Reborn Entrepreneurial Giant.

Chapter 186 Unintelligent ADAS
Knowing the fallen leaves by observing the autumn wind, knowing the cold and warm by testing the spring water, Qu Li's ability to see the subtleties may be the reason for his success. Some social activities in Beijin left a deep impression on domestic entrepreneurs such as Chen Binghao and Wang Xing , especially Qu Li's idea of ​​building a car is really shocking.

"I don't understand technology, and I don't understand management. If I stay in the company, I will be idle. There are so many important decisions that I can rely on." Qu Li has his own reasons for his skipping work.The insight brought by rebirth is a shortcut, but the development of enterprises needs to follow the right path: products are the core, technology is the foundation, and brand promotion is the long-term communication method between enterprises and consumers.

"After all, I am too young. My own development experience allows me to bring fashion, cool and trendy colors to the Honor brand, but I cannot bring the genes of safety, stability and smoothness, so the publicity at home and abroad should not focus on me..." Qu Heresy and heresy online

Honor adopts a simple and stylish design style, and its brand positioning is similar to Apple’s iPhone. It can be said that Honor G2 has a time lag. It is expected that the market reputation will reach its peak next year. After that, as IOS becomes more and more excellent, it will be adopted by iPhone. The self-developed A4 chip will overtake Honor in an all-round way.

"We must have a clear understanding of this. The PA Semi team has the best chip design masters in the United States. Apple's self-developed chips have a much higher probability of success than ours, let alone the operating system. So the promotion of Honor G2 is It is very important, we must use the shortest time to let global users know about Honor, especially in China..."

If Qu Li wanted to slip away, of course they couldn't be left idle, otherwise accidents would happen easily.Anyway, things are arranged, and CICC issues corporate bonds, some of which are soft sister coins.Most of them are in U.S. dollars, and the 6% annualized interest rate is already very cheap. If you lose interest on interest, you will get other compensation. In the future, Honor will raise funds or go public, and investors who subscribe for Honor corporate bonds will get the preemptive right to subscribe.

Whether it is suitable or not, these investors will naturally have their own considerations. Zhu Yunlai of CICC is very optimistic, and 5 million US dollars is not too much.

Jumei gave Dadongzi half a year to work in Beijin temporarily, and then moved to Yangcheng. After Jumei perfected the layout of 3C digital home appliances, of course it will become the leader of this large category, which is also the advantage of B2C.

Clothing and cosmetics have high gross margins, 3C digital home appliances have high unit prices, and food and department stores are high-frequency consumption of e-commerce, which can attract traffic. This is the last difficulty that needs to be overcome.But now it is only 2008, Jumei still has a lot of time.

Even for Juyun Technology, the financial crisis has brought a lot of benefits. Many Chinese programmers who started their businesses in Silicon Valley returned from Silicon Valley and made up for the lack of talents in key areas. For example, some of them are doing virtualization research, which can obviously accelerate Research and development of Jumei Cloud Computing.

The company formed by Chen Tong for the development of advanced driver assistance chips was formally established. Unfortunately, the name Sinan was registered by someone, so he had to give up. Chip previously developed Waze, a smartphone-based crowdsourced map.

The current navigation products are charged, Weizhi does not have a map license, and initially purchased data from friends. If users adopt the crowdsourcing model, Weizhi provides a free navigator with the function of a driving recorder, which can quickly accumulate map data. It can also accumulate a large amount of user data.

No one knows whether this business model will be successful, but Northern Lights and Qu Li are both willing to take a gamble. The two companies each invested US$500 million in the initial stage and each took 40% of the shares.

"What about data transfer?"

"Use a 3G data card!"

"There are no 3G licenses in China!"

"China Mobile has started to build a TD network, how many more years will it last?"

"We use TD?"

"Of course WCDMA!"

"..."

Mobile TD is undoubtedly a transitional technology, which is of great practical significance, but it is a kind of harm to ordinary consumers. After the release of 4G licenses, mobile companies quickly abandoned 3G and invested a lot of manpower and material resources to rapidly develop 4G networks. .It can not only attack friends and businessmen, but also consolidate its own advantages.It is not conducive to the development of Weizhi!
Although I feel that Weizhi may go astray, but whoever let Qu Li foresight, he can invest in the pioneers of the ADAS industry. The Israeli company Mobileye, which was later acquired by Intel, is in financial crisis. This company should not be arrogant. ?Although Vision has nothing to do with Israel, Ms. Zhou's Victoria Harbor Investment does.

Sun Jianhe still needs to be responsible for the investment. The Vision Fund team he formed finally came to Beijin to meet Qu Li. In addition to financial investment, there are also experts in semiconductors, electrical and electronic engineering, IT and the Internet. The core team is 7 A Chinese, no crooked nuts.

"Our future investment direction will focus on TMT, new energy and the upstream and downstream industry chain of pure electric vehicles..." Qu Li went straight to the point. He has met each of them in the past few months, and some of them were recommended to him by others. Some were found by Sun Jianhe.

"Why, pure electric vehicles have not shown the possibility of challenging traditional vehicles..." Since it is the core team, of course you have to ask clearly

Qu Li continued his previous argument. The strategic value of new energy vehicles is very obvious: "The whole world is supporting the development of the new energy industry, whether it is to avoid the energy crisis, or for the protection of the earth, or Europe wants to use "carbon dioxide" to break the With the international economic order established by petrodollars, even if the international oil price temporarily falls into a downturn due to the financial crisis, the development trend of pure electric vehicles will not change!"

After speaking, the debate naturally started. Not everyone agrees with his point of view. The smarter you are, the more you have your own ideas. Qu Li has already screened them once, and now most of them can understand his ideas.Even if you don't understand, whoever makes the rich is the uncle, you still have to listen to him.

The Vision Fund’s investment projects already include Facebook, Twitter and Riot Games in the United States, BYD, Jingjin Motors, Weizhi, Youku and Kaixin.com.Acquired a 35% stake in Xiangcai Securities and invested USD 6.9 million in Xiangjiang.

"The foundation has been laid for you. The important tasks now include the acquisition of Xiangcai Securities and Spreadtrum Communications, as well as the acquisition of shares in the power battery subsidiary established by ATL." It is impossible for Qu Li to miss a good investment opportunity. The power battery company that he has not yet established has failed, and he still has alternatives. There is no need to put all eggs in one basket!

"How do we invest in the new energy field? Do we have to invest in photovoltaics and wind power?"

"I am inclined to photovoltaic power generation, but the current market conditions are too hot. I don't know when the first round of reshuffle will happen, but one thing is certain. Investing in the photovoltaic industry requires patience. The companies and entrepreneurs we invest in must persist Long-termism, insisting on reducing the cost of photovoltaic power generation, and companies with technological advantages in key components in the industry..."

Seeing Qu Li's clear thinking, everyone spoke one after another, showing their abilities within the framework set by Qu Li, some people thought of Infineon, the leader in automotive chips...

Infineon is a semiconductor giant in Germany. It will be the global leader in automotive and industrial chips until 2022, especially the absolute leader in IGBT chips. Its DRAM memory chip giant Qimonda was spun off and listed. Infineon currently holds Has its 77.5% stake.And its wireless baseband business is Texas Instruments' biggest competitor.It's a pity that Qualcomm is so powerful that the baseband chip industry is almost dead. It was later acquired by Intel, and it was acquired by Apple a few years later. I don't know if it will disappear in the future.

It can be said that Infineon at the end of 2008 was a huge piece of fat for the country. If domestic companies really want to eat it, they can definitely achieve a qualitative leap. Unfortunately, Infineon is very important to the country and to the industries under Quli. It is not very important, he has more choices.Qu Li's funds are not unlimited, so it is natural to use the money wisely.

(End of this chapter)