Rebirth 99 to become a car giant.

Chapter 962: Another Trillion-Dollar Enterprise, a Fruitful 2014
On New Year's Day 2015, all walks of life were as bustling as ever.

At 2014: a.m., Nanshan Hongqi officially announced its full-year sales figures for .

The sales data of 81.34 is absolutely impressive.

This is completely consistent with the fact that those who release sales data first are those with good performance.

On New Year's Day, major automobile companies such as Changan Automobile, Xingchen Automobile, Future Automobile, Jaguar Land Rover, and BMW China also released relevant sales data one after another.

By January 1, most mainstream automakers had released their sales data, and employees had returned to work.

"Mr. Cao, our Xingchen Automobile's global sales in 2014 reached 98 units, almost breaking the 100 million mark."

“其中大G系列的三款车型贡献了36万辆的销量，G9是120340辆，G8是101020辆，G7更是达到了142200辆。”

"It can be said that our G series is very successful and has become famous all over the world."

As Cao Yang’s first secretary, Zeng Tingting is considered a veteran of the Nanshan Group.

This year's New Year's Day, Cao Yang did not work overtime.

So when Cao Yang came back, she immediately came to report the good news about Nanshan Automobile Group.

Of course, some related publicity has actually been launched on the Internet.

The popularity is also high.

If Cao Yang had paid attention, he would have known it more or less.

However, the boss himself already knew about it, and whether or not to report it to Zeng Tingting was another matter.

Besides, the data released in the past two days often contain large numbers without data on vehicle types because they need to be confirmed in more detail.

But now Zeng Tingting has to report very detailed data on each brand and model.

"Except for the G series, the performance of other products has been stable and improved."

"The sales volume of Xingtu 215600 continues to make it the only single model of Xingchen Auto with annual sales exceeding 20 units."

"It was followed by Yangwang and Lanyue, with 176690 and 166030 vehicles respectively."

“The performance of Dreamer and Ziweixing was also stable as always, with 31200 and 23360 units sold respectively.”

"Among them, the Galaxy and Starry Sky also achieved sales of 5120 and 768 units respectively."

"Based on this result, our Xingtu Automobile has performed very well globally."

“Among luxury brands, only BMW and Mercedes-Benz can surpass us in sales, but their prices per vehicle are far lower than ours.”

"Mercedes-Benz and BMW rely on entry-level low-end models to increase their sales to the 200 million level."

Zeng Tingting knew that Cao Yang’s expectation for Xingchen Automobile was to make it a luxury car brand with annual sales of more than one million vehicles and a significant influence in the world.

Although there is still a small gap between us and the sales figure of one million vehicles, the overall goal has actually been almost achieved.

It is not so easy to continue to make huge breakthroughs.

In fact, everyone is very clear about this.

Unless Xingchen Auto follows the same path as Mercedes-Benz and BMW and launches more low-priced entry-level models.

In that case, it is not impossible for sales to reach 200 million, or even more.

But if that happens, the brand power will definitely decline, and the money earned in the end may not be more.

This obviously does not conform to Cao Yang's positioning of it.

Nanshan Automobile Group has not only Xingchen Automobile as its subsidiary, it also has other brothers with different positioning.

"This result is very good. In terms of sales, Xingchen Automobile's global sales last year should not be much worse than GM and Ford."

Xingchen Automobile's excellent performance is definitely worthy of praise.

As the first complete vehicle enterprise of Nanshan Automobile Group, although Cao Yang has not devoted too much energy to it in recent year, he has always paid great attention to it.

After all, Xingchen Automobile is considered a major profit-maker among Nanshan-affiliated companies.

The annual profit is in the hundreds of billions.

"Mr. Cao, if you mention sales, then this is another piece of data that is really worth promoting."

"I have confirmed with the Finance Department this morning that Xingchen Auto's sales for the whole year of 2014 have successfully exceeded RMB 10000 trillion, making it the second single company in our entire group to have a turnover of over RMB trillion."

“This achievement is definitely worth writing about.”

Zeng Tingting's face was full of smiles.

Nanshan Automobile Group’s sales have long exceeded one trillion yuan.

But the situation is different this time. The sales of one of its subsidiaries has exceeded one trillion yuan, a result that only Honor Technology has ever achieved.

Needless to say, this is an absolutely excellent performance.

"Xingchen Automobile's turnover has exceeded one trillion?"

Cao Yang's face lit up with joy. He had not received any news about this matter yet.

Last year, the entire Nanshan Group of companies caused quite a stir, and the international environment began to deteriorate.

Under such circumstances, Xingchen Automobile rose to the challenge and achieved even better performance, which is definitely a great joy.

“Yes, it has exceeded one trillion.”

"Today, the performance of all sectors of Nanshan Automobile Group was excellent."

"Jaguar Land Rover's global sales have also exceeded 60 units, of which domestic sales have reached 30 units."

"The Jaguar brand, which has not been performing so well, finally sold more than 10 units in China last year, while Land Rover sold more than 20 units."

“Although this sales data cannot be compared with Xingchen Automobile, it is still very good.”

Zeng Tingting is now very satisfied with Jaguar Land Rover.

When Cao Yang decided to acquire Jaguar Land Rover, many people were a little worried.

After all, this company had been sold to several bosses in the past, and no one had been able to run it well.

Will the group suffer losses after acquiring Jaguar Land Rover?

The achievements in recent years have proved that Cao Yang has a very good vision.

Since the second year after the acquisition, Jaguar Land Rover's profits have been improving.

Nowadays, it can contribute tens of billions of RMB in profits every year.

It can be said that the profit in just one year has exceeded the price of acquiring Jaguar Land Rover that year.

This business is definitely a very worthwhile investment.

If Nanshan Automobile Group wants to sell Jaguar Land Rover now, the estimated sales price can reach more than 200 billion yuan.

This is definitely a high-quality asset.

What’s even more amazing is that through various efforts over the years, Jaguar Land Rover’s R&D centers have basically been moved to Shanghai.

The R&D center and headquarters in England are already just for show.

As for production, if you look at the fact that out of the 60 global sales, 50 vehicles were produced in the Shanghai factory, you will know to what extent the focus has shifted.

Today's Jaguar Land Rover is truly a subsidiary of Nanshan Automotive Group, and they can replace anyone they want.

There is no need to worry about those executives not being obedient.

Even on the board of directors, more than half of the members are directly Chinese.

The remaining half are also obedient foreigners.

All the troublemakers who wanted to cause trouble have been kicked out.

The English government already felt something was wrong and wanted to do something.

But it was obviously too late to do anything at this time.

Even if it directly abandons its headquarters in England and the R&D and production plants there, it will not affect Jaguar Land Rover's global development.

After all, China is now Jaguar Land Rover's largest sales market.

“What about the cars of the future?”

“How are they performing?”

As the latest to start among Nanshan Automobile Group's three major vehicle businesses, Future Automobile has a very promising future.

After all, new energy vehicles are now the pigs in the wind.

A lot of capital has rushed in waving money, and in the past few years, China has added dozens of new energy vehicle companies of various types.

In order to encourage the development of new energy vehicles, relevant departments in China have made certain adjustments to automobile access policies.

Basically, as long as you are engaged in new energy vehicles, you can get access in most cases.

Of course, it would be quite bad if it was a completely shell company.

"Last year, Future Auto's sales volume reached 27 units, which is an excellent performance."

"Especially our future S9, which has achieved global sales of 14200 units, is still on the rise and is expected to hit the annual target of 20 units in the future."

"The performance of other W7, W8 and W9 is also pretty good, with a total contribution of more than vehicles."

“其中W7有32330辆，W8有43430辆，W9有55330辆。”

"Although Changan Automobile's sales of new energy vehicles in China are higher than Future Auto, they mainly sell low-end models worth tens of thousands of yuan, and their sales are far lower than ours."

"Internationally, Tesla is considered the main competitor of future cars, but its annual sales last year were less than 10 vehicles."

"It can be said that Future Auto has definitely surpassed all its competitors and is the most popular brand among the public."

"If we list Future Auto now, I think the market value will exceed 1000 billion yuan."

Zeng Tingting is now not only the deputy general manager of Nanshan Automobile Group, but also the general manager of Future Automobile.

Her vision for the future of automobiles is absolutely very promising.

She even looks forward to the cars being available on the market in the future.

Unlike other new energy vehicle companies that have been making losses, Future Auto has achieved profitability, and its profit margin is not low at all.

Although it cannot be compared with Xingchen Automobile, it is much better than mainstream car companies such as Volkswagen and Toyota.

If this result were announced to the public, it would definitely cause a huge sensation.

The most crucial thing is that the rise of future automobiles has led to the explosion of Nanshan Automobile Group's auto parts industry.

Both Nanshan Battery and Nanshan Auto Parts have benefited greatly from it.

Even with the further increase in automobile sales in the future, the valuation will increase explosively.

This is very difficult to achieve in traditional automobile companies.

"It is really a great achievement that we can approach the sales volume of mainstream car companies so quickly."

But Cao Yang knew that in 2019 in his previous life, BYD's sales volume was at the current level of Future Auto.

But five years later, they started to strive for the sales target of 300 million vehicles.

Although future cars will be positioned towards the high-end, sales will not easily exceed 300 million.

But there will definitely be no problem in breaking through 100 million vehicles.

After all, Cao Yang’s positioning of future cars is quite similar to that of Tesla in later generations.

First develop high-end models, then slowly launch mid-to-high-end products, and then make mid-range products, and finally achieve a huge sales explosion.

2014年已经有27万辆的销量了，2015年突破40万，2016年突破60万，2018年突破80万，在2019年实现100万的销量目标，这是完全有可能的。

In the future, challenging the annual sales volume of 200 million vehicles will not be a big problem.

At that time, the sales volume of the entire Nanshan Automobile Group will definitely exceed 400 million vehicles, reaching around 500 million.

Simply comparing sales, this is definitely number one in most of the world, not even in the top 3, but it can definitely be among the top 10.

The most important thing is that Nanshan Automobile Group’s turnover will far exceed that of the TOP1.

At that time, the situation would definitely be very interesting.

"In addition to the three vehicle companies we control, Nanshan Hongqi has also performed very well. Last year, the annual sales volume exceeded 80, successfully completing the target. This year, we will challenge the high target of 100 million."

Although only 40% of the shares of Nanshan Hongqi are held by Nanshan Automobile Group, its importance is still not low.

According to Cao Yang’s previous layout, Nanshan Hongqi was used to boost sales in the domestic market.

In the future, Xingchen Auto, Jaguar Land Rover and Future Auto may not be able to become industry leaders in China simply by relying on sales data, but Nanshan Hongqi can.

If we can break through the 100 million sales mark this year, then there will be no problem breaking through 200 million sales mark within the next five years.

Going forward, Cao Yang felt that achieving the sales target of 300 million might not be that difficult.

"Nanshan Hongqi has successfully achieved its annual sales target. President Zhu must be very happy."

Cao Yang was very clear that Zhu Zhengfeng had very high expectations for Nanshan Hongqi.

This is definitely a major political achievement of Zhu Zhengfeng.

"According to the current situation, Nanshan Hongqi is the best-performing automaker under Spring City Automotive Group."

"Last year, Spring City Volkswagen only sold more than 700,000 vehicles, and was successfully overtaken by Nanshan Hongqi."

"As for Chuncheng Toyota, its sales volume is less than 400,000, and it is completely unable to pose a threat to Nanshan Hongqi."

"It is estimated that in two years, Nanshan Hongqi's profits will be ahead of the rest of the Chuncheng Automobile Group."

Zeng Tingting is also very optimistic about the future of Nanshan Hongqi.

The joint venture formed by the two most special automobile companies in the country can exert its unique influence in all aspects and should not be underestimated.

It can be said that ordinary companies don’t even dare to think about blacklisting Nanshan Hongqi.

Because when you criticize Nanshan Red Flag, you may be hit by a policy-level attack.

You can't touch a tiger's butt.

"Nanshan Hongqi's product line is also constantly being enriched."

"They have several new models to be launched this year, so their future sales should be very promising."

Although the idea of ​​having more sons to help them fight is not necessarily correct, if you want to achieve a relatively high level of production, a comprehensive vehicle model layout is definitely essential.

In this regard, the two shareholders of Nanshan Hongqi have obviously made adequate preparations.

Cao Yang is naturally very familiar with this information.

"Yes, the future of our two joint ventures is very worth looking forward to."

"In terms of commercial vehicles in Nanshan Yangcheng, whether it is electric buses and electric public buses, or heavy trucks, the performance last year was also very good."

"We have sold more than 10 buses and coaches, and more than heavy trucks. The overall sales volume will soon exceed ."

Although compared with several other car companies, Nanyang Yangcheng Commercial Vehicle is not well-known, but its influence in the industry is actually not low at all.

Especially for various domestic buses, half of them choose the products of Nanyang Yangcheng Commercial Vehicles when they are replaced with electric vehicles.

The reason why it is impossible to have a higher market share is more due to some special protection reasons in various places.

This is also common in many industries.

For example, if you are a manufacturer of fire-fighting equipment, especially fire extinguishers, you can basically do very well in some cities, or at most one province, and you can be considered very successful.

For example, sand, stones and other building materials are even more obvious.

"Are the Nanshan engines and Nanshan gearboxes all okay?"

Compared with the thriving Nanshan auto parts and Nanshan batteries, Cao Yang feels that the future of Nanshan engines and Nanshan gearboxes is slightly less bright.

Although Nanshan Engine now focuses most of its energy on aircraft engines, it will be able to continue production for a long time in the future.

But whether it is the number of aircraft engines or sales, there is definitely no way to compare with automobiles.

Therefore, the final turnover will still decline in the future.

It's just a matter of how much the decline is.

Similarly, the situation of Nanshan gearbox is even more obvious.

In the future, electric vehicles will no longer have gearboxes, and related functions will be integrated into the three-in-one motor or N-in-one motor.

Although Nanshan Transmission is now also providing reducers for Nanshan Auto Parts' motor products, the sales of reducers are definitely not comparable to those of gearboxes.

"At present, the situation of Nanshan Engine and Nanshan Transmission has been stabilized."

“Both have increased slightly compared to last year.”

Zeng Tingting's words made Cao Yang feel relieved.

There was no decline, but instead a slight increase to a certain extent, which is a very good situation.

"Although the market share of domestic brands is still increasing, it seems difficult for us to continue to increase the share of our gearboxes and engines."

“Unless Nanshan Hongqi and Changan Automobile can continue to dominate.”

Cao Yang's words revealed his inner support for independent brand car companies such as Nanshan Hongqi and Changan Automobile that are deeply tied to Nanshan Automobile Group.

How could our relationship have always been so close if you had always wanted to use your own engine and gearbox?
Not to mention that everyone is a competitor, at least it is impossible to gain any benefits from it.

"The combined sales of Changan Automobile's passenger car and minivan businesses have exceeded 100 million this year."

"Chery, Geely and Great Wall have always wanted to adjust their positions as the industry's top companies, but their performance last year was not satisfactory."

"Although there has not been a significant decline, the total sales volume has dropped by tens of thousands of vehicles while the number of new projects has increased, which can be regarded as a manifestation of the decline in market influence."

"I think they will make some adjustments in the next two years. Otherwise, it will be very difficult to achieve the sales target of 100 million."

Although Zeng Tingting said in her external communications that she treated all car companies equally.

In fact, all work is done by people, and as long as they are human, they will have some ideas of their own.

Therefore, people who truly treat everyone equally are extremely rare.

Even if some people treat everyone equally, they will ultimately only implement it when they have no choice.

"It's better to make some adjustments so that everyone won't be carried away by victory and think that international auto giants are so easy to deal with."

"There is clearly a new energy vehicle track left for them to develop, but they chose to invest so much manpower and resources in engines and gearboxes. They thought these two parts were easy to produce."

Cao Yang couldn't help but complain.

After all, other customers produce their own engines and then replace the products produced by Nanshan Engine.

Although there are fewer cases involving gearboxes than engines, everyone has heard about the various news released by the media during this period.

"Yes, among the top 10 domestic brands this year, Changan Automobile and Nanshan Hongqi performed relatively well."

"As for joint venture car companies, the sales of GM, once the leader in Shanghai, have now dropped to three digits."

"And there is no sign of their factory resuming production, so they will definitely not say anything good in the end."

Since Zeng Tingting chose to be the first one to come here today to report last year's performance to Cao Yang, she naturally had to find out the situation in all aspects.

In the workplace, the most frightening thing is offending others by helping others.

It's totally not worth it.

"Let their people talk. Our sales are good. We can't allow them to say a few more words, right?"

Cao Yang smiled and was in a very good mood.

The American car companies that dared to target Nanshan Automobile Group have now disappeared from the Chinese market.

This can also be regarded as an example for other international automobile giants.

However, although he is in a good mood, other car companies may not be in such a good mood.

Especially for Toyota, which has suffered successive failures in the United States and China, this time is the most difficult.

Once the world's number one, it is now in danger and may be surpassed by General Motors at any time.

This is definitely not something that the people at Toyota can accept.

(End of this chapter)