Rebirth 99 to become a car giant.

Chapter 877 Night of Glory, overwhelming influence
"Mr. Cao, I heard that the Skyhawk made three consecutive test flights, which caused many radars from relevant departments to be dispatched, but none of the radars detected its existence."

"This invisibility ability is really the best in the world."

"If we develop an enlarged version of Skyhawk in the future, it will definitely be of great significance."

Zhao Tianling has also paid great attention to the news of Daystar Technology these days.

The two parties have communicated to jointly develop a stealth bomber similar to the B-2.

Nowadays, the performance of the Skyhawk stealth drone, which is very similar to the B-2, is so outstanding that Zhao Tianling has a lot of expectations.

Sometimes, saying a thousand words or ten thousand words is not as effective as dispatching a large-scale strategic stealth bomber once.

This thing performs strategic missions and carries special weapons.

China really lacks a product like this right now.

"We at Daystar are developing large transport aircraft, and part of the technology can be used in new projects we cooperate with."

"Part of the technology on Skyhawk can also be used in this new project."

"Coupled with AVIC's technical experience, I believe this model will be available to everyone in the next few years."

Although Zhao Tianling called mainly to congratulate Tianying on its successful test flight, Cao Yang knew that the joint project mentioned later was the focus.

Teams from both sides have begun to contact each other to discuss specific tasks for the next step.

At this time, Zhao Tianling naturally hopes that Daystar Technology will pay more attention to it.

Although AVIC is much larger in scale, in terms of technological advancement, Zhao Tianling cannot say that it is much better than Daystar Technology.

After all, the things developed by Venus Technology are always world-leading.

In this regard, AVIC is far behind compared with others.

"With your good words, I hope this project will be launched as soon as possible."

“Many leaders from relevant departments are very much looking forward to its appearance.”

Zhao Tianling communicated with Cao Yang for a while before hanging up the phone.

Cao Yang, on the other hand, is preparing to participate in the "Glory Night" large-scale performance event jointly organized by Honor Technology, Weibo and Nanshan Film and Television.

Normally, this kind of activity definitely does not require Cao Yang to specifically intervene. It would be enough for him to show up on the spot.

However, Xia Qingqing attached great importance to it and specially invited the Huaxia TV team to come over to cooperate and broadcast live on the Huaxia TV movie channel. Nanshan Film and Television will also broadcast online, so he still went to see the rehearsal.

"Ayang, our Weibo team is working with Nanshan Film and Television. Basically all the famous domestic stars are here to participate."

"In the future, in the entertainment industry, no star will dare to challenge our Nanshan Group companies."

"Basically, as long as they are in public places, all celebrities are holding Honor mobile products, and in most cases it is the latest HONOR5."

Fang Sisi and Cao Yang came to the rehearsal site together to watch the overall situation, and were still looking forward to this event.

"If this is the case, Weibo can consider launching a brand new function."

“The Weibo content posted by the user on the mobile APP will simultaneously display the information of the mobile phone model.”

"For example, if you post on Weibo using HONOR5, there will be a HONOR5 logo at the bottom of the content."

"In this way, the promotional effect of Honor mobile phones should be maximized."

Cao Yang immediately thought of the functions that would be found on many websites in later generations.

The difficulty of adding such a thing is very low, but for Honor mobile phones, it is of great significance.

Because most of the users who often use mobile phones to post Weibo are using Honor phones.

Even if not, they are still potential users of Honor phones.

"This is really a good idea. We can even come forward to promote it. In the future, all content and comments published on the Internet will display part of the IP information and mobile phone model information."

"I think the relevant departments would be interested."

"Especially at night, there are some public opinions that everyone does not want to see, but if we carefully study those IPs, many of them are overseas IPs."

"If it could be shown, the persuasiveness of some comments would immediately drop a lot."

Fang Sisi deals with social media like Weibo every day, and is relatively clear about some things in the field of publicity.

In this area, relevant departments also have many ideas that need to be implemented, but no good implementation methods have been found.

If the current proposal is implemented, people will definitely be interested.

Even if people know that the display of phone model information is based on the selfishness of Honor phones, this kind of selfishness is acceptable.

At least if someone wants to display it on Weibo and other platforms, the relevant departments have no reason to disagree.

"You have a good idea. Use the power of relevant departments to sort out some of the comments on Weibo."

"Otherwise, with the advent of the traffic era, some messy things will continue to appear."

“In the long run, this should affect the development of Weibo.”

Cao Yang knows that the development of Weibo will be in trouble in the next few years. If he wants to change this situation, he must take some actions.

By letting Weibo's investment department invest in some potential companies, this can ensure that Weibo's market value will not decline.

But if the influence of the Weibo platform itself is to continue to expand, some other actions must be taken.

Weibo cannot just be turned into a platform for celebrities to cause trouble, and ordinary netizens have no interest at all.

"Well, I also think that the development of the navy has become more and more powerful in the past two years."

"Of course there are some beneficial effects in this. After all, Autohome and Nanshan Film and Television have their own dedicated teams."

"But if it is not controlled, it may arouse some people's resentment and eventually lead to the loss of Weibo users."

Fang Sisi has been responsible for the Weibo project for so many years, so naturally she can feel some of the problems.

However, backed by the big tree of the Nanshan System, Weibo has invested in many emerging Internet companies. The overall situation is definitely many times better than the same period in history.

In the end, Weibo will definitely remain irreplaceable on the Chinese Internet.

While Fang Sisi and Cao Yang were talking, Zhang Xin also walked over from the side.

"Brother, sister-in-law, this time I have captured all the stars in the entertainment industry, so that everyone can see the influence of our group."

Zhang Xin really attaches great importance to the "Glory Night" event.

Honor Technology is the most profitable among the companies in the Nanshan Group, and has unlimited development potential, and there is the possibility of continued substantial improvement.

It is possible to become the largest enterprise in China in the future.

This meaning is extraordinary.

"Director Zhang Da, I heard that you are very popular now. In the entertainment industry, you have to be successful and you can be successful."

Cao Yang gave Zhang Xin a slap on the head and said jokingly.

On the contrary, Fang Sisi smiled and said some polite words beside her.

"Oh, brother, I'm just pretending to be powerful, and I'm all taking advantage of your power."

Zhang Xin is also very good at handling things.

Regardless of her current position in the entertainment industry, she is highly respected by everyone.

But in the final analysis, it's not because her ability is really strong, but because she has a good cousin.

Otherwise, no matter how talented she is, she would not be able to achieve what she has today, and she would even be forced to participate in various entertainment events.

"Honor mobile phones have developed very fast in recent years, which can be attributed to Nanshan Film and Television."

"Especially among young people, everyone has a high degree of recognition of Honor phones. There are even news about some people doing extreme things for an Honor phone."

"These are closely related to the fact that many celebrities are using Honor phones."

"This situation is inseparable from your efforts."

When Cao Yang said this, Zhang Xin immediately burst into laughter.

Over the years, Cao Yang rarely praised her.

Even though she heard all kinds of flattery all day long, what she cared about most was definitely Cao Yang's approval.

"What your brother said makes sense. Not only are Honor Technology's products greatly influenced by celebrities, but the situation at Nanshan Automobile Group is also similar."

"Nowadays, as long as domestic celebrities buy their own cars, they will usually consider Xingchen Motors, Jaguar Land Rover or Future Motors. Few people will buy models from other brands."

"Invisibly, it also plays a very big role in increasing the sales of these brands."

Fang Sisi interjected from the side.

Her words were not meant to please her sister-in-law, but were objective facts.

Some brands will also ask celebrities to endorse them, but the effect is definitely not as great as that of Nanshan Automobile Group.

Almost the entire entertainment industry in China stands behind Nanshan Automobile Group. Some celebrities even dare not accept endorsement contracts from Mercedes-Benz or BMW for fear of offending Nanshan Automobile Group.

That is to say, some celebrities from Hong Kong and Taiwan are relatively hard-headed and are not afraid of offending Nanshan Automobile Group.

However, the final result is also very obvious, that is, the influence of Hong Kong and Taiwan stars in domestic entertainment is constantly declining.

Movies and TV series invested by Nanshan Film and Television will never use stars who are on the opposite side of Nanshan Group companies.

These practices are slowly becoming known to the entire entertainment industry.

"For these celebrities, mobile phones and cars are necessities, and the products of our Nanshan Automobile Group and Honor Technology can just meet their needs."

"In this case, as long as there is no conflict with us, we will not easily use other brands' products."

"Otherwise, we at Nanshan Film and Television will never give them a good show."

Zhang Xin knew that this was one of the few places where he could help Nanshan enterprises, so he implemented it very well.

There was even a situation where a certain celebrity took out a Samsung mobile phone license during an event, and then secretly promoted it for others, and then was banned by Nanshan Film and Television.

Although these bans may not necessarily come out directly with any documents, Nanshan Film and Television has spoken out in the industry, and ordinary entertainment companies are really unwilling to risk offending Nanshan Film and Television to support others.

Many entertainment companies even specifically mention these precautions during internal training.

It can be said that this can be regarded as an invisible manifestation of the continuous expansion of the influence of Nanshan enterprises in China.

"Mr. Xia, please arrange for someone to study the foldable phone I mentioned to you a few days ago."

"We strive to launch it next year or the year after that. By then, this mobile phone can focus on the female market and give full play to the influence of Nanshan Film and Television in this area."

Cao Yang suddenly thought of the folding mobile phone released by Warwick later. The price is obviously very high, but the sales are very good.

The profit margin of this kind of mobile phone is definitely very impressive.

It’s a pity that Honor phones don’t do it.

Although the foldable screen technology is not very mature yet.

But given Honor Technology two years and cooperation with BOE and other screen suppliers, it is still possible to come up with it.

"I have arranged a dedicated team to take charge of this project."

"In terms of design, there are no particularly big problems with this plan."

"The main thing now is to study the foldable screen aspect carefully."

"But if we go all out, it will definitely be launched not just next year, but the year after."

Cao Yang now rarely directly assigns research and development tasks to Honor Technology.

It is precisely because of this that the current instructions should be implemented properly.

Xia Qingqing is definitely very clear about this.

And she has even begun to think about how to market this mobile phone and make it a new growth point for Honor Technology.

Honor Technology has always been developing at the pace of launching a mobile phone every year.

Strictly speaking, these mobile phones are all products of the same series, but there will be scenes of three generations selling them at the same time.

The folding phone proposed by Cao Yang is now considered a brand new product.

By then, Honor Technology will have two series of mobile phone products.

This still has a very different meaning for the development of Honor technology.

Mobile phones can have two series, and other products will naturally have other possibilities in the future.

To a certain extent, it can be said that the development strategy of Honor Technology has been affected.

"Boys may not necessarily be very interested in small and exquisite folding mobile phones, but girls will indeed be very interested."

"It would be more interesting if it was designed like a small bag."

"At that time, we can continue to promote this mobile phone through activities like this time's 'Glory Night', and it is estimated that it will become a hit as soon as it is launched."

Fang Sisi's vision is not bad, and she quickly realized some key points of this mobile phone.

After all, they are all women. Just imagine the mobile phone you need and you can get some idea of ​​it.

Zhang Xin soon joined the discussion on this topic, and the women discussed it very enthusiastically.

On the contrary, Cao Yang, the instigator, was left alone.

But this did give Zhang Songwen next to him a chance to communicate.

"Mr. Cao, the company is now planning to increase investment in self-produced variety shows, so that the value of artists can be realized quickly and advertising can be better embedded."

At this time in 2014, variety shows were relatively popular.

In the next few years, the situation will be similar.

As an industry insider, Zhang Songwen has naturally felt this change.

Cao Yang naturally had no objections to this.

The greater the influence of Nanshan Film and Television in the industry, the more beneficial it will be for Nanshan-based companies.

Just like when "Where Are We Going, Dad" was launched last year, Infiniti implemented advertising placement.

Then this Japanese luxury car brand, which many people have never heard of, has experienced a surge in popularity. It is considered to be somewhat famous among second-tier luxury brands.

The same advertising placement business can naturally be considered for companies in the Nanshan system.

Even if you don’t give it, you can still use it to make a lot of money.

"As for the specific business of Nanshan Film and Television, you can just check it yourself."

"However, the construction of video websites cannot be stopped, and the business including short videos must also be expanded."

"Whether it is directly investing in the relevant platforms or investing in shares, Nanshan Film and Television cannot completely ignore this aspect."

Whether it was Weibo or Nanshan Film and Television, Cao Yang specifically mentioned short videos.

People today may not be aware of the influence of this thing, but Cao Yang is very aware of it.

Of course, he has never thought about letting Weibo or Nanshan Film and Television handle everything themselves, as that might not necessarily lead to a good outcome.

After all, he doesn't have that much time to personally take charge of these projects.

In this case, it is better to invest in some more successful companies, and then the influence of the Nanshan System can also be exerted.

"No problem. We have also set up an investment department internally to invest in businesses related to film, television, short videos, etc."

"At the same time, we are also considering investing in some fiction websites to expand our source of scripts and industry influence."

Taking this opportunity, Zhang Songwen and Cao Yang had a good chat about some plans of Nanshan Film and Television.

After today's rehearsal, tomorrow will be the official "Night of Glory".

Almost everyone from the Chinese entertainment industry came to Yangcheng.

Over at Baiyun Airport, many fans gathered there from morning to night, and countless media swarmed in, wanting to get all kinds of first-hand news.

"Mile, I see that the hot searches on Weibo today are almost all about 'Glory Night'. Our company has gone all out, and almost all the big stars in the industry have been invited."

"Weibo will also give out some awards at that time, and it will give out many new awards in terms of business influence, which can be considered a huge influence."

Charlene and Mi Lai are old acquaintances. Now that they have joined Nanshan Film and Television, they naturally stick together to keep warm.

The two of them have different positioning, so there is no need to worry about competition in terms of resources.

In these years, they have witnessed the rise of Nanshan Film and Television, the rise of Weibo, and the rise of Nanshan-based companies such as Honor Mobile.

The mobile phones and cars used by the two of them are all products of Nanshan Automobile Group and Honor Technology.

Even their family and friends are basically like this.

"Nowadays, when many companies sign endorsement contracts with celebrities, they will use the number of Weibo fans to distinguish celebrities and limit certain endorsement standards."

"This has raised Weibo's influence in the entertainment industry to several levels."

"Even this approach is guided by the company."

“It can be said that our company and Weibo jointly promoted the emergence of this industry standard.”

Milai is also very aware of this change in the entertainment industry.

Nanshan Film and Television and Weibo have mastered important means to distinguish celebrities, and their influence on celebrities will naturally be stronger.

Everyone is busy in the entertainment industry, isn't it just to make more money?

Now that Weibo can affect your money making, people will naturally pay more attention to Weibo.

As for Nanshan Film and Television, it goes without saying that they have the power to directly influence whether you become popular or not.

As a rising star company in China, Honor Technology has a great influence on the entire industry.

No celebrity wants to offend big companies.

The actual development of the subsequent Night of Glory can be regarded as confirming the content of the exchange between Mi Lai and Charlene.

All the big-name celebrities participated in this event in a well-behaved manner.

The live broadcast on China Channel also made everyone aware of the huge influence behind the "Night of Glory".

It is inaccurate and inappropriate to use the phrase "black and white" to describe it, but the meaning is similar.

Through this event, Honor Technology’s popularity has been raised to a higher level.

The entire consumer electronics industry can be said to be trembling.

"Mr. Xu, I feel that the 'Glory Night' event organized by Honor Technology has been very effective."

"Can we also take this as a reference and create a 'Warwick Night' when the new product is released?"

Lian Shitian looked at all kinds of news related to "Glory Night" on the Internet. If he said he was not envious at all, it would be absolutely false.

Warwick mobile phones have developed rapidly in the past few years, and they are considered to be one of the most popular products of the consumer business department.

These products are all hosted by Lian Shitian himself, so he naturally hopes to sell better.

“It’s not impossible to hold activities, but it’s very difficult to have the influence that someone has.”

"Didn't you see that Weibo and Nanshan Film and Television jointly assisted Honor Technology in organizing this event?"

"Without the presence of these two companies, Honor Technology would not have been able to invite so many celebrities to participate in the event."

"Even if you pay a higher appearance fee, it will be difficult to get everyone to come."

Xu Jun was very good at carrying things.

Even though Warwick's strength is considered very powerful in China, it depends on who it is compared with.

Against Honor Technology and the Nanshan system, there is obviously no advantage.

Enterprises in the Nanshan Group have formed an industrial chain.

In the field of public opinion and publicity, in the entertainment industry, no company can compare with others.

"That's true. Honor Technology has the support of so many brother companies, which is really unmatched by others."

Lian Zhitian knew that what Xu Jun said made sense.

However, the idea of ​​​​doing a good job in marketing activities became more and more intense.

Product is important, marketing is equally important.

This is especially true for the consumer electronics industry.

Many other companies are similar.

It can be said that the Night of Glory event has invisibly fueled the rapid development of the entertainment industry.

After all, with more capital attention, this industry is destined to become more popular.

(End of this chapter)