Huayu for engineering students

Chapter 270 Gusu Steals Suzhou Province First
Suzhou Province attaches great importance to it, and Gusu naturally attaches more importance to it.Gusu doesn't care what the province's plan is, anyway, regardless of whether the province will do it or not, the city will definitely do it.

The Gusu patent pool inspection delegation arrived a few days later. This time, it was not a person from the Beijing Office, but directly from the city, and organized relevant parties from the government, enterprises and banks to dispatch together. Nearly ten people cheered.

When I came here, I didn't even live in the Beijing Office, but directly stationed in Shuimu's A, which was like putting the headquarters directly on the front line.

Anyway, looking at this posture, Wang Xu felt a little sympathetic to the officials of Suzhou Province. The team in this province is not easy to lead.

Gusu is also a refrigerator factory. The Xiangxuehai refrigerator is a well-known trademark in the country this year, and it is no exaggeration to say that it is best-selling all over the country.If the compressor had not been imported all the time, it would not have been unable to further develop in the face of a bright market prospect.

However, in later generations, the famous brand of Xiangxuehai was sold to the Xiaoxing Group in Bangguo, and then almost disappeared by Xuezang.

Just like countless domestic brands that have disappeared, if Wang Xu was young in his previous life, he might still feel that these brands were a pity, but now Wang Xu doesn't care at all.

Because even if there is no little star, there will be big moon to do the same thing. The basic method of market competition is there, and anyone can use it. In this world, weakness is the original sin.

Many people say that this is a conspiracy. In fact, in Wang Xu's view, this is just the daily life of capital. This is how capital operates. There are only a small number of surviving brands, no matter where they are.

The Chinese national brands that emerged later are actually repeating the same path. In the end, the winners are the so-called famous brands. Therefore, famous brands are never selected, but fought in the market.

In the era of planned economy, the brand is actually linked to the strength of the factory. All the brands are actually synonymous with the factory. There is no concept of independent brand operation. When you buy a factory, you also buy a brand, just like Gusu. "Xiangxuehai".

"Xiangxuehai" is not only the brand name, but also the name of the factory. Xiaoxing also owns the brand when he buys the factory. This means that the brand has not gained enough evaluation value, and this is the real loss.

They didn’t spend any money when they bought it, so of course they don’t cherish it. If you fully evaluate the value of this brand, you may be able to evaluate a brand’s price higher than that of the factory, then you have to separate the two in your purchase. There will be no problem of buying the brand at a low price and then hiding it.

How much a refrigerator brand with the top three market share in the country and the top reputation is worth is a question that is difficult to assess. Splitting the brand and the factory is the most important thing to do in this era.

After divesting the brand, will Xiaoxing still have a joint venture?It may or may not, but it is by no means the decisive reason. The core reason for the small joint venture in China is the vast market and labor force here, not the dispensable brand.

This is what Wang Xu talked about when he was negotiating with the delegation of Gusu City. Of course, he would not directly say that Xiaoxing would acquire in the future, but implicitly comforted the delegation of Gusu with examples.

This kind of thing is the most you can talk about. It's not a particularly great thing. It's just a brand. It may not be good if you sell it.

Shuimu’s patent pool is different from inside and outside. If you are a state-owned, collective, or private enterprise, the transfer fee you need to pay will be lower than that of foreign-funded or joint venture enterprises. The rights of some patent pools are not open to all enterprises. Domestic enterprises naturally have some advantages.

However, if the nature of the purchased enterprise changes, the original rights need to be stripped and reassessed.If it is a core patent, it needs to be reviewed by the management agency of Shuimu Patent Pool to judge whether the new enterprise can continue to hold the right.

The number of patent transfers in the patent pool is limited, with both an upper limit and a lower limit, that is, there will be no outright sales, to avoid patent monopoly, and to avoid random sales to avoid vicious competition.

These terms are directly written in the patent transfer contract. The reason, of course, is Wang Xu's nagging. The purpose of patents in the pool is to spread, not to monopolize. The purpose of technology is to develop, not to grab the most profit. The terms and conditions are based on this core principle.

This principle is highly valued by the Shuimu Party Committee, and even wrote an article and published it in the party newspaper, thinking that this is a new patent management model that conforms to the core values ​​of this era, and it is a good practice that is worth promoting.

How to sell the patents has always been a problem. In this era, Mizuki really doesn't have a few people who understand operations, so they can only start from scratch, so the progress of promotion is really not fast.

At least Zhou Feng's family has purchased part of the speaker and microphone technology, and there are some new paint technologies that have been released, and it is not known who to sell to.

After the arrival of the Gusu delegation and the successful establishment of a long-term communication mechanism between the government and Shuimu University, the transfer of the patents naturally came naturally.

Xiangxuehai Group and Gusu Municipal Government have jointly invested huge sums of money to establish an independent compressor factory, and imported new miniaturized compressor production technology from Shuimu, with technical support provided by the Department of Automation and Machinery.

From negotiating to signing, it only took three days, and even the banners were hung, the deal was concluded at a rocket speed.

This is the first successful negotiation project of Shuimu Patent Pool since its establishment, which has a high symbolic significance. Its success or failure is actually a sample for the future operation of the patent pool.

Therefore, both the Department of Mechanics and the Department of Automation attach great importance to this cooperation, especially the Department of Mechanics, which simply invested [-]% of its efforts in promoting it.

The production of samples, the design of the production line, the determination of the testing method, the selection of instruments and equipment, etc., the two departments work together to incorporate the processing and production testing technology of the whole set of products into the patent pool, which makes the evaluation value of this technology continuously increase.

The final assessment of the transfer conditions is that the transfer fee of the patent use right is 5000 million, the transfer of the use right is no more than five, no less than two, and the transfer fee is increased by [-]% for each transfer.

Gusu saw that the first takeover could save 2 million compared with No.1000. After quickly evaluating the product strength and technical feasibility, he made up his mind at a rocket-like speed. The government, enterprises and banks worked together to save only The transaction was completed in three days.

At this time, the negotiating delegation of the imperial capital has not yet been established.

In other words, these prefecture-level cities in Suzhou Province are really independent, but they are also really scattered.If such a big matter is put elsewhere, the communication between the local government and the province cannot be completed in a week.

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