Rebirth 99 to become a car giant.

Chapter 669: Vengeance must be avenged, directly hitting the opponent's vital points

In 2007, Volkswagen launched the golden power combination of TSI+DSG. It is this power combination that has made Volkswagen's market share soar and become the brand with the highest market share in China.

Even though Volkswagen's performance in the past two years has been a bit weak, North and South Volkswagen combined are well-deserved number one in the industry.

After the Sagitar 1.4TSI was first launched, Magotan, Lavida, New Bora, Octavia, Haorui and other models also successively launched their own 1.4TSI models.

Thanks to the previous discount of half the purchase tax for small-displacement engines, Volkswagen has benefited from this part of the dividend compared to Japanese car companies.

Although their TSI engines are not the most powerful, they are not much different from the turbocharging technology of Nanshan engines.

The character is pretty good in all aspects, and the quality is pretty stable.

But DSG is different.

People who may know something about DSG, or dual-clutch transmission, will definitely say that Volkswagen is interested in the fast shifting speed of dual-clutch transmission or its relatively advanced technology.

In fact, this is not the case. In terms of structural principles, the structure and technical difficulty of the dual-clutch transmission are far less than that of the AT automatic transmission. The dual-clutch was even proposed earlier than the AT automatic transmission.

So why does Volkswagen insist on using DSG dual-clutch transmission?

There is naturally a reason for this.

As we all know, automobiles are an industry with a very long industrial chain. It is impossible for any brand to produce all the spare parts of a car. There will definitely be parts purchased from suppliers.

Since procurement is required, especially for core components such as transmissions, the production capacity of an OEM is deeply tied to the supply of the supporting parts factory.

If this supporting parts factory was controlled by an OEM, it would be easy to say that it would definitely give priority to supplying its own brands. For example, the relationship between Toyota and Aisin Seiki means that Aisin transmissions will be given priority to Toyota cars.

There is also the relationship between JATCO and Nissan, which is destined to give priority to ensuring the supply of Nissan cars.

But looking at Volkswagen, it does not have a supporting parts supplier that it controls.

This leads to a consequence: others can give you as much production capacity as they want, and the production rhythm is completely out of your control to a certain extent.

This is certainly unacceptable to Volkswagen, which aspires to become the world's number one automobile company.

Specific to the gearbox, the 6ATs used by Volkswagen before were mainly Aisin 6AT and ZF 6AT.

If there is a supply problem with Aisin Transmission or ZF, it will directly affect production.

This was naturally unacceptable, so Volkswagen decided to start a new business, and DSG came later.

Although Volkswagen launched the first-generation DSG as early as 2003, and was the first to be installed on the fourth-generation Golf and Audi TT V.

But after Volkswagen's DSG came out, there have been various problems.

It stands to reason that the Chinese market only began to use DSG on a large scale in 2010, but a year later, there were already a lot of related quality complaints.

This is obviously not normal.

Zeng Tingting had a good understanding with Autohome, and combined with other investigations, she immediately proposed to Cao Yang to fight back against Volkswagen's DSG quality issues.

"Mr. Cao, our investigation has confirmed that Volkswagen DSG has the most problems, and these problems are the most difficult to solve."

"Engine, gearbox, and chassis are the three traditional parts of a car."

"There are so many problems with DSG now. As long as we persist in it and make this matter bigger, Volkswagen will definitely fall into a very passive situation."

When Zeng Tingting said this, Cao Yang was immediately impressed.

Volkswagen's DSG can be said to have mixed reviews, with various problems emerging one after another, and they have never been completely resolved.

Although the installed capacity is not particularly huge now, there are already more than 100 million users.

If you mess with him, it will definitely make Volkswagen very uncomfortable.

It is estimated that Spring City Automobile Group and Modu Automobile Group will have to step forward to help put out the engine.

"What are the main problems with their DSG now?"

Although the target component of DSG has been locked, there are many types of gearbox failures, and we must concentrate on exposing the most serious problems.

Otherwise, it will be easy to disperse the force and not have enough lethality.

"There are quite a few problems with Volkswagen DSG. For example, some consumers complained that when their cars were driving normally on the highway, the instrument showed that the gearbox was in emergency operation mode and the vehicle speed suddenly dropped from 100km/h to 40km/h."

"There is also a malfunction in the electromechanical unit of the gearbox, causing problems such as gearbox fault light alarm, power transmission interruption and inability to shift gears."

"There is also vibration when refueling in 2nd gear and a metallic knocking sound when passing through bumpy roads."

"Especially in traffic jams, the second gear works frequently, which increases friction. In addition, the second gear requires a large torque during the starting stage. When the clutch plate is uneven, the jitter phenomenon will be very obvious."

"Furthermore, the frustration and braking feel are particularly obvious when changing gears."

"There are also reports from consumers that there is one or more obvious 'click' sounds when shifting gears."

"There are even cases where the engine speed suddenly increases and accelerates on its own when driving at low speeds."

"What's even more amazing is that some people complain that their gearbox only switches between odd-numbered gears, namely 1, 3, 5, and 7 gears, but no even-numbered gears, and sometimes the fault disappears after restarting the engine."

Zeng Tingting obviously put in the effort and mentioned a lot of problems with Volkswagen DSG in one breath.

This also surprised Cao Yang.

He knew that Volkswagen's DSG had problems, but he didn't expect there to be so many problems.

How long has it been on the market?

If a few more years pass, I'm afraid this problem will become more serious, right?

Unless Volkswagen does not use DSG, if Nanshan Group uses DSG to deal with Volkswagen this time, it will definitely hit the opponent's vital point.

This feeling of revenge is quite good.

"Has the R&D side analyzed the faults that caused these problems?"

Cao Yang did not ask Zeng Tingting directly, but confirmed with Ji Hua from Nanshan Gearbox first.

If you know yourself and your enemy, you will be victorious in every battle.

Volkswagen can't figure out the real reason, maybe Ji Hua has an idea.

"Mr. Cao, no matter which of the above-mentioned faults it is, its causes are inevitable and complex. Most of the fault causes are concentrated on the dual clutch plate and hydraulic control unit."

"From what we know, the general maintenance method adopted by Volkswagen 4S stores is to refresh the transmission software first. If the problem cannot be solved, then replace the electronic hydraulic control unit, dual clutch assembly or transmission assembly."

"Adjusting the clutch axial clearance can also solve the problem under special circumstances."

"Dual-clutch is the core control technology of this transmission, but it is also a frequent source of failures."

"If we want to deal with Volkswagen, I think it is better to choose the problem of power transmission interruption and inability to shift gears as a breakthrough."

"On the one hand, power transmission interruption is directly related to the life safety of consumers, especially when driving on the highway, which is very scary."

"The problem of not being able to shift gears is similar."

"As long as we hold on to these two points tightly, we can definitely hit Volkswagen's core and make them very uncomfortable."

Ji Hua gave his opinion very directly.

He is something of an expert in the field of gearboxes.

Although Nanshan Transmission does not produce DSG, it does not mean that it has not researched DSG.

"What is the specific cause of this problem?"

What Ji Hua said made sense, and Cao Yang still tended to agree.

But he also wanted to know more about the specific cause of the failure.

"Some people believe that power transmission interruption and inability to shift faults are mostly caused by circuit board ablation and short circuit."

"Usually, due to ablation of the circuit board, the resistance of the oil pump motor circuit is too large, causing the motor to fail to start, and thus there is insufficient oil pressure supply."

"Anyway, no matter what the final cause is, it is likely to be related to the electromechanical control unit."

"The specific real reason may be a secret of Volkswagen, and even Volkswagen itself has not figured it out."

"But I don't think it matters. As long as Volkswagen's DSG really has these problems, that's enough."

When Ji Hua said this, Zeng Tingting beside her couldn't help but nodded.

The cause of the problem is not that relevant to them, as long as there is really a problem.

Then they are equivalent to finding the key point of Volkswagen.

"What you said makes sense. Then focus on the power transmission interruption and inability to shift faults, and publicize it well, so that everyone knows that the TSI+DSG route that Volkswagen has been promoting has become a joke!"

If you dare to touch me, I will knock out all your teeth!

Cao Yang, who is not so generous, is ready to teach Volkswagen a harsh lesson.

Of course, how could Nanshan Group just attack Volkswagen by itself?

With so many independent brands in the country, they must also want to see Volkswagen suffer.

"Mr. Yin, we have already taken the first step in suppressing the international automobile giants you mentioned last time."

"Currently, the sales of Imperial Hyundai and Yueda Kia have stalled."

"I think we can target Volkswagen and let this brand, which has the largest market share, make some space for us?"

Cao Yang's first thought was to take Chery Automobile with him.

Last year, Chery Automobile surpassed Volkswagen and became the second-largest Chinese car company in terms of sales.

This is definitely something Volkswagen hates.

Similarly, Chery Automobile certainly hopes to further seize part of the market from Volkswagen.

Therefore, Yin Chuan had no reason to refuse Cao Yang's proposal.

"Mr. Cao, we are naturally willing to deal with Volkswagen, but the joint venture partners of North and South Volkswagen are Spring City Automobile Group and Modu Automobile Group. Their influence in the country is not small."

"Now the people in the north and south are their moneybags. If there is a crackdown, they might stand up and stop it."

Yin Chuan hesitated a little this time.

In the past, it was mainly Teto Hyundai that dealt with Korean car companies.

Relatively speaking, the influence of Imperial Automobile Group is still not that great.

And at that time, Huaxia TV was in front, and they were just waving flags and shouting from behind.

So Yin Chuan doesn't feel any special pressure.

But this time it's different. Nanshan Group has led Chery and other companies to take the initiative to attack Volkswagen, and it is estimated that it will be a fierce battle.

"Of course I understand what you are saying. The situation faced by German car companies and Korean car companies in our country is definitely different."

"We have no hope of knocking Volkswagen out this time."

"As long as we can prevent Volkswagen's sales in the North and South from continuing to rise, or even prevent them from losing some units this year, our goal will be achieved."

"So even if Spring City Automobile Group and Modu Automobile Group have opinions, it's hard to say too much."

"Besides, this time Volkswagen took the initiative to attack us, so even if I take action against Volkswagen, Spring City Automobile Group and Modu Automobile Group will not stand up and say anything from the beginning."

When Cao Yang explained this, Yin Chuan was completely relieved.

He has wanted to do this kind of thing for a long time.

I just don't dare to take action easily, and I don't have the confidence to take action.

Now that Nanshan Group is willing to take the initiative to stand up and lead everyone to deal with Volkswagen, he has no reason to object.

However, since he wanted to jointly cause trouble, he naturally had to figure out where he should attack Volkswagen.

"Mr. Cao, a few days ago Volkswagen made an issue with the engine's automatic start-stop technology, and you have already countered on Weibo."

"If we continue to dwell on this topic, I don't think it will necessarily cause any harm to Volkswagen."

"Should we consider starting somewhere else?"

As Yin Chuan spoke, he wondered if he had any clues about Volkswagen.

Or arrange for the marketing staff to sort it out later?

However, Cao Yang has already arranged this work.

“Isn’t Volkswagen always emphasizing the TSI+DSG strategy?”

"Many consumers seem to like this."

"Then we will take action against DSG this time and fully expose the various problems that have arisen in DSG in the past few years."

"According to what I have learned, there are a very large number of complaints about Volkswagen's DSG, some of which are quite serious."

"At critical moments, power may be interrupted or gear shifting may occur, which is a direct threat to consumers' lives."

"As long as we start a discussion on this topic, many consumers will definitely come forward to denounce Volkswagen."

"By then we don't need to do anything more, it will be enough for Volkswagen to drink from it."

"Volkswagen is now fully engaged in DSG. As long as we insist on the DSG issue, it will definitely cause them great harm."

When Cao Yang said this, Yin Chuan immediately became excited.

Are you messing with the gearbox?

This is one of the three items that everyone pays most attention to. What a clue!

"Mr. Cao, you have chosen this target very well. Then we will fight back against Volkswagen around the quality issues of DSG."

"The best thing is to completely ruin the reputation of DSG, and then Volkswagen's reputation will decline."

Yin Chuan is now full of confidence.

Sure enough, if the Nanshan Group didn't take action, it would hit someone's vital point.

It seems that you should not offend Nanshan Group easily in the future.

……

As the leader of the domestic automobile industry, Nanshan Group will not just communicate with Chery Automobile, but will also involve all major independent brands if it wants to fight back against Volkswagen.

The effect is definitely better that way.

After all, there is strength in numbers.

"Mr. Wang, it seems that the Nanshan Group and Chery Automobile have reaped the benefits of their attempts. They just destroyed the prestige of the Korean car company, and now they are dealing with Volkswagen."

Inside Great Wall Motors, Lian Furong said something touchingly after hearing what Wang Ying had arranged for him.

This kind of joint action must be communicated between the big bosses, and then each arranges for their subordinates to implement it.

So after Cao Yang finished the phone call with Wang Ying, Lian Furong received the relevant instructions.

"This time the situation is slightly different from last time."

"Previously, it was because the positioning of Korean car companies was too close to independent brands. If our independent brands want to continue to develop, we must first unseat Korean car companies."

"Otherwise, it would be difficult to continue. It just so happened that China TV revealed Kumho Tire's use of fake and inferior rubber."

"That's why Chery Automobile and Nanshan Group took advantage of the trend and wanted to completely defeat the high-profit car companies."

Many specific tasks need to be implemented by Lian Furong, so Wang Ying must clearly communicate some things to him.

Otherwise, the direction of efforts will be wrong, and the harder you work, the worse it will be.

"That's true. Before, everyone took the initiative to suppress the Korean car company because it was blocking the road."

"This time it was Volkswagen who took the initiative to provoke Nanshan Group, so Nanshan Group pulled everyone together to fight back."

"It can be said that Nanshan Group kills two birds with one stone. It not only takes revenge on Volkswagen, but also allows various independent brands to share part of the dividends. Ultimately, the increase in sales of various independent brand car companies will in turn promote the growth of Nanshan Group's business."

"Mr. Cao really found the right time."

Lian Furong is not stupid, and he can naturally see through the real reasons behind things.

Obviously, this time Volkswagen has provoked an opponent it should not have provoked.

Even if it doesn't die, it will shed its skin.

"That's true, but you also have to admire Nanshan Group."

"They chose to use DSG as the key to counterattack Volkswagen, and they immediately seized the lifeblood of Volkswagen."

"Objectively speaking, Volkswagen's DSG does have various problems, and we have seen some related reports from time to time in the past."

"However, there was no particularly huge public pressure, so Volkswagen has not officially responded to this issue."

"Of course, this may also be related to the fact that most models equipped with DSG are still within the three-year warranty period, and 4S stores will repair them for free if there is a problem."

"But problems like power outages cannot be solved by simple free repairs to satisfy consumers."

"It is even questionable whether some car accidents are related to the power interruption of DSG."

"Once this Pandora's box is opened, the reputation of Volkswagen's DSG will definitely be greatly affected."

Wang Ying gave his judgment very definitely.

This time she actively followed the Nanshan Group to deal with Volkswagen, mainly because she saw the chance of winning.

Of course, using this matter to further improve the relationship with Nanshan Group is naturally one of the purposes.

Anyway, for Great Wall Motors, participating in the counterattack against Volkswagen is killing two birds with one stone.

The auto market in 2011 was not as hot as in 2010.

The competition is naturally more intense than last year.

Great Wall Motors is worrying about how to achieve its growth goals. Now it has the opportunity to seize some market share from Volkswagen. Why not?

Soon, with the contact from Nanshan Group, Chery, Geely, Great Wall, Changan, BYD, Yangcheng Automobile and other companies all coordinated their actions and made relevant internal preparations to deal with Volkswagen together.

……

Propaganda is not just about shouting a few times.

This time it is a unified action taken by the Nanshan Group as the leader, so naturally it cannot start but end at the end.

Therefore, Cao Yang asked Zeng Tingting, Yu Yu and others to make a detailed layout, first starting from some real case reports as an entry point to raise this topic.

The development of public opinion in this way will appear more natural and convincing.

It would also make it harder for Volkswagen to argue.

There are many brand forums on Autohome, where car owners often complain about problems with their own models.

With a little bit of sorting, you can find some good topics.

This time, Autohome contacted several Volkswagen owners, and their models all experienced power interruptions.

Combining the speeches of these people in the forum, a series of impactful articles appeared on the front page of Autohome.

"When will DSG failure stop?" Transmission stalls, sluggishness, and abnormal noises in various Volkswagen models》

[Last month, the reporter received a complaint from Mr. Li, the owner of a 2010 Magotan, that his vehicle stalled while driving. 】

[He said: “When I suddenly dropped from high gear to first gear, I couldn’t move up, nor could I pick up the speed. Then the gearbox emergency warning mode appeared on the instrument panel.”]

[The next day, Mr. Li sent the car to the 4S store for repair. Because the vehicle was still within the warranty period, the staff replaced the gearbox electromechanical unit for free. However, Mr. Li was worried that the gearbox would have problems in the future, so he A request was made for Volkswagen to extend the warranty, but there has been no response. 】

[At the same time, we received another complaint from another 4 Magotan owner in April. He reported: "While driving at high speed on November 2010, 2010, the power of the 2010 Magotan was suddenly interrupted and it could not be put into gear. It almost causing an accident.】

[After investigation by the 4S store, the internal electromechanical unit of the gearbox was damaged. It is understood that the damage to the electromechanical unit of the 2010 Magotan is not an isolated case. 】

[As an internal component of the gearbox, the electromechanical unit will not be damaged due to aging or use. It should follow the life of the vehicle and not be damaged as soon as the warranty expires. 】

[This vehicle had a gearbox oil leakage problem during the first warranty period. After repairs failed, the gearbox was replaced. 】

[After the replacement, the gearbox had only been used for 10,000 kilometers before problems occurred again and required major repairs, which is unacceptable to ordinary consumers. 】

[As a result, the car owner also made further demands: to replace the electromechanical unit and extend the gearbox warranty. 】

[Not only that, Autohome also received an owner of a 2010 Sagitar...]

……

[So car owners will inevitably ask the manufacturer to extend the warranty on the gearbox, but the manufacturer will eventually ruthlessly refuse. We can’t help but ask, when will the DSG gearbox failure stop? 】

A eloquent report with facts and evidence.

As soon as it appeared in Autohome, it immediately aroused a great response.

And this article is more like blowing the clarion call to charge.

China's automobile industry is about to usher in a new conflict.

(End of this chapter)