Reborn Entrepreneurial Giant.

Chapter 447 Car Chassis
Both BYD's Yunxue and Chrysanthemum Factory's Hongmeng are bragging. For example, the open source Hongmeng and the mobile phone Hongmeng are two systems, but for brand marketing, they use the same brand.

Neither active variable damping suspension (Yunyu C), air suspension (Yunyu A), nor hydraulic suspension (Yunyu P) were invented by BYD.However, BYD has integrated these body suspension technologies into a system, and it has surpassed its competitors. This is its ability, and other car companies have not done it.

Their publicity is a bit unreal, but the effect is very good. It can only be said that BYD's marketing team has evolved and learned the tricks of Yu Dazui from the Chrysanthemum Factory.On the day of the press conference, a large number of videos with similar copywriting were released: BYD's cloud car technology can easily jump up a two-ton heavy car, but it is difficult for some people with rooted knees to stand up.Using the method of elimination, I know that it should not be aimed at BBA. Toyota Volkswagen's electric cars have been beaten to pieces, so Moudi wants to make potential users who like Tesla feel guilty...

Whether BYD's technology is powerful or not, it must be powerful, but it is far from as powerful as some media's unscrupulous publicity. Hongqi H6 has Yundiao C, NIO has Yundiao A, and Yundui P seems to be exclusive. As for Yundun X, it is also It is the dancing and bouncing functions (GAC Aian LX has also realized it) that are almost impossible to appear on mass-produced cars, and it has no practical significance but will reduce the life of the air suspension.

BYD's brand and public relations department are very powerful, but the premise is that there is technical accumulation to support it. Seven points are true and three points are false.
Qu Li doesn’t understand cars. To do a good job at Qiancheng Automobile, the guiding ideology is the first principle. The three-electric system is the premise that it is ahead of its peers. The gearbox can be abandoned, and the engine is temporarily useful. Only the chassis technology needs to be iterated, but it will not be eliminated.

There is logic in Qiancheng's deep-knocking chassis technology. First realize Mercedes-Benz's "Magic Carpet" or Land Rover's "All-Terrain Response Adaptation System", and then evolve to Cloud P...

"We have officially submitted the additional issuance plan to the relevant department, and the financing will be completed in mid-June." Lu Tao reported other situations of the company: "There are more institutions visiting the company for research..."

"We are an ST company, is it necessary?" Qu Li didn't want to receive these people

"Qiancheng Automobile has been trading at its daily limit for many days." Lu Tao, what he didn't say is that Qiancheng Automobile not only often has its daily limit up, but also frequently drops its limit, which may be maliciously manipulated.

Qu Li also noticed this phenomenon, but Xiangjiang Fortune Group puts more emphasis on wealth management, and now plans to establish an insurance company, which has limited influence in the securities market.Well, in other words, Xiangjiang Fortune is a formal public offering fund, not the kind of hyena that bites people at every turn.It's not that Qu Li can't do anything about it, but he feels that the trading of Qiancheng Automobile is restricted, and the range of ups and downs is limited, so market value management is of little significance.

"These investment institutions have great differences on Qiancheng Automobile." Lu Tao called Qiancheng's COO, but actually assumed the responsibility of CEO

"We are very formal, and all the data are authentic and credible."

"It's not that they suspect data falsification, they don't understand us..."

Qu Li thinks that the planning of Qiancheng Automobile is simple and easy to understand. Of course, this is just because he thinks that the development of Qiancheng Automobile is too "conservative" in the eyes of the outside world. Qiancheng CS6 is selling well. Some people have waited for three months. Why not increase production capacity in advance? ?Future Geometry is very popular, and it takes at least half a year to wait. Hunger marketing is too risky...

"I said it wasn't hunger marketing." Qu Li quibbled, no, it was an explanation.

"I know, but they all say that. I can't say that the consistency of the power battery is not up to the standard, and there are safety hazards that have not been resolved?" Lu Tao said.
"What did you say?"

"Qiancheng insists on quality first, insists on giving priority to SUVs, and adheres to the high-quality goods strategy..."

"Isn't it like a BMW and Mercedes-Benz without a lock?"

"Uh, no."

Qu Li felt a little relieved that electric cars would overturn the entire industry. He didn't know what a luxury car in the electric car era would look like. The black technology of consumer electronics could easily spread from flagship phones to thousand-yuan phones.If autonomous driving is really to be realized in the future, travel as a service will be realized, and the value of automobile brands will be greatly reduced.So, Qu Li doesn't know whether Qiancheng Motors will be made into BBA or Toyota or Volkswagen.

The long-term strategy is uncertain, and the short-term direction is unquestionable. Qiancheng Motor must give priority to SUVs. Great Wall Motors has become the leading domestic brand with SUVs. He will not miss the opportunity brought by this industry trend.

"In the future, we will directly say that we are going to become a synonym for new energy vehicle brands..."

"Huh? What does that mean?"

"We want to be pioneers in the industry, which means high risk and high return. If you don't believe us, get out as soon as possible. If you believe us, don't make trouble..." Qu Li is not a good man and a woman. Cash is king in the capital market. The cash on the company's account exceeds 100 billion US dollars. There are several financial institutions in China that can compete with Honor, especially Honor holds more than 55% of the shares in Qiancheng Automobile. "Unlimited" funds plus controlling rights, if it loses to "hot money", then It's better to buy a piece of tofu and kill him, it's too shameful.

"Let the secretary explain to them next time..." Lu Tao began to blame

Qu Li doesn't care, anyway, he doesn't care, and he doesn't need to ask for financing. If no one is willing to invest in this financing, he can cover it all.

Qiancheng Motor’s financing this time is to increase investment and repay debts. Qiancheng Mitsubishi’s production base is about to be completed, and it needs money and various investments in electric vehicles.So it needs 20 billion, which increases the share capital by about 15%, but the proportion of Honor's shareholding remains unchanged.

Although Qiancheng Auto does not make money, it sells more and more cars, and the cash flow is still good. A Qiancheng CS65 sold more than 30 billion in a month, and Mitsubishi Pajero averaged 1000 units a month based on 30 for 5 months. There are 15 billion.It should be a certainty that Qiancheng's sales will exceed 100 billion this year.

After learning about Qiancheng Motors, they went to Cheetah Motors to have a look. They didn’t intend to learn Qiancheng’s boutique strategy, but they were still very concerned about “Wuling Hongguang”, because the genuine Wuling Hongguang has been selling well since its launch last year. Monthly sales are close to 2 units.This proves that there is nothing wrong with Quli's original product positioning.

"We have launched pre-sales, and the situation is very good..." The CEO of Cheetah Motors was honest in front of Qu Li. Although Changfeng is the controlling shareholder of Cheetah, Qu Li's influence is everywhere. There is a real conflict. It's really hard to say who to support.
Qu Li learned that the distribution channels of Cheetah and Qiancheng have not been completely separated, but only a few models such as Cheetah Black King Kong and Feiteng MPV can be sold in their channels.This kind of intricate relationship is also the compromise they have made after many times of tossing.Of course, the two companies have signed a sales agreement, which will be included in the account of Qiancheng Motors. Whoever sells the car will be responsible for the after-sales service, reducing trouble.

After getting to know the two car companies, the leaders of Xiangfu knew that he was going back to Xingsha, so they quickly approached Men Xingshi to question him. Why is Mao’s electric car not produced in Xingsha?
What can Qu Li say, even one of your car qualifications is uncertain. The factory in Beijin has not yet been built, and Qiancheng has obtained the qualification for car production. Isn't the gap obvious?Is it wrong to choose the three major bay areas for luxury car sales? It seems that although local tyrants in Shanxi province are rich, can they lead the domestic consumption trend?impossible.

(End of this chapter)