Huayu for engineering students

Chapter 241 Fashion Development
Wang Xu finally had time to pay attention to his business. He hadn't cared about Tang Yun's situation for a long time.

I only know that it works well, and I don’t care about it except adding new styles occasionally. They can already run very well by themselves.

The real custom-made clothing business is still not improving, not only because it is expensive, but because this thing is really related to the general environment, and the big problem is that it is not suitable to wear it if you buy it.

Therefore, only some foreigners will buy it, and most domestic people choose to rent it if they need it. Wang Xu somewhat overestimated the needs of the entertainment industry in this era.

After all, Wang Xu's haute couture is not a costume for performances, but a haute couture dress for dinner parties, ceremonies, etc. Occasions are the bottleneck that restricts the development of haute couture.

To put it simply, those who can afford it can't afford it, those who can afford it can't, and those who can afford it can afford it, but generally dare not buy it. Well, that's the logic.

But Wang Xu is also happy to be at leisure, and it saves him too much thought.

This thing doesn't need to sell a lot, just a word of mouth is enough. Now that the imperial capital mentions customization, it is Wang Chao, and there is no second choice.

Renting a piece of Wang Chao's clothes is something that can be blown away for a while. Whether you wear it or not is specific to Wang Chao. It is a symbolic event for the second and third generations of women in the imperial capital.

Passing through does not mean how rich you are, but means that you can go to special ceremonies and other occasions that ordinary people can't go to. Can compare.

As for daily socializing, Wang Chao’s limited editions are enough to fill a cup, and even the new products of the season are enough to set you apart from ordinary store products.

Well, the price, of course, too. Tang Yun has always adhered to Wang Xu's philosophy. If it sells too much, it means that the price has been set low, and there is no hesitation in raising the price.

Wang Chao has been established for half a year, and the price alone has been adjusted six times, an average of once a month. The current price is enough to make ordinary people feel terrified just by looking at the numbers.

But this move unexpectedly catered to the favor of old customers. They found that the skirts and suits they bought were getting more and more expensive.

Especially those few foreign ladies who started shopping, they made a lot of money from their pile of original editions, especially after the Vogue publicity.

So they became one of Wang Chao's most loyal customer groups, or in other words, overseas shoppers in ancient times.

Anyway, thanks to their unremitting efforts to publicize Wang Chao's clothing, they have already gained a few fans across the ocean, and occasionally let them bring a few sets of clothes back.

These fans belong to the kind of people who are more economically powerful, so they don't care too much about the price when buying clothes. They like niche clothes with a sense of design to show their individuality. Wang Chao really perfectly fits their preferences.

And those few second-hand dealers are actually more respectable now as fashion pioneers, because they have discovered a new niche brand.

They sent back photos of themselves wearing Wang Chao and some advertising photos that Tang Yun had re-taken, in order to gain the appreciation of some ladies' circles and achieve the purpose of improving their connections.

As for sweeping the goods, the purchasing agents just did it easily, and the habit of speculators was nothing more than trouble, but I didn't expect to actually make some money.

However, in this era, communication methods are backward, and logistics is even more troublesome. After all, this model cannot form a climate.

Therefore, until now, they only come here occasionally to buy some new products to send to friends, and there is no behavior of bulk ordering.

Tang Yun once asked Wang Xu if he could observe and see if it could become a new growth point.

But Wang Xu told her directly that there is no need to worry at all, it is impossible to do it, and the information communication is not smooth now, and it will be really possible when there are other more convenient contact methods in the future. They just come to buy and sell directly.

Anyway, Wang Xu's definition of Wang Chao's clothing has never been a mass brand. It is good to maintain a niche with a good reputation. The design style is completely based on Wang Xu's personal preferences.

Wang Xu often adds more or less Chinese elements into the design, some textures, dark patterns, decorations, cuffs, collars, and even wearing methods.

But on the whole, it mainly copied the urban style of later generations. Due to the existence of a certain sound, almost all styles of later generations can be found on it. Of course, Wang Xu was definitely not looking at the young lady.

Many of the styles there are really unique now, and they haven't even become popular in the West yet.

For example, the hip-hop style and prison-style clothing are also niche and alternative styles in the West at the moment.

As a result, Wang Fei's daily outfits became less rock-and-roll, and more hip-hop.

Coupled with more or less retro charm, a new image of a mix and match that is both fashionable and classic, rebellious and traditional is formed.

Wang Fei’s outfits for street photography in later generations are actually quite ordinary and casual. Although they are all famous brands, they often choose not to stand out.

At the moment, although Wang Fei is very popular, her private life is very simple.I haven't been chased by the paparazzi yet, so sometimes when I face the chasing camera, I will give some interaction, pose or something, which looks very smart.

In addition, when she chooses daily wear, she has a large number of various casual styles from later generations to choose from, so the choice is much larger.

This makes Wang Fei's daily image more straightforward and natural, and she often provides some beautiful photo materials for gossip magazines.

This has greatly improved her popularity, and more magazines are willing to report on her, and even fashion magazines are chasing after her.

Especially last month, Wang Fei's appearance in "Fei Mainstream" in Xiangjiang, Japan and several TV stations, as well as the promotion of Harper's Bazaar's cover photos and interviews, seemed to be the center of a small fashion trend.

Wang Xu was very fortunate that when recording Wang Fei's science story meeting, he asked the girl to change her clothes, and even recorded a lot of summer clothes. Well, otherwise it would be too easy to find that it was all recorded in one day, which was a bit monotonous.

Therefore, when this program landed in the evening children's time slot of Xiangjiang TVB, it actually attracted many housewives to watch.

There is always someone to take a look at what Wang Fei is wearing in this issue. Fortunately, there are some gossip in the following gossip, which has contributed a lot to the increase in ratings.

You know, in this show, Wang Fei just sits like that most of the time, which allows people to observe carefully, which is clearer than most of the photos.

As for Wang Xu, because he is always a hacker in black clothes, black hat, black mask, and black pants, the light also intentionally creates a sense of mystery in him, creating a weird dialogue between a real beauty and a dark science boss. beauty.

This kind of mysterious beauty, on the contrary, attracted many rebellious teenagers to listen to the science stories, which can not but be said to be wrong.

This kind of matching is of course different from the pair in Douyin in the later generations. Wang Xu didn't copy it, but just used a simple scene like that.

After being busy with his own affairs for a few days, Wang Xu was really tired.

This more than a month has been too busy, and cattle and horses have never lived like this.

So he decided to give himself a two-day vacation, the kind that does nothing, so after having a coquettish meal with Wang Fei, he successfully got a ticket to Xiangjiang.

But this time it won't be a solo journey, because he will take Tang Yun there and ask her to handle Xiangjiang Wangchao's affairs over there. After so long, it's time to do it.

And when he came back, he would bring Wang Fei back. Her play was finished, and it was time to go back to the capital to record.

-

(See you tomorrow)

(End of this chapter)