Rebirth 99 to become a car giant.

Chapter 499 Exports soar, Nanshan Engine’s unexpected performance

Exports have always played a very special role in China's economic development.

Even in later generations, there is no way to completely ignore the role of exports.

As for 2009, there is no need to mention it.

Just when people in the automotive industry were paying attention to future cars, a news suddenly came to light on Autohome, which immediately shifted everyone's attention to Nanshan Engine.

"The amount of Nanshan engines exported to Europe exceeded RMB 1 billion in the first quarter, and is expected to exceed RMB 30 billion for the whole year."

For the entire Nanshan Group, an export volume of 100 billion a year does not seem to be an exaggeration.

But you must know that this is only the export amount of Nanshan engines to Europe.

That would be amazing.

Any industrial enterprise with a yearly output value of 100 billion is considered very powerful.

Soon or export amount.

The most important thing is that the engines exported by Nanshan are generally large-displacement engines, which no other domestic company can do.

"Mr. Cao, after half a year of hard work, various models of Jaguar and Land Rover brands have gradually replaced Ford engines with Nanshan engine products."

"We hope to further increase our export volume in the future."

As the general manager of Nanshan Engine, Cheng Tao was in a very good mood.

If Nanshan Engine's performance is good, he must have a share of the credit.

Previously, small-displacement models such as 1.5T engines accounted for the majority of Nanshan's engine sales.

Now engines with a displacement of 3.0T or above are starting to work, and sales have increased immediately.

This has a very different meaning to Nanshan Engine.

On the one hand, engines exported to Jaguar Land Rover help Xingchen Motors amortize related R&D and equipment costs, allowing Xingchen Motors’ engine costs to drop in disguise.

On the other hand, Jaguar Land Rover has completely solved the engine problem.

This is very critical.

Historically, after Jaguar Land Rover was acquired by Tata Motors, it continued to beg Ford to supply engines for several years.

Later, Jaguar Land Rover's own engines were just so-so.

Especially the matching between the engine and the gearbox is even worse.

ZF's excellent 9AT was almost completely ruined by Land Rover.

"The overseas automobile market is currently affected by the financial crisis and is not so prosperous."

"Jaguar Land Rover's sales growth this year mainly depends on the performance of the Chinese market."

"This year, Jaguar Land Rover produced in Anglia will be exported to China, and next year some models will start production at the Modu factory."

"Whether the export value of Nanshan engines can further increase by then depends on the performance of Jaguar Land Rover."

Cao Yang was not surprised by the performance of Nanshan Engine in the first quarter of this year.

This is the advantage of Nanshan Group in involving the entire industrial chain of the automobile industry.

When I acquire a Jaguar Land Rover, I can not only sell complete vehicles, but also promote the sales of auto parts.

I even make more money selling auto parts than selling complete cars.

If Cao Yang goes too far, he can bring Jaguar Land Rover to a state of near loss, so that he can pay as little tax as possible in England.

Relevant profits are transferred through parts such as engines and gearboxes.

In fact, many domestic joint venture car companies have done similar things.

Take Yangcheng Toyota for example. Don't think that this company is a 50:50 joint venture between Toyota Motor and Yangcheng Automobile Group. Then the profit from a car is divided equally between Toyota Motor and Yangcheng Automobile Group.

In fact, Yangcheng Automobile Group can take away [-]% of the profit from a car, which is probably pretty good.

On the one hand, Yangcheng Toyota must first pay a technology royalty fee to Toyota Motor, and a few points of net profit will be gone in an instant.

On the other hand, Yangcheng Toyota's engines are produced by affiliated companies that account for 70% of Toyota's shares.

Let’s not go any further and talk about the methods used by Denso and Aisin to transfer profits.

Even the expenses related to the technical support of Yangcheng Automobile can make a lot of money.

In the end, most of the profits in the car industry chain are earned by Toyota.

Other joint venture car companies such as Yangcheng Honda are also in a mixed situation.

Some parts companies have even gone too far. Although the actual profit margins have exceeded double digits, they have transferred profits to overseas parent companies through various methods. In the end, the profit margins of factories in China are very low. , even at a loss.

The final corporate income tax paid is very small.

Even when a customer comes to you to talk about price reduction, you can say that you saw that I was losing money last year, but you are still asking me to reduce price!

"Mr. Cao, the profit margin of large-displacement engines is much higher than that of small-displacement engines. I think the market for large-displacement engines can be appropriately expanded in the future?"

"For example, some domestic customers can sell 3.0T or 4.0T products as long as they can afford the price. Even the expanded 4.4T and other series of products can consider flexible adjustment of sales policies."

"There is also some special market demand in the north for this type of large-displacement engine."

"There is even a certain market in places such as South America."

Cheng Tao is now reaping the benefits of the export business of large-displacement engines.

The 100 billion export business, if export tax rebates are included, has earned at least 30 billion.

This profit margin is definitely more than that of small-displacement engines.

Of course, being able to maintain such a high profit margin is also related to the fact that engine sales have reached a new level.

The same 10 billion factory equipment is amortized to 10 units of products, then the amortization fee for one unit is 1 yuan.

But if it is apportioned to 50 units of products, the apportionment fee will be reduced to 2000 yuan.

The difference of 8000 yuan is considered extra profit.

This is just the sharing fee. You also have other costs, which are similar.

Even the cost of lower-level parts and components will also have a similar situation.

So for the automobile industry, sales volume is very important.

"The scale of the Nanshan engine is not small anymore and it can withstand more wind and waves."

"If you feel now is a good time to expand to external customers, then go ahead and do it."

"Whether it is sold to other OEMs, modified car companies or traders, as long as the price is in place, anything can be said."

Taking advantage of the fact that large-displacement engines were relatively popular, Cao Yang felt that there was no harm in letting Cheng Tao give it a try.

Don't expect that when the era of electric vehicles arrives, large-displacement engines will begin to disappear.

The power performance of your small-displacement engine model is definitely incomparable with that of electric vehicles.

As a result, the advantages of the development of electric vehicles become more and more obvious.

Once this trend is formed, it will be too difficult for fuel vehicles to reverse.

As Nanshan Engine's strategy changes, some domestic companies immediately felt the impact.

"Mr. Wang, haven't we always wanted to buy a 3.0T engine from Nanshan Engine as a powertrain for the high-end H8?"

"Previously, Nanshan Engine has been unwilling to sell 3.0T engines to us due to tight production capacity."

"Even in the whole of China, except for Dahongqi, no other car company has successfully obtained a 3.0T engine from Nanshan Engine."

"But this morning Nanshan Engine took the initiative to say that their 3.0T production line has completed capacity expansion and can appropriately free up some units for external sales."

As the director of the purchasing department of Great Wall Motors, Wei Qiang immediately reported to Wang Ying after receiving this contact.

Great Wall Motor's current SUV strategy is relatively successful.

The sales of H6 and H8 often hit the monthly sales target of over [-].

According to Great Wall Motors' plan, they hoped to hit the 2009 target in 40 and hit the 50 mark next year.

In this case, it is definitely necessary to provide its models with richer power configurations.

"Are they really willing to sell the 3.0T engine?"

"This engine can not only be used on the H8, but can also be installed on our pickup truck."

"Especially pickup trucks used for export have higher requirements for power performance."

"If we can use Nanshan Engine's large-displacement engines, it will also be a very good thing for expanding the export market."

Great Wall Motors now has its own engine team, but it has not even fully understood the 2.0T engine, let alone the 3.0T twin-turbocharged engine.

So now that Nanshan Engine has stated that it can sell this product, Wang Ying is naturally very interested.

Even if the price is a little more expensive, it doesn't matter. The point is that the price difference between various products can be widened.

And it can enrich product configurations to meet the needs of some consumers.

This is actually a very important matter for a car brand.

"It should be true. Nanshan Engine started to expand its production lines last year, and their engine export amount also set a new record in the first quarter of this year."

"The export value can reach 10 billion almost every month. It seems that Nanshan Engine's products have really gone global."

This is not the first day Wei Qiang has dealt with Nanshan Engine.

Even the engine factory of Great Wall Motors produces 1.5T Nanshan engine products.

This can be regarded as the first batch of customers to obtain technical authorization.

"Go and have a good discussion with the other party and see if the price can be as favorable as possible."

"But no matter what the final price is, we have to find a way to purchase a batch."

"When the time comes, we will first install it on high-end H8 and pickup trucks to see how the market responds."

Wang Ying gave clear instructions without any hesitation.

Negotiating price is necessary, but she also knows that in this case, there is not much room for negotiation.

Basically, we can only accept the price quoted by Nanshan Engine.

At this time, we can only hope that Nanshan Engine will not do things too darkly.If it was really dark...

Unless the model equipped with the 3.0T engine is not easy to sell, otherwise it should be hacked, and it will still be hacked.

Who told you that you don’t have the skills in this area?

If you buy from other manufacturers, their products are not as good as Nanshan Engine, and they may not sell it to you.

Also feeling the changing attitude of Nanshan Engine is Zotye Motors.

Last year, the Zotye ZX6 imitated BMW cars, and now it has been selling quite well in the car market.

But it’s hard to say how good the 2.0T’s power is.

This year they are planning to take action on the Audi Q7 and Q5. At this time, the power of the 2.0T will naturally not be enough.

Especially for models that compete with the Q7, it will definitely not be enough if it does not have a 3.0T.

Of course, the price of the 3.0T Nanshan engine must be painful for them.

"Mr. Wu, I think it is best not to directly replace all ZQ7 SUV models with 3.0T engines. Otherwise, the cost of one engine will be as much as the cost of all our other parts. This will be discussed in the future. price will have a relatively large impact.”

"It's better to continue to use 2.0T engines for some and use 3.0T for others."

"We will still have room to move by then."

As the vice president of research and development of Zotye Automobile, Chen Baikun naturally has to consider whether the model he developed will sell well.

Otherwise, he, the vice president, would be laid off in minutes.

"Nanshan Engine's 3.0T twin-turbocharged engine is installed in the entry-level version of Ziweixing. People are now willing to sell it to external parties, so the price is inevitable."

"But it will also be a good publicity point for us when the time comes."

"The engine is good enough, the appearance is beautiful enough, and the interior looks similar to the Q7. As for other parts, consumers may not be able to feel it."

"Even in terms of gearboxes, I'm thinking about using 4AT with 2.0T and 6AT with 3.0T. This way, we can appropriately reduce costs in areas where consumers don't care so much."

Wu Kaiwei must be doing Zotye Automobile to make money.

In order to make money for your own car model, in addition to selling well, it is also very important to keep the cost down.

In order to achieve this goal, Zotye Automobile has done everything possible.

If it weren't for the pressure and difficulty for them to imitate Nanshan Engine's products, they would probably have copied them directly.

"Also, for many consumers, as long as it is an automatic transmission, as for whether it is a four-speed or a six-speed, sometimes it is not that important."

"They don't need to change gears themselves when driving anyway."

"This time, our ZQ7 must catch Audi by surprise."

"They definitely wouldn't have guessed that we would go directly to the 3.0T version. It would be interesting if ZQ7 sells more cars than Audi Q7."

Chen Baikun imagined the scene of Zotye ZQ7 being launched early next year, and couldn't help but smile on his face.

As for whether Audi people will cry in the future, that is not something they will worry about.

……

"Madren, our sales in the past week have stopped falling."

"According to my speculation, Jaguar Land Rover's global sales will begin to achieve positive year-on-year growth next month."

Jason Mann, Jaguar Land Rover's new R&D director, is a direct descendant of Maderen.

Some time ago, Jason Mann was pushing ahead with Jaguar Land Rover's engine replacement.

Whether or not to work overtime depends on the situation.

When it was time to work overtime, Jason Mann and some of the technical teams under him still worked overtime honestly.

Especially since Jaguar Land Rover was acquired only last year, everyone is paying more attention to it.

Don't let the target of layoffs fall on you when the time comes.

"Nanshan Engine's products have high technical content."

"With the same displacement, both power and torque are better than Ford's."

"Compared with other engines of the same type on the market, it has similar advantages."

"It's pretty remarkable."

"After the engine was replaced, not only the power became better, but the fuel consumption also dropped. This is an unexpected surprise for consumers."

"In addition, the sales of Land Rover and Jaguar in the Chinese market are already growing, so it is inevitable that the overall global performance will improve."

"But this kind of performance definitely doesn't meet the boss's requirements."

Ma Deren somewhat understood Cao Yang's thoughts.

During this time, he worked very conscientiously.

As long as he performs well this year, he can naturally become the global president of Jaguar Land Rover during the board meeting at the end of the year and reach the pinnacle of his life.

Even with this role, he felt that he could get another title.

That would be considered as completely honoring one’s ancestors.

"Nanshan Transmission now has 10AT products, and our latest generation of Land Rover Range Rover has begun to review the installation of 10AT."

"After the gearbox is replaced, the sense of luxury will be even stronger, and the fuel consumption will be reduced."

"I think sales should also be able to achieve a new leapfrog development."

"Especially in China, Nanshan Group's publicity capabilities are very strong. Many celebrities in the entertainment industry are very active in promoting Jaguar Land Rover models."

"I believe that the goal set by the boss for us should still have a good chance of being achieved."

"As long as our global sales reach 30 vehicles this year, we will definitely get the bonus."

Jason Mann is now full of expectations for the future.

The main reason is that the cakes Cao Yang painted for everyone were delicious enough.

Now that it has begun to be realized step by step, everyone is naturally more motivated.

However, the more brilliant the Nanshan engine becomes, the harder life becomes for some people.

For example, Aerospace Mitsubishi is under great pressure now.

"Mr. Lu, the current sales of the company's engines are not very good, but the entire Chinese automobile market is growing."

"Do you have any good advice in this situation?"

Taro Yonekawa has risen through the ranks from the sales director of Aerospace Mitsubishi to become the general manager of Aerospace Mitsubishi.

And his partner Lu Bin also successfully became the deputy general manager of Huaxia Fang.

However, what greeted them was not a good situation.

"Mr. Yonekawa, I think Mitsubishi can consider introducing the 2.4T turbocharged engine to Aerospace Mitsubishi for production?"

"Engines with a displacement of less than 2.0T are basically monopolized by Nanshan Engine."

"Or it could be that various OEMs start producing on their own, and it is almost inevitable that our sales will continue to decline."

"But with the arrival of the SUV craze, I think the future of large-displacement engines is worth looking forward to."

"Nanshan Engine, isn't it now relying on the export of displacement engines to achieve rapid business growth?"

"Mitsubishi's 2.4T turbocharged engine, I think is still very good."

Lu Bin immediately found a plan that made Taro Yonekawa feel a little uncomfortable.

Mitsubishi's 2.4T engine adopts an in-line 4-cylinder structure. Compared with the V-shaped 6-cylinder structure, it has fewer internal friction pairs and lower friction losses, resulting in better performance in terms of fuel consumption.

At the same time, the in-line 4-cylinder structure is also easier to install a turbocharger, because only one turbine is needed to provide boosted air to all cylinders, while the V-shaped 6-cylinder structure requires two turbines, and the space between the cylinders on both sides must be considered. balance issue.

航天三菱2.4T发动机的最大功率为184千瓦，最大扭矩为400牛·米，而丰田3.0L V6自吸发动机的最大功率为183千瓦，最大扭矩为310牛·米。

可以看出，2.4T发动机在功率上与3.0L V6相当，在扭矩上则明显优于3.0L V6。

In terms of fuel consumption, the performance of this Aerospace Mitsubishi engine is also remarkable.

航天三菱2.4T发动机的综合油耗为8.5升/百公里，而丰田3.0L V6自吸发动机的综合油耗为10.5升/百公里。

It can be seen that the 2.4T engine saves nearly 3.0% in fuel consumption than the 6L V20.

You know, Toyota's engines have always been famous for their fuel efficiency.

Now that Mitsubishi's engine can do better, it's no wonder that Lu Bin is interested in it.

"Is there really a market for your engine when it is introduced to China?"

Taro Yonekawa did not refuse directly this time, but seriously considered it.

After all, the situation of Aerospace Mitsubishi is really not that optimistic.

If he doesn't take some action, he, the general manager, will return to China with his tail between his legs.

"There's definitely a market for it."

"First of all, our biggest competitor Nanshan Engine only has 2.0T and 3.0T products, and there is a gap in the middle."

"Our 2.4T can well meet the needs of these customers."

"The most important thing is that Nanshan Engine's 3.0T twin-turbocharged engine is too expensive. Even if many independent brands want to use it, they feel that they can't afford it."

"If they don't have more options, they may just accept it."

"But once we provide 2.4T products for everyone to choose from, then the market for some medium and large SUVs will definitely be open to us."

Lu Bin gave his judgment with certainty.

It’s not as if he came to this conclusion completely patting his head on his head.

It is based on past market research and relevant industry conditions.

After hearing this, Michuan thought it made more sense, so he agreed to Lu Bin's proposal.

He plans to personally go back to Japan and put the localization of the 2.4T engine on the agenda.

Invisibly, Nanshan Group has indirectly made some contribution to the development of domestic engines.

(End of this chapter)