The King of Directors 2000
Chapter 626 Mentality
It was warmer and hotter in Yanjing at the end of April.
Recently, there have been many various activities in Yanjing, including concerts by domestic and foreign singers, piano concerts by international masters, or a very popular play by someone.
This ancient city seemed to have suddenly fallen into some kind of carnival, with everyone consuming money and discussing novel activities.
There are naturally many movies released at this time, including domestic movies, Hollywood movies, and French movies. Several French movies that participated in the Yanjing Film Festival were released.
Li Shengyao rejected the proposal of the Great Power. He is really busy.
"Dalian by the Sea" has been confirmed to be released in mid-May.
Although Lee Sung Yew doesn't expect this movie to be a box office hit, just like "Three Billboards", he doesn't even bother to promote it.
But he is a movie director, so even if he is just showing off, he still has to show his face.
At ten o'clock in the morning that day, he made an appointment with Lu Han and Zhang Songwen to go to Yanjing Radio Station, where they would promote "Dalian by the Sea".
When they arrived at the place, Li Shengyao saw Lu Han and Zhang Songwen.
Both of them were wearing suits, very close-fitting suits.
This kind of suit looks good on you and makes you look more energetic, but it is really hot to wear in this season.
Lu Han wore heavy makeup on his face, and Zhang Songwen also wore makeup.
Both of them had a tired look in their eyes.
After Lee Sheng-yew returned from Berlin, he did not do much to promote "Dalian by the Sea".
Lu Han and Zhang Songwen started promoting the movie half a month ago. The two participated in several variety shows, went to various radio stations to promote it, or accepted interviews with magazines and newspapers.
It is said that Lu Han cannot fly and can only run around by train. His working condition is naturally very tiring.
Li Shengyao felt a little guilty when he saw the two people looking like this.
He couldn't accompany the promotion.
There is really no time, the Cannes Film Festival is about to start, and he has to go to Cannes.
That's the downside of three movies in a year and a half, it's too rushed.
He plans to return to the normal rhythm of filming in the future, one film a year, which will be much easier.
"Director Li, this way."
"Director Li, you are so energetic."
Lu Han and Zhang Songwen saw Li Shengyao and immediately waved hello.
Li Shengyao walked over quickly, "Let's go up together."
I don’t know who leaked Lu Han’s whereabouts. Even though he was participating in a radio interview, hundreds of Lu Han fans still rushed over. They shouted loudly and looked very crazy.
Lu Han waved his hand and then shouted: "Support our new movie."
"it is good."
the fans shouted in unison.
Soon after, the three people came to the live broadcast room of the radio station, which was actually a large room. The three people sat together and chatted with a radio host and told some interesting things about the filming.
Although there were no cameras filming, the three of them still had to sit in a formal manner.
Lu Han and Li Shengyao are so famous that on the other side of the room, there are thirty or forty girls crowded together, all holding up their mobile phones to take pictures.
If you don't behave well at this time, it will make news immediately if word spreads about it.
The interview lasted for forty minutes, and Lee Sheng-yew and Lu Han then signed autographs and took photos for the female radio employees.
This kind of work doesn't seem difficult, but it's actually quite tiring after doing it for a long time.
Li Shengyao is not a person who walks in front of the stage, so he feels a little uncomfortable if he is asked to keep smiling.
Lu Han is one of the best idols now. He has received training in this area and he looks much better than Lee Sheng Yew.
After signing autographs and taking photos, the three people quickly left the Yanjing Radio Station.
After getting in the car, Lu Han took off his suit, stepped back, and closed his eyes to meditate.
I thought he had gotten used to it, but now it seems that Lu Han is very tired after so many days of publicity.
Li Shengyao saw it in his eyes and sighed secretly in his heart.
After "Dalian by the Sea" was finalized, pre-sales began.
However, it has been almost half a month now, and the pre-sales effect is not very good, about 30 million.
Among them, fans of Lu Han and Li Shengyao account for 90%.
Overall, this result is not outstanding.
Lee Sheng Yew is not sure about the final box office of the movie. He is a little worried that it will only be in the tens of millions, and it will live up to the hard promotion of Lu Han and Zhang Songwen.
This is Lu Han's first movie, and Lu Han's fans still take it very seriously. These little girls have nothing but plenty of time to promote "Dalian by the Sea" everywhere on major forums.
Naturally, they praised Lu Han a lot.
However, many people don't like Lu Han. When these people who don't like Lu Han saw those promotional posts, they started to mock him like crazy.
Lu Han's fans are mainly little girls, so they were naturally unhappy, and the two sides started a scolding war on the Internet.
This incident attracted some traffic to "Dalian by the Sea" and made more people pay attention to the movie.
However, there has not been a big improvement in terms of movie box office pre-sales.
This shows that although Lu Han is on fire, he cannot carry the box office.
In fact, none of this traffic can support the box office.
The data in the mainland entertainment industry is so watery that tens of millions of reposts and likes are easily received. But in fact, whether there are 200,000 die-hard fans is a question.
It is impossible to support the box office by relying on this traffic.
The business car soon arrived at the headquarters of Fenghua Film and Television Company. Li Shengyao got out of the car. He shouted to Lu Han and Zhang Songwen: "No more promotions today. I will treat you at noon and evening. Let's relax."
Hearing this, Zhang Songwen shook his head and said, "Director, let's get together again in the future. We have already made appointments at a few places, so we can't regret it."
Lu Han nodded, "Yes, director, we will meet again next time, and I will treat you then."
"Dalian by the Sea" is Zhang Songwen's most important movie.
It's Lu Han's first movie, and he also attaches great importance to it.
Seeing this, Li Shengyao nodded and warned: "Okay, we will meet again next time. You two, don't be anxious and don't work so hard. Our health is the most important thing."
Lu Han and Zhang Songwen nodded and left, rushing to the next publicity point.
Li Shengyao saw it in his eyes and sighed.
Lu Han is actually under greater pressure than Zhang Songwen. His fans are young and often say very childish things. Such words will be ridiculed by passersby or anti-fans who are disgusted with Lu Han.
This time when promoting "Dalian by the Sea", the situation was similar.
About "Dalian by the Sea", 60% of the replies were mocking Lu Han.
Now it seems that although it doesn't seem to have any good results, Lu Han and Zhang Songwen still plan to complete the predetermined publicity points.
These two people worked so hard, Li Shengyao really felt ashamed.
……
April left and May came.
On a sunny day.
In the headquarters building where the pony galloped, a group of people were talking in low voices.
Li Shengyao, Lao Mouzi, and Zhang Mo are here. “Director Li, what do you think of the movie?”
Today is an internal screening of "The Return", not only Lee Sheng-yew, but also senior executives of domestic theater chains.
They wanted to see the quality of "The Return" in advance.
This movie can be regarded as Lao Mouzi's attempt to return to his original nature.
Compared with previous movies, the biggest feature of "Return" is that it does not make big talk, but tells the story of an ordinary couple's loyalty to love.
Under such circumstances, the script of "Return" is very solid, the story is simple and easy to understand, and there is no plot that is difficult to understand.
When Li Shengyao heard this, he immediately picked up nice words and praised them with a smile.
Naturally, Lee Sheng-yao does not need to personally take action regarding Fenghua Cinemas.
He did not represent Fenghua Cinema this time. He was invited by Lao Mouzi and said he wanted to give him some advice.
"The Return" will participate in the Cannes Film Festival, which will start in ten days. At this time, even if there is any great suggestion.
Lao Mouzi didn't have time to change it.
But since Lao Mouzi took the initiative, Li Shengyao squeezed out time to pass.
He didn't know if Lao Mouzi was really willing to listen, he might as well just pick up all the nice things to say.
When Lao Mouzi heard this, his old face relaxed a lot. He couldn't suppress his smile and kept nodding with a smile.
Zhang Mo asked from the side: "Director, do you think "Return" has a chance to win an award?"
"Of course there is a chance."
In Lee Sung-yew's previous life, "The Return" did not win any awards, and it was not even included in the list of the twenty best films.
The reason.
Of course, although "Return" is Lao Mouzi's better story-telling movie in recent years, overall, compared with the good movies of Lao Mouzi's youth, there is still a huge gap.
The judges have watched countless films, and naturally hope that a great director like Lao Mouzi can innovate and make breakthroughs.
Zhang Mo heard Li Shengyao's words and laughed, "Director, you are not lying, are you?"
"No, this movie is really good. The script is very solid and attractive. I think it will have a box office of 500-600 million yuan."
Hearing this, Lao Mouzi's originally calm eyes became a little brighter now.
"Return" cannot be regarded as a pure commercial film. If such a film can earn 500-600 million yuan, it will definitely set a box office record for literary and artistic films.
Lao Mouzi left Zhang Weiping. He knew very well that many people were watching him now. In the past, he did not need to worry about things other than making movies, but now he needed to personally attract investment.
If you have good box office, you don’t have to worry about no one investing.
As we all know, Lee Sing-yew is very accurate in predicting movie box office.
Zhang Mo was also very happy after hearing this.
"Director Li, have you heard? The viewing parties for "One Step Away" and "The Wheel" have passed and received many positive reviews."
There are many mainland films participating in the Cannes Film Festival this time. In addition to "The Return" and "La La Land", there are also "One Step Away" and "The Wheel".
The director of "One Step Away" is Jiang Wen, and the director of "The Taiping Wheel" is John Woo.
It can be said that the directors of the four films are all big names, and they are all people who have achieved international success.
This time, four people attended the Cannes Film Festival at the same time, so there was naturally some controversy.
There are even bets on who will have the best results this time.
At this time, Li Shengyao heard Zhang Mo's words and couldn't help but smile, "At this time, even if the results of the movie are not good, he will not tell the public. It will definitely be an announcement of good results."
"One Step Away" is a very narcissistic work. After Jiang Wen made money in "Let the Bullets Fly", he completely drifted away.
A director can be narcissistic, but it cannot be a personal narcissism. You must at least make your movie understandable to the audience.
Pretending to be mysterious seems very special, but in the eyes of experts, this is clown behavior.
This film also did not make the final list of twenty films.
As for "Taiwan", it is completely hyped in the past. This movie has no artistic quality.
John Woo took a group of handsome men and beauties to Cannes to promote the illusion that he was very popular in Europe.
It is naturally impossible for a purely commercial film like "The Wheel" to have any development in the film festival.
Zhang Mo heard what Li Shengyao said, thought about it, and then asked: "Director, what about your own movie? What do you think of "Dalian by the Sea"?"
"My film is in a slightly better situation, but I can't say whether it will win an award."
At this time, Lao Mouzi had recovered from the joy just now.
"Do we need to talk about Director Li's movies? His luck in winning awards has always been very good."
Having said this, Lao Mouzi looked at Li Shengyao with envy in his eyes.
The depth of his works is naturally far greater than that of Lee Sing-yew, but he has never won the Best Director Award.
And Lee Sheng Yew has now set a record, winning two in a row. If he also wins one in Cannes this time, the record set by Lee Sheng Yew will be even more terrifying, and he will definitely leave his name in the history of film.
When Li Shengyao heard this, he smiled and waved.
In his previous life, at the 2014 Cannes Film Festival, several major Chinese film directors attacked together, but the results were not ideal.
He wasn't sure if he could change the situation when he arrived, so he could only do his best.
Seeing Li Shengyao's attitude, Lao Mouzi nodded in praise and continued: "This time at the Cannes Film Festival, there are many excellent films. I heard some news that many good directors participated. It is really difficult to stand out. .
When we accept interviews with reporters, we should not be so full of words.
So as not to cause more discussion later. "
Lee Sheung Yew is so young, has so many honors, and is so humble.
Lao Mouzi felt that Li Shengyao was good at everything. If Zhang Mo had Li Shengyao's ability, he would laugh out of his dreams.
Li Shengyao then sat for a while and then left.
Hearing what Lao Mouzi said just now, he was a little confused whether Lao Mouzi called him over and advised him not to be so high-profile.
Regardless of whether it was true or not, Li Shengyao listened.
Although the Venice Film Festival and the Berlin Film Festival went very well, he really didn't have much confidence.
It’s really hard to say how the jury will choose.
He then thought of the high-profile "One Step Away" and "The Wheel."
In his previous life, "One Step Away" and "Peace Wheel" had always been high-profile. They participated in the Cannes Film Festival and were released in the Lunar New Year period.
As a result, "Taiping Wheel" failed miserably at the box office, with no 300 million yuan left.
"One Step Away" had a slightly better box office, but its reputation was very poor. Jiang Wen's good reputation accumulated by relying on "Let the Bullets Fly" was suddenly ruined.
It directly affected the reputation of Jiang Wen's subsequent movies.
In fact, Lee Sheung-yew is not afraid of being slapped in the face by the media. It is more that he does not like to discuss uncertain matters.
Although he is a time traveler and can copy movies, it does not mean that everything will go smoothly.
When I cast Lu Han for "Dalian by the Sea", I had box office considerations in mind.
As a result, it now appears that Lu Han did not add much to the movie’s box office.
In short, don't be arrogant. If you don't have the trophy, just stay calm.
(End of this chapter)
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