Reborn Entrepreneurial Giant.

Chapter 156 Spokesperson

Jumei launched Juhuasuan, and the most eye-catching thing is of course group buying, because shopee has become the fastest-growing e-commerce company in the North American market by virtue of group buying. It is understandable that Jumei is learning from itself this time.

Juhuasuan is obviously not only a group purchase, but also a full-category e-commerce platform that focuses on prices and products. The most obvious difference from Jumei is that Jumei’s orders are delivered through its own logistics, while Juhuasuan’s orders are mainly delivered through third-party express delivery. Company shipping, no cash on delivery.

Taobao launched Taobao Mall and invaded the B2C market; Jumei fully opened up to brand merchants and launched Juhuasuan to enter the Taobao field.

After achieving Jumei, Taobao was brutally betrayed, who is the next Jumei

The success of Jumei is the success of Taobao. Is it the destiny of Taobao to cultivate more Jumei?
When we meet on a narrow road, the brave wins, and the teenagers gather together and shine their swords, Ali

C2C or B2C, the battle of Taobao Jumei is the battle of e-commerce model
Fortunately, no one talked about money, genius, and betrayal. These are exclusive to Zuckerberg. Qu Li stared at them for a long time, and felt relieved.

The media rumors that Qu Li and Ma Yun broke up are definitely rumors. How is this possible? The two retorted in unison in the media interview: Absolutely impossible!
Ari Taobao and Jumei Juhua are different types of companies. Taobao is a platform, and Jumei E-commerce is a retail enterprise. Ari has no self-operated brand and cannot make Sun Moon Fenghua. Without Shopee, it cannot make coconuts. shoe.

But it's useless, anyway, everyone loves to eat melons?But under the background of all kinds of gossip, Jumei has quietly and undisputedly become the second largest e-commerce brand in China. Juhuasuan's advertisements appear on hao123, Baidu and Zhalang...

Attention to the pair has risen online, leading many to study their conversation.

Qu Li's discussion on the "impossible triangle" of e-commerce retail has been discussed a lot. Whether any company can achieve the "impossible triangle" has been discussed and discussed, and the Jumei model seems to be the best way.

"Jumei Quli's ambition is highlighted: to achieve the perfect balance of products, prices and services through self-operated products, and it is expected to become the world's best e-commerce company..." According to media reports, Jumei seems to be slightly better.

The text is not good enough to be hard, Ali Taobao spends money on publicity and promotion, and Taobao Mall has begun to be mentioned repeatedly. Unlike Taobao C2C, Taobao Mall has a higher entry threshold and requires corporate seller certification to enter. It is a better B2C model.

Of course, the major brands under Sun Moon Fenghua have to apply to join Taobao Mall to save money to support their families. What's up.

Jumei and Taobao's various open and secret battles have a direct impact on consumers becoming more familiar with the two e-commerce brands, and they save each other a lot of advertising costs.

Different from the hustle and bustle of the outside world, Jumei is actually very realistic in its work. First of all, 3C digital and large appliances have been added. The unit price is high and it is easy to rush the numbers.As for food and beverages, products with low unit prices and high-frequency consumption such as general merchandise are not unimportant, but they are unimportant now.

The eldest brother and the second child fight, and of course Beidou Mobile Phone and Gou Dong who are watching are injured.Jumei’s genuine product guarantee is obviously more trustworthy than Goudong’s, and Jumei’s logistics service is obviously better than Goudong’s. As for Beidou mobile phones, they are just counterfeit phones.

There is still Dangdang, a domestic e-commerce company. Their book business is very stable. Qu Li doesn’t want to fight an uphill battle for the time being. Excellent Amazon, hehe, who cares about that little bastard.

The most worthy of Qu Li’s attention is Goudong. Dadongzi’s development direction is right, but he is short of money. Jumei not only has money but also technology, and its operating efficiency is obviously higher than Goudong. As long as Jumei’s internal management team does not lose control, I really can't think of a reason to lose to Dadongzi.

Jumei also has Sunyue Fenghua. In the United States, a pair of Xiangyun coconut shoes with a minimum price of 99 US dollars is sold at a unit price of 699 yuan in China. The sales volume can be imagined.

As for Xiangyun's sales in Anta stores, the negotiation has not been reached, but Anta is willing to design and manufacture a running shoe for Jumei.

"What choices do we have as our brand spokesperson?" Qu Li took the time to come to Sun Moon Fenghua, and he wanted to choose a suitable brand spokesperson for Xiangyun.Because there is no cooperation with the Olympic Organizing Committee, even if they sign the athlete's endorsement contract, they cannot borrow the name of the Olympic Games.The price/performance ratio is not very high, but who made Qu Li like switches, he knows people.

"Phelps, 8 gold medals, it is necessary. Bolt, the real world flying man, 100-meter champion, I want it! Super Dan, I want it! Guo Jingjing, the diving queen, the future daughter-in-law of the Ehuo family, I want it! Find a few more mermaids, and it’s done! From now on, this will be the credit of the Sun Moon Fenghua team..." Qu Li selected the spokesperson candidates in a few minutes, they are all high-quality and low-cost types, and Adinike will not compete with him.In the United States, Phelps and Bolt are the main promoters, and Guo Jingjie and Super Dan are the main promoters in China. Everything is so perfect.

"Let people from shopee or Xiangyun contact Kanye and see if we can cooperate to release a joint model..." Qu Li is not stupid. Consumers in the United States may buy Xiangyun coconut shoes because of their novelty, but they want coconut shoes to truly become a trend. As part of this, more popular elements must be added, such as celebrity endorsements, or the launch of joint models to share profits.

"Then I'll give it a try." Chen Danlin knew that Qu Li wanted to form a team in the United States to operate the Xiangyun brand and sell it through offline physical stores.

The Xiangyun and Danlin brands maintain 100% gross profit in China, and at least 200% in the US market, which is based on the premise of sharing with shopee.Once the endorsement model is started and offline sales are carried out, the gross profit rate will drop precipitously, which will seriously encroach on the company's profits.If the sales volume of Ke Xiangyun can break through from the current level of 1 million US dollars to the level of 10 billion US dollars, why not?
The sales volume of Xiangyun coconut shoes in the North American market has declined slightly, and the monthly average of each style has fallen below 10 pairs. Professional sports shoes and domestic brands such as Anta and Li Ning use their most advanced technology, and then carry out joint brand operations and sales sharing. And other forms of cooperation, as well as the most basic OEM OEM and upgraded ODM OEM.

Under the influence of the subprime mortgage crisis, the demand for foreign trade has shrunk, and traditional channels are not smooth. Shopee's online e-commerce channels are particularly precious.Therefore, the negotiations between Xiangyun and Anta and Li Ning were not very smooth, but at least they persisted.

From the initial clothing, shoes and hats, 3C digital, Shopee US has now added daily necessities, toys and small commodities, and will gradually become a full-category e-commerce...

It is planned that Shopee's transshipment warehouse will increase from the current one to two, and the other will be distributed in New York in the east. The two warehouses, one east and one west, can effectively improve the efficiency of Jumei Logistics.

(End of this chapter)