The King of Directors 2000

Chapter 228 "Da Shang Palace" 3000
In mid-February, it was still very cold in Yanjing, and the pedestrians on the street were all wearing thick down jackets.

Traveling in a hurry, no one wants to stay outdoors for long.

In Liangmahe Building, in the viewing room of Fenghua Film and Television Company, "Da Shang Palace" is playing on the huge screen at this time.

In the spacious viewing room, four middle-aged men were sitting scattered.

They are Zhou Xuan, Jiang Chunming, Zhong Dahui, and Gu Huaiqiu.

The three of Zhou Xuan naturally knew Gu Huaiqiu, they didn't expect Gu Huaiqiu to contact Fenghua Film and Television Company.

Thinking of Zhejiang Satellite TV's financial resources, the three of them exchanged a look without any trace.

The first two episodes of "Da Shang Palace" are still very exciting, showing the background of this story, and setting a big expectation, that is, whether the heroine can enter the palace later, and whether she can avenge her parents.

Revenge is a theme that humans have had since ancient times.

It is easier to get the audience's approval to avenge your parents.

Originally, Zhou Xuan and others thought "Da Shang Gong" was a drama similar to "Huan Zhu Ge Ge", but now it seems that it is just like what Li Shengyao said, this is an inspirational drama for women.

The heroine's revenge theme is far higher than the love line.

After watching two episodes, the directors of the four major TV stations came to Li Shengyao's meeting room together.

That’s what a good drama is like, I’ll just show you two episodes, whether you like it or not.

Li Shengyao's assistant poured tea for four people.

Jiang Chunming picked up the teacup, blew on the hot air, and took a few sips of tea. Suddenly, he felt that the tea was sweet and rich. When the tea entered his throat, his whole body was much refreshed.

With a twitch in his heart, he realized that after more than two years of development, Fenghua Film and Television Company is now extraordinary, and the tea for entertaining guests is several grades better than in the past.

Tea is more expensive, and this drama is naturally more expensive.

"Director Li, on behalf of Gusu Satellite TV, I want to buy "Da Shang Palace"."

This drama is completely different from "Huan Zhu Ge Ge 3" love love love, the plot advances very fast, the theme is clear, Jiang Chunming has a feeling of reading Jin Yong's novels.

He felt that this drama could be a hit, and it should be on the same level as "Signal", with an average rating of around ten.

Seventy episodes can be broadcast for more than a month. With the reputation of Fenghua drama, the exclusive title sponsorship fee of 1000 episodes of good drama can be 1000 million, plus the advertising fee in the middle of the broadcast, it should take more than a month. There are also about [-] million.

2000 million sounds like a lot, but it’s actually a good deal.

If the ratings are good, it can better cultivate the audience's habit of ratings. The value of this cannot be compared with millions of dollars.

It's like Shonan Satellite TV has cultivated a group of children who like to watch variety shows, so that their ratings can be maintained above one point most of the time.

Suzhou Satellite TV also wants to cultivate viewers.

Zhong Dahui rolled his eyes to Jiang Chunming, and then expressed the same meaning.

The same is true for Zhou Xuan. Shonan Satellite TV has just given "My Fair Princess 3" a critical hit, and they just need a drama to boost their momentum.

As for Gu Huaiqiu, when he was watching the drama, he had already made up his mind that he must grab it this time. He just secretly sent a message to the leader.

The leader replied to the message, saying that within 500 million, Zhejiang Satellite TV will fight for it with all its strength.

Li Shengyao was very happy with the positive attitude of the four directors. When he sold things, naturally the one with the highest price got it.

But selling a drama is not an auction after all, it is impossible to let four people bid one by one, and Li Shengyao uses a small hammer to set the price.

It is also impossible for Li Shengyao to play tricks, separate the four people, create an environment of opaque information, and secretly raise the price.

They are all in the same circle, which hurts peace.

Moreover, Zhou Xuan and the others are not fools, they cannot be provoked and keep raising prices.

Just like the four-star simulcast of "Han Zhu Ge Ge 2", in fact, the competing TV stations at that time were far more than these four.

But in the end, relying on human relationships and the exchange of interests, the four satellite TV stations won.

Li Shengyao didn't want the four satellite TVs to tear up their faces because of this drama, so the situation would be low. He believed that they also considered it in the same way.

"The four directors think about it, I went out a little bit in advance."

After the words fell, he left.

Zhou Xuan, Jiang Chunming, and Zhong Dahui looked at each other. The three of them had a lot of dealings in the past, and the three satellite TVs have always co-produced dramas with Fenghua Film and Television Company. The three of them are now besides Yanjing Satellite TV, and the ratings of the dramas are the best. The three of them naturally became a group.

With the popularity of Fenghua dramas, Southeast Satellite TV has fallen behind.

Now Gusu Satellite TV has joined strongly, and Gusu, Shanghai City, Yanjing, and Shonan have become the new first-line satellite TV.

None of these three companies wanted Zhejiang Satellite TV to get involved, and it was impossible to cultivate potential opponents.

Whether it's an exclusive, or a simulcast of the three.

They all intend to exclude Zhejiang Satellite TV.

Gu Huaiqiu didn't know what the other three people were thinking, if it was him, it would be the same.

He picked up the teacup, took a sip of tea, and looked over with calm eyes, "Three, don't think about it, this time Zhejiang Satellite TV must participate, I just sent a message to our leader, we are rich in Zhejiang, the leader The upper limit given is 4000 million."

"Below 4000 million, I will continue to increase the price."

Of course he doesn't have this right, but he intends to cheat.

The three of Zhou Xuan frowned upon hearing this.

I hate the big money the most, especially the big money that breaks the market rules.

But they do have money.

Then let's chat.

An hour later, Li Shengyao returned to the meeting room. At this time, the negotiations between the four satellite TV stations had been completed.

"Director Li, we are planning to broadcast with four stars, the price is 800 million, and we claim 3000 million to buy the drama, what do you think?"

Twenty-eight million, one point for four, that is 800 million each.

If each company can get two or three points in ratings during the broadcast, and it will be broadcast for more than a month, the title sponsorship fee can cost 700 million.

This account is not bad.

Zhejiang Satellite TV wants to enter the game, in fact, exclusive is the best.

But the other three are naturally not happy, and now the four-star network is broadcasting.

With better ratings inertia, they can spread the ratings of Zhejiang Satellite TV as much as possible at that time, so as to prevent Zhejiang Satellite TV from becoming a hit.

Li Shengyao can probably understand why they can negotiate a four-star simulcast.

Twenty-eight million yuan was higher than he expected, and he earned back the cost in one round.

Cool!
He smiled and nodded, "Okay, four, let's sign the contract now, and then we will have a meal and discuss how to promote the show in the future."

Claiming that 3000 million purchases of dramas is a means of propaganda.

But this is not enough, Li Shengyao hopes that more people will know about this drama and know the difference between this drama and "My Fair Princess 3".

Even though it's about to sell out, he's hoping for better ratings.

After all, if the four major TVs simulcast, once the ratings are unsatisfactory, Fenghua's momentum will drop a lot.

This is not conducive to the development of Fenghua. He hopes that the average ratings of the four channels of this show will reach ten points.

There is no way to change the quality of the TV series, let's promote it well, the navy he raised must be rushed.

Hao Lei Zufeng wants to arrange to go on a variety show.

It needs to be sold as soon as possible, and when the time comes, it will be hyped with overseas ratings to attract mainland audiences.

Beyond that, maybe find something to hype.

(End of this chapter)