Chapter 261
at the same time.

Anqimei Health Products Company.

Many employees whispered to each other when they heard the sound of things being smashed in the boss's office.

"What's wrong with the boss, I've been in a very gloomy mood since the morning, and I heard from my co-worker that his favorite tea set was smashed."

Employee A asked.

"Is that tea set broken? I remember that the boss likes it so much that he doesn't even want to use it when guests come." Employee B said.

"Hey, how grand is this?" Employee C sighed with emotion.

at this time.

Employee X explained in a low voice: "Let me say, you guys don't watch the news, what could be the reason? The Brain Yishen next door is crazy."

"Crazy selling? Are you kidding me? The ad is made so badly that only fools would buy it." Employee A didn't believe it.

"That's right, I usually don't like to watch it." Employee B laughed.

"For the sake of the TV series, I had to watch it a few times. It was annoying to death. Who is sick? Buying brains to benefit the mind."

Employee C followed up and said: "As for advertising, I think our company is better. I don't talk about the details of the function introduction, but the young and beautiful lady is talking about it."

Employee X looked at A, B, and C like a mentally handicapped person and said, "Don't believe me? If you don't believe me, please read the news and Weibo. There are still reports on it."

Several people looked at each other.

Seeing him doesn't look like a joke.

Hastily took out his mobile phone to search for news related to Brain Yishen.

Do not search do not know.

A search startled.

Let's not talk about all kinds of exaggerated titles.

There are several videos of supermarket shopping on it.

Although it was taken by a passerby.

But it looks clear.

In the shelf area of ​​​​Brain Yishen.

People are full.

They are rushing for goods like crazy.

It's like acting.

That grinning expression.

I'm afraid it's half a beat too late.

"Fuck, this isn't true, is it?"

"This crap ad made Brain Yishen angry?"

"There are so many people."

"There are only people on Naoyishen. If you look at some of the brands next to it, no one buys them at all."

"Among them are ours."

Several people were dumbfounded.

Think about it this way.

There is really nothing wrong with the boss smashing the tea set.

Naoyishen and Anqimei are currently two well-known health products on the market.

For many years.

They are also about the same sales results.

But this time, people's brain and spirit directly soared into the sky.

The market share left to their own company is also obvious.

to be honest.

People eat meat.

I can only drink the soup here.

This situation exists in any industry.

But once the sense of gap appears.

Word of mouth is built again.

It is basically impossible to catch up later.

This is still on the plus side.

Be more serious.

Once the market is compressed hard.

Companies will be hit hard.

Some injuries are definitely unavoidable.

Inside the office.

Xu Hengtao only felt regretful.

It hurts so much.

The Internet has already dug out the master behind the advertising planning of Brain Yishen.

no one else.

It was the Cote d'Azur company!

Listen.

What a familiar name.

At the beginning, he almost signed the contract with the other party.

Later, I didn't know if the lard was blinded or what.

After being treated by the manager of the 'Shengwen Advertising Production Company', he went to the clubhouse to drink a few drinks and washed his feet before changing his mind.

near the end.

They dumped it directly.

I really care about it.

No one else is to blame for this.

It is he who makes the decision.

He threw away the money that was given to him in vain.

Still an astronomical figure.

The price is too great.

It was almost overwhelming for him to breathe.

In fact, when I first saw the Brain Yishen advertisement playing.

Xu Hengtao was very happy.

Because the ad was poorly done.

Netizens are scolding.

It's exciting to scold.

So much so that he felt grateful.

But right now.

This sense of joy has completely disappeared.

Who would have thought that such a spam advertisement.

Even the supply of Brain Yishen cannot be supplied.

The poisonous tongue bit his heart.

Hesitated for a long time.

Xu Hengtao called Manager Zhou again.

"Hello, who is it?"

Zhou Ren was amused when he saw the note on the phone.

Sneer.

As if I didn't know what to do at all.

"Ahem, Manager Zhou, I'm Xu Hengtao, if you have time, find a place to sit?"

Xu Hengtao is ashamed to be the first.

Not confident when speaking.

The key is that he did not behave properly.

The verbal agreement was torn up unilaterally.

No one would be happy about this.

"Hey, it's Mr. Xu, what's the matter, what's the matter?" Zhou Ren continued to play dumb.

"That... your company's advertisement for Naoyishen is not bad." Xu Hengtao said while turning the corner.

"Mr. Xu, you said this advertisement. Hey, it's not that you didn't do it at the beginning. Mr. Zhang from Naoyishen just fell in love with it and took it." Zhou Ren laughed.

Take it!

They took it!

This was originally his ad copy.

What Xu Hengtao heard was bleeding from his heart.

I don't want it.

They took it away.

结果
It worked wonders!

This is really a slap in the face.

uncomfortable.

It's so uncomfortable.

It was no better than killing him.

"Manager Zhou, let's blame me for this matter. How about this? Tonight, Hongfu Pavilion, I will be the host. Let's sit down and chat together. What do you think?"

Broken tooth.

It has to be swallowed into the stomach.

in the past.

Not boasting.

Party A is at the father level.

Never mind what company you're talking to.

During this period, I didn't eat a meal that cost money.

But right now.

Xu Hengtao really didn't dare to maintain his identity.

Although Zhou Ren is a small department manager this week.

But their copywriting is really tough.

"How can I have time, Mr. Xu, this Brain Booster is selling like crazy, and many people from health care products companies are anxious to call to discuss cooperation, and they really can't get away."

What Zhou Ren said was true.

Not bragging.

Currently.

There is a trending search on Weibo.

#健康产品都奇神热活的reason behind the market————is an ad that is called brain-dead#
This article is very thorough.

Why is Brain Yishen able to have this situation today.

Is it because the quality is better than others, so you can rest assured?

That's basically bullshit.

At the end of the day.

Or the bombing on the TV played a role.

You can say that this advertisement is rubbish, the content is simple, there is no connotation, etc.
But it is undeniable that it has been deeply imprinted in people's minds.

People are willing to pay for it.

This is what ad generation means.

Never mind that there are some critical voices.

From a professional point of view.

Brain Yishen's advertising planning is 100% successful.

Because it made a health care product company achieve a sudden breakthrough.

Sales doubled continuously.

Single this.

It is enough to verify.

And where did this ad come from?

A little research will make it clear.

Cote d'Azur Company.

Only spent 350 million.

Is the price high?

Change to normal.

They will nod in affirmation.

But right now.

I really don't think so much.

It's nothing more than seeing how to compare.

Take this effect out.

Let alone 350.

Even if it is doubled to 700 million, it will not be a disadvantage.

Health care products are a huge profiteering industry.

The cost is not much.

The profits are huge.

This brain benefit is so popular.

I don't know how many 350 million I earned.

I'm afraid I can't count them all.

get this result.

Naturally, they would seek cooperation from each other immediately.

Even if the effect does not reach this level.

It's okay to sell more.

"what?"

Hearing this, Xu Hengtao couldn't help himself, and immediately got up and said, "Manager Zhou, we, An Qimei, have a relationship with your company, although the result is not satisfactory, but when it comes to cooperation, don't worry, I, Xu Hengtao, will never be stingy. "

"I understand Mr. Xu's meaning, but you all sell health care products. I really can't come up with any innovative plans. I can't fool you casually, can I?"

Zhou Ren didn't even think about having a second cooperation with any company in the same industry, and immediately said: "I'm really sorry Mr. Xu, thank you for your love, let's talk about it later."

Xu Hengtao is not willing to give up.

The more you sell next door.

He is more anxious now.

You can't let the other party completely occupy the entire market.

The other people are not completely cool.

He was determined to continue talking.

But Zhou Ren was not interested.

After saying a few words, he found an excuse and hung up.

He couldn't help but spit at the phone.

"Damn it, I don't shed tears when I see the coffin. I regret it now. What the hell did you do so early to let me go? I really think grandpa is a soft persimmon."

Zhou Ren looked disdainful.

The enthusiasm for brain tonic continues to increase.

It's not just the health products industry that's jealous.

Major advertising production companies are also holding meetings for in-depth analysis.

Behind every hit commercial.

Countless people have to follow suit.

Last time I made such a big fuss.

It was still when Vantage's small bottle of wine and Kairui car were revealed.

The former is the product envelope copywriting strategy.

The latter is fascinating with a story.

They are all sensational advertising cases.

They have also imitated a lot in the past two years.

The effect is still very good.

At least it can attract some viewers to watch.

Also made a lot of money.

Now there is another "No gifts are accepted during the Chinese New Year and holidays, only gifts for the brain and the spirit".

did not say.

It must be grasped quickly.

Just studied for a long time.

No one can tell why.

"Using the image of an old man, taking the line of family affection, but the song is just so-so."

"The amount of investment is very sufficient, which makes people very disgusted. Maybe it's the negative that makes the positive? Things must be reversed?"

"The effect of brainwashing is obvious. It is used as a gift for the elderly, but other health products are similar. I really don't understand why this advertisement is so effective."

"It's weird, it looks useless."

"I really don't understand. Let's talk about the image. In general, the songs are catchy, and the commercials are simpler. This thing doesn't have the factor of popularity at all."

a certain company.

Everyone shook their heads for a while.

This brain benefits the mind.

It is different from the two classic advertisements of MSI Entertainment.

Their advantages are obvious.

You can eat and live at once.

But no matter how you look at this ad, you can't understand it.

You say it's good.

Can't tell what's good.

But you say it's not good.

The sales volume of Brain Yishen is there.

What else needs to be proved?
(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like