Huayu for engineering students

Chapter 167

"Harper's Bazaar" attaches great importance to Wang Fei, and the next issue shows not only a group of photos, but also an exclusive interview.

This kind of interview is completely different from the street shooting analysis in "Vogue". It is the real one where reporters come to interview, record, and editors write articles for interviewers.

Fashion magazines don't pay attention to celebrity gossip, they focus on the taste of clothing and the joy of life, so they seldom do exclusive interviews for big stars, and most of her interviews are with designers or fashionistas.

"Harper's Bazaar" paid attention to Wang Fei not only because of the street photos of "Vogue", but because of Wang Fei's daily outfits dug out by Xiangjiang magazine. I appreciate the outfits very much, so there is such an exclusive interview with Xiangjiang stars that has never appeared before.

Many Xiangjiang celebrities have appeared on the cover of "Harper's Bazaar", but this time, Wang Fei is the only one in the exclusive interview.

The reporter is very professional. Instead of having two chairs and talking face to face like traditional newspaper interviews, he chose to sit on the sofa, with two women holding coffee as if they were chatting about homework.

Wang Fei liked the atmosphere created by the reporter, so when the reporter asked her about her outfits, she was as excited as a little girl to show the reporter that she was different.

Tell everyone how she chose and why she chose so, and finally went to the back room to change her outfit to show the effect to the reporter.

In Wang Fei's outfits, all the clothes are high-end products that can be purchased on the market.There are no limited styles of big brands, and no fixed collocations of big brands. All the products purchased are market styles of major brands.

Wang Fei had already bought a few outfits by herself, and that was when she was not so famous a while ago, after hearing Wang Xu's encouragement that time.

She showed her unique taste and style to the reporter of Harper's Bazaar. Several outfits came from different brands, and even some small brands that she had never heard of.

Just because Wang Fei likes its color, pattern, tassels, and unique design, she bought it.With some other brand clothing, it seems to complement each other and have a unique charm.

This is acting, not all of it. Wang Fei does have the idea of ​​sharing her outfits. Just like Wang Xu told her, she can make a column dedicated to outfits. It’s just a recent hit. , so that she has no time to operate.

But Chen Jiaying has also started to contact Xiangjiang TV to see if they can co-produce a fashion show. The Harper's Bazaar in front of me is of course one of the links. Chen Jiaying has already revealed the idea of ​​"Harper's Bazaar" and the three-party cooperation possible.

Barbara, the Asian editor-in-chief of "Harper's Bazaar", is a very individual woman. Her concept of fashion taste is advanced, and her concept definition of fashion is also advanced. She feels this column dedicated to dressing and styling. It may have an effect on enhancing the influence of "Harper's Bazaar".

After all, just being a magazine has limited influence. Everyone knows that TV programs have a wider audience, but there are very few things about fashion in TV programs. There has never been a fashion program with sufficient influence.

And Wang Fei's team's idea of ​​outfits and column ideas made Barbara's heart flutter, and even took the initiative to bring in NHK TV station, which is a small day, and signed a four-party cooperation agreement.

In this cooperation, Wang Fei is actually at a disadvantage, because as an individual cooperating with the three organizations, even Wang Fei, who is now in full swing, can't take advantage of it.The main purpose of the column is to introduce professional wear designers, a brand new concept of designers.

The copyright of the column belongs to the three organizations, but the first outfit combination launched by the column is led by Wang Fei.Similarly, the clothing brand "Fei Mainstream" also belongs to Wang Fei.

In this cooperation, apart from the appearance fee, Wang Fei's greatest benefit lies in maintaining the autonomy of the brand "Fei Mainstream".

Only then did this time, an exclusive interview on outfits, this is the first stop of the column and also the beginning of a new business model exploration.

Wearing clothes is originally the job of designers and stylists, but it is the first time for Wang Fei to use clothes as a selling point to form a sales brand.

In Wang Xu's conception, it is not easy to implement this model in this era, but it is still possible to try.

For example, opening a special store for sales requires prior communication with major brands. Many big brands are not allowed to sell in department stores and only allow exclusive sales. ensure.

Future clothing bloggers will be able to make profits at a low premium only after greatly reducing the display cost through the network platform. However, if they are sold in stores, they will not be able to achieve profitability without a 100% premium. This is also the reason why Wang Xu has been hesitating.

However, the compensation is only a loss for one store. What Wang Fei needs now is not the profit of that store. The fame brought about by street photography is not stable, because the fashion label brought by a report is also not clear. of.

Wang Fei needs to consolidate this kind of personality, yes, the fashion personality is higher than the entertainment personality, this is the consensus of the entire entertainment industry.

And such a fashion store can stabilize Wang Fei's status as a fashionista, a fashion pioneer, and even a fashion godmother.Designers are not actually the definers of fashion, because they lack channels for voice.

But once combined with the media, especially overseas media, a fashionista like Wang Fei can become a fashion definer.

This is very good, this can be a protective umbrella wrapped around Wang Fei's singer, which is far more useful than getting to know a few backers.

The so-called celebrities and the definers of fashion actually complement each other.Touting each other can increase each other's social status, but stepping on each other will only gain more than the loss, so the so-called celebrities always maintain respect for fashion figures.

In fact, many celebrities and entertainers in Xiangjiang do not have a high status in the entire social stratification.You seldom see real high-level people touting a certain celebrity, but you can see many gossip about celebrities becoming playboys.

The entertainment industry, three words, can already explain everything, it exists for entertainment, and entertainment will never be on the stage.

However, fashion is different. Wang Xu doesn't want his woman to roll around in the entertainment industry, so he jumps out early and becomes the darling of the fashion industry. Only then can Wang Fei really sing as he wants.

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(Thanks to reader "Awwow" for providing the conveying brand name)

(End of this chapter)