Reborn Entrepreneurial Giant.

Chapter 445 The Ideal Candidate

Chen Danlin gradually let go of her work in Jumei. Without her as the founder to watch over, the importance of the private label business will naturally decline. This does not mean that there has been any change in Jumei, but it is purely a psychological effect.

The simple understanding is that if one's "boss" is not strong enough, the employees below will not be motivated to work, because no one will see if they do good or bad, and they will not be promoted. Who would like to work hard for nothing?

Lu Qi may have noticed this sign, but his energy is limited. This year, he has to focus on logistics and Shopify. Let Jumeijuhuasuan and the Shopee team fight on their own. Lin Bing has been in charge of ancient song search and For cloud computing and its own brand, Qu Li, a "big idler", can only be responsible.

But Quli not only has Jumei, but also Glory, Future and Time Group, how could he have time to watch them work in Yangcheng, so he found Lai Shixian from Xiangyun.

"How is Xiangyun recently?"

"The growth rate of revenue has slowed down, the online sales business seems to have reached its limit, and the offline channels are still expanding, and there is no rush to increase the scale..." Lai Shixian
Xiangyun is mainly online. In the past, there was a group buying activity on Facebook, which attracted a large number of users. Now the effect of doubling the advertising investment is limited. From the data, the online sales have reached the limit, and the establishment of offline channels is not difficult. The difficulty is The transformation of advertising and marketing methods, from social networks to traditional media, will inevitably reduce the advertising effect, so it is relatively cautious.

"The online potential has not been fully released..." Qu Li said this with confidence. The rise of Shein is a good example. The price of Xiangyun abroad is lower than that of Adidas Nike, which is a product with high cost performance. What it does is to give consumers a reason to buy. The simplest and most direct way is to show "professional ability".

As far as sports brands are concerned, new materials, new technologies and new processes are indispensable. Relying on the world's fastest man "Bolt", Xiangyun's running shoes have successfully entered the sight of European and American consumers, although the technical content has been repeatedly questioned Low, but the quality control is better than that of Adidas Nike, and there have been no major mistakes so far.

It is not easy to do this, competitors are staring at it, and maybe the sneakers will break in a game at any time, and the negative impact will be too great.Adidas and Nike can hold the same thing, but not new brands.

Qu Li said that he will continue to increase the intensity of advertising on social networks, so he will not say more, Xiangyun is not running by him, no matter how good people are, they are born through experience, and natural management geniuses are too rare.

Lai Shixian knows what Qu Li Luqi and the others think. It’s okay to be aggressive online, but conservative offline. We must strictly control the inventory turnover rate. The overall is conservative.According to the information he got, the inventories of domestic counterparts are generally high. As long as the industry turning point comes, destocking will become their nightmare.

Qu Li continues to learn about Xiangyun's joint model, and cooperates with overseas stars and artists to launch various basic joint models, which have achieved good results so far.That is, Xiangyun can play in this way, ZARA and Uniqlo can also play, and the entry threshold is not high.

The Shein brand of Fenghua International has tried to catch up with hot trends, such as selling popular clothing styles from popular Korean dramas and idol dramas, and the ability to return small orders quickly, but unfortunately it is not suitable for Xiangyun's basic joint model.

"Are you interested in taking on greater responsibility? Jumei's private label business needs a leader."

"Ah~~" Lai Shixian exclaimed, a little caught off guard
Xiangyun's market value is about the same as that of Anta, and he earns more in Xiangyun than Anta. What's more important is that he is now the boss of Xiangyun, the one with a lot of real power.

"Danlin is pregnant, and she will be in charge of Fenghua International and some of our assets other than Jumei Glory. She will not return to Jumei for a few years..." Qu Li said frankly

"There are many talents in Jumei, why me?" Lai Shixian did not directly refuse
"We speculate that the total retail sales of e-commerce nationwide will exceed 5 trillion next year, and the transaction volume of the Jumei platform will exceed 1 trillion within [-] years. If overseas sales revenue is added, improving supply chain management capabilities will become a top priority. We face many challenges. ..."

"The retail business is not easy to do, and it will not make money in the long run. Jumei's business is divided into three parts. The profit of the e-commerce retail business is mainly through membership fees and its own brand. brand……"

"This business is very important, but we may have to wait five years before we really pay attention to it. During this period, we need to cultivate a capable team, master a set of practical methods, and endure loneliness and temptation. Long-termism..." Qu Li

"This requirement is too high, I'm afraid I can't do it." Lai Shixian retreated
"I know that if someone can do this well, he can become a partner of Jumei, enter the highest decision-making level, and have the opportunity to take over as the CEO of Jumei in the future..." Qu Li thought for a while and added: "The so-called partner is The product of the separation of ownership and management rights, in the future I will give up super voting rights and distribute power to management..."

"Why?" Lai Shixian was puzzled
"What why?" Qu Li

"Owning an enterprise like Jumei is rare..."

"But what I want is not only wealth and power, but also the realization of the value of life. I need to use ideals and beliefs to gather the best talents in the world." Qu Li began to brag, many people may not understand, simple analogy, there is no An undefeated general, Internet technology companies cannot become the eternal protagonists of this era.How should Qu Li survive after losing the "prophet"?Treat public welfare and charity as a lifelong career!
"Firstly, become one of the best e-commerce retail enterprises in the country; secondly, achieve global procurement and global sales, becoming the main driving force for Chinese brands to go global; then establish a logistics network all over the country through Jumei Logistics and Tongda Network. grow agricultural products and sell them all over the country..." Qu Li spit, Lai Shixian will not be the first person to listen to him talk about his ideals, nor will he be the last

"I hope that Jumei will become the best distribution company in the country, able to help more than one million people get rid of absolute poverty, solve more social problems in the future, and become a social enterprise..."

At this time, Qu Li's eyes were shining, just like Pin Xixi, who had various shortcomings and a very low bottom line. He had always been the e-commerce company he hated the most, but it implemented zero commission for the sale of agricultural products and invested a hundred It is commendable that Yi Agricultural Research is committed to promoting the progress of agricultural science and technology, not for the purpose of commercial value and profit.

"I am willing..." Lai Shixian was quite shocked
"Don't rush to reply me, listen to his words and watch his actions. Any choice you make will have gains and losses. If you want to take over the private label business, you must not only adhere to long-termism, but if you don't do it well, you may lose the CEO of Xiangyun ..." Qu Li does not do good deeds simply for the sake of doing good deeds, he firmly believes that ESG environment, society and corporate governance will become one of the company's core competitiveness
(End of this chapter)