Yu Li's childhood sweetheart and I in the courtyard

Chapter 326

Beginning in late February [-], grain from major grain-producing areas around the world was purchased by Huo Jianning's men on a large scale and then shipped to the mainland.

At the same time, a large number of various commodities are shipped from the mainland to the Phoenix Supermarket Group's warehouses around the world for storage.

The four major shipping families in Hong Kong were all very happy and rushed to mainland shipyards to buy ready-made or place orders for large cargo ships.

Terminals at inland coastal ports can only increase manpower for a while and adopt three shifts to handle the loading and unloading of containers and goods from these large freighters that come and go frequently.

Everything is going on in an orderly manner.By the end of May, the large granaries that had been put into use were filled with [-] million tons of various grains.

Even though [-] million tons of various grains have been stockpiled in the mainland, Yu Wei still did not ask Huo Jianning to stop purchasing grains. He just asked Huo Jianning to arrange for people to purchase grains and transport all the grains to Phoenix Supermarket Group around the world. warehouse storage.

Immediately, he asked Xu Qiang to start arranging for long positions in various grain futures, and purchased corn, wheat, potatoes, rice and other spot goods on a large scale from various commodity exchanges around the world.

Later, Yu Wei was still uneasy, and at the end of May he found an opportunity to visit Maple Leaf Country, the United States, Australia, and England in Europe, and collected all the grain reserves of these countries into storage spaces.This time, he is going to play a big game and let European and American capital remember it for a long time.

In early May, retailers led by Wal-Mart and Carrefour began to attack Phoenix Supermarket Group.Supermarkets opened near all Phoenix Supermarket stores have opened.They directly discounted all the products at [-]% off, euphemistically calling it: new opening discount and huge discount!Compete for customers of Phoenix Supermarket Group.

Phoenix Supermarket Group, which had been prepared for a long time, came directly to reward old customers at Yingluck's order, offering a [-]% discount on all products.

For a while, the two sides were going back and forth, but they were still very restrained for the time being. They were just constantly fighting price wars and stealing customers from each other.

Until the European and American sides couldn't help it, they directly resorted to underhanded tactics. Just as Yu Wei had expected, at the end of May, he first bribed a group of Americans working in Phoenix Supermarket stores in the United States, preparing to frame them and secretly smuggled some expired food. Put it on the shelves.

How did the other party know that Yu Wei had already expected it and arranged for someone to keep an eye on it early in the morning.This group of people were framed in more than a dozen Phoenix supermarket stores in the United States and were immediately caught.

According to Yingluck's instructions, more than a dozen Phoenix Supermarket stores directly called the police.At the same time, Yu Wei's three major satellite TV stations directly broadcast the video of these people being framed and framed, and directed public opinion towards competitors using despicable and shameless methods to engage in vicious competition.

For one week in a row, three major TV stations made a special report on malicious commercial competition, and invited many experts to conduct an in-depth analysis of the harm to Phoenix Supermarket and the benefits to the other party if the other party succeeded.

As some of the people arrested confessed to receiving money and being instructed to do these things, Yingluck directly asked her legal team to sue supermarket retailers such as Wal-Mart and Carrefour to court, which confirmed that her competitors used despicable means to carry out malicious acts. The facts of business competition.No matter whether you can get the other party to plead guilty or be convicted by the court, sue first and then talk about it, so that the other party will not dare to use this method again in the future.

Seeing that the Phoenix Supermarket Group had seen through this dirty trick, the other party was already prepared and was caught red-handed.While responding to the lawsuit, they started their plan to cut off the payment.

They originally thought that this move would hit the critical point of Phoenix Supermarket Group, and they were prepared to see how Phoenix Supermarket Group would respond, leaving Phoenix Supermarket Group's stores without many types of goods to sell.

Who would have thought that as soon as the Phoenix Supermarket Group's European and American suppliers cut off supply and paid liquidated damages, the products from these European and American suppliers would be immediately replaced by similar high-quality and low-priced products produced in China.

Subsequently, the other party also used the methods that Yu Wei had anticipated, constantly instigating, buying, dividing, and wooing the employees of Phoenix Supermarket's stores in Europe and the United States in an attempt to cause civil strife in Phoenix Supermarket.

Immediately, Phoenix TV and other three major TV stations became lively again. The manpower arranged by Ye Qiang and Yingla filmed the contact between the other party and the staff of Phoenix Supermarket one by one, and then turned it over to the three major TV stations for broadcast. out.

No matter who the Phoenix supermarket employees involved in the incident were in Europe and the United States, Yingluck took decisive action and fired them all. Those who caused losses to the supermarket stores will be prosecuted.

Once this abominable behavior was revealed by Three Satellite TV, the whole world was in an uproar. Yingluck also asked a team of lawyers to once again take the supermarket alliance headed by Wal-Mart and Carrefour to court.It was rude to come back without reciprocating, so Yingluck turned around and asked the Phoenix Agriculture and Animal Husbandry Group to directly cut off various food supplies in European and American countries as planned, cutting off the food supply of these supermarket retailers.

At the same time, the grain reserves of various European and American countries disappeared unexpectedly, which was exposed by the media.Another reporter from Disney TV, who has great powers, broke the news that the mainland is short of food. He purchased [-] million tons of grain from production areas around the world and has all shipped it back to the mainland.

The words "grain shortage" immediately appeared in the minds of people in Europe and the United States, and immediately, the prices of various grain futures and spot prices skyrocketed.In just one week, food prices tripled in major futures markets around the world.

As time went by, European and American countries discovered that there was not much food in stock on the market.This news was then leaked by someone who was interested, and a panic buying of food that had not happened in European and American countries for many years was once again staged.Prices of various grains then skyrocketed again, more than three times higher than in May.

When the price of grain rose to more than three times the price of grain in May, Yu Wei immediately asked Xu Qiang to close his long positions in grain futures, reaping more than 800 billion U.S. dollars and exiting the market.

After Xu Qiang cleared out and left the venue, Yingluck immediately held a press conference, which was broadcast live by Phoenix TV and other three major TV stations.It was announced that Phoenix Supermarket Group has joined forces with Phoenix Agriculture and Animal Husbandry Group to provide the first batch of 1000 million tons of various grains for free in all stores of Phoenix Supermarket Group. The prerequisite is that if you purchase other commodities at Phoenix Supermarket stores for a certain amount, you will receive a certain amount for free. quantity of grain.Later, she announced specific implementation details.

This big news immediately spread all over the world.For a time, Phoenix Supermarket Group's supermarket stores in Europe and the United States were filled with customers, and there were long queues waiting to enter the store to purchase.

The grain stocks of the supermarket retailer alliance headed by Wal-Mart and Carrefour were sold out early in the morning. The grain originally purchased from Phoenix Agriculture and Animal Husbandry Group through other channels has also been cut off. Now that the price of grain on the market has soared, the amount that can be purchased at a high price is limited. Not much, just a drop in the bucket.

At this time, as soon as Yingluck announced the Phoenix Supermarket Group's plan to give away free food, they were all dumbfounded.

After Yingluck held a press conference, a strange phenomenon occurred. Customers waiting to shop in the Phoenix Supermarket lined up every day, and supermarkets such as Wal-Mart and Carrefour were empty.Many times, the long queues of people queuing up to enter Phoenix Supermarket stores actually end up at the entrance of their supermarket.

In addition, the two consecutive dirty tricks were discovered by the Phoenix Supermarket Group. They were directly exposed on three satellite TVs and were successively taken to court.The reputation of the supermarket alliance, led by Wal-Mart and Carrefour, has plummeted.The daily turnover of these supermarket alliances has also dropped sharply.

Subsequently, Yingluck held a press conference again and announced that she would join forces with Phoenix Network Technology Company to allow customers who have opened online banking services of Hang Seng Bank and Standard Chartered Bank to place orders online on the Phoenix e-commerce platform, and Phoenix Logistics Group will be responsible for delivery. Door-to-door shopping can save customers the trouble of queuing up to enter the store to shop.

The introduction of this measure directly caused the number of users of Phoenix Network Technology Company to skyrocket. It also successfully broke through the development bottleneck of Phoenix e-commerce around the world and cultivated the habit of online shopping among users.It also caused a surge in the number of account openings at Hang Seng Bank and Standard Chartered Bank.

As time went by, supermarket alliances such as Wal-Mart and Carrefour became increasingly difficult and began to suffer huge losses.They are not like Phoenix Supermarket Group, where all supermarket stores and convenience stores are self-owned properties.With so many stores expanded at once, the store rent alone to be paid every month is a huge number.

Yu Wei had always insisted that all supermarkets and convenience stores have their own advantages, especially when engaging in price wars and commercial wars with competitors.Not to mention that after so many years, the rent of this store has not increased by a small amount, it has doubled several times compared with the original price.

Yingluck has been very busy during this period. Not only does she have to resolve the tactics used by the opponent one by one, she also has to plan how to counterattack, and she also has to plan the layout. She will take this opportunity to jointly expand some related groups of the Phoenix Department, and also have to open the Phoenix Supermarket. The group cleans up and eliminates hidden dangers.

But she is quite excited, and her fighting spirit is as high as a shot of chicken blood every day.Because she knows that this is a rare opportunity. With this experience, she will break through herself, break bottlenecks, complete transformation, and her ability to control the overall situation will also be improved to a higher level.

Yu Wei watched every move of Yuren and Yingluck. Although all the limelight fell on Yingluck, Yuren was behind Yingluck, with good scheduling, reasonable allocation of various resources, and logistical support. Well done.

This business war has been going on for two months. Yu Ren insisted that all the Phoenix Group companies, especially the entire logistics support system of the Phoenix Supermarket Group, make no mistakes. All materials were supplied in a timely manner, and he took the opportunity to further improve the Phoenix Supermarket Group. supply chain.

Yu Wei felt relieved when he saw this. He did not ask about the specific operations of Yu Ren and Ying La. He just used the spiritual water in the spiritual well in the space to specially select Chinese medicinal materials that were more than a hundred years old and prepared a decoction for Yu Ren and Ying La. The couple should take it in the morning and evening.

(End of this chapter)