Rebirth 99 to become a car giant.

Chapter 513 When an era comes, Nanshan must not be absent

When China's automobile companies were paying attention to the topic of General Motors' bankruptcy and rising domestic sales, something happened that many Chinese people were unaware of.

In the early morning of June 2009, 6, Imperial City time, Apple held its Global Developers Conference in San Francisco and released the Iphone 9GS.

This smartphone is Apple’s first model to officially enter China.

Although the iPhone 4 is most familiar to everyone in later generations, for Chinese smartphones, it is obvious that the meaning of 3GS is even more different.

Therefore, others did not pay special attention to this news, but Cao Yang asked his employees in the United States to directly purchase a batch of 3GS and carry it back for everyone to study.

Of course, it's called research, but it actually means understanding the opponent's situation.

Because Nanshan Group has officially started the mobile phone project since last year, and now the prototype has been released.

Apple's 3GS has been released, and the classic iPhone 4 will be released next year.

In this case, Nanshan's mobile phone, which is the same as the iPhone 4, will be officially promoted to the outside world.

How to hold a press conference?
How to determine the name of a mobile phone company?
When is the mass production time scheduled?
How is the selling price determined?

These things need to be discussed in detail internally.

"Mr. Cao, the iPhone 3GS is only available in black color and uses a non-matte plastic back cover."

"Just below the screen is the home button of the phone. If it is on the side, there are no buttons on the right side; there are volume and mute switching buttons on the left side."

"At the top is a 3.5mm standard headphone jack, SIM card slot and mobile phone power jack."

"The bottom is the speaker and data cable interface, then the camera is in the upper left corner of the back, the Apple logo in the center and the model information at the bottom."

"Overall, compared with the 3G released last year, there is no big difference in appearance, but there is a big improvement in performance."

"Its processor frequency is 667 MHz; it supports OpenGL ES 2.0 image processing engine and has 256MB of RAM space."

"iPhone 3GS operates 2 times faster than before, text messages 2.1 times faster, runs Excel attachments 3.6 times faster, and opens large web pages 2.9 times faster."

“iPhone 3GS的连续通话时间从过去iPhone 3G的10小时增加到12小时，使用Wi-Fi无线局域网的上网时间则从6小时增加到9小时。”

"Music playback time has increased from 24 hours to 30 hours, while video playback time has increased from 7 hours to 10 hours."

"For such a product, China Unicom is already preparing to introduce it as a contract machine, and its sales prospects in the United States are also optimistic by many people."

"Although Nokia and Motorola think this phone is neither fish nor fowl, it is indeed a subversive difference from traditional mobile phones."

Xia Qingqing is now the deputy general manager of the mobile phone project, so she is naturally very concerned about the situation of Apple mobile phones.

Nanshan Group's mobile phone project is an extension of the semiconductor project and an expansion of the automobile project. It has many meanings and is highly valued by Cao Yang.

Xia Qingqing also knew this very well.

So Apple's developer conference in the United States had just ended, and Xia Qingqing sorted out the relevant information overnight and compared it with the products she was developing.

"At this time, Apple's mobile phones are also attractive. It is not a bad thing for us, but a good thing."

"Although our smartphones have a crushing advantage over Apple's 3GS, in the end we still have to grab market share from Nokia and Motorola."

"In this process, we must first find ways to build our reputation and let everyone know that Nanshan Group also has a mobile phone business."

Cao Yang knew that the smartphone era was coming soon.

If Nanshan Group can get a share of the pie here, it will be of extraordinary significance to both the automotive business and the semiconductor business.

It can be said that when other companies engage in mobile phone business, it may be a business.

But for Nanshan Group, the mobile phone business is part of the group’s ecosystem.

When the entire ecosystem promotes and supports each other, it will definitely not be something that ordinary companies can compete with.

"We have planned to hold a mobile phone project launch conference on June 6, when we will announce the brand name of the mobile phone and the first product."

"The way we look now, we have a crushing advantage over all our competitors."

"The only regret is that the processors used in mobile phones still have to be outsourced, and some other components have not yet been completely localized."

"But when we launch the second-generation product next year, the situation should be greatly improved."

Xia Qingqing is relatively clear about the situation of the mobile phone project.

She is very confident in her own products.

After being personally designed by Cao Yang, a design master, its appearance is absolutely invincible.

"Have you already thought of the name of the mobile phone company?"

"This is a major event related to brand building in the future. It is best to be easy to remember and meaningful."

Regarding the Nanshan mobile phone project, except for product planning, Cao Yang left other matters to the two deputy general managers, Xia Qingqing and Zhang Jing.

Xia Qingqing may not be very good at technology.

But when it comes to marketing and other things, her performance is still very impressive.

"Honor phone!"

Xia Qingqing didn't think much, and a name came up directly.

"Mr. Cao, after many discussions within our team, we feel that the name Honor Phone is the most appropriate."

"On the one hand, we hope that the mobile phones produced by the company can give consumers a sense of honor after using them, and they feel that they are using a high-end mobile phone and have dignity."

"On the other hand, we hope that the mobile phones produced by the group can become the glory of China's mobile phone industry."

"Now, although there are many domestic mobile phone brands, the most recognized in the market are foreign mobile phone brands such as Nokia, Motorola, Sony Ericsson and Samsung."

"We hope that Honor mobile phones can change this situation and make everyone feel that using Honor mobile phones is also a very honorable thing."

"We even hope that Honor mobile phones can become a high-end brand like Xingchen Automobile."

Obviously, Xia Qingqing was not a name just mentioned casually, but a series of considerations had been brewing behind it.

So far, as long as the Nanshan Group has entered the field, it has become the strongest in the country, and even ranks among the best internationally.

Naturally, she doesn’t want the mobile phone project to be delayed.

Having seen the appearance and configuration of her first mobile phone with her own eyes, Xia Qingqing is very confident about the future.

This is an important opportunity for China's mobile phone industry to subvert foreign giants.

"Honor phone?"

Cao Yang didn't expect Xia Qingqing to actually propose this name.

"Compared with Nanshan Mobile Phone, this name is indeed more distinctive."

The name Honor Mobile has proven to be successful, so Cao Yang naturally has no objection.

Anyway, Warwick has not established a sub-brand of Honor mobile phones now, so it doesn’t matter if you take it and use it yourself.

Moreover, Cao Yang believes that Honor mobile phones in the hands of Nanshan Group will definitely achieve greater results than in history.

When the time comes to cooperate with Xingchen Automobile and Nanshan Semiconductor, it may bring a surprise to the world in the future.

"Yes, we have discussed it many times within the team and feel the same way."

"Beyond the name, our first product is going to be called HONOR 3G."

"On the one hand, this is to tell everyone that our mobile phones support 3G networks, which is a very good selling point now."

"On the other hand, Apple's product last year was called iPhone 3G, and the one just released this year is called iPhone 3GS. We use a similar naming rule. When the time comes for the press conference, we can compare them with each other and let them set off. Let’s take a look at the excellence of HONOR 3G.”

The marketing strategy of "Pengci" has been played out by Xingchen Automobile.

This is not Xia Qingqing's first day coming to Nanshan Group, so she naturally has a deep understanding of this.

Now Honor mobile phone has been officially released for the first time, and the first product is so special.

It would be a bit of a waste if we didn't bring a few opponents over to step on us.

Maybe when the time comes, blocking the opponent's video will become an important milestone in the history of China's mobile phone development.

Xia Qingqing has already thought about how she will attract companies such as Apple, Nokia and Motorola as stepping stones.

As long as it's good for Honor phones, she doesn't mind offending others at all.

If you offend, you will be offended!
Everyone is a competitor anyway, and even if they are not offended at the press conference, they will be offended in the future.

In this case, the issue must be considered from the perspective of maximizing the benefits of Honor mobile phones.

"Yes, you can formulate the specific marketing plan. When the final press conference is held, you will be on stage to announce it."

“If the first product of Honor Mobile can be a complete hit across the country, then I won’t have to occupy the position of General Manager of Honor Mobile.”

To make a horse run, you have to make a horse graze.

Xia Qingqing's pursuit of personal wealth is not that strong, but she is still very interested in some reputations and the position of a strong woman.

Of course, Cao Yang will give him a high salary.

There is no problem with high positions.

As long as you are strong enough.

Otherwise, if so many businesses of Nanshan Group need to be managed by Cao Yang himself, it would be unrealistic at all.

"Mr. Cao, I don't have much popularity now. If you take the stage to announce the Honor mobile phone launch, will it be more beneficial to the promotion of the product?"

Although Xia Qingqing also wanted to stand in the center of the stage, she knew that Cao Yang was definitely more suitable than her.

However, this time Cao Yang's attitude was very firm, saying: "Honor mobile phones do not rely on my reputation to sell, but rely on their unique smartphone positioning and stunning appearance to attract everyone's attention."

"As long as the appearance of our HONOR 3G is officially released and all aspects of the configuration are announced, it will naturally cause a huge response in the mobile phone industry."

"As a subsidiary of Nanshan Group, Honor mobile phones are destined to attract the attention of many people as soon as they are launched."

"Whether I should be on stage for the press conference at this time actually doesn't mean much anymore."

Since Cao Yang wants to delegate power, he must naturally delegate it more simply.

If you can't live, let the people below do it, but all the honors are taken away by yourself.

A team like this will definitely have problems.At least Cao Yang himself is not like this.

"Our HONOR 3G is indeed excellent enough and is not afraid of any comparison. It will attract everyone's attention as soon as it is launched."

"However, although the conference is scheduled for June 6, ten days later than Apple's developer conference, our launch time may not be until August."

"There is some time in between that needs to be used to debug the production line and improve the yield rate."

Nanshan Group's mobile phone project was only officially launched in the second half of last year.

Although the development difficulty of mobile phones is not as high as that of cars, it takes only one year to create a new product from scratch, so some time cannot be saved.

This is because Nanshan Equipment personally helped design most of the mobile phone production lines.

Otherwise, it would be good if it could be officially launched by the end of this year.

However, at that time, maybe after Apple saw that its iPhone 3GS had no advantages, it immediately took the appearance of Honor mobile phones into account and came up with its own new product.

That's not the situation Cao Yang wants to see.

After all, without Cao Yang's accident, Apple's iPhone 4 next year would be the most classic smartphone in history.

Many female students would consider any price for this mobile phone.

After buying this mobile phone, many people feel proud when using it.

This kind of scene rarely happens in other mobile phones.

Cao Yang also hopes that one day, Honor mobile phone products can reach such heights, which would be great.

"Then there are still two months left, so it's not completely impossible."

“However, I think we can start online pre-sales after the launch and deliver a small number of products every day.”

"This can keep the popularity of Honor mobile phones high enough, and also allow a small number of people to buy the phone, and then some people who are not short of money can go to scalpers to buy it at a high price."

"If the story here works well, it will be very meaningful for improving the brand power of Honor mobile phones."

"There is no problem even taking this opportunity to completely establish Honor Mobile as a high-end mobile phone brand."

Cao Yang has seen too much hunger marketing in later generations.

As long as the product is good enough, the popularity will remain high.

Even if Nanshan Group doesn't step down to help promote it, the spontaneous promotion of netizens and some bloggers can make Honor mobile phones popular all over the Internet.

At that time, there is no need to worry about sales.

"No problem. If it's just a small-scale delivery, it can be completed in our trial production line."

"Delivering thousands of units a day doesn't put much pressure on me."

"But once our automated production lines are fully mass-produced, our production capacity will explode."

"The relationship between supply and demand will change immediately, and the increase in price will definitely disappear. Will those who bought at the increase in price be unhappy?"

Xia Qingqing naturally knew the benefits of Cao Yang's set of operations, and was very willing to follow this trick.

However, she also has her own worries.

The Honor mobile phone factory is built with an annual production capacity of 500 million units.

If we also work overtime on weekends and change from two shifts to three shifts a day, it is not impossible to achieve an annual output of 1000 million units under extreme circumstances.

Although from the perspective of later generations, this sales volume is nothing at all.

But in the smartphone market in 2009, it was still very impressive.

After all, Apple only sold 2008 million mobile phones in 1163.

When Honor launched its mobile phones, it set an annual production target of more than 500 million units, which can be said to be very challenging.

After all, if Honor mobile phones want to make their high-end image deeply rooted in the hearts of the people, the price of HONOR 3G will not be low.

By then, the production value will also be very scary.

“I believe that HONOR 3G’s impact on the mobile phone market is disruptive.”

"We can even work with luxury models such as Xingchen Motors and Jaguar Land Rover in marketing to make everyone fully aware of the high-end attributes of Honor phones."

“Just because of the appearance of our phone, many girls can’t move away from it after just one look.”

"When the time comes, each of the celebrities in Nanshan Film and Television will be given one, and the publicity effect will be immediate."

"And this phone is very suitable for advertising placement in urban dramas."

"In the future, all film and television dramas invested by Nanshan Film and Television must use Honor phones for any close-up shots of mobile phones."

"Once this trend takes shape, China's smartphone market leader will definitely belong to us."

Cao Yang is still very confident in Honor mobile phones.

Although some things now have poor technical foundation compared with Apple mobile phones.

But with his special existence, there is no need to worry about being surpassed by Apple.

Even for Huawei and Xiaomi phones that will be established in the future, there is nothing to worry about.

Cao Yang even thinks that the emergence of Honor mobile phones is likely to lead to the birth of other Chinese smartphone manufacturers such as Xiaomi ahead of schedule. China's mobile phone market will enter the smartphone era faster than in history.

By then, the speed of Nokia's collapse, the traditional mobile phone overlord, is likely to exceed everyone's imagination.

Your phone can’t be broken, your phone can smash walnuts, your phone is cost-effective…

None of these advantages make sense.

My phone is smarter than yours, that’s enough!
Cao Yang is not worried at all about things that have been proven by history.

"That's right. The advantages of our Honor mobile phone are too obvious."

"Some media in the United States predict that Apple's global sales of this generation of smartphones will reach around 2000 million."

"This is basically a year's sales."

"Compared with this quantity, our annual production capacity plan of 500 million units is really not an exaggeration at all."

"When the time comes, we may really have to work overtime every day to produce."

Thinking of the huge order, Xia Qingqing was filled with expectations.

If this idea really comes true, then Xia Qingqing will hopefully become one of the most famous women in the Chinese entrepreneurial circle.

For Xia Qingqing, who has a good family background, this is her pursuit.

"Last year, global mobile phone sales were 11.8 billion units, and China's sales were 1.49 million units."

"Compared with this sales volume, whether it is 500 million, 1000 million, or even 2000 million, it is completely insufficient."

“Nokia, Samsung, Moto, LG, and Sony Ericsson were the top five mobile phone sales brands in China last year, but Nokia alone occupied more than 1% of the market, which is equivalent to Nokia alone’s sales in China exceeding [-] million. department."

“So when you set goals for yourself with Honor phones in the future, you must be bolder and bolder.”

"For example, the second factory of the Honor mobile phone factory, after the press conference is completed, construction can begin based on market response."

"If the speed is fast enough, we can catch up with the use in the first quarter of next year, and that's when HONOR 3G starts to show its strength."

"At the same time, we can start planning more mobile phone production lines, so that when orders come in, we will not be able to produce them, which would be a pity."

Cao Yang is very confident in the smartphone market.

If there is no 3G network now, no matter how good the Honor mobile phone is, the market will not be big.

After all, the Internet speed is so slow, which really affects the experience.

But now 3G has begun to become popular, and 4G is already considering starting to build base stations. The spring of smartphones is really coming.

In other words, the spring of smartphones has arrived.

Historically, China's smartphone market was really stimulated by the iPhone 4.

In the following years, there was explosive growth.

Now with Honor mobile phones, the rise of Chinese smartphones has started in 2009.

It is estimated that before 2012, Chinese smartphones will account for half of the country, or even [-]% of the market share.

At that time, as the biggest piece of meat, the Honor mobile phone must have been as big as a Big Mac.

Not to mention annual sales of several hundred million, at least sales of over [-] million are worth looking forward to.

Faced with such a large sales volume, it is definitely impossible not to consider the production line in advance.

"Mr. Cao, although our mobile phone production line is highly automated, it inevitably requires many workers to complete some processes."

"Original manufacturing has actually become popular in the mobile phone industry now. I think it is enough for the company to have two factories of its own."

"More production capacity will be handed over to foundries for production?"

Xia Qingqing immediately proposed a very bold plan.

With the advent of the smartphone era, Nanshan Group will definitely not be absent.

However, Nanshan Group does not necessarily need to hold all the production of smartphones in its hands.

Especially if the volume increases in the future, the number of workers needed for smartphone factory production alone may be tens of thousands, or even 10,000+.

This is a huge employment burden for Nanshan Group.

After all, Nanshan Group's treatment is notoriously good in the industry.

"This direction is not impossible. You can come up with a specific plan and then try to find several foundries to cooperate. We will further determine the specific plan in the future."

Cao Yang is naturally very familiar with mobile phone OEM.

BYD only does this business.

At that time, you can indeed consider cooperating!
(End of this chapter)