This star just wants to learn.

"We didn't plan to do an international section..." Gu Ning explained: "The game was already completed in February this year and can be released at any time."

"But at this time, you released a song called "Because of You" on the Internet, which became a huge hit. It was also at this time that we suddenly realized that this game could expand into overseas markets."

It sounds unreliable for domestic games to open up overseas markets, but they just believe that "Plants vs. Zombies" has this potential.

In the zombie-ridden apocalypse, in your own fertile backyard garden, all the player needs to do is collect sunlight, choose to "place" various plants on the various tracks of the lawn, and then quietly watch them resist the waves of zombies in each level, and improvise to prevent the ones that slip through the net from sneaking in and eating the protagonist's brain...

This simple setting can be easily accepted by players around the world. The reason why many domestic games cannot be exported is not because they are not good enough, but because of cultural differences, their game backgrounds are not easy to be accepted.

As a casual tower defense game, this game mechanism is very novel and can be said to be unprecedented.

The game's graphics and brainwashing music are tailor-made for the international market. Their game department is made up of young people with ideals and vigor. After realizing this, they immediately decided to enter the international market.

First of all, they had to do a good job of translating the game and creating an English version. This part of the work was actually very easy, after all, the zombies and plants in the game couldn't speak.

No one can understand what Dave, the only one who can speak, says, so the translation work does not require any new dubbing. All that is needed is to modify the text description of the game props.

This part of the work was completed very quickly. The biggest problem affecting the release of "Plants vs. Zombies" was actually the platform and publicity.

They did not consider the publicity work and tacitly pushed this task to their boss. In the whole country, there is absolutely no one who knows advertising better than him!
What gives them the most headache is actually the platform and operation model of this game...

You should know that the game "Plants vs. Zombies" does not have any payment mechanism, so it can only be a buy-out game.

The buyout system has its own problems. Although it does not involve promotion, it does involve production. Now the production cost of a 3A masterpiece is about 100 times that of a few years ago, but sales have not increased at the same rate. This leads to a very competitive market for buyout games, and ordinary game developers dare not even touch it.

It takes a certain amount of courage to put a pay-to-play game on a paid platform. Unless you are very confident in your game, putting a pay-to-play game on a paid platform is no different from committing suicide. After all, players can get a refund.

If the game is not well made, players will return it after buying it, and not only will it be criticized, but it will not make a penny...

"Boss, do you think we should go online on Steam?"

Gu Ning called because he actually wanted to ask for the boss's opinion. They didn't dare to make a hasty decision on such a matter. Otherwise, they would be in big trouble if the game failed.

"of course."

Pu Tong agreed without even thinking about it.

The game "Plants vs. Zombies" was originally intended to go international, but he didn't expect that they had already seen this.

No one understands the potential of this game better than him. "Plants vs. Zombies" can no longer be described as popular; it is a timeless work of art.

Before it came out, there was no such way of playing in the world; when it came out, there was only one company in the world that played this way; after it came out, this way of playing was everywhere in the world.

It can be said that this game ushered in an era. At a time when the Internet was not yet popular, it successfully became popular all over the country.

Later, as we entered the Internet era, this game still did not leave the stage of history and was still active on major platforms, major discussion forums, and major live broadcast rooms... As time went on, there were more and more masters and bigwigs in this game, and many players really regarded this game as a subject.

They completely theorized a casual game, and transformed the familiar 8-gun survival endless game "fire a pair of cannons every 9 seconds, and a cycle of 36 seconds" into "P1", and transformed the operations of various complex formations of "first use cannons, then ice, and then use cannons" into descriptions such as c4u that outsiders cannot understand at all.

There are many complicated theories and tactics, and Pu Tong often praised them as awesome.

Later, with the launch of various "incredible" self-made modes, this game was explored to a terrifying level. The most common and well-known of them is the legendary "95 version".

There are also hybrid versions and blind box versions. All kinds of imagination and innovation bursts prove the value of this game.

Now, this game is finally going to be reborn in my hands!

"I knew you would say that. I'll be online on time at 0: tonight!"

Gu Ning smiled. Before consulting Pu Tong, they had actually already expected that their boss would launch a charge into the overseas market without hesitation.

As it turned out, they guessed right. Pu Tong always had an inexplicable confidence in his work, as if he knew it would be a success.

This is also the reason why they have been following Pu Tong. His charm and confidence are completely irresistible.

"Zero o'clock, so soon?"

Pu Tong was stunned when he heard that, he didn't expect that it would be ready to go online so soon. It turned out that they came to ask him for real advice.

This game is excellent, but no matter how excellent a game is, it still needs a certain amount of publicity. Are you being too hasty in raising the cap now?

“Don’t you need some publicity?”

"Boss, you are joking..." Gu Ning was stunned when she heard this, as if she had heard something funny. "You made such a scene at the International Cultural Festival Conference, and the whole world has remembered you. You are the biggest living signboard."

No matter what this game is like, its idea was still proposed by Pu Tong, and its boss is Pu Tong. Pu Tong has just become famous all over the world not long ago, so it is a natural thing to release this game now, and there is no need for any extra publicity.

They don't even need to actively promote it. The people running Steam are not stupid. After seeing the word "Pu Tong" in the list of main creators, it would be strange if they didn't put this game on the homepage.

The world is bustling with people seeking profit, and this is also true in the international market. Putong is currently at the center of the storm, and there is no better time than now.

Their gaming section is Pu Tong’s eldest son. Isn’t it normal for a son to be honored by his father?

“They say games are the ninth art, but you don’t even let go of this art category.”

Yu Wanwan shook her head. This time Pu Tong was really going to become the godfather of art...

(End of this chapter)