The King of Directors 2000

Chapter 344 Propaganda War
At 2005:11 pm on November 18, 10, a small celebration banquet was being held in the banquet hall on the top floor of Yanjing China Film International Cinema.

Today "Harry Potter 4: Goblet of Fire" premieres simultaneously in China and China.

This blockbuster was naturally introduced, promoted, and distributed by China Film Group.

The previous three "Harry Potter" films made China Film a lot of money, and this time China Film also attached great importance to it. It held the premiere and invited Harry Potter's "Chinese girlfriend" from Great Britain.

This girl is quite beautiful, not the squinting eyes that often appear in Hollywood movies.

But in the end not a real entertainment star.

At this time, at the celebration banquet, the girl was sitting with two companions, and entertainment stars in the mainland basically would not go over to strike up a conversation.

I really don't even bother to pretend.

Naturally, Li Shengyao came over, and he brought Dong Xuan to the premiere.

At this time, Dong Xuan was already sitting and chatting with several mainland female stars.

And Li Shengyao sat with Han Sanping, Deng Chao, and Li Lianhua.

These four people got together precisely for the promotion of "Extreme Escape".

Li Lianhua raised her wine glass, but her eyes fell on Li Shengyao, "Director, there are various news about other movies every day. We are too quiet."

Deng Chao nodded, "Director, is your game finished?"

For "Extreme Escape", both Li Lianhua and Deng Chao value it very much, after all, this is a blockbuster starring them.

It will also be released in the Lunar New Year file. Once the movie dominates the Lunar New Year file, the gold content will be much higher and more representative.

"Not yet, but it's been a few days."

Han Sanping asked: "Director Li, do you want to add 1000 million for publicity?"

"No, it's fine now."

Li Shengyao naturally refused, adding money for publicity would cost more, and his later profit would be even less.

The cost of 4000 million can be paid back in the early [-] million.

If the cost reaches 5000 million, it will take almost 5000 million to pay back.

In his opinion, there is no need at all. After all, the higher the cost of publicity, the higher the box office of the movie. In the end, it depends on the quality of the movie and word of mouth.

Proper publicity will do.

Han Sanping wanted to add more money, he wanted to get more investment shares, but Li Shengyao would not agree.

Han Sanping was not surprised by Li Shengyao's attitude. He continued, "Director Li, "If You Love" and "The Great Sage of Love" have been very active recently."

Both "If Love" and "Love Epilepsy" have entered the official promotion period.

"If Love" has been confirmed to be screened simultaneously in mainland China, Hong Kong Island, Wanwan, Xinmatai, and island countries.

Several main actors run around in these places.

"If You Love" was also screened at the Venice Film Festival. It is said that the effect is excellent and the reputation is very good.

After the screening, four European countries wanted to introduce "If You Love".

I don't know if it's bragging.

The movie's promotional slogan is China's first large-scale musical, Zhou Xun, Takeshi Kaneshiro, and Zhang Xueyou, and it does look very attractive.

There are a lot of posters at subway bus stations.

But the promotion of "The Great Sage of Love" is even crazier, it can be said to be a bombardment-style delivery.

First, self-directed and self-acted, self-hyped. In the trailer, Asa was said to be the queen of the movie. Asa immediately came forward to refute the rumors, saying that there was no such thing, and he needed to work harder. The trailer said that it was the fans.

Then there were a lot of fight scenes in the hype of this movie, the Hong Kong Island company did not dare to insure Nicholas Tse, and finally Yinghuang bought him an eight-figure insurance abroad.

Tens of millions in eight figures, and I don't know where the large amount of insurance came from.

Then Liu Zhenwei talked about the past cooperation with Master Xing. At this time, they didn't dare to offend Master Xing, they mainly said good things.

They also invited Luo Jiaying and Zhu Yin to promote together, saying that this drama is a sequel to "A Chinese Journey to the West".

Then Nicholas Tingfeng went to Wanwan to promote, Xiao S knelt down on the spot.

It can be said that the hype and publicity routines in the entertainment industry more than ten years later have been clearly played by Hua Yi and Ying Huang at this time.

These two companies also want to learn from "Journey to the West" and want to become an online holy book like "Journey to the West".

Liu Zhenwei went to Tsinghua University to promote it, and called out some copywriting.

"Insanity is the highest form of love."

"The world is safe and secure, and you will not fail the Tathagata or your Qing."

"For love, there are two kinds of people, one is the people who are too late, and the other is the people who used to be."

Although very blunt and very awkward, they still boasted.

Recently, Lee Sing Yew has often heard the news about these two films, especially "The King of Love".

He felt that even before the movie was released, the person promoting it had gone mad.

"It's okay, we don't need to compare with them, we have other channels."

"Is that the game with the same name?"

Han Sanping has also heard that Fenghua has acquired a game company, and will use this game company to make a game called "Extreme Escape".

He felt that such an approach was not very good.

Games are not movies. People who play games hang out in Internet cafes every day, so they are not willing to spend money to watch movies.

Besides, how many people play this new game?

2000 people, or 5000 people?
Up to ten thousand.

"Well, that's the game."

In addition to games, there are actually studio sailors, posters, Deng Chao and Li Lianhua will also travel around late next month.

It's just that compared to "If Love" and "The Great Sage of Love", their intensity is much lower.

Han Sanping glanced at Li Shengyao, he felt that Director Li was a little careless.

It seems that some look down on "If Love" and "The Great Sage of Love".

"Director Li, "If You Love" has gained a good reputation in Venice. "The Great Sage in Love" is the sequel to "A Chinese Journey to the West". We must not take it lightly."

"Director Han, I understand your concerns, but if you increase the publicity, the cost will increase a lot, and it will be more difficult to make a profit in the later stage. Now it is very good, the mainland is just over 3000 million, and the outside will take another [-] to [-] million, and you can get back the cost. "

Seeing what Li Shengyao said, Han Sanping stopped talking.

Deng Chao and Li Lianhua also understood what Li Shengyao meant.

No matter how hard "If Love" and "The Great Sage of Love" try to promote, "Extreme Escape" will not follow, and it will follow the previous plan.

The two of them thought similarly to Han Sanping, they both felt that Li Shengyao underestimated "If Love" and "The Great Sage of Love".

People's propaganda is so ruthless, they should quickly follow.

But Han Sanping didn't say much, so they naturally couldn't continue talking.

Li Shengyao saw the expressions of the other three people and did not explain further.

He still believes that movies ultimately depend on quality.

"Extreme Escape" is funny and exciting, which should be very suitable for young audiences.

There is no need to spend money on publicity, and this cost is relatively easy to recover.

(End of this chapter)