Jinghua Tianjiao

It takes nearly two hours to travel from Dongcheng Hutong to Yizhuang Creative Industry Park. Du Feng rushed there in a hurry and had a good chat with the platform.This is a platform that mainly focuses on short videos. Du Feng came here with a visiting mentality, but he did not expect that the platform took him very seriously.When Du Feng first arrived at the company, the company's editor-in-chief Qiao told him that the number of fans on his account had almost reached [-].

This was the first time he met Manager Qiao. In his eyes, Manager Qiao was a first-class strong woman. In addition to being capable at work, she also liked to keep fit.There is a treadmill in Manager Qiao's office, which is enough to illustrate this point.When he first met Manager Qiao, Du Feng didn't know how to face it.But when he talked with her, Du Feng discovered that although Manager Qiao looked strong, he was still very kind to others.

Du Feng didn't believe that there would be such a rapid increase in followers, and it wasn't until he opened his account that he discovered that it was indeed the case.Manager Qiao said to Du Feng, "Because your account has been certified by Blue V, we will have a wave of recommendations for such users. But the most important thing is that your content is attractive. You can actually do a lot of things on our platform." There are not many creators of legacy content, and not many can update as stably as you, although I don’t know how long you can keep updating.”

"Manager Qiao, don't worry, I will keep updating the content. Of course, I would also like to thank the platform for its trust and recommendation. Without such a large amount of traffic, it would be too difficult for the dissemination of intangible cultural heritage to rely solely on traditional out-of-circle methods."

Manager Qiao nodded. He agreed with what Du Feng said and had some understanding of Du Feng's team. In other words, Manager Qiao had done some background research. "Actually, I know a little bit about Jinghuafang. You guys are very important in the whole intangible cultural heritage." The results there are still very good. Although Jinghuafang officially entered the market a little late, now is a very good time for you. In fact, our platform also has some cooperation with Prince Kung’s Mansion, and I have been paying attention to them recently. I met you during the legacy support program. To be honest, your Jinghuafang really made our eyes shine."

"Thank you, manager, for your attention, thank you, thank you!" Du Feng thanked Manager Qiao, but he had his own thoughts, "I think the creators on our platform basically focus on short videos first, and then wait for the video traffic to increase. Live broadcast again. In fact, I have been struggling with this issue. Is it really appropriate to launch live broadcast on this base now?"

Manager Qiao nodded and responded, "Why is it inappropriate? Now is the best opportunity. Um...are you worried that your fan base will drop after the live broadcast?"

"Yeah, that's what I'm worried about."

"Although this is what most new anchors think when they start broadcasting, in my opinion, if you think it's time to start broadcasting, you must be right. You have to think about the good in everything. The short videos you create can gain so much Fans and traffic, your live broadcast also has the same base of people. If they really like your stuff, they will support it. Fans are real. Today’s fans are very simple. If you like it, you like it, if you hate it, you hate it." Manager Qiao is serious say
Du Feng stared at the data on his phone. Hearing what Manager Qiao said, his pressure became even greater, "Actually, Manager Qiao, when I looked at these data, I was thinking... Do you think the fans shown in these data are real?" ? Are so many people really fond of intangible cultural heritage?"

Manager Qiao said confidently, "Of course. Basically, the recommendation mechanisms of most platforms now are algorithmic recommendations. Content is used to test users in big data. If those users like the content, the big algorithm will focus on this area. Recommended. Teacher Du, you actually know marketing very well. Look, when you posted the video, you brought the topic #Looking for Intangible Cultural Heritage Beijing Silk People#. This topic is exactly what Wangfu Cultural and Creative Group is doing this time. At an event, they were looking for those Beijing silk makers who made good work in cultural and creative stores. Everyone submitted clues and geographical locations of outstanding silk makers. You brought up this topic. Originally, everyone wanted to see more about the workmanship under this topic. The meticulous silk figures, but I didn’t expect to be able to see the making process of the silk figures. Tell me, didn’t you catch this traffic password?”

"Is this okay?" Du Feng asked back, "Actually, I added that topic accidentally. I always thought that after adding the topic, the chance of getting promoted would be greater. I didn't expect that this would be the case." Manager Qiao said with a smile, " Yes, this is the recommendation mechanism under the big algorithm. We can't intervene manually. In the past few days, your studio's videos have at least achieved some results in the intangible cultural heritage section. Our platform is also committed to the dissemination of intangible cultural heritage. Spread traditional culture and inherit history. Maybe the Wangfu side has given you some resources for the development of subsequent products, but our platform is focused on building word-of-mouth, at least in the field of short videos, so there should be no problem. Next, let’s see How to continue to develop our products, especially the content on your side, Mr. Du. I would like to ask how many people are in charge of the content now?"

"At the moment... the marketing director of our studio and I are in charge. However, we will increase staff in the future. Now the studio is busy with new silk products. In fact, in terms of staffing, we are somewhat overwhelmed. ”

Manager Qiao nodded, then asked, "New silk product? Is it the Peking Opera series of silk figures? Sorry, I heard about it recently from the Wangfu."

"Yes, that's it... Manager Qiao, if you are free, you can come to our Jinghuafang to have a look."

"Is it really convenient to go to your place? You are so busy during this period, are you afraid of disturbing you?"

Du Feng invited more warmly, "What's the trouble, Manager Qiao? I'm not sure how much you know about the Silk Man, but you can come and have a look. If our cooperation wants to continue, you can Shouldn’t it be better to come and find out more?”

Manager Qiao said wittily, "You are quite good at talking about things. We haven't even talked for a few words before we got back to the topic. It seems that Teacher Du is well prepared this time."

"How dare you... I'm eager for the opportunity. To be honest, Manager Qiao, it would be too difficult to really push the intangible cultural heritage issue. Your platform is like a light to me. I have to Just stand under the light quickly, we can’t miss this big ship.”

Manager Qiao clapped his hands and praised, "Mr. Du, I just like your style of doing things. Don't worry, I will ask the teacher responsible for evaluation on the platform to come to your Jinghuafang to have a look. You will definitely be able to catch this opportunity. My words have also been in my mind recently. I am busy meeting other teachers of intangible cultural heritage, so I may not be able to go by then. As you know, our intangible cultural heritage is now in full bloom. In fact, everyone needs such an opportunity. Now I think your live broadcast should be improved It’s just...but, are you the person to choose for the live broadcast or is there someone else?”