This actor doesn't look like a good guy

Chapter 272 An Off-the-Shelf Move in Publicity

"So, having said that, are those photos taken by foreign reporters real?"

Zhao Zhe was very interested in this. If he could get to know so many first-line Hollywood movie stars during a trip abroad, it would undoubtedly be very beneficial to Jiang Bai's personal development.

"It must be true. Can there be fake photos? The fake photos of the press conference are all black material. It can't be that I am not related to those foreign reporters. They purposely use the pictures to increase my popularity, right?"

"Haha, that's true, but the scandal between you and those neon actresses..."

"Don't worry, it's not a big deal."

"But are you really going out shopping with them?"

When Jiang Bai heard this, he looked at Zhao Zhe with a half-smile: "Do you want it to be true or not?"

"From a personal level, I really hope it's true. In their country's own popularity poll, these two actresses are ranked in the top four. From the company's point of view, they are equally good and bad. "

"Actually, we are just ordinary good friends. One of us met while filming, and the other met while on a variety show."

"Do you think I will believe it?" Zhao Zhe said. In fact, he didn't believe this nonsense at all. After all, he knew Jiang Bai's charm very well.

If it were anyone else, they might actually be good friends, but when it comes to Jiang Bai, it's hard to say.

It's just that Jiang Bai doesn't want to say anything, and he won't ask any more questions.

"Believe it or not, so the next step is to prepare for the release and promotion of Jianghu. Now that time is limited, we can't do too many road shows and screenings. We can only choose a few relatively good markets to carry out key promotions. , the rest can be laid out as usual."

"Okay, what about the time?"

"In terms of time, it's just the next week. Let's focus on it. It's not that important to review now. Anyway, we just need to synchronize our promotional materials and find some people to write soft articles. The rest depends on publicity."

Jiang Bai nodded: "Do you have a plan?"

"Yes." Zhao Zhe said as he took out a folder from the drawer and handed it to Jiang Bai.

Jiang Bai took it and looked at it: "The overall plan is quite good. In addition to normal publicity, there are also some small activities in theaters in various places. But do we still have some money now?"

"Yes, after implementing this plan, we will probably have 600 million left."

"Well, 600 million is almost the same. In fact, I have an idea. The publicity on this plan is actually just a small publicity. There is no special sensational effect. It is entirely based on the fame of the director and actors. In this way, we will not He must be able to compete with those big directors.

I think we can first advertise at landmarks in major cities in the country. If there are electronic platforms, we can directly put our movie trailers on their screens. If not, we can directly write copywriting. It does not take too long, and it does not take long. Seconds, three times a day is enough.

Let them ask about the price today, and put it up if you can.

Once we have promoted it domestically, we must also promote it abroad at the same time. Although we will not release it abroad until next year, it is always right to promote it in advance, and another advantage of doing it outside is that after it is promoted abroad, the news will definitely spread. Domestically, newspapers and media will report on it without us spending any money. This is all free advertising, but I will contact overseas. "

After hearing this, Zhao Zhe slapped his thigh: "You are really a fucking talent. You can come up with such an idea! You are simply a genius! In the past, there were only some Chinese companies advertising in Times Square, but no one has ever done it for a movie. Come on, I’ll make arrangements right away!”

After saying that, Zhao Zhe left in a hurry, while Jiang Bai was here leisurely thinking about foreign propaganda.

But during this process, Jiang Bai received a call from the auction house.

The general idea of ​​what the other party said was that although the Mazda RX7 named Mona Lisa was bought by Paul Walker, Paul Walker had already signed an agreement to transfer the car directly to Jiang Bai.

The car can be directly transferred to Jiang Bai's place when you turn around, but the first problem you will face next is the transfer.

But there is a solution on the other side of the phone.

The people from the auction house will send commissioners here to sign the contract with Jiang Bai.

The second problem is transportation. Now that Jiang Bai has returned to China, this car will naturally be sent over.

Jiang Bai had to bear the transportation costs incurred in traveling across the ocean.

"No problem, just make arrangements and I'll pay for the transportation costs."

After Jiang Bai agreed, the auction house said that they would send a fax later. This was a preliminary agreement, which meant that Jiang Bai agreed to this transportation and transfer plan.

Sure enough, 10 minutes later, a contract document was passed over.

Jiang Bai asked the company's legal affairs officer to take a look at it. If there were no problems, he signed it directly and then sent a reply to the other party.

Transportation takes a month, which is actually relatively fast.

Because the vehicle needs to be transported long-distance, it must first pass through customs. The customs needs to carefully inspect the vehicle and only if there are no problems can it be sent to the freighter.

After that, it also needs to be inspected at China's customs, and then it is loaded into a truck and sent to Yanjing.

This kind of thing cannot be rushed, Jiang Bai is just waiting here.

Anyway, there is a garage in my courtyard, and I have two cars now, one from Volkswagen, and the other from Paul Walker.

After taking the phone, Jiang Bai thought about it and contacted Vin Diesel again.

Let him help to ask, besides Times Square, what other big screens in Beautiful Country are suitable for publicity, and what are the prices of these screens.

Of course, it would be great if Vin Diesel knew an advertising agency that specializes in doing this.

Sure enough, Vin Diesel directly reported a phone number after hearing Jiang Bai's request, but he asked Jiang Bai to wait before contacting him.

Because he had to call the other party first, tell the other party that Jiang Bai is his friend, and don't ask for prices.

About 10 minutes later, Jiang Bai called.

The other party also carefully inquired about Jiang Bai's needs and figured it out there.

"I can help you promote in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, and Atlanta at the same time. I guarantee that it will be the largest screen in New York. Your request is seven days, and you request to broadcast it in three time slots, but Your video is only 20 seconds, and the three periods add up to exactly 1 minute per day.

I took a look at it for you. You can choose to go there at six o'clock, nine o'clock and zero o'clock in the afternoon. This is the best effect. The overall price is 80 US dollars. In addition, we can also give you some other blocks. small screen. "

"Can't it be cheaper?" Jiang Bai thought for a while, and after calculating the US$80, his budget was exceeded.

Now my own budget is only 600 million in total.

"If you are Fan's friend, then you are my friend. In fact, I also like Chinese Kung Fu very much, but the price is already very favorable. If you didn't come to me through Fan Diesel, then I would at least pay 150 million."

But Jiang Bai knew that this was definitely not the lowest price.

Although the external prices in these places are clearly marked, how much is the price per second in each time period, or the price of the package.

But this price is actually negotiable, because the nature of a businessman is to pursue profits. The 80 is just a friendly price given to Jiang Bai for Vin Diesel’s sake, and even this price is not entirely based on Van Diesel’s favor. Serge's face.

Because when Vin Diesel called him at the time, he said that Jiang Bai was a big client, and there were still many opportunities for cooperation in the future. At the same time, Jiang Bai had a good relationship with some celebrities in the business world.

"No no no, then why not lower it? I think I am the first customer from China to order a movie promotion package from you. You must know that China's movie industry is developing now. With such a precedent like me There will definitely be many people who will imitate it later.

At that time, they may also look for your colleagues, but after all, I am the first to do this, so the probability of them asking through me is greater. At that time, I can also introduce business to you. Maybe you don’t know yet. , I know many well-known directors in China. "

Hearing this, the other party was obviously moved: "If that's the case, then we can discuss the price again."

Jiang Bai thought for a moment: "30."

"Deal, I trust you, so I hope you can introduce more customers to me in the future. I will also give them a preferential price at that time. If you can introduce enough customers to me, you can ask me to do it next time. When the time comes, I can give you a bigger discount."

"No problem, then about signing the contract..."

"I'll arrange for someone to go to your place now."

"Okay sir, I really like your personality. Next time I'm there, maybe we can sit down and have a chat."

"Okay, I'm looking forward to meeting you."

This cooperation was decided so happily.

Of course, this was also because Vin Diesel helped take the lead, otherwise Jiang Bai would definitely not have been able to win so smoothly.

After that, he called Kitagawa Keiko again.

Beichuan Jingzi's father was a senior executive of Mitsubishi and also a core backbone, so when Beichuan Jingzi heard Jiang Bai's request, he took the initiative to contract this matter on himself.

Next, Jiang Bai planned to promote it in Bangzi Country, but he really didn't know anyone here. After much deliberation, he still called the head of the marketing department at Volkswagen.

The automobile industry is very publicized and spends money like water.

After hearing that Jiang Bai had such a need, the other party was not ambiguous and directly said that he could contact Jiang Bai.

About two hours later.

Zhao Zhe was the first to come back. He has already been asked by people. The price of advertising on domestic landmarks varies from place to place, but overall, if you advertise for seven days, the cost is about 200 million.

"You can find our movie. It will be released in half a month. The remaining week is enough for them to prepare. Contact them directly and ask them to come and sign the contract."

Zhao Zhe nodded: "Xiao Li, go make arrangements and ask their person in charge to come and sign the contract according to the plan we agreed on before. If they need to review the content, then send it to them in advance, but they must act quickly, you know ?"

"Okay, Mr. Zhao!"

Xiao Li is Zhao Zhe's secretary. After hearing about it, he went immediately to implement it.

"Then other countries..."

"I have contacted. The people from the beautiful country are estimated to be able to arrive tomorrow. The total cost is 30 US dollars. In addition, the Neon and Bangzi countries are still waiting for news, but they are about the same, because these two places, we only Just advertise in the capital."

"Are you looking for a bargain? Is the advertising market in the beautiful country so sluggish?"

"What are you thinking about? The reason why it's so cheap is firstly because of the relationship, and secondly because I said I would introduce customers to him."

"I understand, a dead Taoist friend is not a poor Taoist."

Now Zhao Zhe believed even more that it was true that Jiang Bai said that he met some people in the beautiful country, and he also believed that he had nothing to do with Beichuan Jingzi.

Otherwise, why not find someone else?
Just after they finished chatting here, Kitagawa Keiko called first and told Jiang Bai that she had contacted Tokyo and Kyoto, and the one in Tokyo was slightly more expensive. Even if it was because of her relationship with Mitsubishi, the final price It can only be pressed down to 1300 million yen, and it is cheaper in Kyoto, 800 million yen is enough.

Immediately afterwards, Beichuan Jingzi said that she could help to advertise on some TV stations. Of course, this advertisement does not require Jiang Bai to spend money, and it will be regarded as a gift from her to Jiang Bai.

Although Jiang Bai felt that this was not good, Beichuan Jingzi always insisted that she was not short of money, and at the same time was very grateful to Jiang Bai for his company during that time, so giving a gift was nothing.

In the end Jiang Bai had no choice but to accept it.

During the whole process, Zhao Zhe was listening.

He could understand a little bit of English, but he knew absolutely nothing about Japanese. He had no idea what Jiang Bai said to the other party on the phone. He only knew that it was a woman on the other side of the phone.

"How about it?"

"It's done, there are two promotion points in Tokyo and Kyoto, and Kitagawa also sent me an additional promotion from the TV station, but the TV station needs to review it, and it may not be broadcast until before the movie is released, but we can press it before it is released in these areas next year. require advance publicity.”

"Brilliant!"

Zhao Zhe was a little envious of Jiang Bai for a moment.

So good at things, so handsome, and so capable, he only stayed in Neon for more than a month, and won the two goddesses in the hearts of many Neon nerds.

One of them was even willing to spend his own money to promote the movie.

Finally, Volkswagen called. Jiang Bai of Bangzi Country planned to promote it in Seoul. It also needed to be reviewed. The price was similar to that of Neon. After all, it didn’t matter here.

Unless Jiang Bai knew the chaebol over there.

Calculated in this way, 600 million is almost just spent.

"Jiang Bai, actually you should be glad that we are making a movie and not doing corporate promotion. Otherwise, promoting on TV would be a waste of money. If you want to go to the Spring Festival Gala, the price will be even more outrageous. It will probably cost us the money to make the movie." Only by spending all the money can you bid for an advertisement of more than ten seconds."

"Haha, isn't it that the market in this area has not yet been hyped up? We are the first to eat crabs now. If they do it again in the future, it will not be our price.

But the competition this year is indeed fierce, and the theaters can't schedule too many shows for us, because we don't have as much reputation as those directors, so we can only make these off-site promotions in publicity. "

(End of this chapter)