Rebirth 99 to become a car giant.

Chapter 740: Another epoch-making acquisition that eventually became a joke

"Are you ready for the company to start researching smart watches?"

As soon as Lei Jun heard Huang Xinglong's words, he understood what he meant.

After all, Xia Qingqing just introduced smart watches on stage for most of the day, which must have made many companies want to enter this market.

Compared with other products, smart watches are obviously the most suitable for mobile phone companies to produce.

In this way, it can form a better linkage effect with the mobile phone and exert the power of one plus one than two.

"Not only smart watches, I think many other products can be considered as long as they can be combined with smartphones."

"For example, Bluetooth headsets, Bluetooth speakers, and even smart home products such as projectors and air purifiers."

"As long as we play this concept well, I think the company can go public and raise funds at least two to three years earlier."

When Huang Xinglong said this, Lei Jun immediately became interested.

This is indeed the truth.

For the fourth wave of attack, Apple chose watches.

"Wang, please immediately arrange for someone to investigate and find out when Honor Mobile started designing smart watches and where the main members of their design team come from."

MP3 players existed before the iPod, but Apple's products keep you hooked.

The iPad takes tablets from the fringes and into the mainstream, surpassing the efforts of companies like Nokia and Microsoft over the past few years.

When the Honor mobile phone computer appeared, Kuka also silently accepted it.

But when he saw HONOR WATCH, he was no longer calm!

As early as October 2011, shortly after the death of then-Apple CEO Steve Jobs, Kuka arranged for relevant personnel to start envisioning an Apple Watch.

This definitely had a huge impact on KUKA.

At the dinner table, someone buried himself in his cell phone and couldn't help but reach into his pocket whenever there was a vibration or sound.

After all, when HONOR 3G came out, he had endured even greater impacts.

He is a self-aware person.

"At that time, some development stories of this product should be slowly released."

The goal of Apple Watch is to liberate people from their phones.

Unexpectedly, the Apple watch has not been developed yet, but the smart watch of Honor mobile phone is about to be launched.

This matter has something going on.

Ive, Apple's vice president of design, began an in-depth examination of the watch industry, studying how observations of the sun's position gave rise to clocks and then to watches.

This would be a new phase in the Apple dynasty, the first product without the guidance of Steve Jobs.

"Kuka, in the past year, I have been paying close attention to news related to Honor mobile phones, but no news has reported information about HONOR WATCH."

After Honor Mobile ended its 2012 new product launch event, the American side also began to enter a working day.

"Just like after our smartphone was launched, consumers immediately rushed to buy it. It can be said that it is hard to find one."

Kuka was the final decision-maker, and his requirements were very high: for example, he would say that the metallic feel was too heavy and not natural enough.

There is a 12-hour time difference between the United States and China.

He plans to launch the Apple Watch as the most disruptive product since he becomes CEO.

How could the value of the company skyrocket if it is not listed on the market?

"Now that Honor Mobile has launched smart watches, I don't think they will give up some other peripherals. Will we be able to compete with them by then?"

In the process, they have even begun designing and producing some early prototypes.

"If we produce smart watches priced at 1000 to 2000 yuan by then, I think there will still be a market."

In the process, the Apple team found a reason for the watch’s existence, which can be summarized as follows: Your phone is destroying your life.

There are very few entrepreneurs in China who don’t want to take their companies public.

"There is a high probability that Honor Mobile will not give up these products, but Honor Mobile has always taken the high-end route, and not all consumers are their customers."

He was obsessed with watch technology, and this obsession also created products.

Apple also has similar ideas.

The iPhone transformed the smartphone from a business device into a pop culture icon.

"But now that their products have been officially launched, they will probably be interviewed by various media soon."

High expectations and intense scrutiny were inevitable, and in KUKA terms, this watch had to be insanely good.

Although Lei Jun is a very confident person, facing such a giant as Honor mobile phone, confidence alone is definitely not enough.

People carry their phones with them and check their screens frequently.

After all, Apple has transformed three important areas of consumer electronics over the past dozen years, and in the process has grown into the most valuable company on the planet.

They meet weekly, and the software and interaction teams work together to test things like how incoming phone calls sound and feel.

After Huang Xinglong explained this, Lei Jun couldn't help but nodded.

When Kuka saw the mobile phones and PAD products of Honor Mobile, although he was a little worried, they were still within the acceptable range.

As the CEO of Apple, Kuka naturally received relevant reports immediately.

Wang Ziming obviously did not realize that Kuka attached great importance to this information.

In his opinion, the emergence of HONOR WATCH, although amazing, is a disruptive product.

But Apple can also quickly launch similar products, and we still don’t know who will win by then.

How did he know that the Apple Watch project has been in progress for a year.

Now that he has been intercepted, Kuka is very angry and wants to know if there is any other story behind this matter.

"I hope that the Huaxia branch will make inquiring about the development of HONOR WATCH for Honor mobile phones the most important thing in the next week."

Kuka was very unhappy and gave a very straightforward instruction.

This made Wang Ziming feel strange.

However, Wang Ziming was not stupid. From Kuka's tone, he could hear the other party's displeasure.

"No problem, I'll make arrangements right away."

"I think smart watches are indeed a very good direction. The company can consider developing similar products next, which may bring unexpected surprises to everyone."

It was okay if Wang Ziming didn't say this, but when he said this, Kuka's mood became even more depressed.

The Apple Watch project is a highly confidential project, and even Wang Ziming, the general manager of the China branch, does not know about it.

So it’s hard for Kuka to say anything.

“Dudududu!

What greeted Wang Ziming was the sound of the other party hanging up the phone.

Obviously, Kuka didn't know what to say and was not in the mood to explain anything to Wang Ziming, so he hung up the phone directly.

……

After the launch of Honor Mobile's new product, Weibo's hot searches were immediately dominated by related news.

Various media outlets have also published relevant articles.

At the entrance of Honor mobile phone flagship stores in various places, people started to line up, so as to buy new Honor mobile phone products as soon as possible.

Among them, scalpers from all walks of life are very actively participating in it, not wanting to miss the annual money-grabbing feast.

There are more wealthy people in China than everyone thinks.

Scalpers from all walks of life are considered to have the most say.

For example, if you buy the latest HONOR4 and sell it for 500, or even 1000, there is absolutely no problem.

Even if you meet some rich people, it is not surprising that they will directly add 2000 yuan to your salary.

If you are lucky and meet a company or studio that wants to buy the latest products for testing, it is possible to buy them at double the price.

"Mr. Cao, I have just asked the flagship stores in various places to communicate with the relevant departments in their jurisdictions to complete relevant security work as soon as possible."

Xia Qingqing came to Cao Yang's office early in the morning.

Before going to work, she had already taken a detour to take a look at the Tianhe City flagship store, where there was already a long queue.

Although Honor Mobile has arranged a lot of security guards in advance to maintain order, it is definitely not enough.

Therefore, coordinating the efforts of relevant departments to help is something that must be considered.

Considering that this approach may be criticized by others and may become a hot search topic, Xia Qingqing felt that she still needed to mention it to Cao Yang.

Of course, this is not without the intention of showing merit.

After all, the sales of Honor mobile phones are so hot right now, and she, the general manager, has hard work even if she doesn’t have any credit.

"I just saw the news, saying that some people set up tents directly in front of the flagship store."

"It seems that this new product is more popular than we imagined."

Cao Yang was still a little surprised that there would be such a heated scene today.

After all, in his opinion, Honor Mobile's new phones and PADs are not as innovative as HONOR 3G, so they should not make everyone queue up overnight.

But how does he know what some crazy fans and scalpers think.

"This time HONOR WATCH may be the most popular. I see it has topped the hot search list on Weibo."

“On websites such as Zhongguancun Online, there are the most articles related to HONOR WATCH.”

"Of course, the heat of our HONOR4 and HONOR C laptops is also pretty good."

Although Xia Qingqing stayed up very late and went to bed last night, she was in high spirits now and didn't feel sleepy at all.

The sense of accomplishment brought about by the success of Honor mobile phones is definitely not something that can be described in a few words.

In her view, Honor Mobile’s competitor Apple is now the world’s most valuable listed company.

A market value of more than 600 billion US dollars is definitely a daunting number.

As a company that is not inferior to its competitors, Honor Mobile's market value should not be much less even if it is a little less.

Converted into RMB, it is a large company with a trillion-level valuation.

If you look around the world, you can't find another company like this.

"Apple has always wanted to sell their iPhone 5 in China again. Taking advantage of this wave of popularity, we will try our best to kill their idea."

"The best thing is to suppress the sales of Apple's various products in China to a minimum."

"At the same time, we can also take this opportunity to suppress the sales of Samsung mobile phones, allowing us to completely take the number one position in the country."

Now that the situation is great and Xia Qingqing is full of energy, Cao Yang will naturally set some high goals in a timely manner. Anyway, the Xia family has a lot of energy, and Xia Qingqing will use it herself without Cao Yang mentioning it.

When Cao Yang asked Xia Qingqing to become the general manager of Honor Mobile, in addition to Xia Qingqing's personal ability, other factors were obviously taken into consideration.

No matter which country you are doing business in, once the scale reaches the level of Honor mobile phone, it is no longer just doing business.

"It should not be a big problem if Apple's mobile phones have been unable to be sold in China."

"At least it is certain that their iPhone 5 will not be sold in China."

"As for Samsung, through the past two years of marketing, the love for Korean products on the Internet has dropped significantly."

"The smartphones they sold in the Chinese market this year are estimated to be only half of ours."

"When their remaining traditional feature phone business is taken away by other smartphone manufacturers, the gap with us will begin to show."

Xia Qingqing is obviously quite confident in suppressing Apple and Samsung.

In China, Honor mobile phones are the home field.

With a monthly turnover of tens of billions, Honor mobile phones will definitely have a transcendent status in China.

The key is that the scale of this turnover is still increasing.

According to Xia Qingqing's deepest thoughts, next year the annual revenue of Honor mobile phones will challenge to exceed 10000 trillion yuan.

At that time, as long as the Honor mobile phone does not commit suicide, it can go sideways in China.

……

While the Chinese Internet was discussing the new Honor mobile phone products, Lenovo suddenly announced a major news in the United States.

Lenovo will acquire Motorola's mobile phone business from Google for $62 billion.

This is another major acquisition since Lenovo acquired IBM's personal computer business in 2005.

Google just spent $125 billion to acquire Motorola's mobile phone business last year, and sold it at a % discount just over a year later.

Obviously he knew that this business was not going to work.

After trying for a year, I realized something was wrong. It just so happened that Lenovo really wanted to take over, so we came up with this cooperation.

"Mr. Yang, after acquiring Motorola, we have completely opened up the American market."

Zhang Rongji is in a very good mood now.

Over the years, Lenovo’s domestic limelight has been stolen by Honor phones.

Now Warwick's mobile phone sales have surpassed it, and the former boss's position as the third-ranked player is no longer so stable.

Now with the big move to acquire Motorola, the situation is naturally completely different.

"Through this acquisition, the company will further consolidate its position in the mobile field and accelerate its growth into a global mobile device manufacturer."

"The acquisition of Motorola Mobility will be a repeat of the company's ThinkPad success in the PC business."

“Lenovo’s mission in the future is to surpass Honor, Apple and Samsung Electronics.”

"Your mobile phone business unit must make full use of the Motorola brand and replicate the company's successful model of leveraging the ThinkPad brand in the PC market in the U.S. and Latin American markets."

Although Yang Erqing was also very excited, spending 62 billion US dollars at one time to acquire a new company must have put a lot of pressure on him.

Therefore, it is inevitable to allocate part of the pressure to Zhang Rongji.

"Mr. Yang, you can rest assured. After acquiring Motorola, our sales target next year is to sell 1 million mobile phones worldwide."

"This acquisition provides Motorola with access to 2000 patents, the Motorola Mobility brand and trademark portfolio, and partnerships with more than 50 operators around the world."

"This is an advantage that other domestic mobile phone brands cannot match."

At this time, Zhang Rongji can be said to be in high spirits and ready to roll up his sleeves and do something big.

He feels that as long as he can do a good job in the mobile phone business, he will not be able to challenge the position of Lenovo CEO in the future.

Of course, this is just his own idea.

It’s hard to say whether everyone in the industry is so optimistic about Lenovo’s acquisition.

"Mr. Cao, this epoch-making acquisition by Lenovo has caused a lot of excitement in the domestic media. They feel that this is the glory of Chinese enterprises."

"But I think the $62 billion spent is not worth it."

Xia Qingqing was a little depressed.

Honor mobile phone has just made some big moves, and Lenovo is here to grab the popularity.

The key is that with this popularity, Honor mobile phones are really hard to get back in a short period of time.

After all, it is a huge investment of 62 billion US dollars to acquire the international giant Motorola. This news has a huge impact on ordinary Chinese people.

Some people even think that Lenovo has brought glory to China this time.

Although some of the propaganda behind it is guided by Lenovo's trolls, there are indeed some people who really think that way.

"$12 billion in cash, $15 billion worth of Lenovo Group common stock, and a $35 billion three-year promissory note."

"The price is indeed quite high. No wonder it caused such a huge response and a bunch of people were so excited."

"However, I feel like they were happy too soon."

Obviously, Cao Yang is not optimistic about this acquisition at all.

Although the price has been discounted by 50% compared to when Google acquired Motorola Mobility, it seems to be a big advantage.

But if this acquisition can be postponed for one or two years, it is estimated that a further 62% discount can be obtained on the basis of US$ billion.

Even if you continue to go forward, it is not surprising to get another 50% discount.

To put it bluntly, although Motorola Mobility has many patents and technologies, they are all from the era of traditional feature phones and cannot keep up with the development of the times.

Let alone 62 billion U.S. dollars, even 6.2 million U.S. dollars would not be needed for the Honor phone.

"Mr. Cao, do you think Lenovo's acquisition will be successful?"

Xia Qingqing immediately felt a different meaning from Cao Yang's words.

This view is completely different from the mainstream voices on the Internet.

"The acquisition can definitely be successful. After all, Google has realized that it made the wrong move and hopes that someone will take over."

"But this so-called epoch-making acquisition is likely to turn out to be a joke."

"Not only will Lenovo's mobile phone business not be able to become the number one in the country with this acquisition, it will even be unable to maintain its position among the top three in the country in the future."

Cao Yang never heard the sound of Lenovo mobile phones or Motorola mobile phones in his later generations.

Obviously, Lenovo's money was wasted.

This acquisition was even more unsuccessful than the previous acquisition of IBM's personal computer business.

In terms of computers, we have managed to improve our business and our turnover has also increased.

"If that's really the case, then Lenovo's acquisition case can be regarded as a negative example in business history."

"If domestic companies can refer to this case when acquiring international companies in the future, Lenovo will have made a contribution."

If people from Lenovo heard what Xia Qingqing said, they would probably be furious to death.

What are these words?

I spent a huge price of 62 billion US dollars on my relationship, just to get a negative and typical case?

Yang Erqing would vomit out the food he ate yesterday in frustration.

"There is no need to put too much energy and attention on Lenovo phones for Honor phones. The most important thing to do is to study Samsung and Apple."

"Then there is the matter of entering the Japanese market that you mentioned before. While the excitement of the new product launch is still there, we can take action as soon as possible."

With Cao Yang's instructions, Xia Qingqing was completely relieved.

The domestic popularity has been snatched away by Lenovo in a short period of time, so let’s snatch it away.

Sooner or later, I will give you back the principal with interest.

However, just because Cao Yang is not optimistic does not mean that all companies are not optimistic.

Warwick Mobile is now a little worried that Lenovo's move will challenge its position as the second largest domestic independent brand.

“Mr.

"Should we both join forces and see how to deal with it?"

Xu Jun personally called Xia Qingqing to exchange opinions on Lenovo's acquisition of Motorola.

Fighting alone, Xu Jun is not afraid of association.

But it is not that easy to win.

If you can take the Honor mobile phone together, the situation will be different.

"Mr. Xu, the main models of Lenovo mobile phones now are around 1000 yuan, and they mainly cooperate with operators."

"Their smartphones have no advantages over our products, and the Motorola smartphones they acquired have nothing to offer."

"I think instead of wasting time on them, we should think about how to take down Samsung."

Xia Qingqing expressed her point of view very directly.

After all, I will soon follow Warwick to explore the Japanese market.

If you are unhappy because of a Lenovo thing, it's not worth it.

"Does Mr. Cao also mean this?"

Xu Jun is very smart.

From Xia Qingqing's decisive opinions, he tasted something different.

Xia Qingqing was not surprised by Xu Jun's question.

"Mr. Cao feels that this so-called epoch-making acquisition may eventually become a joke."

"Both of us are companies that take a technical route, which is different from others."

"To spend time dealing with it, I don't think it's qualified enough."

Xia Qingqing said it so straightforwardly, Xu Jun naturally understood what he meant.

Although he has not completely let go of his worries, he feels much calmer.

I am taking a technical route, so there is really no need to mess up my pace just because of an acquisition.

Just wait and see the joke.

(End of this chapter)