Reborn Entrepreneurial Giant.

Chapter 589 Branding

The Spring Festival of 2013 is coming soon. It is rare for Qu Li and Chen Danlin to spend the Spring Festival together. Naturally, he cherishes it all the more, so he came to Hainan for vacation.

Everyone else went to Sanya, and Qu and Li were no exception. But after two days of playing, he drove north to Wenchang, wanting to visit the rocket launch base that was open to the public.

The Wenchang Space Launch Site started construction in 2009 and is expected to be put into use in 2013, but the first launch mission was not completed until 2016.

Qu Li didn't know what happened behind this, anyway, their efficiency must not be high.Since it has not been put into use, there is nothing to see here.Even if he wanted to find someone to talk about cooperation during the Spring Festival, he couldn't find anyone.

"You yearn for the stars and the ocean so much?" Chen Danlin walked around with Qu Li

"Give yourself an unattainable dream, so that you will not get lost, or for"

"For what?" Chen Danlin asked
"I'm about to become the richest man in the world. In a short time, some people will think that I am the pride of the nation..."

"So you want?"

"Fly to the moon to avoid disaster, fly to Mars to avoid disaster!"

Chen Danlin didn't know how true or false Qu Li's words were, so she didn't continue to ask.

People are inherently complicated, or do you have to find a definite reason to decide to do a certain thing?Is it a good reason for Naqu Lizao Rocket to advertise for him, making Glory and Future Geometry unquestionable high-end brands?

We must know that domestic independent brands hardly took the high-end route before 2012. Honor’s initial price of 499 US dollars undoubtedly squeezed into the ranks of high-end brands, but because smartphones are a new species, major traditional mobile phone brands He didn't react, and just started to attack Honor, with Nortel Networks before and Motorola's patents later, Honor has successfully broken through.

In the car market with an annual sales volume of about 2000 million units, Qiancheng Geometry has been facing the problem of insufficient production capacity, so it was not taken seriously at first, but the pure electric Geometry car was born, and the price of 66 has undoubtedly entered the luxury car market market.

Therefore, since Qu Li decided to acquire Saab Automobile, Qiancheng Geometry began to be attacked by all kinds of explicit or covert. What is even more outrageous is that when Qiancheng was preparing to introduce the Saab brand into China, some people obstructed it and wanted to make Saab a foreign capital just like Volvo. brand.

Saab Automobile has obviously gone bankrupt, including the brand and patents, have become the assets of the future, and even the production base and sales channels are gone. Why should it enter the domestic market as a foreign brand?
Of course Qu Li wanted to appeal. Everything was done according to the rules. Luckily, Future Geometry was short of production capacity. Waiting for a few years was not a big deal, but it made him feel sick.There are even more disgusting things, that is to slander and spread rumors: Qiancheng CS6 and CS8 are simple piles...

Just like later, a certain brand slandered the coarse grain mobile phone as an assembly machine and a comprador, and then advocated patriotic marketing. If you don’t buy it, you are not a certain countryman.

There is nothing new under the sun. I don’t know which side, or whether the joint venture brand is intentionally or unintentionally teaming up to attack the future?
Unbeknownst to Qu Li, he once again used the unique trick of "dimension reduction strike", repeatedly emphasizing at home and abroad that as long as the trend of intelligentization and electrification of automobiles comes true, Future Geometry will be able to occupy an absolute leading advantage.

Although there are still many people who refute Qu Li's point of view, he is not a PPT car maker, and his excellence in geometry has been recognized worldwide.Then, the judgment Qu Li repeatedly emphasized is being accepted by more and more people.

This means that a domestic brand will seriously impact the interests of overseas brands, and may drive other domestic brands to upgrade and earn "excess profits", including some joint venture comprador forces who are unwilling to see the rise of Future Geometry.

Then go the way of Musk. He has proved that this way is feasible. From the glory of self-developed chips and systems to Galaxy Power, which is engaged in space exploration business, including Jumei, the world's largest retail company, are all in Quli's body. Halo, many halos are added to the body, as long as the products of Future Geometry are excellent, I believe it can achieve brand upgrading.

Chen Danlin doesn't know how difficult it is for domestic companies to attack high-end brands. She may think that a high-end brand is easy to make. After all, the Danlin brand she directly controls has somehow become a representative of mid-to-high-end women's clothing brands and can enter domestic high-end shopping malls.

Maybe it has something to do with "You in the Star", this popular TV series in Asia, the heroine often goes to Danlin women's clothing store to buy clothes, and the neurotic heroine said "high-end atmosphere, low-key luxury and connotation" was hailed as the best brand of the year Advertising slogan.

"You in the Star" successfully broke the circle of Danlin women's clothing, and opened more than a dozen offline stores in first-tier cities in China. The journey has been smooth and smooth, and it will expand to second-tier cities this year.

In fact, strictly speaking, Danlin women's clothing is still a fast fashion brand, but the product quality is obviously better than ZARA, H&M and other foreign brands, not lower than Uniqlo.

The reason why Danlin's women's clothing is recognized may be related to Chen Danlin's "legendary life".She is the youngest self-made rich woman in China. She went to Xiangjiang to buy the Li family's "PCCW" and changed its name to PCCW, and privatized Yinghe Real Estate.

Although everyone knows that it has something to do with Qu Li, but who cares, Chen Danlin is the first generation of top female Internet celebrities, a representative of Sichuan Province, and a legendary woman of the new era.

The profit of Danlin women's clothing can guarantee its own development, but it is more difficult for Shein. The small order fast return model has high requirements on the supply chain, and the European and American online celebrity delivery model is a kind of advertising fee, which has increased cost.

Fenghua International is developing, but as the bosses, neither Chen Danlin nor Qu Li has made any money. What can they say, the company succeeds, and if it fails, it will be a waste of time for a few years.

After returning from Hainan, Qu Li accompanied Chen Danlin to Fenghua International. There was nothing to talk about. Their company had a large number of young fashion designers, senior and excellent ones served for Danlin’s brand, and new interns served for Shein. Including major clothing factories have to design their own styles, and then sell them on the Shein platform.

Some designs are not enough. The higher-priced Danlin brand needs better raw materials, better craftsmanship, factories and quality assurance; in comparison, Shein has discounted.

There are also stores. The Danlin brand has learned from Glory Company in this regard, and the simple, fashionable and international design style is still very good.

"You've done a good job, I can't find anything wrong with it." Qu Li walked around with Chen Danlin without commenting

"You won't lie to me, will you?" Chen Danlin
"How come, our direction is right, our method is right, the rest is management, as long as we find the right person..."

(End of this chapter)