Rebirth 99 to become a car giant.

Chapter 464: A new sales model based on hard core strength, dark enough and effective enough

Naturally, the meeting between Dai Hanbiao and Li Jianfeng would not come to fruition so quickly.

But this can be considered a good start.

Li Jianfeng has promised to conduct an internal review to see if it is possible to introduce fuel pumps from Nanshan Auto Parts to Modu Volkswagen.

Of course, this will definitely take time.

A few years is never too long, and a few months is never too short.

If it weren't for the recall of fuel pumps produced by Denso, I don't know when this opportunity would come.

"Minister Zeng, I suddenly thought of a good plan to sell parts."

Coming out of the Magic City, Dai Hanbiao suddenly had a bold plan in his mind.

For some things, it is very difficult to simply imitate and learn from other manufacturers.

Some dislikes, combined with one's own unique advantages, can often produce unexpected results.

“Isn’t China starting to pay attention to car recalls now?”

"We can completely keep an eye on the overseas recalls of various brands. Once there is an overseas recall but no domestic recall, we can mobilize some forces to complain and find some problem vehicles to shoot videos for exposure."

"We can even work with Autohome to further analyze the causes of problems with these problematic models, find the problematic parts, and provide solutions."

"This time Toyota and Volkswagen were recalled due to fuel pump problems, and Denso was injured."

"Next time it may be that there is a problem with the EPS and a recall is needed, or there is a problem with the ECU that needs to be recalled."

"We are pushing behind the scenes to expose more problematic suppliers to everyone's view."

"No matter which car company's R&D personnel they are, they definitely don't want the parts they develop to be recalled."

"Taking the opportunity of the recall, we can promote the corresponding parts of Nanshan Auto Parts, and maybe we can have unexpected results."

Dai Hanbiao learned this plan from Zeng Tingting.

Xingchen Automobile's original marketing plan was almost all a variety of frivolous measures.

Dai Hanbiao is now promoting the key components of Nanshan Auto Parts. Although it is not a direct comparison, it has the same purpose.

"Your job is not that easy."

"The probability of problems with the recalled models is actually not that high."

"I'm afraid it will take a lot of energy to do it, and the results will be limited."

Zeng Tingting felt that Dai Hanbiao's plan did not seem so reliable.

If it were so easy to be hacked, those international parts giants would have used this trick long ago.

At least it was used.

But so far, few people seem to be doing this.

"It will definitely be ineffective to do it aimlessly, but if you combine some complaints on the forum and foreign recall cases in a targeted manner, the situation will not be so complicated."

"Anyway, we have a project team that is responsible for dismantling and comparing the parts structure and cost levels of other competitors in the industry."

"When the time comes, can't we just let them take care of finding faults?"

Dai Hanbiao and Zeng Tingting obviously considered the feasibility of this plan before putting forward their proposals.

This trick is dark enough, but effective enough!

No matter how bad it is, you can still find some solid evidence when you are hacking your competitors.

It is very difficult for people to refute even if they want to.

Just like when Apple fans criticized other manufacturers in the past, they always said that Android phones would become laggy after being used for a period of time.

In the early days, there was indeed this problem, which made it difficult for opponents to refute.

What Dai Hanbiao has to do now is to do something similar and find some questions that are difficult for you to refute.

Aren’t you a major international manufacturer?
Why are there so many problems with the production of parts?

There is some dark history that is worth worrying about for several years.

"If you do it this way, maybe there will be unexpected surprises occasionally."

"But if you want to quickly promote Nanshan's auto parts technology, I think you should focus on the Las Vegas Parts Show next week."

"If we promote our parts technology there, we might get some unexpected surprises."

Zeng Tingting still feels that relying on car recalls is too dependent on fate.

She doesn't particularly like this kind of plan that is not very targeted.

"We definitely attach great importance to next week's parts exhibition and have already arranged for the first wave of people to go there."

"However, I think dismantling and analyzing the parts of competitors will let more consumers know that the parts produced by the so-called large international parts companies are not better than ours."

"This is actually a very important thing."

"I even think that Autohome can list a separate professional section to provide some automotive industry professionals with information related to auto parts."

“This information can be everything from suppliers to component technology.”

"For example, let's analyze the supply chain system we look up to, and share with you which suppliers are used in the best-selling Accord."

"I also want everyone to know the differences between the same type of parts from different manufacturers."

"The more professional you speak, the more authoritative Autohome is, even if some people don't understand it."

"It will also be good for the development of the entire website and our future publicity."

Dai Hanbiao is not someone who gives up easily.

Taking advantage of this opportunity to discuss, he continued to spread his thoughts.

The main development direction of Nanshan Auto Parts in the past few years has been on its own brands.

Now is the time to launch an attack on the supply chains of international automobile giants.

Otherwise, it would be difficult for Nanshan Auto Parts’ influence to go global.

This is a bit inconsistent with Cao Yang's dream.

"I think it is indeed possible to create a section on Autohome specifically for automotive professionals."

"After all, China's automobile industry has developed rapidly in recent years and created many jobs."

“The number of people engaged in this industry is quite large.”

"And these people are often loyal users of automobile websites. Improving their stickiness to Autohome is a great thing for the group."

Zeng Tingting did not directly deny Dai Hanbiao's point of view this time.

Zeng Tingting has witnessed with her own eyes how effective websites such as Autohome and Weibo, which are not related to industry, have been in the development of Nanshan Group.

Therefore, she will definitely support Nanshan Group's further efforts on the Internet.

Even these actions to add columns do not need to be reported to Cao Yang. Autohome can make decisions internally.

After all, this action is not very big.

If there are any special effects by then, it will be too late to report to Cao Yang.

Otherwise, everything would be reported to Cao Yang, and he would be too busy even if he was in meetings 24 hours a day.

"Then we should expand the Autohome dismantling workshop project and create a parts section specifically."

"When the time comes, our Nanshan Auto Parts will arrange some people to support Autohome, and the job will not be that difficult."

After Dai Hanbiao said this, he called Yu Yu directly.

Tell the other person your thoughts in detail.

Yu Yu naturally had no objection to this.

After all, after working in her current position for so many years, she also clearly understands the meaning of the existence of Autohome.

However, when Nanshan Auto Parts started moving, Denso became nervous.

"Xiao Sun, someone from Modu Volkswagen just told us that Nanshan Auto Parts is selling fuel pumps to them, and even hopes to directly switch to mass-produced models."

"We must pay full attention to this matter, and we cannot lose the fuel pump business just because of a car recall."

"Isn't there something wrong with the gap between the impeller and the impeller shell? The roughness of the impeller is not up to standard. Why are those people never finished?"

As the director of Denso China Sales Department, Lin Yuanwu was in a very bad mood during this period.

Due to fuel pump problems, customer models were recalled, which had a huge impact on Denso.

Not only do they have to replace a lot of fuel pumps for free, Toyota, Volkswagen and Honda also have to seek compensation from them.

The profitability of the entire Denso Group this year will be greatly affected by the fuel pump recall.

Although this kind of thing has nothing to do with the sales department, it is all the fault of design and production.

But the company’s external window is the sales department. No matter what problems there are, the sales department will ultimately need to clean up the problem.

In recent months, he has frequently gone to clients to report this or that.

In the past, the Denso Group, as Party B, did not have the awareness that I was Party B when facing customers.

Sometimes the attitude is even very tough.

But this time when I went to report, the situation was different.

Basically, Party B's role was severely manipulated!

No wonder Lin Yuanwu De was in such a bad mood.

"Minister, this matter is a bit difficult to handle."

"Until we fully resolve the impact of the recall, it is estimated that neither Volkswagen nor Honda will place new fuel pump orders with us."

"During this gap, if Nanshan Auto Parts messes around, it's really possible that they will mess up something."

"Previously, the technical department also analyzed and compared the differences between the fuel pumps produced by Nanshan Auto Parts and our own."

"In terms of results, the parts produced by the other party are no worse than ours in terms of design structure and production accuracy." "As the largest auto parts company in China, Nanshan Auto Parts has brought us The threat is huge."

"Although the headquarters has some awareness of this, it still doesn't pay enough attention."

"Most of the staff at the headquarters feel that Nanshan Auto Parts is like other Chinese companies in the past, relying on low labor and land costs to win on cost."

"That's why we can get so many orders for China's own brand models."

"If these tactics are applied to joint venture car companies, they will have no effect."

"But the actual situation is completely different from what they imagined."

"The level of Nanshan's auto parts is no worse than that of international mainstream parts companies."

"Even on some new technology parts, their designs are more clever and the cost is lower."

"This is a very dangerous sign."

Sun Yichao has a college classmate who works in Nanshan Auto Parts, so he knows much more about Nanshan Auto Parts than the average person.

In particular, Nanshan Group has set up an intelligent network center this year. This institution is established to develop new technologies. It is said that the number of R&D personnel will reach 1 in the future.

This is very scary.

Looking at the whole of China, except for those large central enterprises, there are few companies that can reach 1 R&D personnel.

An intelligent network connection center of Nanshan Group has that many people.

Not to mention that Nanshan Group has a series of other institutions.

By then, Nanshan Group will have tens of thousands of R&D personnel, and this scale will be comparable to that of world-class large enterprises.

Even Denso dare not compare with Nanshan Auto Parts in this regard.

"Yeah, that's why I'm worried."

Lin Yuanwu can naturally understand what Sun Yichao said.

But the more I understand, the more worried I feel.

"Is there any way we can find some clues about Nanshan Auto Parts and directly deny them technically?"

Relying on marketing alone, Lin Yuanwu knew that it was impossible for Japanese companies to compete with local Chinese companies.

But if something like technology is involved, the situation should be different, right?
He still has confidence in Denso's technical foundation and feels that as long as he finds a good entry point, he should be able to make Nanshan Auto Parts uncomfortable.

"It cannot be said that the products of Nanshan Auto Parts have no problems at all, but so far, no major problems have occurred."

"Even if we are picky and mess with some small things, the final result will definitely be unsatisfactory."

Sun Yichao's answer directly broke Lin Yuanwu's fantasy.

This won't work, and that won't work either. This life is a bit difficult.

While Nanshan Auto Parts and Denso were taking various actions, Yangcheng Honda was also discussing this topic internally.

Compared with Toyota Motor, Yangcheng Honda definitely does not have that much protection for Denso.

There has always been a voice even within Honda, that is, "de-electronics".

For a part, if other Japanese manufacturers such as Hitachi, Panasonic and Keihin can produce it, they don't want to give it to Denso.

After all, Denso is an industry owned by Toyota Motor.

Honda's status in Japan and even around the world is much worse than Toyota's.

If Toyota Motor is a central enterprise in Japan, then Honda Motor is a local private enterprise in Japan.

But this relationship is not so obvious in China.

It even gives people the illusion that Honda cars and Toyota cars are about the same size.

After all, Honda, which entered China in 98, now has higher annual sales in China than Toyota.

The reputations of Accord, CRV, Civic, Fit, Odyssey and other models are no worse than those of Camry, RAV4, Corolla and Yaris.

It is against this background that there are different voices within Yangcheng Honda regarding Denso's fuel pump recall.

"Minister Kimura, half of our current instruments are made by Denso, and the VTC actuator of the engine is also mainly produced by Denso."

"As for the fuel pump, starter and generator, they are monopolized by Denso."

"In this case, our negotiations with Denso are in a passive position."

"The Japanese Honda Research Institute has ordered all these parts to Denso, how can we negotiate the price with them?"

"Without competition, no one would be willing to take the initiative to lower prices."

"Even when they are producing parts, they are unwilling to invest in new advanced production lines for production, which ultimately leads to the accuracy of the parts not meeting the design requirements."

"Isn't that why the fuel pump will have trouble this time?"

"I think we should take advantage of this opportunity to communicate with the Japanese Honda Research Institute and provide Denso's fuel pumps to other manufacturers for production."

"Teach Denso some lessons and let them know that not all parts are ordered by Honda in Japan, but China can't move them."

As the deputy director of the Purchasing Department of Yangcheng Honda, Li Huarong has great opinions on many Japanese suppliers.

The orders from these suppliers are basically not obtained through Yangcheng Honda, but have been determined in Japan.

People don’t rely on you to get orders; they don’t need to ask you to get orders.

In this way, when you go to them to negotiate the price, the other party's degree of cooperation will naturally not be very high.

As for changing these suppliers, it is as difficult as climbing to the sky.

The people at the Japanese Honda Research Institute will send you away directly if you don't have enough development hours or can't keep up with the schedule.

Even if you contact me via email, they won’t even bother to reply to you.

Let you have no temper.

Li Huarong was obviously fed up with this kind of thing.

So when Dai Hanbiao came to see him for dinner, he simply mentioned the situation of Nanshan Auto Parts' fuel pumps, and he became interested.

Even if he uses Nanshan auto parts to disgust Denso, Li Huarong thinks it is valuable.

"Li Bu, I naturally understand what you are talking about. Denso has not been very cooperative in the past when it comes to annual price cuts and price cuts for new models."

"However, Honda Research Institute actually conducted price comparisons when developing these parts in the early stages."

"Many of Denso's parts compete with Hitachi or Keihin, but in the end Denso has advantages in terms of price and technology."

"Let me give you an example. Keihin is a parts company controlled by Honda. In the past, most of the air conditioners on Honda cars were produced in Keihin."

"But since Keihin's air conditioners have always been inferior to Denso in terms of cooling performance, some recent models have begun to have air conditioners produced by Denso."

"Under this situation, if we ask Keihin to review the air-conditioning business and cut off the electrical equipment, the institute will ignore us."

"As for Honda in Japan, Honda Research Institute and Honda Giken Industrial Co., Ltd. are two independent legal entities."

"The joint venture agreement between Yangcheng Honda was signed by Honda Giken Industrial Co., Ltd. and Yangcheng Automobile Group. From a contractual point of view, it has nothing to do with the Honda Research Institute."

"The other party can completely ignore us."

Mu Kawaguchi can naturally understand Li Huarong's thoughts, but understanding is understanding, and it is difficult for him to support Li Huarong.

After all, once he agrees to Li Huarong's approach, the coordination work and pressure will eventually fall on him.

This is a situation he does not want to see.

When he came to work in China, he just wanted to enjoy it here for a few years and then transfer back.

If the relationship with Japanese Honda or Honda Research Institute becomes tense due to some matters, how will he still be able to hang out when he goes back?

"I understand what you are saying, but if this problem is not resolved, it will not only harm the interests of Yangcheng Honda, but also cause a big loss to Honda Motor."

"Denso is, after all, a Toyota parts company. They have received a large number of orders from Honda cars, which will not be a good thing for the development of Honda cars."

"Even for the same type of parts, the price Denso sells to Toyota and the price it sells to Honda are definitely different."

"This will continue to reduce Honda's competitiveness in China, which will ultimately affect the setting of selling prices and the increase in sales."

Li Huarong will definitely not give up easily.

He wanted to persuade Mu Kawaguchi to side with him to deal with Denso.

When talking to these Japanese parts companies and Chinese employees, they tend to hear things in one ear and out the other.

But when Japanese people talk to them, the other party's attention is completely different.

Even the Huaxia employees within Denso have this attitude.

If it were a local Chinese company and they dared to treat Yangcheng Honda like this, Li Huarong would definitely have dealt with them long ago.

"Let's do this. Let's first find a few manufacturers that can make fuel pumps to submit quotations and understand the cost level of the industry."

"If the improved quality of electrical equipment can meet the requirements and the cost is not too different from the industry, then we won't bother."

"If the gap is relatively large and Denso cannot reduce the price, then we will make a proposal to Honda Research Institute and ask them to support us in changing suppliers."

Seeing Li Huarong's persistence, Mu Kawaguchi couldn't just go through with it completely.

After all, Yangcheng Honda now contributes a lot of revenue to Honda Motor.

If everyone's relationship is completely frozen, it will be a loss for Honda Motor.

"Well, let's inquire first."

"When the new generation of Accord is integrated, we will formally present the new supplier's plan to see what kind of reaction there is from the research institute."

"No matter what happens, we have to let Denso feel the pressure and let them know that Honda does not have to choose them to produce the fuel pump part."

Li Huarong knew that Kimura Kawaguchi could compromise to this extent, which was already a big concession.

So I didn’t insist anymore.

You have to eat one bite at a time, and you have to go step by step.

(End of this chapter)