaki felt it was worth considering.

"President, it is definitely not cost-effective to directly give up all patents on various parts of the FHEV system."

"But we can consider licensing the patents involved in the first-generation hybrid system to some companies for free, or directly making them publicly available for use."

"This can induce more car companies to enter the FHEV track."

"Although there are more competitors, the pressure on us will be greater."

"But in the field of FHEV models, our Toyota technology is the world's leading, and there is no reason why we cannot be inferior to other car companies."

"I don't think it's necessarily a bad thing if China's Geely Auto wants to enter the FHEV track."

"When the interests of these car companies are closely related to FHEV models, they will definitely actively promote the introduction of some preferential policies."

"This is definitely good for us."

Tetsumin Kobayashi used to be the head of Toyota Motor's North American headquarters. Due to Toyota's very good performance in North America, he has now been promoted to the head of the Toyota Motor Research Institute.

He may be a strong contender to be the next president in the future.

"The FHEV model is the most suitable model for Japan. It does not require charging, but it can significantly save fuel compared to fuel vehicles."

"But from 1997 to now, 11 years have passed, and FHEV models account for less than 1% of the sales of all models."

"To change this situation, we may indeed need to take some relatively big actions."

"Licensing some patents directly for free will definitely be beneficial to promoting the future of FHEV models."

"I just don't know how far the situation will develop."

Watanabe Jisaki was a little moved by Kobayashi Tetsuaki's proposal.

But it’s not that I’m not worried at all.

After all, they had never done anything like this before.

If he does it well this time, it will be his achievement.

But if he doesn't do well, maybe he will step down.

"President, I think even if we publish the patent, the actions of various car companies will not be particularly big in a short period of time."

"It's actually not that easy to change everyone's inherent views."

"At most, a few car companies will launch some new models by then, and the threat to us should be relatively limited."

Xiao Lin Zheming had already sensed his leader's thoughts, so he directly followed this direction and said some words of persuasion in disguise.

This further promoted Watanabe Yoshiaki's decision.

"Well, what you said makes sense."

"Then make arrangements and see how to officially announce this decision and achieve the best possible publicity effect."

After thinking for a moment, Watanabe Jiashi made a decision.

Of course, there will definitely still be discussions within the company before the official announcement.

However, the discussion on matters that Watanabe Katsaki has already decided is just a formality.Soon, the decision was officially announced to the public.

"Onigahara, why do you think Toyota suddenly made such a surprising decision this time?"

As the leader of Japan's domestic automobile industry, Toyota Motor's every move attracts great attention from other car companies.

For example, this time Toyota announced that it would release all the patents of the first-generation FHEV system and make them available to other car companies for free.

It is completely impossible for Honda and other car companies not to pay attention to such a big move.

Moreover, it was not just ordinary employees who were paying attention to this topic. Honda Motor's President Takeo Fukui directly called Onihara Ishizuka, who was in charge of research and development work, to come over.

"President, I heard some time ago that China Xingchen Motors and BYD have announced their future strategies and will focus on launching PHEV and FHEV models."

"And China is also brewing some related promotion and industry support policies. Among them, policies related to PHEV and FHEV models are expected to provide separate additional support."

"I estimate that Toyota will announce this surprising decision at this time. It should be related to the situation in China."

"After all, the sales volume of China's automobile market will exceed 1000 million vehicles this year, and may even reach 2000 million vehicles in the future."

"If Toyota wants to become the world's largest automobile company, it cannot give up on the Chinese market."

"If the FHEV model can become a hot-selling model in China, Toyota will definitely benefit the most in the end."

Onihara Ishizuka's analysis is obviously very reasonable.

Basically, he guessed the cause of the matter directly.

"Our hybrid system is not exactly the same as Toyota's. Now that Toyota has announced their patent, will it cause other car companies on the market to adopt similar solutions to Toyota's FHEV models in the future? Our technology The plan becomes an alternative instead?"

Fukui Weifu asked a question with some concern.

Uniqueness is a double-edged sword.

Sometimes that's a good thing that separates competitors, but sometimes it's a factor that gets eliminated from the market.

"For consumers, which hybrid system is actually not their focus."

"As long as the performance of the hybrid system will not be worse and the price of the hybrid vehicle will not be higher, it is enough."

Onihara Ishizuka has always been engaged in research and development, and he is very confident in Honda's own hybrid technology.

That kind of big motor solution is completely different from Toyota. This has always been something Honda has been proud of.

As for whether the market recognizes it, sometimes he feels that it is not a technical issue at all.

Sales will not guide consumers.

"You are right, the popularity of FHEV models has suddenly become so much higher."

"The company's next model launch in China must also consider FHEV in advance."

Following Fukui's decision, Honda quickly took action internally.

Whether it is Accord or CRV, or Odyssey and Civic, they have begun to discuss whether to launch FHEV in China.

Of course, these are all later stories.

This decision officially announced by Toyota Motor has now caused quite a stir within the Chinese automobile industry.

"Mr. Cao, this operation of Toyota is a bit confusing."

"If Duandui publishes his patents for everyone to use for free, wouldn't it attract a large number of manufacturers to enter the FHEV market?"

Zeng Tingting came to Cao Yang's office as soon as she got the news.

During this time, she was busy promoting preferential policies.

I didn't expect to encounter something like this now.

"Although Toyota is our rival, the relationship between us has been very poor in the past."

"However, I have to say that they do things in a grand manner, unlike ordinary Japanese companies that are just messy."

Cao Yang knew that Toyota had done similar things in history, but that was ten years later.

Unexpectedly, it has already arrived in 2008.

There will definitely be some changes in the future automobile market because of this matter.

Of course, the current market is completely different from the original one, and it doesn't matter to Cao Yang if there are more new changes.

"Mr. Cao, what do you mean, Toyota's doing this is very beneficial to them?"

Zeng Tingting heard something different from Cao Yang's tone.

"That's natural. You don't think that people are so selfless, do you?"

Cao Yang spread his hands, obviously knowing Toyota's plan clearly.

"FHEV models are not new to the market. Toyota already mass-produced the Prius FHEV in 1997."

"Toyota has sold a lot of hybrid cars around the world so far."

"However, as the world's second largest Chinese market, Toyota's hybrid models do not see much market prospect."

"This is definitely inconsistent with Toyota's future strategy. Taking advantage of our promotion of preferential policies for FHEV models, Toyota jumped in to add fuel to the fire and directly dispelled many people's concerns."

"As a result, FHEV-related preferential policies are likely to be stronger than we previously thought."

"To a certain extent, Toyota's decision is beneficial to the preferential policies we are pursuing."

Cao Yang has long seen Toyota's ideas clearly, so his analysis is naturally clear and logical.

Toyota wants to take this opportunity to let China strongly support the development of FHEV models.

Although there will be a bunch of competitors, they have the confidence to become the leader in this industry and eat the biggest piece of the cake.

"If you understand it this way, then Toyota's actions make sense."

"The fact that they can make such a decision so decisively is really unlike the style of ordinary Japanese companies."

Zeng Tingting quickly understood the logic and became a little more wary of Toyota cars.

This is an opponent worthy of attention.

Toyota Motor owns not only Toyota brand models, but also the luxury brand Lexus.

To a certain extent, Lexus is also a rival of Xingchen Automobile.

"Keep an eye on Lexus's actions in the future. I estimate that Toyota is so optimistic about the Chinese market now that there will definitely be more actions."

"In addition to Audi, Mercedes-Benz and BMW, it is now Lexus's performance in the luxury car field that has a certain impact on us."

"Especially in the South China market, Lexus's recognition is still relatively high."

"Even if we suppressed the marketing that we ignored before, there are still some die-hard fans."

Cao Yang has a relatively good understanding of the thoughts of many consumers in Lingnan.

Previous news that Lexus and Toyota vehicles were on the same platform had some impact on Lexus sales.

However, for some models, cars with the same platform cannot be found in the Toyota brand, or cars with the same platform have not been introduced to China.

As a result, this kind of marketing effect is not so good.

Even Lexus's market performance in the past two years has been better than most luxury brands.

Cao Yang naturally noticed this.

"Well, I will specially arrange people to keep an eye on the movements of Lexus to see how to find their weaknesses in the future and deal with them in a more targeted manner."

Just as Zeng Tingting finished speaking, Cao Yang's phone rang.

Wang Fu from BYD called him directly.

"I'll talk to Mr. Wang first and see what he says."

Before answering the phone, Cao Yang could basically guess the topic Wang Fu wanted to communicate with him, and it was most likely related to Toyota's move.

"Mr. Cao, Toyota Motor is going to cause trouble."

Wang Fu's first words confirmed Cao Yang's guess.

"Hybrid cars were the first to be mass-produced by Toyota Motor, and now China's auto market will soon become the largest auto market in the world."

"Toyota has always wanted to replace General Motors as the world's largest car company, and naturally it doesn't want to miss the Chinese market."

"They have the courage to give everyone the patented technology on the FHEV system for free trial, which is quite courageous."

"I think in the big picture, this is not necessarily a bad thing for us."

Cao Yang looked like he didn't care too much, which made Wang Fu's nervous mood relax a little.

Objectively speaking, facing the competition from Toyota Motor, Wang Fu is a little lacking in confidence.

But Cao Yang's confident look also made his self-confidence rise a bit.

"Mr. Cao, your opinion is quite reasonable."

"With Toyota's actions this time, many people thought that Nanshan Group and BYD were going to make wedding clothes for them."

"Such an unbelievable thing actually happened."

"Now it seems that it's really hard to say who will make wedding clothes for whom."

After all, fighting locally has many advantages.

In terms of cost control of single models, China's independent brands are one level better than Toyota.

It is obviously unrealistic for Toyota to crush it so easily.

"Yes, so everyone must act quickly in the next step. First, finalize the preferential policies, and then launch more hybrid models as soon as possible, so as to gain a firm foothold before most car companies can react."

Cao Yang didn't mind chatting with Wang Fu about some illusory strategic issues.

Anyway, no responsibility.

When the hybrid industry becomes lively, more policies will be able to completely include FHEV into the category of new energy vehicles.

Otherwise, it is likely that it will remain the same as history, with only PHEVs and pure electric vehicles considered new energy vehicles.

FHEV vehicles do not have any additional preferential policies and subsidy support.

This is actually quite unfair to FHEV models.

After all, the 30% reduction in fuel consumption is not just made up by someone else.

But it has actually been reduced.

The contribution has been made, but the results are not worth it!

(End of this chapter)