Rebirth 99 to become a car giant.

Chapter 537 Contradiction!There are none that I want, and there are some that I don’t want.
For Nanshan Group, or for Xingchen Motors, the purpose of entering F1 is for publicity purposes, and for everyone to recognize its advanced automotive engine and body technologies.

So seeing that the negotiations with BMW were almost complete, it was natural to think carefully about the next arrangements.

"Mr. Cao, I am communicating with BMW. The two parties will formally hold an acquisition ceremony and press conference. Relevant media at home and abroad will be invited to attend to thoroughly publicize Xingchen Automobile's acquisition of the BMW F1 team and let more people know as much as possible. A lot of people know about this.”

As the person in charge of this project, Rao Yongxiang naturally hopes for a perfect ending.

Cao Yang naturally supported this.

F1, also known as the World Formula One Championship, is the highest level annual series of track racing competitions organized by the International Motor Sports Federation. It is the highest level racing competition in the world today. It is also known as the "three major sports in the world" together with the Olympic Games and the World Cup Football Tournament. grand event".

However, F1's popularity in China is far from comparable to that of the Olympic Games and the World Cup.

Even the popularity is not even a fraction of others.

This situation is naturally not what Nanshan Group, which has already planned to acquire the BMW team, wants to see.

Only by increasing the popularity of F1 and the future Xingchen F1 team can we bring more benefits to Xingchen Motors.

Otherwise, the annual expenditure of two to three billion US dollars, even if we save a little, will definitely cost more than one hundred million US dollars.

So much real money has been thrown away, and nothing good has been gained. What's the use of it?
Cao Yang does not want Xingchen Racing Team to be like Honda, Toyota, and BMW teams, and eventually have to choose to launch F1 events.

Either don’t do it, or do it well if you want to do it.

"I will ask people to contact the relevant media to attend the signing ceremony. I will also consider whether to attend directly when the time comes."

After having concerns in his mind, Cao Yang has become very cautious about going abroad to participate in activities.

Although this time we are going to Germany, not the United States, the risk should not be that great.

The current relationship between the United States and China is still quite good, especially since the impact of the financial crisis has not yet passed, so they will not make extraordinary moves.

But don’t be afraid of [-], just be afraid of what happens.

If someone is out of his mind and wants to kill him by just slapping his head on his head, that would be unlucky.

Rao Yongxiang is very smart.

As soon as Cao Yang said that, he realized the problem.

After all, it's not just one or two people who are worried about Cao Yang's safety.

The fact that Nanshan Carbon Fiber has just been sanctioned has not subsided yet.

It's not a good idea to let Cao Yang go out now.

So he immediately said: "Mr. Cao, I will discuss with BMW to see if we can hold the signing ceremony for the sale of the team in Yangcheng."

"At worst, if the CEO of BMW cannot attend, it is okay to have Phillips, the president of Asia Pacific, attend."

"This is actually more conducive to our domestic publicity and avoids the trouble of urgently coordinating various media."

To make the event bigger, the number of people participating in the event must not be very small.

Otherwise, the effect will not be achieved.

If the event was held in Germany, it would be unrealistic and costly for a large number of media to fly there.

Rao Yongxiang immediately found the next step for Cao Yang.

In this regard, Cao Yang naturally felt that there was no problem.

"One of the purposes of BMW's sale of its F1 team this time is to support the company's strategic transformation and will focus more on new energy vehicles in the future."

"Among all luxury car brands, they are moving faster."

"We have already cooperated on batteries before. The next step is to invite them to come and see what the battery production line will look like after mass production, and also let them take a look at our motors and chargers."

"Coupled with the rapid growth of China's automobile market today, BMW should be full of expectations for their performance in China."

"I'll see if I can send an invitation letter directly to the CEO of BMW and ask him to come to China to attend the signing ceremony."

There is no problem for Phillips to attend the event.

But it would definitely be better if the CEO of BMW could also attend.

When it comes to Xingchen Automobile's interests, Cao Yang is still willing to coordinate.

After all, there are some things. Vice President Rao Yongxiang is still a vice president after all, and there is no way to compare with Cao Yang.

"It would be best if we could invite the CEO of BMW to come over."

"At that time, we can even invite the FIA ​​to attend this event and work with them to promote F1-related matters in China."

"Although China does not have any F1 team so far, the market with a population of more than one billion and the world's largest automobile market is fully worthy of the FIA's promotion of the F1 race here."

In order to acquire the F1 team, Rao Yongxiang has made some serious additions to matters related to the F1 event during this period.

International competitions, whether F1 or others, involve many interests behind them.

F1 is no exception.

To make these benefits more substantial, increasing the popularity of the event is an essential link.

Not to mention other things, after the reputation increases, the broadcast rights of F1 events in China will be sold at a good price.

Rao Yongxiang believes that people from the FIA ​​should be able to realize this.

"You can communicate with the FIA ​​and see what they mean."

"Although China does not have an F1 team until now, the first F2004 race was held in Shanghai in 1."

"I believe the FIA ​​should have seen that hot scene."

"There is also a car track in Zhucheng next door. Then we will see if we can push for a certain F1 race to be held in Zhucheng."

The F1 race is held in Yangcheng, but the conditions are not met now.

The value of building a runway specifically for it is not that high.

Since there are already two places in China with qualified runways in Magic City and Zhucheng, let’s use them first.

In the future, after the F1 competition becomes completely popular in China, we will consider other options.

Following this dialogue between Cao Yang and Rao Yongxiang, related work was immediately and rapidly advanced.

Soon, following an exclusive news release on Autohome, Xingchen Automobile’s acquisition of the BMW F1 team immediately became popular on the Internet.

"Mr. Fang, do you think the news revealed by Autohome is reliable?"

On the NetEase Auto Channel, Lin Jiayan was getting ready to get off work, but she was attracted by a piece of news on Auto Home.

Although the wording in this news contains many possibilities, maybes, and the like, which are full of uncertainty, the underlying meaning behind the words is that Xingchen Motors is going to enter the F1 competition and acquire the BMW team.

This is definitely a big event in China's automobile industry.

Ordinary people don't know the influence of F1. As a professional automotive media person, how can you still not know it?

"Everyone knows the relationship between Autohome and Xingchen Automobile."

"All the news related to Xingchen Automobile reported by Autohome will basically be confirmed in the end."

"I guess this time will be no different."

"At least Xingchen Motors is discussing with BMW about purchasing an F1 team. It is absolutely true."

"China will become the world's largest automobile market this year, but it does not have its own F1 team. It is indeed a bit unjustifiable."

"With the Xingchen Team, F1's domestic attention will definitely increase greatly."

"Just like when Dayao joined the Rockets, the NBA's popularity in the country immediately rose to a higher level."

“I don’t think the role played by Xingchen Auto this time will be worse than the impact that Dayao had when he joined the NBA.”

Fang Dawen gave his analysis opinion very definitely.

This kind of thing can be considered a good thing for media people like them.

The more news the automotive industry can cover, the more likely it will be to attract more people to the Auto Channel’s content.

It is also easier for some breaking news to appear.

This is a matter of company and personal interest.

"I will call people from BMW and Xingchen Motors later to see if I can get any accurate information."

"If there is indeed a Star Team in F1 competitions in the future, then it will be necessary to open a dedicated F1 area in our car channel."

Lin Jiayan also has strong business insight.

The columns of a channel are definitely different at different stages.

But how to adjust and when to adjust are not so easy to grasp.

Some things are done too early and have no effect.

But if you do it too late, the day lily will be cold.

"It is indeed necessary to open an F1 area, and we can start planning for this today."

"At that time, whether it is the history of F1, some classic news in the past, or future event-related arrangements, we can all report it well."

"After Xingchen Car competes next season, we will need to arrange a dedicated team to follow the competition."

“Otherwise, we won’t get much first-hand news, and it will be difficult to attract readers.”

Fang Dawen can still make the final decision on the internal affairs of the Auto Channel.

Adding an F1 racing channel is obviously in the interests of the car channel.

This is something that even NetEase Auto Channel is aware of, and it goes without saying inside Autohome.

If you pay a little attention, you will find that there is already a channel for F1 competitions on the homepage of Autohome.

Yu Yu will never lag behind in this kind of thing.

And this change also made many people familiar with Autohome realize that Xingchen Motors' acquisition of the BMW F1 team is most likely true.

Even if the acquisition is not successful in the end, it should be true that Xingchen Motors wants to enter the F1 competition.

However, it is not just the automotive media that is concerned about this news.

Many people in the automotive industry are very interested.

"Lao Liang, I heard that your company has acquired the BMW F1 team and will enter the F1 race next year?"

Early in the morning, Lin Tiansheng called Liang Hualong and asked.

Today he returned to the office and found that many people were discussing this matter.

As an employee of Yangcheng Honda, Lin Tiansheng has been very interested in F1 competition before.

At the end of last year, when Honda announced its withdrawal from F1, he was very sad.

Unexpectedly, Xingchen Motors will now enter F1.

This is a major event in China's automobile industry. "I do not know either!"

"There is no introduction on the company's official WeChat account, and there is no internal notice."

"But since Autohome has reported it like that, it must not be groundless."

Liang Hualong naturally did not dare to leak the news to Lin Tiansheng casually.

In fact, he knew that there was a team within the company responsible for the research of F1 racing cars, and this matter had been going on for more than half a year.

But these internal confidential information must not be disclosed to people outside the company casually.

Even people within the company, as long as they are not members of the project team, should not know.

"You guys are so awesome, you are actually going to participate in F1."

"However, looking at China, only Xingchen Motors has the strength to compete in F1."

"Other car companies don't say whether they are willing to spend more than 20 to 1 billion yuan a year to burn money. Even if they are willing, they cannot produce F[-] cars. In the end, they can only outsource them, which becomes a matter of losing money and making money."

As an employee of the Yangcheng Honda Sales Department, Lin Tiansheng is relatively clear about the situation in the domestic automobile industry.

Obviously, whether it is Spring City Automobile Group, Xifeng Automobile Group, or independent brand car companies such as Chery and Geely, they currently do not have the strength to engage in F1.

At least that's how it seems to Lin Tiansheng.

"I also hope that the things posted on the Internet are true. By then, there will definitely be more F1 races held in China."

"There should also be TV stations interested in broadcasting related events."

"However, the final result will definitely depend on the official announcement."

Liang Hualong didn't particularly want to talk to Lin Tiansheng about Xingchen Motors' participation in the F1 event at this time.

It's easy to slip up if you're not careful.

If something happens by then, it will be troublesome.

"If you really engage in F1 competition, please help me pay attention to whether the F1 team has any plans to recruit staff."

"I am very interested in becoming a staff member of an F1 team."

F1 racing is Lin Tiansheng’s favorite sporting event.

The F1 team is not only composed of drivers and maintenance personnel, but also other support staff.

Although this work that Lin Tiansheng is currently doing is not relevant, he is very interested in it.

People who can combine their hobbies and work are considered very lucky people.

Ninety percent of migrant workers are unable to achieve this small goal, which may seem easy but is actually very difficult to achieve.

"If there is any news about this, I will tell you as soon as possible."

"You can also pay attention to the official website of Nanshan Group, where various social recruitment information will be released."

After Liang Hualong and Lin Tiansheng exchanged pleasantries for a while, they hung up the phone.

However, the news that appeared on Autohome is still very popular.

Fortunately, everyone did not have to wait too long. The official Weibo of Xingchen Motors announced that Xingchen Motors and BMW will hold a joint press conference in Yangcheng next Wednesday.

Although this information does not directly say what the theme of the joint press conference between Xingchen Motors and BMW Motors is, combined with the news on Autohome and BMW’s previous official announcement that it will no longer participate in F1 races next season, then the car The information on Zhijia is very reliable.

"Mr. Li, I have inquired around. The acquisition of the BMW F1 team by Xingchen Motors is basically confirmed. I just don't know the specific details now."

Inside the Geely car, Gao Songlin came to Li Su and reported the news he had learned.

Among the several private companies in the country, Geely Automobile is relatively capable of tossing around.

Not to mention that they have been negotiating with Ford Motor to acquire Volvo Cars, Li Su also has a lot of ideas in terms of model layout and brand planning.

In addition to being interested in Volvo cars, he also plans to continue negotiating with some other car brands to see if he can further enrich Geely Automobile's layout.

Now Xingchen Motors suddenly wants to enter the F1 competition, which is also a big stimulus for Li Su.

Could Geely Auto also consider entering F1?

This question immediately appeared in his mind.

"How much do you think it will cost to buy an F1 team?"

After having this idea in his mind, Li Su began to take stock of the feasibility of this matter.

Although the honor of China's first F1 team will be taken away by Xingchen Motors.

But if it becomes the second team, the publicity effect will not be bad at all.

Even because Xingchen Automobile has done a lot of promotion work across the board, if Geely Automobile also enters F1, it will directly enjoy the publicity effects first.

At that time, it will definitely be very helpful to improve Geely Auto's brand reputation.

Li Su is very confident about this.

In China, although independent brands have been developed for more than ten years, they have also achieved some results.

But when people talk about independent brands, they still subconsciously feel that their quality is not as good as joint venture brands.

For the same basic models and the same configuration, the joint venture brand will definitely have a brand premium.

Consumers are also willing to pay a premium for this brand.

This situation originally lasted until the era of electric vehicles before it was basically reversed.

The brand premium of joint venture car companies is gone, and the electric vehicles of joint venture car companies will immediately lose any competitiveness.

"It depends on which team you buy. If it is the leading Ferrari team or Red Bull team, let's not talk about whether they will sell it or not. Even if it is sold, the price will definitely be very high."

"For a relatively low-end fleet, it's probably enough to have over one billion yuan."

"However, there is no absolute reference data. After all, there are only about 1 F10 teams. The situation of each team is different, so the price does not have much reference significance."

Gao Songlin saw that Li Su wanted to build an F1 team and was a little anxious.

As the dean of Geely Automobile Research Institute, he is very aware of Geely Automobile's strength and currently does not have the conditions to produce F1 racing cars.

In a few years, after some accumulation, I might be able to take on another challenge.

So he immediately added another sentence, saying: "Although there is no absolute data for reference on the cost of acquiring an F1 team, there is a lot of data for the cost of maintaining a team."

"Except for Ferrari, which has a very large team, the annual cost of most F1 teams is about two to three billion US dollars."

"Compared with this input, its output is relatively abstract."

"That's why Honda, BMW and Toyota have all announced their withdrawal from F1 in the past year."

"Our company's annual profit is not even enough to support a fleet."

Gao Songlin's words were like a basin of cold water, pouring away Li Su's thoughts.

Geely Auto's annual net profit is only about 10 billion.

Even if it continues to increase in the past two years, it will only reach more than one billion yuan at most.

You can't just use all the company's profits to support a fleet of cars, right?

It seems that in a short period of time, F1 racing will not be connected with Geely Automobile.

However, Li Su's desire to enter the F1 competition will not be completely extinguished.

"You can arrange for a few people to collect F1-related information, or you can form a team to conduct some preliminary research on F1 cars."

"If the time comes in the future, we can also participate."

If you buy an F1 team now, you can’t afford it.

This is just like you, an ordinary office worker. Even if you have an income of 50 yuan a year, you can afford a sports car after a few years of accumulation. No one will buy it.

I can’t afford to buy it!
This is really a sad thing.

But if it can't afford an F1 team, it can still afford a small team of about ten people. Geely Auto can still afford it.

"No problem, I'll make arrangements later!"

Gao Songlin breathed a sigh of relief.

Fortunately, my boss is very clear-headed.

If he really wants to learn from Xingchen Motors and buy an F1 team, then Gao Songlin feels that he needs to consider whether to look for employment opportunities outside.

……

Different people have completely different reactions to the same information.

As for Geely Automobile, Li Su really hopes that he can also have the opportunity to own an F1 team.

But on the Toyota side, Katsaki Watanabe and Tetsumin Kobayashi have completely different views.

It can be said that there are none that you want, and there are some that you don’t want.

"President, Xingchen Motors' acquisition of the BMW F1 team, which goes against the trend, is completely seeking death."

"Even our Toyota has withdrawn from the F1 competition, but they are entering this field from scratch."

"I think at most five years, maybe three years, Star Team will withdraw from the stage of history."

Kobayashi Zheming naturally does not hope that Xingchen Automobile can succeed in F1 events.

Doesn't that look like a foil to Toyota's incompetence?

Besides, Xingchen Automobile is a competitor of Lexus.

Nanshan Transmission, a subsidiary of Nanshan Group, is the biggest competitor of Aisin Transmission, a subsidiary of Toyota.

Under such circumstances, it is no wonder that the relationship between Toyota Motor and Nanshan Group is good.

"No car company in China has ever entered F1. This time Xingchen Motors has broken this situation. It's hard to say what the situation will be like."

"You should pay more attention then."

"Perhaps in a few years, after our business conditions improve, it would not be surprising to re-enter F1."

Watanabe Yoshiaki is not as dead as he said.

As a leader, you always like to leave a little room for speech.

However, Cao Yang's speech at the joint press conference between Xingchen Motors and BMW Motors did not leave any room for Toyota Motor.

As Toyota, which has just withdrawn from the F1 competition, reporters will definitely ask relevant questions.

Watanabe Yoshiaki was not mentally prepared for this.

(End of this chapter)