Rebirth 99 to become a car giant.

Chapter 778 Only strong equipment can make the industry strong, and the industry is both ice and fire.
"Mr. Cao, I want to take the opportunity of exporting the 'CNC seven-axis five-linkage propeller processing heavy-duty turning and milling compound machine tool' to polar bears to vigorously expand the polar bear market."

"Even North Korea and Persia are probably very interested in our machine tools, and they can consider promoting them."

Although the overall performance of this machine tool from Nanshan Equipment is very good, it is not the one with the highest accuracy.

And for the subsequent processing of larger-sized propellers in China, Nanshan Equipment has already begun to produce related machine tools.

Therefore, the relevant departments basically do not set too many restrictions on the export of machine tools from Nanshan Equipment.

After all, for ordinary countries, even if this machine tool is given to them, they will not be able to produce advanced submarines and other weapons and equipment.

For countries such as the United States and France, they already have similar products.

So as long as someone buys a "CNC seven-axis five-linkage propeller processing heavy-duty turning and milling compound machine tool", Nanshan Equipment will sell it here.

People in some countries did not know this before.

I thought China would be like the United States and would not sell them such high-precision machine tools.

As the most promising machine tool factory among the Eighteen Arhats in China, the development of Ji'er Machine Tool Factory has been relatively smooth in recent years.

But in the end, Ji'er Machine Tool Factory still got involved, which shows that the overall performance of their presses in terms of QCD is still very good.

Zhang Sheng truthfully shared the situation with Cao Yang.

However, the Chinese market is the largest market in the world, so one can imagine how great the losses will be to them.

They cannot buy from Schuler simply because Schuler is a German company.

The emergence of Nanshan Equipment directly wiped out the market share of these two companies in China.

"Siemens and Fanuc are both companies that are unwilling to sell advanced CNC systems to polar bears. When the time comes, as long as we are appropriately more technologically advanced than theirs, we can win the favor of polar bear manufacturers."

When Pan Jinxing analyzed and sorted out the situation in the polar bear market, he also learned some tricks used by European and American companies such as Siemens to deal with companies from some countries.

Since Pan Jinxing came to report to Cao Yang on the development strategy of Nanshan Equipment's machine tool products, he must have given some thought.

After all, traditional international stamping equipment giants such as Schuler, Komatsu, and Aida will not easily let the equipment of Jier Machine Tool Factory enter their advantageous markets.

Whether it is an American company or a German company, what people care about most is definitely the overall performance of the equipment they purchase.

“For large-scale high-precision CNC machine tools that Polar Bear cannot produce domestically, we aim to export complete machines.”

They are mainly weak in CNC machine tools.

"That's just 4 machine tools sold, it's nothing."

"If this plan is implemented smoothly, Ji'er Machine Tool Factory can obtain orders for more than 10 large-tonnage automated TDM production lines."

"Mr. Cao, I heard that you signed a big deal worth US$100 million in one go. I'm so envious."

Cao Yang naturally had no objection to this.

"I heard that you are discussing the latest stamping shop renovation plan with Ford Motor."

Although the two companies have a little competitive relationship, they are more of a cooperative relationship.

Among these equipment, the CNC system is provided by Nanshan Equipment, and some of the gears and bearings are also provided by Nanshan Auto Parts.

"It hasn't been finalized yet."

In the field of traditional machine tools, its strength is very strong.

Therefore, the relationship between the two has always been very good over the years, whether it is personal or corporate.

After all, the foundation of polar bears is too deep.

"This amount will not be less than US$1 million."

This aspect is the strength of Nanshan Equipment.

This is not like the way a normal business should be run.

"This is a good plan, and one that polar bears can accept."

"If we can win the polar bear market by then, it will be much easier to sell our machine tools to South America, Southeast Asia and other places in the future."

"For some machine tools that are also available in the international market, and Polar Bear itself can produce some of them, we aim to sell machine tool CNC systems."

"However, we have cooperated with them on a number of stamping workshop renovation projects before, and the projects added this time should be relatively certain."

Nanshan Equipment is now going overseas, so naturally it cannot be a good man or woman.

At this time, it is necessary to learn how other people play.

And just after Pan Jinxing reported to Cao Yang about entering Polar Bear, Zhang Sheng from Ji'er Machine Tool Factory also called Cao Yang.

This is definitely very rare in China's machine tool industry.

Zhang Sheng and Cao Yang are old acquaintances.

Cao Yang knew very well that Siemens and Fanuc had a deep resentment towards Nanshan Equipment.

Zhang Sheng also knew very well that the Ji'er Machine Tool Factory's status for several years was inseparable from Cao Yang's support.

"But Siemens and Fanuc should also have business there. You should be careful not to be sniped by then."

Their equipment has not only entered the stamping workshops of many domestic OEMs, but has also been exported to overseas factories of many international automobile giants such as General Motors, Ford, and Volkswagen.

"Polar Bear's domestic machine tool industry is actually quite strong. If we want to sell machine tools to them on a large scale, it will probably be difficult."

In this case, even if Zhang Sheng wanted to say nothing, if Cao Yang wanted to know later, he would definitely be able to roughly understand the situation.

Besides, Cao Yang has a good relationship with the top executives of General Motors and Ford Motor, which Zhang Sheng also knows very well.

So at this time, I will naturally be less likely to lie.

"There are so many machine tool companies in the country, and you and I are the only two that are more successful and can sell their products overseas."

"There are some other companies that now seem to be growing in scale and relying on policy advantages to continuously merge with peers. It seems that they want to build the largest machine tool equipment company in China."

“But I’m actually not very optimistic about this kind of behavior of going big for the sake of being big.”

Whether to grow bigger first and then grow stronger, or to grow stronger first and then grow bigger, is a must-choice question for many companies.

In China, many companies choose to grow bigger first and then become stronger.

Therefore, we have seen that after many companies got rich, they started acquisitions and reorganizations, and quickly expanded their scale. However, because they did not have core technology, their management could not keep up. After they became bigger, few could become stronger. few.

So there are many companies that are big but not strong.

Shenji is such a company.

In the past two years, they have continued to increase their efforts in acquisitions and reorganization, and they want to compete with Nanshan Equipment for the position of "big brother".

In this regard, Cao Yang naturally looked down upon Shen Ji.

Even Pan Jinxing of Nanshan Equipment was considered the person who sank the machine back then.

Shenji's sales revenue in 2002 was only 13.6 billion, ranking 36th in the world's machine tool industry.

By 2011, the company's revenue reached 180 billion, an increase of 10 times, making it the number one company in the world's machine tool industry.

Nanshan equipment also relies on the output value of other equipment to suppress the sinking machine.

The funniest thing is that in 2012, the first year after Shenji became the world's number one in sales, the company began to suffer losses, with a loss of 1763.46 million that year.

"The situation on Shen Ji's side is indeed a bit too hasty."

“It’s all about being big for the sake of being big.” “However, they have local support, and they will probably continue to maintain their dominant position in the short term.”

Zhang Sheng naturally knew which company Cao Yang connotation belonged to.

Shen Ji's boss is actually an old acquaintance of Zhang Sheng.

The two of them had met countless times at various meetings.

Even Ji'er Machine Tool Factory's relatively conservative business strategy has been ridiculed many times.

"More than 30% of Ji'er Machine Tool Factory's annual income now comes from overseas, right?"

"It's almost the same. If there is a big order from Ford this year, it is estimated that the scale of overseas orders will be more than 30%."

Speaking of this, Zhang Sheng's face was full of pride.

Being able to make money from the international market is a real skill.

Otherwise, it would be like sinking machines, occupying 70% to 80% of the domestic mid- to low-end machine tool market, but falling into a loss-making state.

This situation is definitely not what Zhang Sheng wants.

"Ji Er actually has quite a lot of stamping equipment, especially its TDM equipment, which is very good and has few competitors in the country."

"I think you can further focus on overseas markets in the future, so that more companies in Asia, Africa and Latin America can use your products."

In the next few years, the going-out strategy will definitely be in line with the policies of relevant departments.

So Cao Yang didn't mind helping the Second Machine Tool Factory again.

Sometimes, if there are more Chinese companies in overseas ventures, there may be unexpected gains.

“We are also considering this within the group.”

"Previously, the largest market was the stamping workshops of automobile OEMs. Now, as various OEMs have completed the construction of new factories, or have confirmed orders for stamping equipment."

"Then the number of orders from domestic OEMs is expected to drop significantly in the future."

"At this time, it is very appropriate to come up with solutions from abroad."

Zhang Sheng realized that he and Cao Yang were together, and his mood improved a lot.

Being able to work with the world's richest man is still a sense of accomplishment.

"If you are interested then, you can set up offices in some overseas countries next to Nanshan's equipment. Then everyone will be taken care of."

Companies with certain competitiveness appearing together in front of everyone can sometimes play a better role.

For example, McDonald's and KFC almost go hand in hand, which not only does not slow down their development speed, but also allows them to promote each other.

Although Nanshan Equipment and Ji'er Machine Tool Factory are not completely reciprocal, in the field of stamping equipment, the two are still complementary to a certain extent.

"No problem. I will arrange for someone to contact Nanshan Equipment when the time comes."

Cao Yang took the initiative to extend an olive branch, and Zhang Sheng naturally had no reason not to accept it.

……

When Cao Yang and Zhang Sheng mentioned Shen Ji, Han Yang, the general manager of the other party, also felt tremendous pressure.

Although they are already very large, they don’t have too many hit products.

Even they have no products that are competitive in the world market.

This is very troublesome.

Any large company has more or less its own flagship products or flagship products.

But according to the current layout of Shenji, it is completely impossible to tell what their flagship product is.

It seems that every type of equipment has been fully improved and can supply some to customers at any time.

"Mr. Han, I suggest that the company stop expanding its scale, digest it well, and then consider expanding its scale in a few years."

Shen Ji has made a lot of moves in the past few years, and naturally some people within the company have felt the pressure.

Some people even took the initiative to persuade Han Yang to change his business strategy.

But in the past few years, the most critical factor in Han Yang's ability to secure his position was that he merged with many machine tool companies and made the company bigger and stronger.

For a company of their nature, getting bigger is more important than getting stronger.

The size of turnover is more important than net profit.

"We can't stop. Many of our things require the acquisition of new factories to improve products or add new customers."

"If we change the plan now, the consequences will be disastrous."

Han Yang sighed. He regretted why he was so radical in the first place.

Normally speaking, if we develop step by step, Shenji's future is still worth looking forward to.

Their company established an intelligent machine tool R&D team in Shanghai in 2007.

在经过6年的研究，投入11.5亿元的资金后，一款名叫I5的智能机床在2012年研制成功，并在2013年5月开始生产销售。

This product has high hopes from many people, and local media even claimed that this product will redefine the future of world industry.

But the actual situation proves that this sentence is too watery. Not only does it not define the future, but it cannot even define the future of Shenji.

"Mr. Han, our current machine tool production capacity is very large, but the competitiveness is not high and the cost is quite high."

"In this case, the acquired game becomes a bit unplayable."

Han Yang looked a little ugly after hearing this.

However, through mergers and reorganizations and development, we must first become bigger and then become stronger.

These strategies were formulated by him himself.

Now that he is still several years away from retirement, he definitely doesn't dare to take all this responsibility on himself.

Otherwise, he might be in bad luck.

"We try to get more manufacturers to eliminate some old machine tool products, and we provide them with the latest models."

Han Yang racked his brains, but it wasn't like he didn't have any ideas.

But at this time, the situation cannot be changed just by having an idea.

The equipment industry has always been a world of ice and fire.

For companies with good business, factory orders are postponed to the next year.

Companies with poor business may not receive an order a year.

So these companies will also start to have some problems.

Fortunately, after the collapse of equipment manufacturers, one advantage is that the production lines of automobile OEMs generally will not stop.

At most, it will only affect a day or two.

"I'll try my best, but it may still be difficult."

"Try it before you tell me!"

(End of this chapter)