Reborn Entrepreneurial Giant.

Chapter 585 There is a lot to do
Not counting the income of third-party sellers, Jumei’s annual revenue seems to exceed 300 billion U.S. dollars. This scale is already at the top level in China. Although the profit is not much, the company is really not short of money.

No, let’s talk about continuing to invest in Weibo and Youku now. Wang Xing doesn’t want to go public at this time, and Youku is really short of money.

However, there are also difficulties. Will there be competition between Weibo and Time in the future?How does Jumei handle this relationship?Fortunately, Wang Xing is not very worried, Qu Li has been freeing her all the time.

As for Youku, it’s another story. At first, it was his personal investment, and later let Vision Investment promote Youku to engage in a copyright war. The shareholding ratio was once close to 30%. After Youku went public and cashed out, the current shareholding ratio has dropped to less than 20%.

Jumei does not hold shares in Youku, but it is generally believed that Youku is a Jumei department, and Guge Search has cooperation with Youku.Now, of course, Jumei’s membership system needs some high-quality value-added services. Time music is very important, and Youku video is also important.

"Can you exchange shares?" Youku CEO Gu Yong didn't want to inject capital, but wanted Jumei to acquire directly. Qu Li said he would not interfere, but actually voted against him when he merged Tudou.com.

Qu Li didn't even think about it. Jumei's market value can increase by at least three times. Video sites have been in need of blood transfusions. After ten years, iQiyi will only have a market value of 50 billion US dollars. If you buy it, it will be a loser. joint member.

After Qu Li and Guyong expressed their intention to buy shares, they didn't care about it anymore. There are more important things waiting for him. Jumei will forcefully buy back the shares of Shiguang.

"Have you thought it through?" Qu Li looked at Lu Qi and the others with a half-smile
"There's nothing to consider, it's an inevitable choice." Lu Qi really admires this young man now, he can always surprise people.

Qu Li didn't expect it to go so smoothly, and there was no need for a meeting to discuss it. However, because Qu Li, the actual controller, was involved, he still planned to discuss it at the shareholders' meeting after the company's financial report was released, so as not to be gossiped.

Last year, Jumei focused on logistics. This year, it will focus on Jumei Supermarket, Jumei Youpin, and the construction of a membership system to increase the proportion of self-operated businesses.

In fact, the business of Jumei Supermarket has been established for a long time, but last year, all businesses were integrated into "Jumei Supermarket".Not only online but also offline.The main purpose is to solve consumers' demand for "firewood, rice, oil and salt".

The vast majority of third-party sellers do not have the strength to comprehensively operate catering, grain and oil, non-staple food, household cleaning and other general merchandise, and cannot provide one-stop procurement of daily necessities.Traditional supermarkets can't do well and are unable to do so, so they can only rely on themselves in the end.

Ari established Tmall Supermarket last year. However, human energy is limited after all, and there are lengths and weaknesses. Relying on the strong service capabilities provided by Jumei Logistics, Jumei Supermarket is far superior to Tmall Supermarket.

Tmall Supermarket participated in the Double Eleven promotion last year, and it has not reopened until now. You must know that they operate on behalf of the model. Taobao only provides traffic, and the rest are partners and suppliers.Jumei Supermarket is self-operated. Because of its complexity, high capital occupation and low profit, it has been ignored by Dadongzi.

Qu Li proposed this alone, and recruited people from traditional large supermarkets such as Wal-Mart, just to do a good job in this business: "It may not make money, but high-frequency consumption can bring us traffic."

Major appliances can be used for ten years, computers can be used for five years, mobile phones can be used for two years, water and electricity credit cards can be used once a month, but supermarket shopping should be at least once a week.Let consumers think of you constantly in their daily life, which is more important than short-term high customer unit price.

What Qu Li said at the Jumei meeting was a denial of Dadongzi's part. This guy has been trying to find ways to increase the unit price of customers, that is, the sales of Jumei's electrical part.This is not wrong. In the case of limited delivery capacity, the higher the customer unit price, the less pressure they will have.

Qu Li wants to do high-frequency and low-frequency, and Dadongzi wants to do high-value and high-profit to drive the sales of low-value products, just like the "boutique strategy" that Honor and Future Geometry are doing.

Dadongzi’s idea is fine, but analyzing the specific situation, Honor and Future Geometry have never thought of serving all consumers, and the more consumers served by e-commerce retail services, the lower the cost. The logic of the two is different.

To sum it up in one sentence: Jumei Supermarket (online) must be done, and it must be done well. Offline supermarkets are a supplement and a choice after the growth of online retail sales slows down.

After that, we will discuss Jumei Youpin, that is, its own brand plus Xiaomi supply chain products, such as ming series mobile phones, tablets, bracelets, Wuchang rice and other department stores will be included.

This is another important sub-column of Jumei after Juhuasuan, Goudong Electric Appliances, and Jumei Supermarket. Among them, Juhuasuan has become an independent website.In the future, there will be Jumei International, Jumei members, etc., which may successively increase their weight.

In fact, Qu Li still has a lot of ideas, such as "Jiyoujia", which specializes in home furnishing, "Jumei Car Maintenance", which specializes in the aftermarket of cars, and pharmaceutical e-commerce. There are now 48 online pharmacies in China, and last year's online sales reached It is only 17 billion, which is very inconspicuous, but the entire drug sales market is about 1800 billion, and the future development prospects are still very promising.

This series of contents undoubtedly established the importance of the Jumei platform.Quli’s requirements for Juhuasuan are much less, and it is still to strengthen the supply of enterprises in the industrial chain in various places.For example, to establish a factory direct sales brand, it can be "Made in China" or "Tao Factory". To be honest, Taobao's combat effectiveness is really much stronger than Goudong.

"If Jumei Youpin cooperates with a small number of excellent companies with limited categories, then the Juhuasuan factory direct sales plan is to cooperate with unlimited factories to provide unlimited categories of products. They may not have famous brands, but they must ensure quality and low prices. ..." Qu Li and Da Dongzi talked about their plans and requirements:

"You can do one activity every month, such as Guangzhou bags, Dongguan women's clothing, Nantong home textiles, Shunde small household appliances, Putian shoes, to promote these industrial belts. Factories are moving towards e-commerce brands.”

"We must realize that we can also achieve ourselves by making others successful, and we must also realize that we support these small and medium-sized enterprises not to do good deeds, but to provide consumers with more choices of high quality and low prices. Made in China is the foundation of our going to the world. ..."

To sum up, the idea of ​​Jumei is to build a brand, and Juhua is to build an industry; the former needs to be specialized and refined, while the latter needs to be broad and broad.

Looking at the smug Xu Lei and the dignified Dadongzi, Qu Li felt like all the heroes in the world were in my trap. Under his guidance, Jumei has great potential!

(End of this chapter)