Rebirth 99 to become a car giant.

Chapter 977 2000Mpa ultra-thin one-piece hot-formed double door opening large door knocker, comparable to the rise and fall of combat power

"Boss Lu, the company is now making final preparations for listing."

"If nothing unexpected happens, we will be able to successfully list on Nasdaq by the end of this year or the first half of next year."

"However, compared with our competitors, our products are still not differentiated enough, and there are not enough promotional points to use."

"I think the company can consider vigorously developing autonomous driving technology in the future, at least like Tesla, to master the core technologies of autonomous driving and the three electric systems."

"With this plan, it should be easier to gain favor in the capital market in the future."

As the vice president of Qiantu Motors, Qin Lihong is now fully responsible for the company's financing and listing.

He is very interested in some future plans.

After all, if you want to paint a rosy picture for investors and make more investment institutions interested in Qiantu Motors, you must have something impressive to show for it.

Otherwise, why would others give you a higher valuation?

The new energy vehicle market is very hot right now, and everyone is very interested in related companies.

But people are never satisfied.

Even though Qiantu Motors' valuation has exceeded 100 billion, Qin Lihong certainly hopes it can be further increased.

"If we want to develop various core components ourselves, the investment will be quite large."

“And it may take several years of continued investment before results emerge.”

Lu Bing also knows about cars.

Why do many domestic companies not attach so much importance to R&D?

It’s not that everyone doesn’t know the importance of R&D, but R&D is very expensive, and many times there is no result after spending money.

Judging from the input-output cost, many people are unwilling to invest too much in R&D.

Of course, this situation is slowly changing.

In the future, R&D personnel will definitely become more and more popular in China, and this major trend will not change.

Otherwise, Qin Lihong would not have proposed to do his own research and development.

“It does take some time and a relatively large investment to achieve results, but once successful, our valuation may be able to double in the future. Compared with the change in valuation, these investments are actually nothing.”

After Qin Lihong said this, Lu Bing immediately became interested.

It must be painful to spend your own money on research and development.

But if the money is raised from the capital market, or even because of these R&D work, the company's valuation will increase significantly.

Then this matter can be done completely.

"Please come up with a specific plan, and we can discuss it internally to see how to deal with this situation."

What Lu Bing said basically means that Qiantu Motors will focus on the field of autonomous driving.

Of course, even if we make an effort now, there will be no results in the short term.

……

When autonomous driving becomes a hot topic in the automotive industry, Nanshan Mould, Nanshan Special Steel and Yangcheng Huaqiang Group are preparing to give everyone another surprise in a unique way.

Since joining Nanshan Automobile Group, Yangcheng Huaqiang Group has now become the world's largest hot stamping parts manufacturer.

There are more than 60 hot stamping production lines at home and abroad, accounting for more than half of China's production capacity.

Whether it is Gestamp, Benteler, or Cosma, these traditional hot stamping parts giants are no match for Yangcheng Huaqiang Group.

Of course, hot stamping parts have been used on a large scale in automobiles for more than ten years, and the technological differences between various parts companies have gradually been narrowed.

The parts that Yangcheng Huaqiang Group can make can also be gradually made by other domestic companies.

It is very important to highlight your technological advantages.

"Mr. Cao, our 2000MPa ultra-thin one-piece hot-formed double door knocker is the first product in the industry to use 2000MPA hot stamping technology in mass-produced models."

"We were the first manufacturer to use hot-formed door knocker technology in mass-produced models, and now we are also the first manufacturer to use double-door knockers in mass-produced models."

"Through this technology, we not only achieved weight reduction of the body-in-white, but also significantly improved its strength and stiffness performance. We also cut down on eight parts, so that the overall production cost did not increase significantly."

Guo Shufu personally introduced to Cao Yang the new technical parts that were constantly coming off the production line.

This part was developed through cooperation between Yangcheng Huaqiang Factory, Nanshan Mould, Nanshan Special Steel and Nanshan Equipment.

As a manufacturer, Yangcheng Huaqiang Factory uses the hot stamping dies provided by Nanshan Mould on the large presses produced by Nanshan Equipment.

Later, the laser cutting machine provided by Nanshan Equipment was used for laser cutting processing.

After the parts are produced, they are transported to the nearby Xingchen Automobile factory and welded onto the white body of the new generation Ziweixing.

By then, the body strength of the Ziweixing coupe will set a new record.

"Such a large door knocker includes both the front and back doors. The mold processing must be very difficult, right?"

Cao Yang is a knowledgeable person.

The first generation of hot stamping door knocker technology is a product in which he was personally involved. Now it has been upgraded to the second generation of door knocker technology, which is obviously more difficult.

Due to special processing requirements, hot stamping molds need to drill various water channels inside the mold.

The larger the hot stamping die, the more difficult it is to layout and process the water channels.

In order to meet the requirements of processing accuracy and processing size, general machine tools are not enough. Large-scale related machine tools or even customized special machine tools are needed.

This is where Nanshan Equipment excels.

"It was indeed difficult. We went through many simulations before we dared to arrange the equipment for processing. We also made some modifications to the mold during debugging, and finally we were able to produce the ultra-large hot stamping parts that met the requirements."

"In the future, all models of Nanshan Automobile Group will be able to use this new generation of double door opening door ring technology to significantly improve vehicle body performance."

He Qingquan is considered an old man of the Nanshan School.

Over the years, he has been deeply engaged in Nanshan Mould, responsible for producing various moulds, fixtures, inspection tools and other special tooling for various brother companies.

Although he is not very well-known in the outside world, his influence within the Chinese mold industry is not small at all.

For various high-difficulty molds that other manufacturers cannot handle, they will eventually find Nanshan Mould to help.

Even some special molds in the aerospace field are made by Nanshan Mould.

It can be said that Nanshan Mould is definitely the major contributor behind the rapid development of Nanshan-based companies.

Cao Yang was also very clear about this.

"The double-door knocker technology this time involves a lot of technical barriers. It is very difficult for even international hot stamping parts giants such as Benteler and Gestamp to break through this technology in a short period of time, let alone other domestic manufacturers."

"The investment in large-scale equipment for mold processing and large presses used for hot stamping alone would cost several hundred million yuan."

"Add to that the matching laser cutting machine, and the final investment threshold will be several times higher than that of the traditional hot stamping production line."

Guo Shufu is very confident in the technology that his company currently possesses.

Whether they can further increase their market share in China's hot stamping market in the future depends on this parts technology.

A double door knocker includes the A-pillar, B-pillar, C-pillar, door sill and other parts.

In addition, a door knocker is required on the outer and inner sides, so a car needs four in total.

Not to mention other hot-stamped parts, the value of these four door knockers alone is more than 4 yuan.

By then, even if only 500 million cars use their door knockers each year, the turnover in this segment will exceed 200 billion yuan.

For a parts company, this is definitely not a small amount.

In the near future, Yangcheng Huaqiang Group will have the hope of challenging the 500 billion yuan turnover threshold, or even reaching 1000 billion yuan, in its auto parts business alone.

At that time, they were among the top companies in the world's top 100 automotive parts industry.

Being able to grow such a large business relying on a single type of parts, Yangcheng Fuqiang Factory is something of a legend.

"To produce this kind of large hot stamping double door knocker parts, there is no way to directly use the existing presses and laser cutting machines. It will take at least several years to develop new technologies, order equipment and install equipment. This basically ensures that Yangcheng Huaqiang Group has a technological lead of more than three years in this regard."

As the general manager of Nanshan Equipment, Pan Jinxing naturally accompanied Cao Yang to visit the new factory of Yangcheng Huaqiang Group today.

In accordance with the needs of Nanshan Automobile Group, Yangcheng Huaqiang Group invested in six new hot stamping production lines at one time.

This is also a big deal.

“To verify this technology, in addition to equipment preparation, mold preparation is also essential.”

"Except for Nanshan Mould, no other manufacturer in the industry will be able to master this technology in a short period of time."

"So I think the three-year technological advantage that Mr. Pan mentioned may actually take other manufacturers a longer time to catch up."

He Qingquan also interjected.

He is obviously still very confident in the technical level of Nanshan Mould.

Although ordinary people don’t usually come into contact with molds, as long as you are engaged in industry, it is impossible not to deal with molds.

The outer shell of a refrigerator is punched out using a stamping machine and a die, as is the outer shell of an air conditioner.

Even the panels on the elevator are stamped out using molds.

It can be said that various products that we come into contact with every day require the use of various molds in the production process.

The technical differences between molds are also huge.

If you go to a small mold workshop in Dongguan, you will find that they can produce many types of molds.

However, when it comes to some high-precision or high-difficulty molds, not just any manufacturer can handle them.

Everyone is aware of this situation.

"Since this double-door knocker technology is so advanced in the industry, we need to promote it well."

"Especially Nanshan Automobile Group, they should publicize this product in a timely manner."

"We can even bring up the incident of the Ziweixing colliding with other models and do something about it."

Cao Yang looked at Zeng Tingting next to him and directly expressed his thoughts.

He has always attached great importance to marketing.

The reason why Ziweixing was able to quickly break out of the circle and gain a firm foothold in the industry was not only due to its excellent performance and stunning appearance, but also due to a variety of flexible and diverse marketing measures.

Now that the new generation of Ziweixing is about to be launched on the market, it is natural to promote it well.

The key is that all new products of Nanshan Automobile Group will use this technology in the future. This makes it even more necessary to publicize the benefits of double door knockers.

"Mr. Cao, we will communicate with Yangcheng Huaqiang Group to see how to promote this technological advantage to the greatest extent possible."

Zeng Tingting is naturally happy to see that there is new technology that can be promoted.

People who work in marketing are most afraid of having no food to cook.

……

Online promotion, technology exhibition, industry report meeting...

In the following weeks, Xingchen Auto used the new generation of Ziweixing as a medium to quickly launch a series of marketing activities with various media such as Autohome.

The 2000MPA hot stamping double door opening large door ring technology, which is comparable to the strength of fighter jet landing gear, has become officially famous in the industry.

Benteler, which also produces hot stamping parts, immediately felt tremendous pressure.

"Feng Bo, recently several customers have been asking us when we can produce double-door knockers. Do you have any accurate information?"

As the sales director of Benteler China, Qian Hui certainly cannot put this pressure on himself.

Within the company, he kept forcing the R&D department to come up with definite information.

"Our door knocker technology has only been in production for a few years, and we have never thought about researching double-door knocker technology before."

"Don't underestimate it, it's just an extra door opening. It seems that the structure of the parts is not fundamentally different."

"But the technical difficulty of the two is completely different."

Feng Bo naturally also noticed the new breakthrough in hot stamping technology of Yangcheng Huaqiang Group.

It's not like he didn't do anything.

However, the more he researched, the more stressed he became.

Because the threshold is quite high.

"I am not interested in the specific technical difficulties now. I just want to know when this technology can be developed?"

Qian Hui put forward his demands in a somewhat "unreasonable" way.

Of course he knew there were technical difficulties.

This information has been introduced in many aspects in the promotional materials of Xingchen Automobile and Yangcheng Huaqiang Group.

2000Mpa hot stamped steel plate is completely different from the current mainstream 1500Mpa.

It is not something that can be produced by just any steel manufacturer.

He also knew the equipment needed and the difficulty of processing the double door knocker.

However, in Qian Hui's opinion, domestic manufacturers in China can handle it, so why can't a well-known German company do it?
This is unacceptable.

"It will take at least three years to develop this technology, and it may take five years before this technology is implemented."

“This is still an ideal situation.”

Feng Bo knew that this result would definitely not satisfy Qian Hui, but that was the fact.

Even if he wanted to force things to happen, there was nothing he could do.

This is the result of Bentler transferring some research and development to China in recent years.

Otherwise, I don’t know when the results will come out.

"It's too late. By then, all the customers will have been snatched away by others."

"The development of our customers in China was not very ideal to begin with. If the number of customers continues to decrease due to this new technology, the company's future situation will become very difficult."

Feng Bo naturally understood what Qian Hui said.

But there is nothing we can do.

……

"Hou Liang, do you think that we at Volvo Cars should consider cooperating with Yangcheng Huaqiang Group as soon as possible and start using their 2000Mpa hot stamping process for double-door door knockers on our next product?"

As the founder of Geely Auto, Li Su also understands technology.

He is also familiar with the history of Xingchen Automobile and knows very well that Ziweixing became popular thanks to the "accidental collision" and the lap record of the Nürburgring Nordschleife.

After Volvo was acquired by Geely, its development in recent years has been quite good.

Especially after the factory built in China went into production, sales increased rapidly.

However, the feeling of Volvo's luxury cars and its safety are not particularly well recognized in China.

This is also something that Li Su is quite anxious about.

Now seeing Nanshan Automobile Group and Yangcheng Huaqiang Group promoting the second-generation door knocker technology together, he immediately realized the opportunity.

This time, Volvo can't fall behind.

Anyway, it is just a hot stamping part, even if the cost is a bit higher, it is not that high.

If we can take this opportunity to enhance Volvo's influence in China, the potential benefits will be very considerable indeed.

And objectively speaking, after using this new hot stamping process, the safety performance of the car body can indeed be improved to a higher level.

The claim that its strength is comparable to that of a fighter jet's landing gear is not nonsense.

Although the car body is not necessarily harder, the parts around the passenger compartment must be stronger.

Otherwise, when they collide, it will become a meat patty.

Ordinary people may not pay much attention to safety when buying a car, but for wealthy people of a certain level, if the car they buy is not safe, then it will definitely not be acceptable.

"I think it is completely possible and should be finalized as soon as possible. Before more car companies officially announce the use of this technology, we will become the second company to cooperate with them after Nanshan Automobile Group."

"If we can take advantage of the popularity, it might be beneficial to increase the sales of our Volvo."

Although Hou Liang is in charge of purchasing, he is also very concerned about sales and market changes.

After all, many things are actually similar.

"You are right. Then communicate with the other party as soon as possible and formally sign a cooperation agreement."

"It would be best if we could build two production lines next to our Volvo factory. Otherwise, the transportation cost for such large parts would be an extremely high figure."

Li Su is not the kind of person who is entangled in doing things.

Since this matter is indeed beneficial to Volvo and has no disadvantages to Yangcheng Huaqiang Group, it must be done quickly.

Otherwise, once a lot of car companies are using this technology, it will be difficult for Volvo to negotiate better terms.

The publicity effect is naturally better than nothing.

This is not the scene that Li Su wants to see.

Another person who has similar ideas to Li Su is Mercedes-Benz.

Driving a BMW or riding in a Mercedes-Benz is a saying that few people in China say anymore.

The influence of Xingchen Auto and Jaguar Land Rover exceeds that of Mercedes-Benz.

This made the Chinese people at Mercedes-Benz very anxious.

"Yang Ming, do you think that the new generation of hot stamping technology used by Xingchen Automobile and Jaguar Land Rover will have a big impact on marketing?"

As the general manager of Mercedes-Benz China, August has worked hard over the years to expand the market for Mercedes-Benz cars in China.

Although the results were not particularly ideal, at least sales were increasing every year, which allowed him to report to the headquarters.

Otherwise, seeing that the influence of so many brands has surpassed that of Mercedes-Benz, he will definitely be in trouble at the headquarters.

"If this technology is in the hands of other car companies, then although it will have some impact, the impact is estimated to be limited."

"But now Xingchen Auto and Jaguar Land Rover have started to adopt it, and they have also teamed up with many media to promote it."

"I think it will probably become a standard feature of luxury cars in the future, just like the first generation of hot stamped door knocker technology."

"If your product is not equipped with this feature, the sales staff at the 4S store will probably deliberately discredit you."

"Even if everyone's collision performance is actually the same, it cannot withstand people saying things that appear to be true to mislead consumers."

Yang Ming knows his competitor, Nanshan Automobile Group, too well.

In China, whether it is Mercedes-Benz, BMW, Porsche or other luxury car brands, their influence is not as great as that of Nanshan Automobile Group.

In particular, Nanshan-based companies have flourished in all industries in China and have become a banner of China's rapid development.

In this case, as long as Nanshan Automobile Group does not commit suicide, no one can surpass them.

Even a Mercedes Benz wouldn't work.

Even the global size of Mercedes-Benz is not as large as that of Nanshan Automobile Group.

Not to mention that there are other companies in the Nanshan Group that do not belong to Nanshan Automobile Group.

"You are right. I have been browsing Weibo these past two days and found that some celebrities are actually forwarding the 2000Mpa double door opening large door knocker technology. It is incredible."

"Since when have the knowledge levels of celebrities in the Chinese entertainment industry become so high?"

“Do they understand what MPa means? Do they know what hot stamping is?”

August is now definitely an expert on China, and his Mandarin is more standard than many Chinese people.

It is his daily routine to read the news using his Honor phone.

Because of this, he can feel the huge influence of Nanshan Automobile Group even more.

"This is the terrifying thing about Nanshan Automobile Group. Their influence is everywhere in China."

"So our products, at least those sold in China, should use this new technology as soon as possible."

Yang Ming gave his own judgment very affirmatively.

Using it may not necessarily bring any benefits, but not using it will definitely bring harm.

Yang Ming is very sure of this.

August also agreed with Yang Ming's judgment.

Otherwise, he wouldn't have discussed this topic with Yang Ming so early in the morning.

(End of this chapter)