I went viral when I attended my ex-girlfriend's wedding

Chapter 410 Acid

"Affected by the recent explosion of Tianchun wine on the market, our reporter has already conducted a field trip to Tianchun Town. Through interviews, we found that this town has a long history of winemaking, which can be traced back hundreds of years or even longer. The local area is well-known. Tianchun Liquor may be a relatively new brand to everyone, but I believe you are familiar with the other wines under Yongdian Liquor Company, such as Yangqu Liquor and Fenlan Dagong Liquor. , Gujingfang, Dahequ, etc., have been in the market for many years, and they are definitely big brands. The launch of such a high-end liquor by Yongdian Liquor Company this time is believed to be to open up unknown potential markets. Here, let We wish Tianchun Wine can go further and higher in the future!"

"With the consent of Chairman Cai of Yongdian Liquor Company, we came to the business department to watch the sales of Tianchun Liquor. I have to say that the scene in front of us was very shocking. There were telephone calls everywhere, busy employees everywhere, and it was in full swing. There is no free time. You know, these people are arranging the transfer of Tianchun Liquor across the country. You can imagine how exaggerated it is. We learned from one of the employees that this is the first time such a hot situation has occurred within the company , The sales volume of just one day can be equal to the total sales volume of a month or even a quarter, which is very shocking!"

"Our reporter will go to major supermarkets to conduct a field visit to the sales of Tianchun Liquor."

"Let's aim the camera, okay, okay, everyone can see that in this large supermarket called 'Huoduoduo', there are many customers standing in front of the shelves of Tianchun Liquor, and the shelves are already empty. There are fewer customers, while other brands of liquor have fewer customers, and the gap between the two sides is obvious.”

"Come on, the camera catches up, let's go to the customer and ask."

"Hello, do you want to buy Tianchun wine?"

"Yes."

"Why do you want to buy this brand of liquor."

"I came here because I saw an advertisement."

"advertise?"

"Yeah, we also came here because we saw the advertisement, and now all the advertisements are uploaded on the Internet. The advertisement is shot like a blockbuster, and the copywriting is not bad."

"Well, have you ever drank it? How does it taste?"

"It must be delicious. This is the second time I bought it."

"Then is there any defect in his wine?"

"The disadvantage is that the price is high. Who in the average family can drink this wine every day, it would be better if it is cheaper. It is best to be about half cheaper, and more people will buy it."

"."

Huanghua Liquor Company.

Inside the office.

Zhang He's face turned livid looking at the major news about Tianchun Wine.

For a while.

The teacups fell several times in a row.

But even doing that.

It was still not enough to calm the anger in my heart.

Originally.

The sales volume of the company's latest Huanghua wine is very impressive after the advertisement.

The upward trend is very good.

But I never thought that I would be killed by Yongdian Liquor halfway.

The advertisement made by the other party is obviously better.

While there is no difference in delivery volume.

He just directly poured out the heat of his Huanghua wine.

Zhang He gritted his teeth with hatred.

Do not come early.

Don't come late.

It happens at this juncture.

What the fuck!

For those historical things mentioned in the news.

Zhang He thought it was all nonsense.

That's all the mess.

He also has any liquor production place.

This is also the fire of alcohol and wine.

to be described so exaggeratedly.

Otherwise it's a fart.

Zhang He took a deep breath.

he knows.

Now is not the time to worry about these things.

Why is Tianchun Liquor so popular?

At the end of the day.

It has nothing to do with the commercials on TV.

Without this beginning and those help on the Internet.

It is impossible for this wine to make the city full of wind and rain.

Then the problem is coming.

Who is the advertising partner of Yongdian Liquor?

Not even MSI Entertainment.

How could it be so strong.

Zhang He couldn't help rubbing his temples and thinking.

suddenly.

the phone is ringing.

He looked up to see the name of the caller.

After connecting.

Don't wait for the other person to speak.

Zhang He was the first to ask: "How is it? Did you find out?"

"Mr. Zhang, we found out."

The other end of the phone said: "It's the Blue Coast Company!"

"What? Côte d'Azur?"

Zhang He's expression changed drastically and he said, "How is this possible?"

"You can't go wrong, Mr. Zhang."

The other party continued: "Now the industry basically knows."

heard.

Zhang He's eyes were dull.

Then slumped down on the chair.

Cote d'Azur Company!

Zhou Ren!

It turned out to be him!

Oh my goodness.

how so.

At the beginning, I wanted to increase the popularity of Huanghua wine.

Playing stupid and pretending to be stupefied, he made a little hype about Certe d'Azur.

Unexpectedly, the other party turned around and launched revenge.

This.
It's too incredible, right?

"Hello, Mr. Zhang? Mr. Zhang?"

The other party asked: "Are you listening?"

"I see, let's do this first."

Zhang He replied.

Then hang up the phone.

He originally wanted to call that Manager Zhou.

But he hesitated for a long time.

Finally gave up.

Things are so frustrating.

Let's not talk about whether the relationship can be eased.

Even if the other party let go of the past, so what?
The result is already like this.

Can't be changed.

Do you continue to spend money to let the other party make new advertisements?

So what's the matter.

Zhang He was extremely uncomfortable at the moment.

in case.

He means if.

The advertising plan that the other party brought out was the one that Yongdian Liquor is using now.

I definitely wouldn't choose MSI Entertainment's share.

It's a pity that it didn't match up at all.

Zhang He couldn't help showing a bitter smile.

Know today.

Why bother.

You shouldn't be thinking about it yourself.

Tianchun wine became popular.

As a result, many companies in the industry began to infer that the cost of this advertisement was coming.

I don't know who broke the news.

soon.

The news came out.

Yongdian Liquor spent a full 500 million on this advertisement.

Ok.

For ordinary families.

This is completely astronomical.

It can cause many people to exclaim.

But for the major companies in the industry.

This 500 million is really not much.

They spend whatever they want every year in the advertising world.

It is also higher than this number.

But what about the effect.

Not even half of others.

So the 500 million spent by Yongdian Liquor is really worth it.

Take the price and sales volume of Tianchun Liquor.

That really pays off in minutes.

"500 million, just 500 million, why is Yongdian Liquor's luck so good?"

"This wave is going to make money."

"Why, everyone said Tianchun wine is delicious, I tasted it, and that's it, as if someone with the same price is inferior to him."

"Damn it, why did Yongdian Liquor turn around all of a sudden?"

"It doesn't make sense."

"It's a good thing that Yongdian Wine Industry has caught up."

"It's only 500 million, and the advertising effect is amazing."

"That's the ad."

acid.

Totally sour.

The major companies in the same industry really see all kinds of envy and hatred.

Eyeballs almost popped out.

Many people who have heard the news have already started to contact the Blue Coast company.

It's just that Zhou Ren couldn't take it anymore.

It's useless to talk about the lotus flower with your tongue.

All declined.

It's not bad for an industry to use a stunning advertisement.

Where is it so easy to find another way.

If it weren't for his brother.

This turnaround can't be won.

others.

just forget it.

Liquor companies are in action.

The major advertising companies are not idle either.

Every classic advertisement on the market.

They have to pick it up and analyze it.

The principles of research.

It is best to follow suit.

If you can't follow the trend, see if you can take out the essence of it and use it.

There will be many detours in the future.

"Everyone is working overtime today. Be sure to thoroughly understand this advertisement and see what is good about it. Then everyone will tell you about your experience."

"We'll have a meeting in a while to chat about wine advertisements. We'll try this style of advertisements later."

"The convener has a meeting, now."

"As for the advertisement of Tianchun Liquor, everyone talked about the advantages."

"Why is the Tianchun Liquor advertisement so popular? Let's find out the reason."

"Talk about your own thoughts and what you think of this advertisement."

MSI Entertainment Inc.

Advertising Department.

Yu Ting is also leading a group of employees to study the advertisement of Tianchun Liquor.

After reading it again.

Everyone was silent.

They are silent not because of how good the ad is.

It's because the ad is a product of Côte d'Azur.

Zhou Ren!

Lin Hao!

Both of them are strong in their own right.

So it's no surprise that the ad can become popular.

"We lost this battle, and we lost completely."

Yu Ting said with a serious face: "Maybe some of you think that the opponents are Lin Hao and Zhou Ren and you don't care, but what I want to say is that you are already behind, not even a star and a half behind. Gao Ying, Lin Chao, I remember The four of you joined the job together back then, right?"

The two people who were named looked at each other.

Then he nodded with a wry smile.

"Maybe some words are not pleasant to say, but I still want to remind you that the advertising industry cannot stand still. Why do they have so many ideas, why can they always write popular advertising copy, you two Do you personally think this is a matter of inspiration?"

Yu Ting shook her head and said: "No, this is practice makes perfect. When writing a copy, we must not start with the idea of ​​completing the work, but try to think about the problem from the perspective of the audience, because only by letting our eyes It is possible to impress others with a bright idea. If you are not sure whether what you write can attract people, then there is a high probability that it will be invalid. In the future, I hope that you can invest more in your future work Enthusiasm comes in, no problem?"

"no problem."

The two spoke in unison.

"It's the same with everyone else, I know everyone has a lot of work pressure, but we can't always stay the same."

Yu Ting said slowly: "The number of completed orders is of course important, but a high-quality advertising content that has been carefully polished is obviously more profitable. The example is already in front of you, so I don't need to talk about it? In fact, you can try it sometimes Slow down the pace of work, I don't care whether you drink a cup of coffee or read a book, as long as you can gain something."

At last.

She paused and smiled at everyone: "Through this incident, I hope that everyone will work harder in the future. Okay, the meeting is over!"

(End of this chapter)