Rebirth 99 to become a car giant.

Chapter 596: New ecology, Nanshan Group once again leads the trend
  Fast & Furious!
  The F1 game fully explains the relationship between these two words.

Since the race was simultaneously broadcast live on China TV Sports Channel and Autohome, the news that Xingchen Racing Team won the China Grand Prix championship spread instantly.

The hot search on Weibo immediately changed to "Xingchen Racing Team wins the championship!"

And Cao Yang's phone also started to become busy.

CEOs and partners of many automobile companies have called Cao Yang to congratulate him.

It often even happens that during the process of answering a phone call, there are several calls coming in continuously.

Regardless of whether everyone is sincerely blessing or falsely expressing their wishes, Xingchen Motors will definitely become more popular in China this time.

"Mr. Cao, this is an urgent publicity and promotion plan prepared by our sales department to maximize the use of the news of F1's championship and contribute to the sales of our Xingchen Automobile."

For Zeng Tingting, continuously increasing the sales of Xingchen Automobile is a very important task for her.

So far, this work is still very good.

"You can consider extracting some elements from the Star Team's F1 car, such as carbon fiber aerodynamic kits, fixed caliper brake discs, ultra-high stress suspension springs and other technologies, and put them on other models for promotion."

"We even prepare some related high-quality parts to give 4S stores more choices."

"Especially the Purple Star and Starry Sky Sports Car, as well as Jaguar's F-TYPE. These are models that can be well combined with F1 racing elements."

Cao Yang naturally hopes to make the most of the news of winning the Chinese Grand Prix to boost sales of Xingchen Motors and Jaguar Land Rover.

Although today's Chinese automobile market has entered a state of short supply, many cars have a delivery cycle of more than a month.

But the more this happens, the more people make up their mind to buy a car.

Many people are worried that they will have to pay more to buy a car in the future.

This further stimulates OEMs to desperately expand production capacity.

However, increasing production capacity takes time and cannot be completed in a few days.

As a result, the entire China's automobile market has begun to be in short supply today.

Despite this, Cao Yang still wants to take advantage of the good opportunity of winning the F1 competition to promote models such as the Starry Sky Sports Car.

For models such as Yangwang and Xingtu, the supply may be slightly tight.

But as for the Starry Sky Sports Car, there is still a certain amount of inventory.

Cao Yang naturally wanted to take this opportunity to consume the inventory this year.

From now on, you can travel lightly without having to worry so much.

"No problem. Let me communicate with Mr. Dai. Nanshan Auto Parts has set up a special high-quality business department."

"We just take this opportunity to develop the premium businesses of Xingchen Motors and Jaguar Land Rover."

"If this market is done well, you will actually make no less money than selling cars."

The more mature the car market is, the profit from selling cars itself will not be very high.

On the contrary, some other surrounding services will have various ways to make money.

It is equivalent to other people's 4S stores, with relatively rich sources of income, and does not have to rely entirely on selling cars.

Cao Yang has confidence in Zeng Tingting's work.

Soon, various 4S stores of Xingchen Automobile had many more high-quality optional parts.

"Second brother, you are really right. The store should focus on expanding its boutique business, and the profit will be much more balanced."

"Even if the profit from selling cars is very slim in the future, we can still maintain a good business situation by relying on after-sales maintenance and quality sales."

Although Guo Shuyin handed over the management of Huaqiang Group's dealer business to his younger brother Guo Shufu, he would listen to the monthly report every month.

I would even listen to the weekly newspaper when I was interested.

In the past year, almost every report I heard brought unexpected surprises.

In particular, the 4S stores of Jaguar Land Rover and Xingchen Motors have become the core stores of Huaqiang Group.

The sales elites of the entire group basically work around the stores of these two brands.

In terms of results, it is still very good.

"Brother, the increase in premium business is one thing. The sales of Star Sports Car and Jaguar F-TYPE have also doubled in the past week. This is what is even more surprising."

"The market for sports cars is relatively fixed, and there is a certain circle of people who will buy them."

"But because the F1 race has become much more influential this year, a lot more people are paying attention to sports cars recently."

"I feel that sports cars will no longer be a dispensable subdivision model in China in the future."

"Even in the future, the market size of sports cars will be comparable to that of MPVs."

Guo Shufu is still very satisfied with the performance of the sales store during this period.

All performance is booming, and the influence of the two brothers in the Yangcheng business district is also increasing day by day.

This is something they wouldn't have dared to think about ten years ago.

"Previously, Mr. Cao spent a lot of money to buy an F1 team. I was quite worried."

“I didn’t expect to start getting results so soon.”

"Based on this calculation, it is not unacceptable for Nanshan Group to spend more than one billion yuan every year to maintain an F1 team."

"As long as the sales of sports cars can be doubled, all the money to support the team will be released, and there will still be some leftover."

"As for the improvement of brand power brought to Xingchen Motors, it is even more priceless."

"In the eyes of many Chinese consumers, Xingchen Automobile has gradually ceased to be regarded as an independent brand."

"Even when people mention the sales of independent brands, they subconsciously think of companies like Chery, Geely, and BYD, not including Xingchen Automobile."

"This change clearly conveys that the brand power of Xingchen Motors is changing."

"Brother, there are not many companies sponsoring F1 teams this year. I think we can also consider sponsoring the next step?"

"Or we can expand our business and produce one or two parts needed for F1 racing cars."

"That way we can also make good use of F1's opportunity to promote Huaqiang Group."

People's ideas are always changing.

When the Yangcheng Huaqiang Factory was just a small workshop, Guo Shufu just hoped that the company could have stable orders and maintain a scale of one or two hundred people.

Slowly, he hopes that Yangcheng Huaqiang Factory can become a large factory with more than 1000 employees.

Later, Yangcheng Huaqiang Group was established, and the dealer business and parts business developed simultaneously, and both sides did very well.

Then he hopes that the group can become a listed company and become one of the largest companies in Yangcheng.

Therefore, further expanding the parts business on the basis of stamping parts is also something the two brothers are considering.

"The body of F1 is basically made of carbon fiber, which is the territory of Nanshan Auto Parts."

"The business that is closer to our current parts business is probably chassis parts such as subframes, control arms and steering knuckles."

"Nanshan Group does not produce these parts itself, but there are quite a few that can be produced on the market."

"If we want to come up with new ideas, it will probably be quite difficult."

Guo Shuyin naturally hopes to further expand the Yangcheng Huaqiang Group, so that his status will also rise.

But after the scale of the enterprise reaches a certain level, if it wants to continue to grow and develop, there are many things that need to be considered.

This is why they haven't made up their mind yet.

"The business we are doing now, the most relevant concept is lightweight."

"I think we can consider expanding on things related to lightweighting on the chassis."

"Things like the aluminum subframe, aluminum control arms and aluminum steering knuckles."

"Nanshan Equipment can now produce large stamping machines, casting machines, and forging machines. Nanshan Mold Industry has the mold production level in this area."

"If we enter the field of aluminum parts, I think it is a good choice."

Guo Shufu has also thought about this issue now, so he quickly expressed some of his opinions during the exchange.

Guo Shuyin was quite interested in this proposal.

Because he heard that future electric vehicles will continue to expand the use of aluminum parts.

For electric vehicles, cruising range is a very important parameter.

Under the same circumstances, the heavier the vehicle, the shorter the cruising range will definitely be.

This is certainly not a scene that every car company wants to see.

Therefore, promoting various lightweight solutions and reducing vehicle weight is something that all OEMs are very interested in.

Aluminum battery cases, forged aluminum lower walls, aluminum subframes, etc. all have this aspect in them.

"I'll go over and visit Mr. Cao sometime and listen to his suggestions."

Although what Guo Shufu said was quite reasonable, Guo Shuyin was also a little moved.

But when it comes to matters involving the company's strategic direction, he is always willing to listen to Cao Yang's opinion.

After all, Nanshan Group is also one of the major shareholders of Yangcheng Huaqiang Group.

……

While everyone was constantly discussing Xingchen Racing Team's victory in the Chinese Grand Prix, BYD launched its first sports car S8 in a very low-key manner.

Compared with various marketing campaigns before the launch of other models, BYD did not do much other publicity this time except for tapping into the sports car craze set off by the F-TYPE.

Of course, they will launch it now to take advantage of the sports car craze driven by the popularity of F1 events.

Wang Fu thinks some people are still interested in the 19.99 yuan sports car.

"Received more than 100 orders in one day?"

On the second day after the listing, Lian Furong quickly reported the latest situation to Wang Fu.

Obviously, as a sports car, this result is still very good.

Although it is impossible to maintain a scale of 100 vehicles every day, Lian Furong feels confident in selling more than 1000 vehicles a month.

That's already pretty amazing.

At least the S8 won't make BYD lose money!

"Mr. Wang, our sports car is much more beautiful than Geely's Beauty Leopard, and the sports car promoted by Zotye has not yet been launched." "In addition, the sports car craze promoted by Nanshan Group through various means has also increased a lot of traffic for us. .”

"In this case, it is appropriate to sell better."

"Chinese consumers are slowly becoming younger and younger, with 30% of people under [-] years old buying cars, and this proportion is still rising."

"Especially for our S8, most of them are purchased by people under 30 years old."

Wu Huabing was in a happy mood and analyzed his opinions to Wang Fu.

When seeing this data, Wu Huabing was thinking about the meaning behind this number.

We are also considering how BYD should market this model next and how to maximize the significance of this model.

"I originally asked someone to produce a sports car, but I simply felt that as BYD, which aspires to become the largest car company in China, should have its own sports car."

"But I didn't think about how many units I could sell."

"The current situation is beyond my expectations."

"It seems that no matter what model it is, whether it is welcomed by the market or not is relative."

"Actually, when most people use a car, two seats are enough."

"No matter what, a four-door sports car with two seats in the back can meet the car needs of most young people."

"As for middle-aged people who often have to take care of their families, they are not our target customers at all."

"When the sales department is marketing products, they must focus on hot topics and try to come up with some innovative solutions."

Following Wang Fu's instructions, BYD also began to take action internally.

It is obviously a local car company that did not even enter the top five last year, but now it seems to be impacting the top few results.

As soon as the S8 became a hit, Mercedes-Benz became depressed.

"Yang Ming, I saw a report yesterday that after someone bought a BYD S8, they directly changed the car logo to our Mercedes-Benz logo, and then drove it on the street and no one knew that the car was a BYD S8. "

"Everyone takes it for granted that this car is a Mercedes-Benz SLK."

"This will have a huge impact on our SLK sales."

August's face looked uncertain.

In the first quarter of this year, Mercedes-Benz's performance in China was still very good.

During the Spring Festival, quarterly sales exceeded 25000 vehicles. This result can be regarded as a new sales record for Mercedes-Benz in China.

According to this pace, it will definitely exceed 10 units this year, becoming the fastest growing region for Mercedes-Benz among the world's major markets.

As the general manager of Mercedes-Benz China, August can naturally enjoy this benefit to the greatest extent.

But exactly at this time, BYD's S8 appeared.

Although when the S8 started to be promoted before, Mercedes-Benz had internally discussed its own response plan.

That is to ignore everything and pretend that this car does not exist.

Otherwise, others will take advantage of you.

However, you can ignore it, but if you can't stand it, BYD can make a fuss and sell this car well.

Mercedes-Benz SLK cannot sell 1000 units in China in a year, but BYD S8 is very likely to sell more than 1000 units in a month.

Although the price gap between everyone is a bit large, quantitative changes lead to qualitative changes.

Once the S8's sales reach a certain level, its influence will naturally increase.

If there are still no complaints from consumers, then more and more people will buy S8.

"Our current sales focus is on the E-class and C-class, and sports cars are not yet the key development area of ​​the Huaxia Branch."

“I think instead of worrying so much, it’s better to directly reduce the price of SLK.”

"As long as the price is attractive enough, many potential consumers will become real consumers."

Yang Ming's mind is still very clear.

A temporary smooth sailing means nothing. It is great if it can continue to be good.

In the nearly hundred years of development of Mercedes-Benz, it has seen various opponents.

Take American Motors Corporation (AMC), for example. In the 50s, AMC was the third most popular car company in the United States after Ford and Chevrolet.

However, it faced rapid business difficulties in the 60s and did not achieve a breakthrough until the late 70s.

At that time, due to high gas prices, consumers preferred compact cars, but AMC was late in developing and selling compact cars.

Cooperation with Renault began in 1980, and in 1982 Renault acquired 46% of AMC's shares.

Later, the AMC plant was used to produce small cars for the Renault Group.

Unfortunately, the situation is not very good. They are simply no match for Japanese car companies.

In 1987, Renault sold all its shares in AMC to Chrysler and left the American market.

Chrysler was focusing on the Jeep brand owned by AMC. As a result, instead of saving Jeep, AMC disappeared into history.

Another example is Oldsmobile, which was founded in 1897 and was the first automobile manufacturer in the United States.

He was the first in the world to assemble a car on an assembly line and based it on, he achieved great success, accounting for 1903% of U.S. car sales in 30.

Since then, it has differentiated itself by aggressively introducing new technologies, such as installing an automatic transmission in 1940 and airbags in 1974.

However, over time, it became indistinguishable from other models of the GM brand, with subpar quality and an inability to give accurate direction.

Internally, the focus was on cost reduction rather than vehicle development, leading to an accelerated decline.

Finally, General Motors decided to cancel the Oldsmobile brand in 2004, and the first American automaker disappeared from history.

"I want sales, and I also want to sell sports cars."

"Look at Xingchen Motors and Jaguar Motors. While their sales have increased, their sports car business has not declined."

"Although sports cars may not make much money, they are still very beneficial to brand promotion and publicity."

"I think we need to pay more attention to SLK's sales."

"The group can provide more resources to make SLK a mainstream model in China's sports car market."

"Even if it's not as good as the Jaguar F-TYPE, at least it can't be lower than the sales volume of the expensive Starry Sky sports car, right?"

It was difficult for Yang Ming to refuse August's request.

However, considering that China's sports car market is on the rise, he doesn't have any confidence at all.

I just don’t know that after the price reduction, the sales volume of SLK has increased, but the improvement in brand power is not necessarily much.

Of course, this isn't something he should worry about all the time.

What the leader needs to do most is to implement the things that have been decided by the leader.

All other things are secondary and can be put aside.

Various car companies are paying more and more attention to the sports car business. Naturally, Nanshan Group, the initiator, cannot remain silent.

After a period of preparation, Jaguar F-TYPE, Star Sports Car and Purple Star have all launched new limited edition models.

"Mr. Cao, our F-TYPE Magic Night Edition, Starry Sky Sports Car F1 co-branded model and Purple Star Speed ​​Edition can all be launched this year."

“These models have been modified based on existing production cars, reflecting their specialness by quickly changing caliper colors, rim shapes and aerodynamic packages.”

"Through the launch of these limited edition models, we can continue to maintain their popularity, attract more consumers' attention, and ultimately increase sales."

Zeng Tingting and Rao Yongxiang reported to Cao Yang the limited edition plans of several sports models.

For people who buy these cars, they tend to pay more attention to personality.

Although the price of limited editions will be higher, many people are still willing to pay for their own unique style.

"These cars are naturally very important, but our new models of medium-sized SUVs and electric cars must be planned as soon as possible to take advantage of this trend and start to warm up."

If Xingchen Motors wants to develop and grow, it will definitely not be enough to simply rely on current models.

Mid-size SUV models are the largest sales among all SUVs, so it is naturally impossible for Xingchen Motors to give up this market.

As for future cars, it goes without saying.

According to Cao Yang's plan, this is a brand that will be used to compete with Tesla.

Nanshan Group has now made a relatively complete layout in parts such as batteries and motors. It has also established a dedicated intelligent network connection center and vigorously recruits programmers to develop various intelligent parts.

Of course, these people are also serving Honor mobile phones.

"Mr. Cao, we have basically produced Xingchen Motors' new models and future car marketing plans, and we can report to you next week at the latest."

"At that time, we will make full use of the strength of all aspects of the group to show off our strongest marketing skills, so that new models will become familiar to everyone as soon as they appear, and contribute to our sales this year."

When Zeng Tingting said this, she was not guilty at all.

Whether it was Xingchen Motors' mid-sized SUV or Future Auto's new model, she had seen the exterior design drawings and interior drawings.

To put it bluntly, they have no rivals in the market.

The Nanshan Group today is no longer the Nanshan Group it was back then.

With the product being so strong, if it still didn't sell well, Zeng Tingting felt that she could take the blame and resign.

"The in-car systems of our new models must be well developed to ensure that they are fully compatible with Honor phones."

"You can directly connect your Honor phone to the car without going through a data cable or other conversion."

"The mobile phone business and the automobile business seem to be independent, but they can completely form a new and unique ecosystem with each other."

"At that time, all Honor mobile phone users will be potential customers of Xingchen Motors and Jaguar Land Rover, and all owners of Xingchen Motors and Jaguar Land Rover will have Honor mobile phones."

"We want to make this kind of deep integration of mobile phones and car systems to rapidly expand the entertainment aspects of cars and become a new trend in the development of the automotive industry in the next ten years."

As soon as Cao Yang put forward this point of view, both Zeng Tingting and Rao Yongxiang's eyes lit up.

This topic seems worth digging into!
  Now that Nanshan Group has reached its current position, everything it does will be watched by countless people.

As long as you do it well, it can easily become a trend in the industry.

And this influence will also indirectly enhance brand power.

(End of this chapter)